What are the proven ways to differentiate your stuff from the TOP Amazon products?

The most frequently asked question we hear from Amazon sellers is how to deal with fierce competition on Amazon? The first thing I usually answer is that we all need to accept it as an inevitable fact of life. Amazon is a world popular retailing platform where you can face numerous sellers from different countries who sell the same products as you have or sellers who launch nearly-identical to your private label items. Moreover, there are a lot of Amazon listing hijackers who retail counterfeit versions of your original label at lower prices. So, you need to be ready to compete against all of them to see your products at the TOP of Amazon ranking list. 

In this article, we will discuss how to differentiate your products from your market niche competitors and take the highest position on Amazon search results list. The strategies that we use to take on competition do not address competition directly. It is more focused on what we can do as the sellers to make our product listings stand out from the crowd. 

Proven techniques to take on Amazon competition

• Improve the existing listing

If you want to improve your product rank, work hard under your existing listing improvement. Even if everything seems ok, you should continue to strengthen your keyword ranking for the essential keyword searches. You need to tailor your listing to appeal to the new types of targeted audience. You can dig into that with some comprehensive keyword research to figure out if enough shoppers are searching for that.

Improving the existing product listing matters a lot because it helps to get a better idea of your targeted audience types, and about their needs and interests. As a result, it will help you to convert more visitors into paying customers. 

Finally, I would like to state that listing optimization may bring much greater benefits than if you worried about your new niche competitors who haven’t impacted your sales much at this point. 

• Differentiate your products by branding

Branding can’t directly affect your rank position on Amazon, but if you think that your stuff is substantially the same as your competitor, you can improve the situation with better branding. The quality of your products may remain the same, but you can present it a different light. If you are selling branding products of high quality, they will be purchased more frequently than average quality products of unknown origin. 

If you want to compete against a simple product, you need to place more creative energy into your branding. It will help you to gain the advantage and stand out from the crowd. It will be a good idea to hire someone proficient in this field to get the best result. 

In conclusion

To sum everything that was mentioned in this article, I would like to say that Amazon competition helps you to keep your listing always in shape. It is significant to be aware of the competitive landscape and its effects on your product. It will help you to react to your competitor pricing tactics as well.