Do you know any bright website promotion ideas?
Wondering how you can take your website marketing strategy to the next level? Here are some website promotion ideas for you to consider.
Live Streaming Initiatives
New to live streaming? No need to worry — with Facebook and Twitter making live streaming easier than ever before, now is definitely the moment you should test it out for your brand. Start with a brainstorming session. Think of ideas for content you are willing to create. Some of them may include:
- Q&A: Consider question and answer sessions with industry experts. You can source questions from your clients to enhance engagement.
- How-tos: Teach users all the ways they can apply your products. Also, you can show them how to maximize their use of a specific service or product you provide.
Live streaming initiatives are perfect for getting closer to the audience. When planning live stream, don’t forget to announce it in advance so that users don’t miss it. Another great idea is to capture those users upfront by crafting an engaging introduction to your stream so they’ll be more likely to tune in.
Ephemeral Content
In simple terms, ephemeral content is any material that is impermanent. As a rule, the ephemeral content disappears after a set amount of time. For most business owners, creating content that is going to disappear after 24 hours might seem like an unattractive proposition. However, don’t jump to conclusions. If that’s where your users are (Snapchat, Instagram Stories), that’s where you should be too.
Ephemeral content is all about being creative and spontaneous. That means there is no need to spend hours filming studio-quality sets. Focus on creating quick and casual content that reflects your brand qualities. Semalt experts recommend that you start with the behind-the-scenes gifs, brand announcement teasers, or snippets of special events.
Influencer Marketing
Let’s face it: these days, the popularity of influencer marketing is on the rise. According to research done by eMarketer, in 2016 brands spent around $570 million on influencer marketing on Instagram. Wondering what all the fuss is about? Long story short: it is all about the world of mouth marketing, which is considered the best form of website promotion.
Bear in mind: people are more likely to trust the opinion or recommendation of someone they know. Even though influencers aren’t actually friends with the people who follow them, they have nearly the same influence. Partnering with the right influencer can be highly beneficial to your brand if you’re looking to be introduced to new audiences.
Don’t try to go after celebrities as influencers. The reality is that working with them will cost a penny. It would be much better if you find niche influencers who have interests that are similar to yours. Not only will it be more cost-effective to cooperate with them, but they’re also the type of audience who have people that are likely to be interested in your brand.
Hope you enjoyed this article. Have some other website promotion ideas in mind? Share them with us!
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