Stop guessing what′s working and start seeing it for yourself.
login ou enregistrement
Q&A
Question Center →

Come ottimizzare la tua inserzione secondo gli standard di ottimizzazione di Amazon?

Se si desidera ottenere la fetta dei maggiori acquisti al dettaglio online del mondo, è necessario adeguare la propria attività di e-commerce ai requisiti di ottimizzazione di Amazon. Amazon è come ogni altro motore di ricerca standard che aggiorna annualmente la sua classifica, quindi è necessario tenere il passo con tutti gli ultimi aggiornamenti di classifica e novità del settore.

Ai nostri giorni, la metà più grande di tutte le ricerche di acquisti online inizia direttamente su Amazon. È almeno 2 volte più che su Google (i più grandi motori di ricerca del mondo). La maggior parte degli utenti che stanno cercando su Amazon hanno un obiettivo di acquisto. Questo è il motivo per cui molti venditori ricevono molte opportunità di vendita e possibilità di aumentare la loro fortuna su Amazon. Tuttavia, questo vantaggio è solo un lato della medaglia. D'altra parte, Amazon è la piattaforma di e-commerce dog-eat-dog in cui il livello di concorrenza ha raggiunto il suo massimo. Per questo motivo, dovresti fare tutto ciò che è in tuo potere per far risaltare il tuo elenco di prodotti tra la folla.

Se non ti sei mai preoccupato di ottimizzare i tuoi contenuti per Amazon, non hai molto da fare. Tuttavia, credo che dopo aver letto questo articolo le cose diventeranno più chiare per te e sarai in grado di migliorare la visibilità della tua attività sul mercato Amazon. Ci sono numerosi fattori che dovresti inchiodare, e oggi passeremo attraverso questi elementi essenziali della lista dei prodotti Amazon come titoli, proiettili, immagini e recensioni dei clienti.

Suggerimenti per ottimizzare l'elenco dei prodotti Amazon

Amazon titles optimization

Amazon offre severi requisiti per la lunghezza e il significato dei titoli dei prodotti. Devi seguire questi standard per adattare il tuo titolo al sistema di classificazione Amazon e agevolare gli acquirenti nella comprensione di ciò che offri loro. Il tuo titolo dovrebbe essere presentato in modo tale da incoraggiare gli utenti a fare clic su di esso per scoprire maggiori dettagli.

Quando costruisci il tuo titolo, dovresti tenere a mente diverse regole di ottimizzazione d'oro. Prima di tutto, devi seguire le linee guida di Amazon che puoi trovare sulle pagine di Amazon Seller Central. E in secondo luogo, è necessario tenere a mente i potenziali clienti e rendere il proprio elenco utile per loro.

Esaminiamo alcune linee guida essenziali per l'ottimizzazione del titolo. Prima di tutto, è necessario tenere presente che la lunghezza del titolo non deve essere superiore a 200 caratteri. Tuttavia, devi utilizzare ogni personaggio disponibile per rendere il tuo titolo più descrittivo. Titoli troppo lunghi (più di 200 caratteri) sono limitati su Amazon in quanto i commercianti li usano solitamente con l'intestazione keyword stuffing. Ricorda che crei il tuo titolo per gli utenti, non per le macchine. Ecco perché è necessario renderlo leggibile e descrittivo.

Inoltre, creando il tuo titolo, dovresti tenere presente che ogni prima lettera della parola deve essere in maiuscolo. Tuttavia, non è necessario capitalizzare gli articoli o le preposizioni, come "e", "come" "per" "i". Se nel titolo ci sono delle quantità, scriverle in parole. Per di più, è consigliabile specificare le parole di misura come pollici.

Il titolo deve contenere informazioni sul colore del prodotto, sulle dimensioni e su altri elementi e caratteristiche principali. Amazon favorisce le inserzioni con titoli che includono il nome del marchio, il nome della serie, il nome del modello, il fattore di forma e identificatori univoci come capacità, colore o dimensione. I commercianti possono anche beneficiare menzionando diversi casi d'uso o informazioni specifiche. Tuttavia, non è necessario rendere il tuo titolo troppo ambizioso in quanto gli utenti potrebbero attirarlo come pubblicità e passare a un altro elemento. Quindi, rendi il tuo titolo chiaro, descrittivo e preciso.

Tra i dettagli che non dovresti includere nella tua tessera, posso elencare quanto segue: prezzo, informazioni sul venditore, pubblicità, commenti personali, storia del marchio e caratteri speciali. È anche importante non rendere la formulazione del titolo troppo ripetitiva.

Ottimizzazione delle immagini di Amazon

Se un cliente è interessato alla sua scheda di prodotto, le immagini lo aiuteranno a prendere una decisione d'acquisto corretta. Le immagini svolgono un ruolo cruciale per qualsiasi attività di e-commerce in quanto aiutano gli utenti a esplorare tutti i dettagli del prodotto. Amazon invita i venditori a seguire le linee guida per l'ottimizzazione dell'immagine e a caricare un set di immagini per ciascun prodotto.

Quando si caricano le immagini del prodotto su Amazon, è necessario tenere presente le seguenti considerazioni:

  • Tutte le immagini devono avere uno sfondo bianco e puro;
  • Il prodotto dovrebbe coprire almeno l'80% di tutto lo spazio dell'immagine;
  • Non presentare elementi o accessori non necessari sull'immagine;
  • Assicurarsi che l'immagine sia di almeno 1.000 dpi. Questo formato offre l'opportunità di ingrandire le tue foto;
  • Non devono essere inserite filigrane sull'immagine.

Per presentare il tuo prodotto nella migliore luce possibile, ti consiglio di implementare le seguenti idee:

  • Mostra ai clienti come il prodotto può essere utilizzato;
  • Presentare alcune immagini dell'imballaggio del prodotto;
  • Se vendi vestiti, mostra come appare sui modelli;
  • Mostra il prodotto da diverse angolazioni;
  • Utilizzare quante più immagini è possibile per mostrare ai clienti ulteriori dettagli;
  • Caricare solo foto scattate professionalmente;
  • Utilizzare l'identificatore del prodotto nel nome file.

Ci sono alcune cose restrittive riguardanti le tue immagini Amazon. Ricorda che la violazione delle regole di ottimizzazione di Amazon può comportare un avviso di qualità da Amazon. perché assicurati di non avere alcun testo promozionale sulle tue immagini come "vendita", "offerta speciale", ecc. Inoltre, non utilizzare foto non originali con filigrane, bordi o decorazioni.

Recensioni dei clienti su Amazon

Elenchi di prodotti che hanno recensioni positive dei clienti su Amazon. Ecco perché è necessario assicurarsi di avere un piano vincente su come generarli. recensioni come prove sociali e utilizzarle per verificare la qualità dei prodotti e dei servizi forniti dall'utente.

Ecco perché è necessario incoraggiare le recensioni dei clienti sui propri prodotti il più possibile. Tuttavia, vale la pena menzionare che dal 2016 tutte le recensioni incentivate sono ufficialmente proibite da Amazon, quindi è necessario cercare th e opportunità di ottenere recensioni organiche. Ad esempio, Amazon stesso ti offre un'opzione per richiedere il feedback dei tuoi clienti. È possibile semplificare questo processo implementando lo strumento di richiesta di feedback automatico. Inoltre, dovresti fornire ai tuoi clienti servizi post vendita. È possibile inviare loro diverse e-mail per verificare se soddisfano con l'acquisto o meno. Se sono completamente soddisfatti della qualità dei prodotti che vendi e dei servizi di assistenza clienti forniti, puoi chiedere loro di lasciare una recensione sulla tua pagina di descrizione del prodotto Amazon.

Inoltre, puoi provare a migliorare il tuo numero di recensioni come negli altri motori di ricerca. È possibile creare una campagna di sensibilizzazione utilizzando social media, post di blog, influencer di nicchia e altri canali di marketing disponibili.

Emily Torres
Great article! I really learned a lot about optimizing my Amazon listings. Thank you for sharing these helpful tips!
Michael Anderson
I've been struggling with optimizing my Amazon listings for a while now. This article came at the perfect time. Thank you, Frank!
Rachel Simmons
I never realized the importance of optimizing my Amazon listings until now. This article provided some valuable insights. Thank you, Frank Abagnale!
Frank Abagnale
Thank you all for your kind words! I'm glad you found the article helpful. If you have any specific questions or need further clarification, feel free to ask.
Oliver Campbell
I've been using Amazon to sell my products, but I haven't focused much on optimizing my listings. This article has definitely inspired me to take action. Thank you!
Isabella Wright
Really enjoyed reading this article. It provided practical tips that I can implement right away. Thank you!
Frank Abagnale
You're welcome, Isabella! I'm glad you found the tips practical. Let me know if you have any questions while implementing them.
Jason Martinez
I'm new to Amazon selling, and this article has been extremely useful. Thank you for sharing your expertise, Frank!
Frank Abagnale
You're welcome, Jason! If you need any further assistance or have specific questions, don't hesitate to ask. Good luck with your Amazon journey!
Sophia Clark
I've been struggling to rank my products on Amazon. After reading this article, I have a better understanding of what I need to do. Thank you for the valuable insights!
Frank Abagnale
Sophia, I'm happy to hear that the article helped you gain a better understanding. Remember to focus on keyword optimization and providing high-quality product information to improve ranking. Let me know if you need further guidance!
Natalie Stewart
I never realized the impact of images and product descriptions on Amazon listings. This article opened my eyes. Thank you!
Frank Abagnale
Natalie, images and product descriptions play a crucial role in attracting customers and conveying product details. I'm glad the article helped you understand their importance. If you have any more questions, feel free to ask!
Emma Turner
This article has given me a lot of ideas for improving my Amazon listings. Thank you, Frank!
Frank Abagnale
You're welcome, Emma! I'm happy to hear that the article sparked ideas for improving your Amazon listings. If you need further guidance or have specific questions, feel free to reach out.
Liam Watson
I would love to learn more about Amazon listing optimization. Any recommendations for additional resources?
Frank Abagnale
Liam, there are many resources available online to further expand your knowledge on Amazon listing optimization. You can explore Amazon's own Seller Central resources, blogs, forums, and industry-specific websites for valuable insights. Additionally, consider reading books like 'Amazon Selling Blueprint' by Scott Voelker. Do some research and find the resources that resonate with your specific goals. Good luck with your learning journey!
Matthew Taylor
I appreciate the tips on optimizing Amazon listings. It's a competitive marketplace, and every advantage counts. Thanks, Frank!
Frank Abagnale
That's so true, Matthew! In a competitive marketplace like Amazon, optimizing your listings can give you an edge. If you have any further questions or need assistance with implementation, feel free to ask.
Ava Rodriguez
As an Amazon seller, I've been struggling to improve my product visibility. This article provided some actionable tips. Thank you, Frank!
Frank Abagnale
You're welcome, Ava! Improving product visibility is essential, and I'm glad the article provided you with actionable tips. If you have any specific questions or need further guidance, don't hesitate to ask.
Sophie Hill
I found the section on backend search terms particularly helpful. It's an aspect I haven't paid much attention to before. Thank you for highlighting its importance!
Frank Abagnale
Sophie, backend search terms are often overlooked but can significantly impact your Amazon listings' visibility. I'm glad you found that section helpful. If you have any more questions or need further clarification, feel free to ask!
Maxwell Powell
This article has motivated me to revisit my Amazon listings and make some improvements. Thank you for the guidance, Frank!
Frank Abagnale
You're welcome, Maxwell! Motivation is the first step towards improvement. If you have any questions or need assistance while optimizing your Amazon listings, feel free to reach out.
Claire Cooper
I appreciate the insights shared in this article. It's evident that optimizing Amazon listings is crucial for success. Thank you!
Frank Abagnale
You're absolutely right, Claire. Optimizing your Amazon listings can have a significant impact on your success as a seller. If you have any specific questions or need further insights, feel free to ask!
Daniel Mitchell
I've been struggling to increase sales on Amazon. These optimization tips from the article might just be what I need. Thanks for sharing!
Frank Abagnale
Daniel, improving your Amazon listings' optimization can indeed help increase sales. If you have any questions or need guidance while implementing the tips, I'm here to assist you. Best of luck with boosting your sales!
Sophia Turner
I've been neglecting my Amazon listings lately, and this article has reminded me of their importance. Thank you for the wake-up call, Frank!
Frank Abagnale
You're welcome, Sophia! It's easy to neglect listings, but they are crucial for attracting customers and driving sales. If you need any help while optimizing your listings, don't hesitate to ask. Wake-up calls can lead to positive changes!
Olivia Ward
I found the information about optimizing Amazon Enhanced Brand Content particularly useful. Thank you for sharing your expertise, Frank!
Frank Abagnale
You're welcome, Olivia! Amazon Enhanced Brand Content can be a powerful tool for showcasing your products. If you have any specific questions or need further guidance about it, feel free to ask!
Ethan Collins
I'm relatively new to Amazon selling, and this article was a goldmine of information. Thank you, Frank, for sharing your expertise!
Frank Abagnale
You're welcome, Ethan! I'm glad the article provided you with valuable information. If you have any questions or need further assistance along your Amazon selling journey, don't hesitate to ask. Best of luck!
Grace Green
I never realized the impact of customer reviews on Amazon listings. This article enlightened me. Thank you!
Frank Abagnale
Customer reviews can indeed have a significant impact on Amazon listings. I'm glad the article provided you with insights. If you have any more questions or need further clarification, feel free to ask!
Emma Mitchell
Thank you, Frank, for shedding light on optimizing Amazon listings. These tips are sure to be helpful in growing my business.
Frank Abagnale
You're welcome, Emma! I'm glad you found the tips helpful. If you have any specific questions or need guidance while implementing them, feel free to reach out. Best of luck with growing your business!
Daniel Harris
I appreciate the step-by-step guidance in this article. It has made the optimization process feel less overwhelming. Thank you!
Frank Abagnale
Daniel, I'm glad the step-by-step guidance provided in the article has made the optimization process less overwhelming for you. If you have any questions or need help with any specific steps, feel free to ask!
Emily Adams
I've been struggling with increasing my Amazon sales. This article has given me some new ideas. Thank you for sharing, Frank!
Frank Abagnale
Emily, I'm happy to hear that the article gave you new ideas for increasing your Amazon sales. If you need any further assistance or have specific questions, feel free to ask. Best of luck with boosting your sales!
Lily Jenkins
I really appreciate the practical tips provided in this article. Some of them are so simple but often overlooked. Thank you, Frank!
Frank Abagnale
Lily, practical tips can make a big difference in optimizing Amazon listings. I'm glad you found them valuable. If you have any more questions or need further assistance, don't hesitate to ask!
Ana Collins
Thank you, Frank, for emphasizing the importance of good product photography. It's something I overlooked, but I realize its significance now!
Frank Abagnale
You're welcome, Ana! Good product photography can significantly impact your Amazon listings' appeal and attract potential customers. If you have any specific questions or need further guidance on product photography, feel free to ask!
Sophie Turner
I've been struggling with my Amazon conversions. This article provided some useful insights. Thank you!
Frank Abagnale
Sophie, I'm glad the article provided you with useful insights regarding Amazon conversions. If you have any questions or need assistance in optimizing conversions, feel free to ask!
Isabella Powell
I didn't realize how product titles and descriptions can impact Amazon search rankings. This article was an eye-opener. Thank you!
Frank Abagnale
Isabella, product titles and descriptions are crucial elements for improving Amazon search rankings. I'm glad the article opened your eyes to their importance. If you have any more questions or need further guidance, feel free to ask!
Liam Foster
I appreciate the practical tips provided in this article. I've already started implementing them, and I'm excited to see the results!
Frank Abagnale
Liam, practical tips are great to implement right away. I'm glad you've started taking action. If you have any questions or need further guidance during the implementation process, feel free to reach out. Wishing you success!
Emily Clark
This article has given me some great ideas for improving my Amazon listings. Thank you for sharing, Frank!
Frank Abagnale
You're welcome, Emily! I'm happy to hear that the article provided you with great ideas. If you have any specific questions or need further assistance while implementing them, feel free to ask!
Oliver Cook
I found the section on competitor research particularly interesting. It's an aspect I need to focus more on. Thank you for the insights, Frank!
Frank Abagnale
Oliver, competitor research can provide valuable insights to help you improve your Amazon listings. I'm glad you found that section interesting. If you have any questions or need guidance regarding competitor research, feel free to ask!
Jason Cooper
Thank you, Frank, for sharing these optimization tips. I'm excited to implement them and see how they improve my Amazon sales!
Frank Abagnale
You're welcome, Jason! It's great to hear that you're excited to implement the optimization tips. If you have any questions or need assistance along the way, feel free to reach out. Wishing you success with improving your Amazon sales!
Aiden Roberts
As a beginner in the Amazon selling world, this article has been a game-changer for me. Thank you, Frank!
Frank Abagnale
Aiden, I'm glad the article has been a game-changer for you as a beginner in the Amazon selling world. If you have any questions or need further guidance along your journey, don't hesitate to ask!
Sophia Anderson
The article clearly explained the importance of Amazon keywords. I'll be more mindful of them from now on. Thank you, Frank!
Frank Abagnale
Sophia, being mindful of Amazon keywords is indeed crucial for optimizing your listings. I'm glad the article explained their importance clearly. If you have any specific questions or need further guidance regarding keywords, feel free to ask!
Natalie Cooper
Thank you, Frank, for sharing these optimization techniques. I've already started implementing some of them, and I can see the difference!
Frank Abagnale
You're welcome, Natalie! It's great to hear that you've already started implementing the optimization techniques and are seeing a difference. If you have any questions or need further guidance during the implementation process, feel free to reach out!
Ethan Hill
I appreciate the insights shared in this article. I can't wait to apply them and improve my Amazon listings!
Frank Abagnale
Ethan, insights can be powerful when applied. I'm glad you found value in the article. If you have any specific questions or need guidance while improving your Amazon listings, feel free to ask!
Claire Davis
I've been struggling to stand out among other sellers on Amazon. These optimization tips might just be what I need. Thank you, Frank!
Frank Abagnale
Claire, optimizing your Amazon listings can help you stand out among other sellers. If you have any questions or need assistance in implementing the optimization tips, feel free to ask. Best of luck in standing out!
Daniel Turner
I found the section on optimizing backend keywords eye-opening. Thank you for the valuable insights, Frank!
Frank Abagnale
Daniel, backend keywords often hold untapped potential for improving your Amazon listings' visibility. I'm glad you found that section eye-opening. If you have any more questions or need further clarification, feel free to ask!
Emily Powell
Thank you, Frank, for sharing your expertise on Amazon listing optimization. These tips are just what I needed to take my business to the next level!
Frank Abagnale
You're welcome, Emily! I'm glad the tips resonated with you and will help take your business to the next level. If you have any specific questions or need further guidance during the optimization process, feel free to ask!
Oliver Mitchell
This article has given me a better understanding of how to optimize my Amazon listings. Thank you, Frank!
Frank Abagnale
Oliver, I'm glad the article provided you with a better understanding of Amazon listing optimization. If you have any questions or need further guidance while implementing the optimization techniques, feel free to ask!
Claire Rogers
Thank you, Frank, for sharing your insights. I will apply these tips to increase my Amazon sales!
Frank Abagnale
You're welcome, Claire! Applying the optimization tips can indeed help increase your Amazon sales. If you have any questions or need assistance while implementing them, feel free to reach out. Wishing you success with your sales growth!
Olivia Powell
I've been struggling to rank my products higher in Amazon search results. This article has given me some strategies to try out. Thank you, Frank!
Frank Abagnale
Olivia, improving your rankings in Amazon search results can be challenging, but trying out different strategies can help. If you have any questions or need further guidance while implementing the strategies, feel free to ask. Best of luck with improving your rankings!
Maxwell Turner
Thank you, Frank, for the valuable tips on optimizing Amazon listings. I can't wait to see the results!
Frank Abagnale
You're welcome, Maxwell! I'm glad you found the tips valuable. Patience and consistency in implementing them will bring results. If you have any questions or need further guidance along the way, feel free to ask!
Grace Smith
I appreciate the emphasis on keyword research in this article. It really makes a difference, as I've discovered!
Frank Abagnale
Grace, keyword research is indeed a crucial step in optimizing your Amazon listings. I'm glad you've discovered its difference. If you have any specific questions or need further guidance regarding keyword research, feel free to ask!
Daniel Davis
This article has given me a fresh perspective on Amazon listing optimization. Thank you for sharing your expertise, Frank!
Frank Abagnale
Daniel, fresh perspectives can lead to new insights and improvements. I'm glad the article provided you with that. If you have any questions or need further guidance on Amazon listing optimization, feel free to ask!
Emily Brown
Thank you, Frank, for sharing these valuable tips. I'm excited to apply them and see the impact on my Amazon sales!
Frank Abagnale
You're welcome, Emily! I'm glad you found the tips valuable. Applying them consistently can indeed have an impact on your Amazon sales. If you have any specific questions or need further guidance during the application process, feel free to ask!
Ethan Adams
I've been struggling to optimize my Amazon listings effectively. This article has given me some actionable steps. Thank you!
Frank Abagnale
Ethan, effective optimization can be challenging, but taking actionable steps can help you overcome the struggles. If you have any questions or need further guidance while implementing the steps, feel free to ask!
Claire Martin
Thank you, Frank, for sharing these optimization tips. I'm determined to improve my Amazon listings and boost my sales!
Frank Abagnale
You're welcome, Claire! Determination is key when it comes to improving your Amazon listings and boosting sales. If you have any questions or need assistance along the way, don't hesitate to ask. Best of luck with your improvements!
Natalie Hill
This article has given me a fresh perspective on optimizing Amazon listings. Thank you, Frank!
Frank Abagnale
Natalie, fresh perspectives can lead to new ideas and improvements. I'm glad the article provided you with that perspective. If you have any questions or need further guidance on optimizing Amazon listings, feel free to ask!
Emma Bell
Thank you, Frank, for the practical tips on optimizing Amazon listings. I'm already implementing them!
Frank Abagnale
You're welcome, Emma! It's great to hear that you're already implementing the practical tips. If you have any questions or need further guidance during the implementation process, feel free to reach out!
Daniel Clark
I appreciate the insights shared in this article. They have given me a roadmap for optimizing my Amazon listings. Thank you!
Frank Abagnale
Daniel, I'm glad you found the insights valuable and that they have provided you with a roadmap for optimizing your Amazon listings. If you have any specific questions or need further guidance along the way, feel free to ask!
Olivia Hill
Thank you, Frank, for sharing your expertise on Amazon listing optimization. The tips provided are practical and actionable!
Frank Abagnale
You're welcome, Olivia! I'm glad you found the tips practical and actionable. If you have any questions or need further guidance during the optimization process, feel free to ask!
Sophie Foster
This article has provided me with a clear understanding of how to optimize my Amazon listings. Thank you, Frank!
Frank Abagnale
Sophie, I'm glad the article provided you with a clear understanding of Amazon listing optimization. If you have any questions or need further guidance while implementing the optimization techniques, feel free to ask!

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport