Do you know what is seo in digital marketing?
That’s the right question. What is SEO in Digital Marketing (DM)? In fact, the Search Engine Optimization (SEO) doesn’t work single-handedly on its own. And I believe that having a more in-depth understanding of this matter will help you elevate your ranking performance significantly.
Before anything else, the lion’s share of the experts in SEO either used to be software developers, was involved in web dev, or the rest of computer studies. As for me, I wasn’t trained as a marketer, so I had no idea what is SEO in Digital Marketing as well. Of course, the primary goal of the search optimization is to get higher ranking in the SERPs.
But there is still too much value of the original marketing processes, while their relation to SEO is often neglected by most of us. Putting it in plain English, the search engines (like Google itself) just want to let people meet the best results, so probably online user satisfaction and engagement are strongest ranking factors in SEO, rather than we thought before. That’s why I believe SEO has become now an integral part of the global marketing process. I mean an excellent marketing acting together with good SEO is the only way to achieve a higher page ranking and enjoy a higher flow of traffic.
So, what is SEO in digital marketing, to be precise? To get higher revenues of your online business in 2017, you should be running an exceptional SEO, acting like an experienced marketer at the same time. Below, let’s discuss the most adaptive modern model combining SEO and some original marketing concepts. So, let’s see what Digital Marketing has to do with the Search Engine Optimization.
We are going to observe the four main backbones of classical marketing that got the tightest relations with the Search Engine Optimization. According to the original definition, marketing is only setting the right product or service in the right market audience, at the right time and coming with the right price. Let’s just get rid of too complicated yet useless stuff at once. I mean, there are just four main key areas of Digital Marketing: product, price, place, and promotion.
In fact, all we need here is to put all that pieces together. Let’s face it - there are a lot of things to be tackled within the competence of Digital Marketing in particular. We can feel free to fix all the stuff with the product itself, its price, place of distribution, and promotion possibly in any order. I mean there is no point considering any other features, if the price of your product is still too high, for example.
To see a great marketing success, you will need an alignment between the market niche you are operating in, correlated with your common level of competition. And everything can prove quite simple if you evaluate the overall success of your SEO - by how many conversions you are receiving directly from organic traffic. That way, it becomes possible to improve your general SEO strategy by considering the price of your product. Doing so, think the same way over the place and the process of promotion.
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