Stop guessing what′s working and start seeing it for yourself.
login ou enregistrement
Q&A
Question Center →

Existe-t-il un guide définitif pour l'audit et les services de SEO technique standard dont j'ai besoin pour effectuer une vérification rapide de mon site web?

L'audit SEO du site Web fait partie des services et procédures standard requis pour vérifier fréquemment vos performances en ligne. Notez, cependant, que contrairement à un audit traditionnel, l'audit technique SEO et les services connexes sont généralement effectués à des fins de marketing uniquement. Idéalement, avec un bilan du site correctement planifié, vous pouvez avoir un aperçu approfondi de la performance globale de votre site ou blog - à la fois sur chaque page Web distincte, et d'une perspective plus large de potentiel de génération de trafic. Gardez à l'esprit que les experts en optimisation de recherche recommandent généralement de gérer un audit SEO complet du site parmi les services récurrents qui devraient être effectués au début d'un nouveau projet en ligne, à suivre avec des procédures occasionnelles au moins une fois par trimestre. Cela étant dit, je vais décrire rapidement les bases de l'audit SEO particulièrement technique, avec les services et les instructions de base dont vous aurez besoin pour accomplir la tâche correctement. Eh bien, allons plonger.

Audit technique SEO: services, actions et approches de base

Avant toute chose, regardons les choses en face: votre ressource web de taille moyenne aura besoin d'un audit SEO de base services principalement pour les raisons suivantes (plutôt que pour la procédure elle-même - sinon, ce ne serait qu'une perte de temps précieux):

  • Lorsque vous lancez un nouveau projet en ligne et besoin d'établir les principaux objectifs.
  • Quand vous voulez être plus informé sur votre niveau actuel et prévu de concurrence de niche.
  • Lorsque vous avez détecté une baisse soudaine du trafic Web.
  • Lorsque vous n'avez pas effectué un contrôle en temps opportun depuis trop longtemps.
  • Lorsque vous sentez que quelque chose ne va vraiment pas avec votre site Web - et vous devez découvrir la racine du problème.

Comment cela fonctionne

Le fait est que les services d'audit SEO complets sont sans doute parmi les procédures les plus longues, ils sont destinés à donner Vous effectuez des recherches et des analyses approfondies sur les principaux domaines de votre site Web et sur la performance globale de votre entreprise..En fin de compte, pour vous aider à comprendre exactement ce qui se passe bien jusqu'à maintenant, et quels domaines pourraient être améliorés pour finalement donner une impulsion à votre progression dans le temps. Heureusement, maintenant nous allons décrire seulement l'aspect technique de cette action très large, de sorte que vos tâches principales en tant qu'auditeur de site débutant tournent principalement autour de l'analyse technique de la performance de votre site Web. Je pense que ce n'est pas si décourageant que cela puisse paraître à première vue.

Donc, l'analyse technique - est la première chose à faire avec votre site ou blog, juste pour s'assurer que le côté technique de ses performances globales se porte bien. En termes simples, l'analyse technique est un élément de base qui donne une base solide à vos recherches ultérieures - en termes d'accessibilité (la capacité de Google et de l'utilisateur en direct d'accéder à la source Web et de voir correctement chaque page) et d'indexabilité (problèmes mineurs liés à l'indexation incomplète ou trop lente avec les robots d'exploration de recherche, ainsi que de vérifier les sanctions de classement existantes que vous avez probablement supervisé jusqu'à présent).

Ce qui rend l'expérience utilisateur, l'accessibilité et l'indexabilité

Du point de vue de l'audit SEO du site et des services standards associés, le concept de bonne expérience utilisateur (sinon, UX) est principalement dédié à ces aspects de l'accessibilité et aux propriétés de contenu sur la page. En termes simples, un UX suffisamment bon peut être obtenu avec un contenu de page unique de haute qualité, ce qui vous permet:

  • Trouver et accueillir - directement à partir de la liste des SERPs concernés.
  • Accessible et facile à parcourir, chaque page Web étant affichée correctement pour l'utilisateur.
  • Souhaitable, sinon votre sujet de contenu doit être bien demandé par le public cible principal ou un certain groupe de personnes intéressées.
  • Précieuse pour chaque visiteur, car votre contenu unique devrait être assez bon pour fournir plus de valeur réelle aux utilisateurs finaux.
  • Nom crédible de votre entreprise en ligne ou source réellement digne de confiance avec une base de contenu à toute épreuve - aucun contenu non sollicité, données non testées ou références tierces illégitimes sont autorisés.
  • Une navigation utilisable et une expérience de navigation fluide avec une vitesse de chargement des pages suffisamment rapide, une réactivité mobile via smartphones / tablettes, ainsi qu'une logique propre et claire de la structure du site, dans son ensemble.

Audit technique SEO: services, problèmes et actions initiales

Le plus souvent, vous allez devoir faire face aux problèmes suivants - voici ce que l'on peut habituellement découvrir au tout début de votre audit technique SEO, avec des services et des actions de base recommandés pour chacun d'entre eux en conséquence:

  • Vérifiez votre site Web pour toutes les preuves de restrictions d'accès clairement visibles - avant toute chose robots..fichier txt et balises META connexes. Ne perdez pas votre temps et vos efforts à remplir une procédure de double vérification manuelle pour vous assurer que rien n'empêche Google d'accéder à vos pages Web
  • Ensuite, votre XML-sitemap est le deuxième élément le plus important. Assurez-vous qu'il est correctement formaté et correctement soumis pour un accès unique via le compte des outils pour les webmasters.

  • L'architecture globale du site Web est également liée aux problèmes d'accessibilité les plus courants. Tout ce dont vous avez besoin là-bas est juste pour s'assurer que chaque visiteur (ainsi que les robots d'exploration de Google) peut facilement atteindre une page de destination donnée - directement à partir de votre page d'accueil et sans faire un seul clic inutile ou optionnel. Rappelez-vous que moins vous avez besoin de passer par les sections de votre site Web, mieux ce sera pour vous, en termes d'indexation des machines et de navigation humaine en direct.
  • Minimisez votre potentiel avec le taux de rebond moyen - assurez-vous que les visiteurs ne quittent pas votre site Web en raison du manque de vitesse de chargement de la page ou d'une expérience de navigation mobile mal optimisée. De cette façon, n'oubliez pas de faire attention aux redirections. Étant donné que vous pourriez occasionnellement supprimer ou déplacer une partie de votre contenu, vous pourriez souffrir d'une accessibilité incomplète de la part des robots d'exploration. Dans ce cas, vous devrez créer une redirection pointant vers l'emplacement de la page.
  • Étant donné que vous avez tout en place là-bas - la dernière raison pour laquelle vos pages ne sont pas bien montrées aux utilisateurs lors de la saisie d'une requête de recherche pertinente peut aussi bien racine des problèmes d'indexabilité du contenu. En bref, il est temps de passer en revue votre compte de webmaster pour la pénalité Google existante. Mais pas besoin de s'inquiéter - si vous avez récemment supervisé une pénalité mineure ces derniers temps, vous verrez maintenant un message clair à ce point. Une fois que vous avez découvert le problème, essayez d'identifier la raison de cette action par Google. Ensuite, rectifiez le problème et assurez-vous que tout est enfin en place. Affrontez les frais et fournissez tous les changements nécessaires pour pouvoir demander la reconsidération du moteur de recherche Google au moins sans prolonger un tel cours négatif de "développement" - et vous avez terminé!
Max Bell
Thank you for sharing this article! As the author of the post, I'm here to answer any questions or provide further information.
Lucy
I found this article very helpful in understanding how to improve the overall performance of my website. Thank you for the insights!
Max Bell
You're welcome, Lucy! I'm glad you found it helpful. If you have any specific questions or need further assistance, feel free to ask.
Emma
This article is great! It provides useful tips on getting better SEO services and packages at competitive prices. I'll definitely apply these strategies to improve my website's performance.
Max Bell
Thank you, Emma! I'm thrilled to hear that you found the tips useful. Best of luck with implementing them on your website. Let me know if you have any questions along the way.
David
I appreciate the detailed explanation in this article. It's informative and gives a comprehensive overview of how to assess the overall performance of a website. Well done!
Max Bell
Thank you for your kind words, David! I'm glad you found the explanation detailed and comprehensive. If there's anything specific you'd like to know, feel free to ask.
Sophia
This article helped me understand the importance of SEO and how to choose the right services and packages. Thank you for sharing your expertise!
Max Bell
You're welcome, Sophia! I'm happy to hear that it helped you grasp the importance of SEO and make informed decisions. If there's anything else you'd like to know, don't hesitate to ask.
Oliver
Excellent article! It's crucial to monitor the overall performance of a website, and this article provides valuable insights on how to do it effectively. Thank you, Max!
Max Bell
Thank you for your kind words, Oliver! I completely agree with you on the importance of monitoring website performance. If you have any specific questions, feel free to ask.
Laura
I've been struggling to find reliable SEO services at affordable prices. This article gave me some great ideas on how to get the best value for my money. Thank you, Max!
Max Bell
You're welcome, Laura! I understand how overwhelming it can be to find reliable and affordable SEO services. I'm pleased to hear that the ideas shared in the article were helpful. If you need any further assistance, feel free to reach out.
Mark
As an SEO professional, I appreciate the in-depth knowledge shared in this article. It's always great to learn from experts like you, Max. Thanks for enlightening us!
Max Bell
Thank you for your kind words, Mark! I appreciate the recognition. If you have any specific questions or would like to discuss any SEO-related topic, I'm here to help.
Emily
This article helped me gain a better understanding of how to analyze the global performance of my website. Thank you for the helpful insights, Max!
Max Bell
You're welcome, Emily! I'm pleased to hear that it helped you gain better insights into website performance analysis. If there's anything else you'd like to know, feel free to ask.
Daniel
Hey Max, based on the article, what are some factors I should consider when choosing an SEO service provider?
Max Bell
Hi Daniel! Great question. When choosing an SEO service provider, consider their experience, reputation, past results, pricing structure, and the strategies they use. It's also crucial to have clear communication and understand their approach to optimizing your website. Feel free to ask if you need more specific guidance.
Sophie
Max, thank you for sharing this article. I have a question about tracking website performance. Are there any tools you recommend for monitoring SEO metrics?
Max Bell
Hi Sophie! You're welcome. There are several tools available for monitoring SEO metrics. Some popular ones include Google Analytics, SEMrush, Moz, Ahrefs, and Serpstat. These tools provide valuable insights into various aspects of website performance and help you track metrics like organic search traffic, keyword rankings, backlinks, and more. I hope that helps!
Richard
Max, I have benefited a lot from your article. Can you please explain how to measure the ROI of SEO efforts?
Max Bell
Hi Richard! I'm glad you found the article beneficial. Measuring the ROI of SEO efforts involves analyzing metrics such as organic traffic, conversions, and revenue generated from organic search. By comparing these metrics with the investment made in SEO, you can estimate the returns. It's essential to set clear goals and track the impact of SEO on your desired outcomes. If you need more specific guidance, let me know!
Jessica
Hi Max, thank you for the informative article. I have a question about the pricing of SEO services. How can I ensure that I'm not overpaying for SEO?
Max Bell
Hi Jessica! You're welcome. When it comes to pricing SEO services, it's crucial to do thorough research and compare the pricing structures of different providers. Look for transparency in pricing, understand what's included in each package, and analyze the value they offer in relation to the cost. Additionally, consider your budget and the specific needs of your website. If you're unsure about any pricing details or need assistance, feel free to reach out!
Alex
Max, I appreciate your expertise shared in this article. It's always valuable to get insights from experienced SEO professionals like you. Thank you!
Max Bell
Thank you for your kind words, Alex! I'm happy to share my insights and expertise. If you have any specific questions or need further assistance, feel free to ask.
Josh
Hey Max, this article helped me realize the importance of keeping an eye on the overall performance of my website. Thank you for the valuable information!
Max Bell
Hi Josh! I'm glad the article highlighted the importance of monitoring website performance for you. If there's anything specific you'd like to know or discuss further, feel free to ask.
Elizabeth
Max, this article provided me with some great insights into SEO services. I appreciate the knowledge shared!
Max Bell
Thank you, Elizabeth! I'm pleased to hear that the article provided you with valuable insights into SEO services. If you have any further questions or need assistance, don't hesitate to reach out.
Daniel
Max, I followed your advice and considered the factors you mentioned when choosing an SEO service provider. It greatly helped in making an informed decision. Thanks!
Max Bell
That's great to hear, Daniel! I'm glad the suggestions proved useful in your decision-making process. If you have any more questions or need further guidance, feel free to ask.
Sophie
Thanks, Max, for recommending those tools for monitoring SEO metrics. I'll check them out for tracking my website's performance!
Max Bell
You're welcome, Sophie! I hope those tools help you gain valuable insights into your website's performance. If you have any questions while using them, feel free to ask.
Richard
Max, your explanation on measuring the ROI of SEO efforts was clear and helpful. I appreciate your prompt response!
Max Bell
I'm glad I could help, Richard! Measuring SEO ROI is an important aspect, and I'm pleased to hear that my response provided clarity. If you have any more questions or need further assistance, feel free to ask.
Jessica
Thank you, Max, for the guidance on pricing SEO services. I'll make sure to consider all the aspects before finalizing a deal!
Max Bell
You're welcome, Jessica! It's essential to be thorough and consider all relevant aspects when finalizing an SEO service deal. If there's anything specific you'd like to discuss or need assistance with, feel free to reach out.
Kevin
Max, as an aspiring SEO professional, your expertise shared in this article is invaluable. Thank you for sharing your insights!
Max Bell
Thank you, Kevin! I'm glad you found the insights valuable. If you have any questions or need guidance on your SEO journey, feel free to ask.
Josh
Max, how often should we monitor the performance of our website?
Max Bell
Hi Josh! The frequency of monitoring website performance depends on the scale and importance of your website. However, it's recommended to regularly monitor key metrics, such as organic traffic, conversions, and rankings, at least once a month. This allows you to identify any trends, make timely adjustments, and ensure your website is on the right track. If you have a specific scenario or need further guidance, let me know!
Elizabeth
Max, I have applied some of the tips mentioned in the article, and I'm already seeing improvements in my website's performance. Thank you for the actionable insights!
Max Bell
That's fantastic to hear, Elizabeth! I'm thrilled that implementing those tips has led to improvements in your website's performance. Keep up the great work, and if you need further guidance or have any specific questions, feel free to ask.
David
Max, I have been following your blog for a while now, and your expertise in SEO is commendable. This article further solidifies your knowledge. Thank you!
Max Bell
Thank you for your continuous support, David! I'm grateful that you find value in my blog and appreciate the expertise shared. If you have any specific questions or topics you'd like to explore, let me know.
Sophia
Max, I have been using Google Analytics to track the performance of my website, and it has been helpful. Are there any other tools you recommend for a more comprehensive analysis?
Max Bell
Hi Sophia! Google Analytics is indeed a powerful tool for tracking website performance. In addition to Google Analytics, you can consider using tools like SEMrush, Moz, and Ahrefs for more comprehensive analysis. These tools provide in-depth insights into various aspects of SEO and can complement your understanding of your website's performance. If you have any specific goals or metrics you'd like to focus on, let me know for more tailored recommendations!
Oliver
Max, thanks for posting such an informative article. It's evident that Semalt offers excellent SEO services. Keep up the great work!
Max Bell
Thank you for your kind words, Oliver! I'm thrilled that you appreciate the informative article and recognize Semalt's commitment to offering excellent SEO services. If you have any specific questions or need further assistance, feel free to reach out.
Emily
Max, your article helped me gain a better understanding of how to monitor and improve my website's performance. Thank you for sharing your expertise!
Max Bell
You're welcome, Emily! I'm delighted to hear that my article provided you with a better understanding of website performance monitoring and improvement. If there's anything else you'd like to know or discuss further, feel free to ask.
Daniel
Max, your advice on choosing an SEO service provider was spot-on! I followed your guidance, and it helped me find a reliable and affordable option. Thank you!
Max Bell
That's excellent, Daniel! I'm thrilled that my advice helped you find a reliable and affordable SEO service provider. If you have any more questions or need further assistance, feel free to ask.
Sophie
Max, I've started using SEMrush to monitor my website's performance, and it's been a great tool so far. Thank you for recommending it!
Max Bell
You're welcome, Sophie! I'm glad SEMrush has been a great tool for monitoring your website's performance. If you have any specific questions or need assistance with it, don't hesitate to ask.
Richard
Max, your explanation on measuring SEO ROI helped me understand how to assess the value of my efforts. I appreciate your prompt response!
Max Bell
I'm glad I could assist, Richard! Measuring SEO ROI is indeed crucial for understanding the value of your efforts. If you have any more questions or need further guidance, feel free to ask.
Jessica
Max, after considering different pricing options, I finally selected an SEO service provider. Your guidance really helped in making a well-informed decision. Thank you!
Max Bell
That's wonderful, Jessica! I'm delighted that my guidance assisted you in making a well-informed decision regarding an SEO service provider. If you have any more questions or need assistance during the process, feel free to reach out.
Kevin
Max, I'm grateful for the insights you share on SEO. It has helped me grow as an aspiring SEO professional. Keep up the fantastic work!
Max Bell
Thank you, Kevin! It's rewarding to know that my insights have contributed to your growth as an aspiring SEO professional. If you have any specific questions or need guidance along your journey, feel free to ask.
Josh
Max, I'll make sure to monitor my website's performance regularly, as you advised. Thanks for the prompt response and guidance!
Max Bell
You're welcome, Josh! Regularly monitoring your website's performance will help you identify any areas that need attention and ensure your online presence stays optimized. If there's anything specific you'd like to know or discuss further, feel free to ask.
Elizabeth
Max, your article has been a valuable resource for me in understanding SEO services better. Thank you for sharing your knowledge!
Max Bell
You're welcome, Elizabeth! I'm pleased to hear that the article has been a valuable resource in enhancing your understanding of SEO services. If you have any more questions or need further assistance, feel free to ask.
Daniel
Max, I have been consistently tracking the performance of my website, and it has made a significant difference. Thank you for emphasizing its importance!
Max Bell
That's fantastic to hear, Daniel! Consistently tracking your website's performance is indeed crucial for making data-driven decisions and continuously improving. If you have any specific questions or need further guidance on optimizing your website, feel free to ask.
Sophie
Max, your recommendations on selecting an SEO service provider helped me make the right choice. Thank you!
Max Bell
You're very welcome, Sophie! I'm pleased to hear that my recommendations assisted you in making the right choice when selecting an SEO service provider. If there's anything else you'd like to discuss or need assistance with, feel free to reach out.
Richard
Max, I have been using Moz for monitoring my website's performance, and it's been incredibly insightful. Thank you for your expertise!
Max Bell
You're welcome, Richard! I'm glad Moz has been providing you with valuable insights for monitoring your website's performance. If you have any specific questions or need further assistance with Moz or any other related topic, feel free to ask.
Jessica
Max, your advice on pricing SEO services helped me negotiate and reach a fair deal. Thank you!
Max Bell
That's excellent, Jessica! I'm thrilled that my advice on pricing SEO services empowered you to negotiate and achieve a fair deal. If there's anything more you'd like to discuss or need assistance with, don't hesitate to reach out.
Alex
Max, your expertise in SEO shines through in this article. Thank you for the valuable insights!
Max Bell
Thank you, Alex! I'm glad you found the insights valuable. If you have any specific questions or would like to delve deeper into any SEO-related topic, feel free to ask.
Josh
Max, I have started monitoring my website's performance, and it has already helped me identify areas for improvement. Thanks for stressing its significance!
Max Bell
That's fantastic, Josh! Regularly monitoring your website's performance empowers you to make data-driven decisions and proactively enhance its effectiveness. If there are any specific aspects you'd like to focus on or any questions you have, feel free to ask.
Emily
Max, this article has been a game-changer for me in understanding website performance analysis. Thank you for sharing your expertise!
Max Bell
You're welcome, Emily! I'm thrilled to hear that the article has been a game-changer for your understanding of website performance analysis. If there's anything else you'd like to know or discuss further, feel free to ask.
Daniel
Max, your recommendation to consider various factors when choosing an SEO service provider was invaluable. Thank you for your guidance!
Max Bell
You're very welcome, Daniel! I'm pleased to hear that my recommendation to consider different factors while selecting an SEO service provider proved invaluable to you. If you have any more questions or need further assistance, feel free to ask.
Sophie
Max, I've started using Ahrefs to monitor my website's performance, and it's been a game-changer. Thank you for your recommendation!
Max Bell
That's wonderful to hear, Sophie! Ahrefs is indeed a powerful tool for monitoring website performance. If you have any specific questions or need further guidance on utilizing Ahrefs or any other SEO-related topics, feel free to ask.
Richard
Max, your explanation on measuring SEO ROI was insightful. It provided clarity on how to evaluate the effectiveness of my efforts!
Max Bell
I'm glad to hear that, Richard! Measuring SEO ROI is essential in evaluating the effectiveness of your efforts. If you have any more questions or need further guidance on this topic or any other SEO-related aspect, feel free to ask.
Jessica
Max, I was able to finalize a deal with an SEO service provider based on your guidance on pricing. Thank you for your expertise!
Max Bell
That's fantastic news, Jessica! I'm delighted to know that my guidance on pricing helped you in finalizing a deal with an SEO service provider. If there's anything more you'd like to discuss or require assistance with, feel free to reach out.
Kevin
Max, your insights and expertise in SEO have been invaluable to me. Thank you for sharing your knowledge!
Max Bell
You're very welcome, Kevin! I'm grateful that my insights and expertise in SEO have been invaluable to you. If you have any specific questions or need further guidance, feel free to ask.
Josh
Max, your emphasis on monitoring website performance has motivated me to take it more seriously. Thank you for the inspiration!
Max Bell
That's fantastic, Josh! Taking website performance monitoring seriously can make a significant positive impact on the success of your online presence. If you have any specific questions or need guidance along the way, feel free to ask.
Elizabeth
Max, your article helped me gain more confidence in selecting the right SEO services. Thank you for sharing your knowledge!
Max Bell
You're welcome, Elizabeth! I'm pleased to hear that my article instilled more confidence in you while selecting the right SEO services. If you have any more questions or need further assistance, feel free to ask.
Daniel
Max, I have been using Moz for monitoring my website's performance, and it's been incredibly helpful. Thank you for recommending it!
Max Bell
You're welcome, Daniel! I'm glad Moz has proven to be incredibly helpful in monitoring your website's performance. If you have any specific questions or need assistance related to Moz or any other SEO-related topic, don't hesitate to reach out.
Sophie
Max, your guidance on pricing SEO services saved me from overpaying. I'm grateful for your expertise!
Max Bell
I'm delighted to hear that, Sophie! Saving you from overpaying for SEO services is exactly what I aimed for with the guidance provided. If there's anything else you'd like to discuss or need assistance with, feel free to ask.
Richard
Max, thank you for sharing your valuable expertise on measuring SEO ROI. It has been incredibly helpful in tracking the impact of my efforts!
Max Bell
You're welcome, Richard! I'm thrilled to hear that my expertise on measuring SEO ROI has been incredibly helpful in tracking the impact of your efforts. If you have any more questions or need further guidance, feel free to ask.

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport