What’s the best way to promote small business website within a specific niche?

Of course, identifying the best way to promote business website is a really tricky thing to do, especially for small online projects that are naturally limited to a quite tight marketing budget. That’s why those site owners looking for some new methods of online promotion should not only double their current efforts, but understand the necessity of acting proactively to that point – I mean that extensive marketing strategies (for example, Content SEO, Social Media Marketing, or Competitive Research) delivering only gradual progress should never be underestimated too. In fact, however, there isn’t such thing as the ultimately best way to promote business website with a guaranteed top performance on every online project. From the viewpoint of each case, something will work pretty well, something not that fine, but you’re still recommended to quickly run through the following actionable approaches to online promotion – maybe you will find a good match.

Competitive Research 

Content quality must become a cornerstone of your website and its ranking growth over time. Having plenty of original and strongly relevant content rich with keywords is arguably the best way to promote a niche-specific business website, particularly in case of a brand-new website or locally targeted ventures. To create a really enticing content that will be interesting to your targeted potential audience, it should provide additional value (i.e., meet user intent beyond the search, for example, solves related issues, provides genuine advice or useful information), staying closely on topic at the same time. A good competitive insight and potentially winning content types can be easily grabbed directly from your top successful competitors using a use proven web analytics online toolkit like Moz’s Open Site Explorer, my fave Semalt Analyzer, or Screaming Frog SEO Spider tool. Your goal is to put everything that has positive impact under consideration to be applied on your own site. That’s it.

Content Marketing Strategy

And now I’m going to be captain obvious telling you that there is no one-size-fits-all method of content marketing. But the following are the very basics about solid content that works for marketing purposes:

Informative and deeply researched content created without plagiarism.

Sufficiently thorough and complete, with the average length coming at least over 800 words.

Has user intent beyond the search prioritized over the keyword-rich context.

Is written and posted on a scheduled basis (no matter how often you deliver new or update existing article/post – just make sure to maintain consistency).

Supported with compelling visuals mixed with plain-text on-page content writings (for example, relevant images, video overviews/tutorials, attention-grabbing CTAs, useful spreadsheets/infographics, etc.) that make it “sticky,” I mean you are to be engaging and easy to share/link/repost.

Content PPC SEO

I personally believe this scheme is optional, so let’s quickly run through the main ideas that will prevent your PPC optimization strategy from eating up your budget or returning just minor improvement:

• Set a clear marketing budget and keyword-related niche goal before you start.
• Identify relevant keywords (better use not only good old Google’s keyword tool, but something a bit more advanced like Ubersuggest, KeywordTool.io, or Wordtracker online tracking toolkit. 
• Refine your main list of core target keywords to keep the most targeted ones for bidding.
• For maximizing your chances, I recommend using only one keyword per ad.
• Don’t skimp your time on writing really catchy headers. Otherwise the whole doing will make no sense.
• Work well on targeting ads to user intent-aligned landing pages.
• Keep tracking and monitoring your overall ad performance to control bids with timely adjustments.