Do you know what are the best ways of using Social Media to promote business websites?

Setting up and maintaining the right activity in Social Media helps to promote business websites is arguably the only foundational way to performing content marketing, and therefore successful ranking progress in Google’s relevant search results. So, once your high-quality content optimized for a custom set of the main target keywords is ready and goes live, it’s time to make it popular among your potential clients/buyers. While the technical side of content SEO seems clear, the key to sufficient flow of web traffic, improved user engagement, and therefore better conversion-generating potential – is nurturing a good base of loyal followers. Put simply, all you need is to locate your potentially relevant social networking site and just create a company’s profile to share your marketing blog articles (or some fresh service releases/updates just posted on your main business pages) – and you will already see a measurable efficiency of Social Media to promote online business projects, particularly when it comes to startup projects and small niche websites). That being said, below I’m going to show you a good basic approach and some actionable tactics for you to take the right actions in content marketing via Social Media to promote your business website with maximum efficiency. So, let’s see what should be done to that point.

The Right Way of Using Social Media to Promote Small Business Websites

Analyze Target Audience

As for me, analyzing your target audience in the realm of popular Social Media platforms should be the first thing to be done for getting a clear picture of your actual prospects. To figure out in what way to appeal to your potential clients/buyers, I recommend accessing Google Analytics, its “Audience” feature to be more precise. Doing so, make sure to run through each tab category with “Demographics” and “Interests” for connecting with your target audience on the closest emotional and intent-based level. 

Create Trust & Authority

The thing is that arguably the strongest benefit of Social Media promotion is creating stronger trust and powerful authority in the niche/industry with your the brand name of your company, as well as your business website itself. To grab some actionable insights on developing user engagement and improving your content outreach for the maximum ROI, consider the following content suggestions:

• Be consistent when creating and sharing your purely relevant content of high quality.
• Be different – stay out of cutthroat-level online competition with your own voice and unique mission.
• Try to solve the commonest problems addressing to the major pain points of your target audience.
• Tell engaging and intriguing stories about your company and brand, in line with giving away great articles/posts for free.

Build Links

Once you created a natural content written in a user-friendly conversational manner and made it go live, it’s time to start building links to your landing pages and supportive blog articles/posts (if applicable). Make sure to focus on your business brand following and the basics of on-page content optimization. That way, don’t forget to pay strong attention to the search optimization at the off-page level. 

Taken in general, here are the main ideas for you to keep in mind when creating links over there:

• Remember, your original content of high quality is the best way of attracting more natural links.
• Let’s face it – Google itself loves quality backlinks created organically, and keeps now emphasizing them as even stronger ranking factors.
• Social Media Marketing strategies and content SEO can be great, when it comes to covering a measurable part of your time-consuming and labor-intensive off-page routines.
• To amplify your overall effort in Social Media, don’t forget to register your website and submit your company to relevant directories and closely related business listings.
• Improve your outreach using guest posts, setting tight relations with top bloggers and popular influencers, in line with pitching media sites/local news pages – and you’re done.