Is it reasonable to buy homepage backlinks?

This article will make you to overthink the way you do your homepage SEO. One of the most common issues SEO experts face in a process of web source optimization is that people want to rank for all of their main search terms on their home page. People spend their time, money and efforts to earn homepage backlinks and make them targeted.

However, in reality homepage link map looks differently as you can imagine as there are very few anchor texts that have any reference to a search term. You cannot get keyword rich anchors so that you can rank for your search term. Let us discuss how it works in reality.

Google appreciates highly authoritative domains

If you have a question why Google gives more trust and value to highly authoritative domains, an answer to this question is quite simple. Big and long existed domains which are popular among users get backlinks to their pages naturally. Users, as well as other websites, link to favorite brands by their will in an entirely organic way. That is why Google can look at a link profile from a big brand with confidence and be sure that for the most part their backlinks were acquired naturally. Backlink profiles of big brands should serve for us as templates that we need to follow to show Google that your brand can also be attracted as valuable and legitimate. It is reasonable to copy the homepage backlink profile of the websites that have TOP positions on SERP. Why the homepage? A homepage serves as a most significant page on a site and your calling card for both users and search engines. It is where your customers or other websites will most likely link to you and where Google can establish trust with you.        

Do I need to buy backlinks for my homepage?

Your website homepage should be well optimized to give the right signals for search engines. On-page search engine optimization for website homepage helps to get more traffic and quality backlinks. Target whatever search terms you want to target. However, when it comes to link building, you have to exercise constraint.Of course, there is a temptation to use the most powerful page in your site to target your most significant search terms. However, you need to remember, the most considerable aspect you should make an accent here is to build trust with Google. Until Google gives you a trust, your web source will never rank high. And subsequently, the more trust you build around your online brand, the more authority your site will have.

There are some websites that rank near the TOP of search results. If to look to the link profile of these huge brands, you can note that no other authoritative sites link to the page. These sites can rank for extremely competitive search terms without one single quality link to this page. The way they do it with the brand authority and trust they have built with Google. It is a clear evidence that show us that we need to focus on brand building instead of link building on the homepage. It will help you to become a big brand in the eyes of search engines and raise your site rank.