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İşletme web sitemin hangi alanlarının daha iyi sıralama ve SEO için hızla geliştirilebileceğini biliyor musunuz?

Size, küçük işletme sitenizde bulunan, size daha iyi bir sıralama ve web sitesinin SEO potansiyeli sunmak için geliştirilebilecek birkaç farklı alan ve öğe gösterebiliyorum. Ancak bunları paylaşmadan önce, herhangi bir web sitesinde veya blogda geceleyin tüm bu önemli geliştirmeleri ve değişiklikleri yapmasını kimsenin beklemeyeceğini anlamalısınız. Demek istediğim, bu tür şeylerle asla boğulmamanız gerekir - basitçe web sitenizde biraz geride kalsanız ve daha iyi sıralama ve SEO üzerinde çalışmaya başlasanız bile, gerçek uygulamalarına geçmek için henüz çok geç değildir. Tabii ki, aşağıdaki optimizasyon tekniklerinin çoğu, özellikle de tamamen yeni olduğunuz zaman, kesinlikle zaman alıcı ve emek yoğun görünebilir. Ama yine de, aşağıdaki şeylerin geri kalanına devam etmek için takip edilmesi oldukça basit bir şeyle başlamanızı öneririm. Bir kez daha, çok fazla zaman ve çaba sarf etmeden, her şeyi elde etmek için umutsuz bir umutla acele etmekten kaçınmanızı istiyorum. Sadece bu optimizasyon taktikleri ve web sitesi çevrimiçi tanıtımına biraz yenilenmiş yaklaşımları seçin - ve zamanla başaracağınız daha iyi sıralama ve ilgili SEO iyileştirmelerine doğru sadece kademeli hareketler başlatın. Tüm söylenenler, en sonunda bu noktaya ne yapılabileceğini görelim.

İş Web Sitenizin İlerlemesini Daha İyi Sıralamaya ve SEO'ya İlerletme

Geçerli Web Sitenizin Sıralamasını Kontrol Etme

Hayır gibi görünebilir -brainer, ama daha iyi sıralaması elde etmek ve SEO'nuzu güçlendirmek için yapılacak ilk şey, Google’ın organik arama listesindeki mevcut sıralamanızın net bir görünümünü elde etmektir. Bu nedenle, işletme web sitenizde tam olarak nerede bulunduğunuzu tam olarak anlamak için, vücut içeriğinizi optimize ettiğiniz farklı temel hedef anahtar kelimeler için mevcut sıralama ilerlemenizi görmek üzere bir hızlı kontrol prosedürü uygulamanızı öneririz. Bu temel görevi tamamlamak için SERPs.com, Açık Site Gezgini, Semalt Web Sitesi Analizcisi gibi açık kaynaklı araçları veya ücretsiz olarak indirebileceğiniz ücretsiz temel sürümü olan herhangi bir başka kanıtlanmış çevrimiçi yardımcını kullanmanızı tavsiye ederim.

Yeni Anahtar Kelime Fikirleri Edin

Mevcut yaklaşımınızı genel anahtar kelime araştırmasına dönüştürmeyi unutmayın. İhtiyacınız olan tek şey, hedef anahtar kelimelerinizin ana listesini gözden geçirmek ve bunu düzeltmeye çalışmaktır - sadece kazanan arama terimlerini tutmak ve potansiyel olarak umut vaat edenleri eklemek. KeywordTool.io, Ubersuggest, SEMRush, vb. Gibi daha gelişmiş araçlarla ekstra anahtar kelime fikirleri (ve hatta daha değerli uzun kuyruk önerileri) yakalama ile takip edilmesi gereken eski bir Google'ın Anahtar Kelime Planlayıcı aracını kullanarak tekrarlayan anahtar kelime araştırmanızı başlatın. Bunu yaptığınızda, web siteniz için daha iyi sıralamaya ve SEO'ya yol açabilecek merkezi içerik konularının tanımlanması doğrultusunda, kullanıcılara özel uzun kuyruk arama terimlerine, dönüşümlerinizin çoğunu yönlendiren temel anahtar kelimelere daha fazla odaklanın. Mevcut organik web trafiğinizin büyük bir resmini elde etmek için Semalt Analyzer, Moz'ın Açık Site Gezgini veya Screaming Frog’un SEO Örümcek araçları gibi çevrimiçi analiz platformlarını kullanmanızı öneririz.

Sayfa Başlık Etiketlerini İnceleyin ve Optimize Edin

Ardından, tüm Başlık Etiketlerinizi revize etmek için bir nokta kontrolünü çalıştırmanız ve bunların Çekirdek anahtar kelimelerle yeterince zengin, kullanıcı için cazip görünün ve ana web sayfası konusunu maksimum temiz ve özlü bir şekilde temsil edin. Daha iyi sıralama ve SEO amaçları için Başlık Etiketlerinizden en iyi şekilde yararlanmak için (hatırlayın, Google'ın SERP'lerinde "tıklanabilir" sayfa üstbilgileri olarak görüntülenen kullanıcı tarafından görülebilir), en değerli anahtar kelime varlıklarınızı başlığın başına yakınlaştırmanızı öneririz. Bu yaklaşımın gerçek verimliliği, birçok üst düzey blogcunun uygulamada zaten kanıtlanmış olmasıydı. Bununla birlikte, sayfa başlıklarınıza çok fazla anahtar kelime koymadan asla geçmemelisiniz. Aksi takdirde, anahtar kelimelerle "fazladan" gösterilecek ve organik arama sıralamalarınız üzerinde potansiyel olarak olumsuz bir etki yaratacaktır.

Sitenizdeki Tüm Meta Tanımları gözden geçirin

Meta Tanımlarınız aslında Google tarafından doğrudan bir sıralama faktörü olarak dikkate alınmadığı için önemleri (esas olarak) Tıklama Oranı ve bu nedenle Dönüşüm üreten potansiyel ile ilgili olarak) asla göz ardı edilmemelidir. Mesele şu ki, Meta Tanımlarınız aslında “tıklanabilir” sayfa başlıklarının tam olarak altında gösterilen “web sayfası özetleri” gibi bir şey olarak geliyor. Dolayısıyla, en azından ana hedef anahtar kelimelerinizle tüm benzersiz ve zengin olan bu kısa sayfa açıklamalarına sahip olmanız gerekir. Bu, yalnızca daha fazla kullanıcının alakalı web sayfanıza tıklamak için teşvik edilmesi (yani, sırayla daha iyi sıralamanıza / SEO'ya katkıda bulunmak için). Bunu yaptığınızda, uzun açıklama arama terimlerinize ve farklı LSI tabanlı anahtar kelime varyasyonlarına odaklanarak Meta Description uzunluğunuzun maksimum 160 karakterlik sınırı karşıladığından emin olun. Bu sayede, web siteniz, aramanın ardındaki kullanıcı niyetine daha fazla yoğunlaşacaktır. Bu nedenle, işletmenizle ilgili belirli bir ürünü / hizmeti arayan her kullanıcı için sağlam bir Harekete Geçirici Mesaj hazırlayın. Bu kadar.

Image ALT Etiketlerini Kullanırken Bilge Olun

Bazı sebeplerden dolayı çok fazla insanın görüntü ile ilgili sayfa içi içerik öğelerine baktığından, daha iyi organik sıralama ve web sitesi SEO - Image ALT Etiketleri kullanarak doğru yolu.

Bu özel HTML tabanlı öğelerin çoğunu yapmak için aşağıdaki basit önerileri uygulamanızı öneririm:

  • Onları kısa ve özlü yapın (ideal olarak) , her elemanın toplamda altı kelimeden fazla olmamasına dikkat edin.
  • Her bir Image ALT Tag'de açıkça belirtilen ana sayfanın ana konusuna sahip olmayı unutmayın.
  • Diğer meta verilerle olduğu gibi, doğal görünümlerine de dikkat edin (diğer bir deyişle, çok fazla anahtar kelime ile “fazla göstermeden”).
  • ALT Etiketlerinizdeki tek bir kelimeyi tire / downscores yerine ayırmak için yalnızca tire kullanın.
  • Sonuçta, her bir resmin dosya adı anahtar kelimesini optimize etmeyi de unutmayın. ALT metninin kendisi gibi, dosyanın her bir ismi ana konuyla yakından ilişkili olmalı ve en uygun anahtar kelimesi üzerine kurulmalıdır (elbette mümkün olduğunda). Oradaki tire işaretleriyle yalnızca küçük harfli metin kullanın ve işiniz bitti!
David Johnson
Thank you all for reading my blog article on improving the ranking positions in Google's organic search results. I hope you find it helpful and informative. Please feel free to leave your comments and questions, and I'll be happy to respond.
Sarah Adams
Great article, David! Your insights on SEO services and pricing are really useful. I've been struggling with my website's search ranking, and your tips have given me some ideas to try. Thank you!
Michael Thompson
I agree, Sarah. David, your blog posts never disappoint. You always deliver valuable information and practical advice. Keep up the excellent work!
Emily Wilson
I've recently started my own website, and SEO is a whole new world for me. This article is a great starting point for understanding how to improve search rankings. Thanks, David!
Laura Hernandez
I really appreciate the way you explain everything in a clear and concise manner, David. Your articles inspire confidence in implementing SEO strategies. Looking forward to more of your posts!
Kevin Lewis
David, I've been a long-time reader of your blog, and I must say your posts have helped me tremendously in my SEO efforts. Thank you for sharing your expertise!
Amy Baker
This article is a gem! Thank you, David, for shedding light on how to fix my website quickly and improve its ranking in organic search results. Your knowledge is invaluable!
David Johnson
Thank you all for your kind words and support! It's wonderful to hear that my articles have made a positive impact on your SEO efforts. I'll continue to provide valuable insights and tips in future posts. Stay tuned!
Julia Green
David, your articles are always a pleasure to read. You have a knack for breaking down complex concepts into easily understandable terms. Thank you for sharing your expertise!
Daniel Stewart
I couldn't agree more, Julia. David's articles are a great resource, especially for those of us who are new to SEO. Keep up the fantastic work, David!
Liam Peterson
As an SEO professional, I find your articles highly insightful, David. Your perspectives on various aspects of SEO always give me new ideas and perspectives. Thanks for sharing your expertise!
Sophia Collins
David, I stumbled upon your blog recently, and I'm impressed with the quality of your content. Your articles are well-written and easy to follow. Thank you for sharing your knowledge with us!
David Johnson
Thank you, Liam and Sophia, for your kind words! I'm glad my articles resonate with fellow SEO professionals and enthusiasts. If you have any specific topics you'd like me to cover in future posts, please let me know!
Olivia Scott
David, your article addresses some key points I've been struggling with. Your tips on improving website speed and search ranking are very actionable. Thank you!
David Johnson
You're welcome, Olivia! Website speed plays a crucial role in improving search rankings, and I'm glad my article provided you with actionable insights. If you have any questions or need further guidance, feel free to ask!
Sophie Roberts
David, I've been following your blog for a while now, and your articles have been incredibly helpful. Your expertise in SEO shines through in every post. Thank you!
David Johnson
Thank you, Sophie! I'm thrilled to hear that my articles have been helpful to you. SEO is a dynamic field, and I strive to provide up-to-date insights and strategies that my readers can benefit from.
Noah Walker
David, I really appreciate your practical approach to SEO. Your advice is always relevant and actionable. Thank you for sharing your knowledge!
David Johnson
You're welcome, Noah! I believe in providing practical advice that my readers can implement to achieve tangible results. If there are any specific SEO challenges you're facing, feel free to share, and I'll do my best to help!
Emma Anderson
David, I've been using your SEO techniques on my website, and I've seen significant improvements in organic search rankings. Your advice has been a game-changer for me!
David Johnson
That's wonderful to hear, Emma! It's always rewarding to know that my advice has made a positive impact on the SEO efforts of others. Keep up the great work, and if you need any further assistance, feel free to ask!
Isabella Young
David, I'm impressed by your expertise in SEO. Your articles are written in a way that even someone with no prior knowledge can understand. Thank you for making SEO accessible to everyone!
David Johnson
Thank you, Isabella! I firmly believe that SEO should be accessible to everyone, regardless of their level of expertise. Breaking down complex concepts and providing clear explanations is something I strive for in my articles.
Sophie Roberts
David, your article opened my eyes to the importance of website speed. I've started optimizing my website based on your advice, and I'm seeing positive results. Thank you!
David Johnson
That's fantastic to hear, Sophie! Website speed is indeed a critical factor in SEO, and optimizing it can greatly improve search rankings. If you have any specific questions or need further guidance during the optimization process, feel free to ask!
Benjamin Wright
David, your blog posts are always well-researched and informative. I appreciate the effort you put into providing valuable content. Thank you!
David Johnson
Thank you for your kind words, Benjamin! Researching and providing accurate information is a top priority for me. It's rewarding to know that my readers find the content valuable.
Liam Peterson
David, I'd love to see an article from you on the latest SEO trends and best practices. Your insights are always ahead of the curve!
David Johnson
Thank you for the suggestion, Liam! I'll definitely consider writing an article on the latest SEO trends and best practices. Stay tuned for future posts!
Chloe Mitchell
David, your articles make SEO seem less intimidating. Your step-by-step approach is very helpful. Thank you for simplifying a complex subject!
David Johnson
You're welcome, Chloe! SEO can be overwhelming, but breaking it down into manageable steps can make it more approachable. I'm glad you find my step-by-step approach helpful!
Sophia Collins
David, your articles have become my go-to resource for SEO knowledge. You cover a wide range of topics and provide practical advice. Thank you!
David Johnson
That's wonderful to hear, Sophia! I strive to cover a wide range of SEO topics to cater to the needs of my readers. If there are any specific topics you'd like me to discuss in future posts, please let me know!
Jason Clark
David, I've recommended your blog to my colleagues numerous times. Your articles are a valuable resource for anyone looking to enhance their SEO knowledge. Thank you for your contributions!
David Johnson
Thank you for the recommendations, Jason! I appreciate your support and I'm glad my articles have been helpful to you and your colleagues. If there's anything specific you'd like me to cover in future posts, feel free to suggest!
Madison Turner
David, your articles are always insightful and well-written. You have a talent for explaining complex SEO concepts in a way that's easy to understand. Thank you for sharing your knowledge with us!
David Johnson
Thank you, Madison! Making complex SEO concepts understandable is something I strive for in my articles. I'm glad you find them insightful and well-written!
Joshua Hill
David, your practical approach to SEO has helped me make significant improvements in my website's search ranking. Thank you for sharing your expertise!
David Johnson
You're welcome, Joshua! Practicality is key when it comes to implementing SEO strategies. I'm glad my approach has helped you make significant improvements in your website's search ranking!
Emma Anderson
David, your articles have become my go-to resource for SEO knowledge. Your expertise shines through in every post. Thank you for sharing your insights!
David Johnson
Thank you, Emma! I'm glad my articles have become your go-to resource for SEO knowledge. I'll continue to share my insights and expertise in future posts. Stay tuned!
John White
David, your tips on improving search rankings are spot-on. I've implemented some of your suggestions and already started seeing positive results. Thank you!
David Johnson
That's fantastic, John! Implementing the right strategies can indeed yield positive results. If you have any questions or need further guidance along the way, feel free to ask!
Sophia Collins
David, I love how you emphasize the importance of organic search rankings. Your articles have helped me understand its significance and how to improve it. Thank you!
David Johnson
You're welcome, Sophia! Organic search rankings are indeed crucial for driving relevant traffic to websites. I'm glad my articles have helped you understand their significance and improve your own rankings!
Aiden Patterson
David, your articles have given me a deeper understanding of SEO and its impact on website performance. Thank you for sharing your knowledge!
David Johnson
You're welcome, Aiden! SEO is a complex field, and I believe in sharing knowledge to empower website owners and marketers. I'm glad my articles have provided you with a deeper understanding of SEO!
Madison Turner
David, I appreciate your focus on the importance of website optimization for better search rankings. Your tips are practical and effective. Thank you!
David Johnson
Thank you, Madison! Website optimization plays a significant role in achieving better search rankings. I'm glad you find my tips practical and effective!
David Johnson
Thank you all for your valuable comments and feedback! I appreciate your engagement and support. If there are any further questions or discussions you'd like to have, please feel free to continue.
Isabella Young
David, could you provide some guidance on mobile optimization for SEO? It's an area I'm interested in learning more about.
David Johnson
Certainly, Isabella! Mobile optimization is crucial for SEO, considering the increasing number of users accessing websites via mobile devices. I'll make a note to cover this topic in an upcoming blog post. Stay tuned!
Daniel Stewart
David, your articles have been instrumental in helping me enhance my website's visibility on search engines. Thank you for sharing your expertise!
David Johnson
You're welcome, Daniel! Enhancing visibility on search engines is a common goal, and I'm glad my articles have helped you achieve that. If you have any specific questions or need further assistance, feel free to ask!
Emily Wilson
David, your articles are always a pleasure to read. You have a way of making SEO seem approachable. Thank you for your valuable insights!
David Johnson
Thank you, Emily! Making SEO approachable is one of my goals when writing articles. I'm thrilled to hear that you find my insights valuable!
Liam Peterson
David, your expertise in SEO is evident in every post. Your articles have guided me in implementing effective strategies. Thank you for sharing your knowledge!
David Johnson
Thank you, Liam! I'm passionate about sharing my knowledge and helping others succeed in SEO. I'm glad my articles have guided you in implementing effective strategies!
Chloe Mitchell
David, your articles have helped me gain a better understanding of SEO techniques. Thank you for making SEO accessible!
David Johnson
You're welcome, Chloe! I believe that understanding SEO techniques is vital for success, and I'm glad my articles have helped you gain a better understanding.
John White
David, your articles have been my go-to resource for optimizing my website's SEO. Thank you for providing valuable content!
David Johnson
Thank you, John! I appreciate your support and I'm glad my articles have been your go-to resource for optimizing your website's SEO. If you have any specific topics you'd like me to cover, feel free to suggest!
Amy Baker
David, your articles have shown me the importance of a well-optimized website. Thank you for your valuable insights!
David Johnson
You're welcome, Amy! A well-optimized website is indeed crucial for online success. I'm glad my articles have provided you with valuable insights on this topic!
Sophie Roberts
David, your articles are a treasure trove of SEO knowledge. I refer to them whenever I need guidance. Thank you for your contributions!
David Johnson
Thank you, Sophie! I'm glad my articles serve as a valuable resource for your SEO guidance. I'll continue to provide useful insights in future posts!
Oliver Brown
David, your expertise in SEO shines through your articles. Thank you for sharing your knowledge and helping others!
David Johnson
You're welcome, Oliver! Sharing knowledge and helping others succeed in SEO is something I'm passionate about. I'm glad my expertise shines through in my articles!
Ava Davis
David, your articles have given me a solid foundation in SEO. Thank you for simplifying a complex subject!
David Johnson
You're welcome, Ava! Simplifying a complex subject like SEO is always my aim. I'm glad my articles have given you a solid foundation in SEO!
Joshua Hill
David, your advice on improving website speed has made a noticeable difference in my search rankings. Thank you for your valuable insights!
David Johnson
That's wonderful to hear, Joshua! Website speed optimization can have a significant impact on search rankings. I'm glad my advice has made a noticeable difference for you!
Emma Anderson
David, I appreciate the simplicity and clarity of your writing. Your articles are easy to understand and follow. Thank you for sharing your knowledge!
David Johnson
Thank you, Emma! I strive to make my writing clear and accessible to all readers. I'm glad you find my articles easy to understand and follow!
Jacob Wilson
David, your articles have helped me optimize my website and improve its search rankings. Thank you for the valuable insights!
David Johnson
You're welcome, Jacob! Optimizing your website and improving search rankings is a rewarding journey. If you need any further guidance or have specific questions, feel free to ask!
Liam Peterson
David, your articles have given me a fresh perspective on SEO. I appreciate your innovative insights!
David Johnson
Thank you, Liam! Offering a fresh perspective and innovative insights is something I strive for. I'm glad my articles have provided that for you!
Natalie Harris
David, your articles are always informative and well-written. Thank you for sharing your SEO expertise with us!
David Johnson
Thank you, Natalie! I appreciate your feedback and I'm glad you find my articles informative and well-written. I'll continue to share my SEO expertise in future posts!
Oliver Brown
David, your articles make SEO less daunting. Thank you for simplifying it for us!
David Johnson
You're welcome, Oliver! Simplifying SEO is always my goal. I'm glad my articles make it less daunting for you!
Sophie Roberts
David, your articles have helped me implement effective SEO strategies. Thank you for sharing your expertise!
David Johnson
You're welcome, Sophie! Implementing effective SEO strategies is crucial for success, and I'm glad my articles have helped you with that. If you have any specific questions or need further guidance, feel free to ask!
Olivia Scott
David, your articles have been a source of inspiration for my SEO endeavors. Thank you for sharing your insights!
David Johnson
Thank you, Olivia! I'm glad my articles have inspired your SEO endeavors. Keep up the great work, and if you need any further inspiration or guidance, feel free to reach out!
Oliver Brown
David, your articles have given me a deeper understanding of SEO best practices. Thank you for sharing your knowledge!
David Johnson
You're welcome, Oliver! Having a deeper understanding of SEO best practices is instrumental in achieving success. I'm glad my articles have provided you with that knowledge!
Emma Anderson
David, your articles have helped me demystify SEO. Thank you for your valuable insights!
David Johnson
You're welcome, Emma! Demystifying SEO is something I aim for in my articles. I'm glad they have been helpful to you!
Sophia Collins
David, I've implemented your suggestions for improving website speed, and I've noticed a significant difference. Thank you for your expertise!
David Johnson
That's fantastic, Sophia! Website speed optimization can bring about noticeable improvements. I'm glad my suggestions have made a significant difference for you!
Aiden Patterson
David, your articles have given me a solid understanding of SEO fundamentals. Thank you for sharing your expertise!
David Johnson
You're welcome, Aiden! Having a solid understanding of SEO fundamentals is key to success. I'm glad my articles have provided you with that knowledge!
Chloe Mitchell
David, your articles have been a valuable resource for me to navigate the world of SEO. Thank you for your insights!
David Johnson
Thank you, Chloe! Navigating the world of SEO can be challenging, and I'm glad my articles have served as a valuable resource for you. If you have any specific SEO topics you'd like me to cover, feel free to suggest!
Joshua Hill
David, your articles are a goldmine of SEO knowledge. Your expertise and insights are highly valuable. Thank you!
David Johnson
Thank you, Joshua! I'm glad you find my articles to be a goldmine of SEO knowledge. Sharing my expertise and providing valuable insights is something I'm passionate about!
Laura Hernandez
David, your articles have become my go-to resource for everything SEO-related. Thank you for sharing your knowledge!
David Johnson
You're welcome, Laura! I'm thrilled to hear that my articles have become your go-to resource for SEO. I'll continue to share my knowledge in future posts. Thanks for your support!
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