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Quais estratégias de backlink SEO serão influentes em 2019?

Se você gostaria de dominar os resultados de pesquisa do Google no próximo ano, este artigo será útil para você. Nós discutiremos quais mudanças estão nos esperando em 2018 e quais estratégias testadas devemos implementar para obter resultados ainda melhores no próximo ano.

Uma atenção especial será paga pela construção de links, pois sempre desempenhou um papel integral na Google algoritmos e deve ser colocado no coração da sua campanha de otimização de sites.

seo backlinks 2019

Alguns especialistas em SEO afirmam que construir links para fins de SEO é inútil; outros argumentam que o papel dos backlinks para um site aumentou continuamente ao longo dos anos. Esse ponto de vista diferente em relação a esse aspecto pode ser explicado pela desvalorização da função da quantidade de links e restrição de spam de link. Além disso, uma atualização do Google Penguin alterou drasticamente o papel dos backlinks em SEO, tornando-o mais desafiador para obter o link de suco para um site. No entanto, essas opiniões e precauções estão longe da realidade. A construção de links ainda desempenha um papel vital na classificação de sites e cria a presença de sua empresa no SERP.

Atualmente, os dias em que as táticas de construção de links de spam deram um resultado são afundadas no esquecimento. Hoje, a qualidade dos links recebidos é avaliada acima da quantidade e pode contribuir com seus esforços de SEO. Além disso, criar útil para o conteúdo dos usuários não é apenas necessário, mas também uma estratégia vantajosa para criar links para classificar mais alto nos resultados de pesquisa. Você precisa promover seu conteúdo para o público certo e publicá-lo em locais estratégicos. Uma vez que os backlinks são considerados fator de classificação pelo Google, o fracasso em fazê-lo irá limitar drasticamente seus esforços de otimização de mecanismos de pesquisa.

Você já se perguntou quais serão as novas mudanças e atualizações que podemos experimentar na esfera de backlinks SEO em 2019? Neste artigo, você encontrará algumas projeções para o próximo ano e métodos que o ajudarão a acompanhar o cenário competitivo do mercado digital.

Táticas de backlink de SEO em 2019

  • O conteúdo ainda é o rei

Antes de começar a procurar oportunidades de construção de links e chegar aos usuários para convidados publicações, você precisa criar um conteúdo baseado em pesquisa e de qualidade para dar aos seus leitores potenciais uma razão pela qual eles precisam de um link para seu site. Se você começar a obter o link de suco de um site autorizado, ele mostra que seu conteúdo possui um ótimo valor e os leitores acham interessante. Hoje em dia, os motores de busca tornam-se mais inteligentes e podem avaliar a qualidade e a singularidade do seu conteúdo. Já não basta criar muitos posts e espero que ele seja ótimo apenas devido ao número de palavras que você escreve. Atualmente e nos próximos anos, a situação permanecerá a mesma. O Google exigirá conteúdo baseado em pesquisa de alta qualidade e escrito para usuários, e não para bots de pesquisa.

backlinks seo

  • Blogging de convidado

Guest blogging ainda é uma das formas mais simples e vantajosas para gerar tráfego de qualidade para o seu site. É uma maneira relevante, específica do setor e orgânica, de trazer tráfego segmentado para o seu site. Dá uma oportunidade para as empresas marcarem seus negócios e se tornar líderes de pensamento em seu nicho de mercado.

Para criar postagens de qualidade para o seu blog também é benéfico para o seu SEO. No entanto, postar em blogs de convidados relacionados com nichos que já possuem muitos assinantes e leitores regulares serão uma maneira mais eficiente de atrair o tráfego que você de outra forma não poderia acessar. É razoável fazê-lo em vários sites da mesma forma. Assim, o blogueiro convidado serve como uma promoção do site que não requer investimentos significativos e traz resultados de qualidade.

Maria Silva
Ótimo artigo sobre estratégias de backlink! Acredito que o Guest Posting seja uma das melhores maneiras de obter backlinks de qualidade. Além disso, também considero importante fazer parcerias com outros sites relevantes na área.
Pedro Almeida
Concordo com você, Maria Silva. O Guest Posting pode ser muito eficaz para criar backlinks de autoridade. No entanto, acho que é importante garantir que os sites em que você publica sejam relevantes para o seu nicho e tenham uma boa reputação. Qual é a sua opinião, Ryan Johnson?
Ryan Johnson
Obrigado, Maria Silva, e concordo com você. O Guest Posting é uma estratégia eficiente para obter backlinks de qualidade. Pedro Almeida, você está correto ao mencionar a importância de escolher sites relevantes e com boa reputação. Isso garante que os backlinks sejam mais valiosos em termos de SEO.
Ana Oliveira
Além do Guest Posting, existe alguma outra estratégia que vocês recomendam para obter backlinks?
João Santos
Ana Oliveira, você pode considerar também a criação de conteúdo de alto valor e relevância, o que pode atrair naturalmente backlinks de outros sites interessados. Também é importante promover seu conteúdo por meio das redes sociais para aumentar sua visibilidade e chances de receber backlinks.
Carlos Rodrigues
João Santos, concordo com você. A criação de conteúdo de qualidade atrai naturalmente backlinks. Também é importante destacar a importância de ter um website bem estruturado, com uma boa arquitetura de links internos.
Ryan Johnson
Excelentes sugestões, João Santos. A criação de conteúdo relevante é fundamental para atrair backlinks orgânicos. Além disso, a promoção nas redes sociais é uma estratégia poderosa para alcançar um público maior. Obrigado por compartilhar.
Roberta Souza
Além de todas essas estratégias, é fundamental também ter uma abordagem proativa na busca por backlinks. Por exemplo, pesquisando e entrando em contato com sites relacionados ao seu nicho para solicitar a inclusão de um link para o seu site. Isso pode exigir um pouco mais de esforço, mas pode valer a pena para impulsionar o SEO.
Ryan Johnson
Roberta Souza, sua sugestão é muito válida. A abordagem proativa na busca por backlinks pode gerar resultados significativos. Pesquisar e entrar em contato com sites relevantes é uma ótima maneira de expandir sua rede de backlinks. Obrigado por compartilhar essa ideia.
Paulo Mendes
Gostaria de saber se existe alguma ferramenta recomendada para facilitar a busca por backlinks de qualidade. Alguma sugestão, pessoal?
Marcos Lima
Paulo Mendes, existem várias ferramentas disponíveis para auxiliar na busca de backlinks. Algumas opções populares são o SEMrush, o Ahrefs e o Moz Link Explorer. Essas ferramentas fornecem informações valiosas sobre backlinks de outros sites, como autoridade de domínio, relevância e muito mais.
Ryan Johnson
Concordo com Marcos Lima. O SEMrush, Ahrefs e Moz Link Explorer são ferramentas bastante úteis para pesquisar e analisar backlinks. Elas podem ajudar a identificar oportunidades de melhoria e monitorar a distribuição de backlinks de seu site. Recomendo experimentar essas ferramentas para impulsionar sua estratégia de backlink.
Ryan Johnson
Thank you all for joining this discussion! I'm Ryan Johnson, the author of the blog post. I'm thrilled to have the opportunity to engage with you all and answer any questions you may have.
Peter Thompson
Great article, Ryan! I found it very informative and helpful. Just wanted to ask if you could share some tips on how to acquire high-quality backlinks?
Ryan Johnson
Thanks, Peter! Acquiring high-quality backlinks is crucial for effective SEO. Here are some tips: 1. Guest blogging on reputable sites within your niche 2. Building relationships with industry influencers and requesting backlinks 3. Creating valuable and shareable content that naturally attracts backlinks 4. Utilizing social media platforms to promote your content and gain backlinks I hope these tips help!
Lisa Adams
Ryan, do you think the number of backlinks still matters in 2019?
Ryan Johnson
Hi Lisa! While the quality of backlinks is more important than the sheer quantity, the number of backlinks still plays a role in SEO. It is important to focus on acquiring high-quality backlinks, but having a diverse and natural backlink profile remains beneficial. Quality over quantity is the key here!
Michael Carter
Hey Ryan, I've heard about the concept of 'link building outreach'. Can you please explain what it is and if it's an effective strategy for acquiring backlinks?
Ryan Johnson
Hi Michael! Link building outreach refers to the process of reaching out to relevant websites or individuals to request backlinks or opportunities for guest blogging. It is an effective strategy as it allows you to establish relationships, showcase your expertise, and gain high-quality backlinks. However, it requires time and effort to identify suitable prospects and craft personalized outreach messages.
Sophia Harris
Thanks for sharing these insights, Ryan! Could you also shed some light on the potential risks or drawbacks of using certain backlink strategies?
Ryan Johnson
You're welcome, Sophia! While backlinks are generally beneficial, there are some risks to be aware of: 1. Low-quality backlinks from spammy or irrelevant sites can harm your SEO 2. Excessive anchor text optimization can lead to penalties 3. Participating in link schemes or purchasing backlinks is against search engine guidelines It's important to focus on acquiring organic and relevant backlinks rather than resorting to shortcuts or black hat techniques.
David Anderson
Ryan, how do you see the future of backlinks in SEO? Are there any emerging trends or strategies that we should keep an eye on?
Ryan Johnson
Great question, David! Backlinks will continue to remain an important factor in SEO, but their nature and evaluation may evolve. One emerging trend is the increased focus on link quality and relevance rather than sheer quantity. Additionally, the influence of social signals and user engagement metrics may also play a role in evaluating the authority of a website. As search engines become more sophisticated, it's important to adapt and focus on holistic SEO strategies.
Emily Lewis
Hi Ryan! I really enjoyed your article. Do you recommend any tools or software to help with backlink analysis and monitoring?
Ryan Johnson
Thank you, Emily! Yes, there are several tools that can aid in backlink analysis and monitoring. Some popular ones include Ahrefs, Moz, SEMrush, and Majestic. These tools provide valuable insights into your backlink profile, domain authority, and can help you track the performance of your backlink acquisition efforts. I recommend checking them out and finding one that suits your needs best!
Daniel Smith
Ryan, what are some ways to recover from a penalty caused by bad backlink practices?
Ryan Johnson
Hi Daniel! Recovering from a penalty requires a systematic approach: 1. Identify and analyze the toxic backlinks that caused the penalty 2. Attempt to remove the harmful backlinks by contacting webmasters 3. Disavow any remaining toxic backlinks using Google's Disavow Tool 4. Improve your backlink profile by acquiring high-quality backlinks and focusing on organic practices However, prevention is always better than cure, so it's best to avoid engaging in bad backlink practices from the start.
Sarah Brown
Hi Ryan! Thanks for the informative article. In your opinion, what are the top three things to consider when building backlinks?
Ryan Johnson
You're welcome, Sarah! When building backlinks, consider these top three things: 1. Relevance: Ensure the backlinks come from websites and content related to your niche 2. Authority: Seek backlinks from high-authority sites with a good reputation 3. Diversity: Aim for a diverse backlink profile, including different domains, anchor texts, and types of backlinks By focusing on these aspects, you'll be on the right track to a strong backlink strategy!
Ryan Johnson
Thanks for reading my article! I hope you find it helpful.
Samuel Anderson
Great article, Ryan! You really explained the importance of backlinks well.
Monica Thompson
I've been struggling with backlinks lately. Any specific strategies you recommend?
Ryan Johnson
Hi Monica! One effective strategy is to focus on high-quality guest blogging and getting backlinks from reputable websites in your industry.
Carlos Ramirez
I've tried guest blogging before, but it didn't bring much traffic. Any tips on how to get more out of it?
Ryan Johnson
Hi Carlos! To get more out of guest blogging, make sure you choose websites with a larger audience and engage with their readers in the comments section.
Lisa Walker
What about social media backlinks? Do they still have an impact on SEO?
Ryan Johnson
Hi Lisa! While social media backlinks may not directly impact SEO, they can help increase brand visibility and drive traffic to your website, which indirectly benefits SEO.
Emily Jackson
Are there any new backlink strategies that work well in 2019?
Ryan Johnson
Hi Emily! Building relationships with influencers in your industry and earning natural backlinks through high-quality content are two strategies that still work well in 2019.
David Roberts
I've heard that backlinks from relevant websites are more valuable. Is that true?
Ryan Johnson
Hi David! Backlinks from relevant websites are indeed more valuable as they indicate to search engines that your website is trustworthy and authoritative in your industry.
Sophia White
What are some common mistakes to avoid when building backlinks?
Ryan Johnson
Hi Sophia! Some common mistakes to avoid include buying backlinks, using link farms, and spamming comment sections with your website link. Focus on organic and natural backlink building.
Daniel Adams
How long does it typically take to see the effects of backlinks on SEO?
Ryan Johnson
Hi Daniel! It can vary, but generally, it takes a few weeks to a few months to see the effects of backlinks on SEO.
Olivia Lewis
Do internal links also affect SEO or are backlinks the sole focus?
Ryan Johnson
Hi Olivia! Internal links also play a role in SEO. They help search engines understand the structure of your website and can improve user navigation and engagement.
Gabriel Martinez
Is it better to have a few high-quality backlinks or many low-quality ones?
Ryan Johnson
Hi Gabriel! It's definitely better to have a few high-quality backlinks from reputable websites than many low-quality ones. Quality over quantity is key!
Emily Thompson
I'm new to SEO. Can you recommend any reliable resources to learn more about backlinks?
Ryan Johnson
Hi Emily! Sure, some reliable resources to learn more about backlinks include Moz, Backlinko, and Semalt's blog. They have in-depth guides and articles on the topic.
Michael Wright
How do you measure the effectiveness of backlinks?
Ryan Johnson
Hi Michael! One way to measure the effectiveness of backlinks is to track the increase in organic search traffic and rankings for the keywords you're targeting.
Kayla Roberts
What are your thoughts on automated backlink building tools?
Ryan Johnson
Hi Kayla! Automated backlink building tools can be risky as they often result in low-quality and spammy backlinks. It's best to focus on organic and natural backlink building.
Erica Davis
Are backlinks the most important factor for SEO success?
Ryan Johnson
Hi Erica! Backlinks are an important factor for SEO success, but they're not the only factor. Other factors like content quality, user experience, and website speed also play a significant role.
Joseph Clark
I've seen some websites with a lot of backlinks but low rankings. Why is that?
Ryan Johnson
Hi Joseph! While backlinks are important, the quality of backlinks and other SEO factors also matter. It's possible that those websites have low-quality backlinks or issues with their overall SEO strategy.
Thomas Adams
Should I focus on building backlinks or creating high-quality content?
Ryan Johnson
Hi Thomas! It's important to focus on both. High-quality content attracts natural backlinks, and building backlinks helps boost the visibility and authority of your content.
Madison Wilson
Are there any penalties for having too many backlinks?
Ryan Johnson
Hi Madison! Having too many low-quality or spammy backlinks can result in penalties from search engines. It's important to focus on quality rather than quantity when building backlinks.
William Hernandez
What can I do if my website has been hit with a backlink penalty?
Ryan Johnson
Hi William! If your website has been hit with a backlink penalty, you should conduct a thorough backlink audit, remove or disavow any harmful links, and submit a reconsideration request to the search engine.
Emma Foster
Are backlinks still relevant in 2019 with all the changes in SEO algorithms?
Ryan Johnson
Hi Emma! Backlinks are still relevant in 2019. While SEO algorithms have evolved, backlinks remain a strong signal of trust and authority for search engines.
Sophia Hernandez
Is it possible to rank high on search engines without backlinks?
Ryan Johnson
Hi Sophia! While it's possible to rank high on search engines without backlinks, it's much more challenging. Backlinks help establish credibility and improve your chances of ranking well.
Ethan Thompson
Should I focus more on building external backlinks or internal ones?
Ryan Johnson
Hi Ethan! It's important to have a balance of both external and internal backlinks. External backlinks help boost your website's authority, while internal links improve navigation and site structure.
Isabella Rodriguez
How do you reach out to other websites for guest blogging opportunities?
Ryan Johnson
Hi Isabella! When reaching out to other websites for guest blogging opportunities, personalize your outreach, explain the benefits of your content, and offer to provide value to their audience.
Noah Lee
Are backlinks from .gov or .edu domains more valuable than others?
Ryan Johnson
Hi Noah! Backlinks from .gov or .edu domains are generally considered more valuable as they are usually from authoritative and trustworthy sources. However, the quality of the backlink still matters.
Ava Carter
How long does it take to build a strong backlink profile for a new website?
Ryan Johnson
Hi Ava! Building a strong backlink profile for a new website can take time. It depends on various factors like the competitiveness of your industry, the quality of your content, and your outreach efforts. It's an ongoing process.
Joshua Allen
What are some creative ways to earn backlinks other than guest blogging?
Ryan Johnson
Hi Joshua! Some creative ways to earn backlinks include creating shareable infographics, conducting original research, hosting webinars or podcasts, and participating in expert roundups.
Grace Collins
How important are anchor texts in backlinks?
Ryan Johnson
Hi Grace! Anchor texts in backlinks do play a role in SEO. It's important to use relevant and descriptive anchor texts that accurately reflect the content of the page you're linking to.
Nolan Young
Is it necessary to disavow backlinks?
Ryan Johnson
Hi Nolan! Disavowing backlinks is necessary when you have low-quality or harmful links pointing to your website. It helps prevent any negative impact on your SEO.
Sophie Green
Is it worth paying for backlinks or should I focus on organic methods?
Ryan Johnson
Hi Sophie! It's not recommended to pay for backlinks as it can lead to low-quality links and potential penalties. It's better to focus on organic methods like creating valuable content and earning backlinks naturally.
Michael Brown
How can I find out if a backlink is dofollow or nofollow?
Ryan Johnson
Hi Michael! You can check if a backlink is dofollow or nofollow by inspecting the HTML source code of the page the link is on. Look for the 'rel' attribute in the link's HTML tag.
Julia Ward
Does the anchor text of a backlink affect its value?
Ryan Johnson
Hi Julia! The anchor text of a backlink does affect its value. It's best to use anchor texts that are relevant to the content and keywords you're targeting.
Anthony Moore
Can I use backlinks from my old blog posts for my new website?
Ryan Johnson
Hi Anthony! If your old blog posts have relevant and valuable backlinks, you can redirect those backlinks to relevant pages on your new website using 301 redirects. It helps preserve the SEO value of those backlinks.
Chloe Stewart
Can competitor backlinks be helpful for SEO?
Ryan Johnson
Hi Chloe! Analyzing competitor backlinks can provide insights and opportunities for your own SEO strategy. If your competitors have high-quality backlinks, you can try to replicate or earn similar ones.
Aaron Hill
Are there any tools to help with backlink analysis?
Ryan Johnson
Hi Aaron! There are several tools available for backlink analysis, such as Moz, Ahrefs, SEMrush, and Majestic. They provide valuable data on backlinks, including the source website, anchor text, and quality metrics.
Elizabeth Mitchell
How do I get backlinks from high-authority websites?
Ryan Johnson
Hi Elizabeth! To get backlinks from high-authority websites, you need to create high-quality content that provides value to their audience. Building relationships with influencers and engaging with them through social media or email outreach can also help.
Adam Martin
Are backlinks the same as inbound links?
Ryan Johnson
Hi Adam! Yes, backlinks and inbound links are the same. They both refer to links from external websites pointing to your website.
Sophia Garcia
Does the position of the backlink on the page matter for SEO?
Ryan Johnson
Hi Sophia! The position of the backlink on the page can have some impact on SEO. In general, backlinks placed higher up on the page, within the main content, tend to carry more weight than those in the footer or sidebar.
Jacob Foster
How do I keep track of all the backlinks to my website?
Ryan Johnson
Hi Jacob! You can use backlink analysis tools like Ahrefs, SEMrush, or Moz to keep track of the backlinks to your website. They allow you to monitor new backlinks, analyze their quality, and track changes over time.
Grace Hernandez
Can I update or change anchor texts in existing backlinks?
Ryan Johnson
Hi Grace! Usually, you can't directly update or change anchor texts in existing backlinks as they are controlled by the linking website. However, you can reach out to the website owner and request a change, but it's not guaranteed.
Lucas Adams
Are backlinks from press releases valuable for SEO?
Ryan Johnson
Hi Lucas! Backlinks from press releases can have some value for SEO, especially if the press release gets picked up by reputable news outlets or industry publications. However, the primary purpose of press releases is to generate media coverage and exposure.
Samantha Cooper
How do you avoid getting backlinks from spammy or low-quality websites?
Ryan Johnson
Hi Samantha! To avoid getting backlinks from spammy or low-quality websites, conduct thorough research before engaging in any backlink building activities. Look for signs of reputable and trustworthy websites, such as a strong domain authority, relevant content, and an engaged audience.
Tyler Butler
What should I do if my website receives negative SEO attacks through harmful backlinks?
Ryan Johnson
Hi Tyler! If your website receives negative SEO attacks through harmful backlinks, you should conduct a backlink audit, identify the harmful links, and disavow them using Google's Disavow Tool. It helps prevent any negative impact on your SEO.
Charlotte Turner
Should I focus on getting backlinks from high-traffic websites or high-authority ones?
Ryan Johnson
Hi Charlotte! Ideally, you should focus on getting backlinks from websites that are both high-traffic and high-authority in your industry. This way, you can benefit from both the increased visibility and the trust and authority passed through the backlinks.
Jonathan Cook
What are the dangers of using black hat SEO techniques for backlinks?
Ryan Johnson
Hi Jonathan! Using black hat SEO techniques for backlinks can lead to severe penalties from search engines, including manual actions or even deindexing of your website. It's best to avoid such practices and focus on organic and white hat SEO methods.
Vanessa Hill
Do backlinks from multiple pages of the same website have less value?
Ryan Johnson
Hi Vanessa! Backlinks from multiple pages of the same website can still have value, especially if the website itself is authoritative and relevant to your industry. However, diversity in the source of backlinks is generally more beneficial.
Natalie Rodriguez
How do backlinks affect local SEO for businesses?
Ryan Johnson
Hi Natalie! Backlinks play a role in local SEO for businesses by improving the visibility and credibility of your website within the local community. Getting relevant backlinks from local directories, industry associations, or other local businesses can help boost your local SEO efforts.
Alex Turner
What is the ideal ratio of dofollow to nofollow backlinks?
Ryan Johnson
Hi Alex! There is no specific ideal ratio for dofollow to nofollow backlinks. It's natural to have a mix of both types of links. However, having too many nofollow links relative to dofollow links might raise some suspicion with search engines.
Hailey Peterson
How can I get backlinks from authoritative websites if I'm just starting out?
Ryan Johnson
Hi Hailey! If you're just starting out, it can be challenging to get backlinks from authoritative websites. Start by creating valuable and shareable content, building relationships with influencers in your industry, and offering to provide value or collaborate. As your website and brand grow, you'll have more opportunities for backlinks from authoritative sources.
John Bennett
Are backlinks from forum comments still effective for SEO?
Ryan Johnson
Hi John! Backlinks from forum comments are generally not as effective for SEO compared to other types of backlinks. While they can still provide some value, it's important to ensure they are from relevant and high-quality forums.
Sophia Reed
How do you find websites that accept guest blog posts?
Ryan Johnson
Hi Sophia! To find websites that accept guest blog posts, you can use search operators like 'write for us' or 'guest post' along with your industry or niche keywords. Additionally, you can reach out to industry influencers and ask if they accept guest posts on their websites.
Jason Morris
What are the best practices for anchor text optimization in backlinks?
Ryan Johnson
Hi Jason! Some best practices for anchor text optimization include using descriptive and relevant anchor texts, avoiding over-optimization or keyword stuffing, and ensuring a natural and diverse mix of anchor texts.
Ryan Johnson
Thank you all for the engaging discussion! I hope you found the answers helpful. If you have any more questions, feel free to ask. Happy backlink building!

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