Can you give me an SEO summary of website?

Here is a brief to-do list or SEO summary you will need to carry out for better website’s online visibility in Google’s SERPs. Note, however, there is no universal website SEO summary to fit them all, but I hope the following bullet points will help you do that:

Content

Make sure your web pages are hosting only best quality and informative content rich with your primary target keywords. Remember, the search engines are crawling the text content on each website on the Internet to finally take a ranking decision. Considering that the search crawlers can “read” and “understand” text content solely, make sure every shred of your writings fits well.

Keywords

Keyword research is the backbone element of your SEO summary. It’s needed to find out the right search terms most relevant to your website topic and frequently used by your target audience of the live searchers. Considering the most common medium-sized sites, I recommend choosing from 3 to 5 main target keywords to make optimization, as well as long tail keywords and key phrases. First and foremost, you should keep your page writings as a natural flow of wording, while your main target keywords must be integrated as naturally as possible.

Headers and Meta Tags

Next thing to be done is to emphasize the keywords you are using for optimization. I mean here you should work on your page headers to make sure they fit your page content well while being embedded with at least one keyword each for better indexing. Considering the right meta tags, I recommend adding title tags coming in length up to 70 characters, and meta description tags staying somewhere around 155 characters (including spaces). You are free to include here several target keywords or keyphrases that need promotion. That way, make sure your meta descriptions are not too short and maintain consistency at the same time.

Links

In fact, handling a proper link building for your website is among the most essential factors in the search engine optimization success. Having several links connecting your pages with some other popular and user-friendly websites. Doing so, you will give Google as well as the rest of search engines like Yahoo and Bing a powerful signal that your web pages are delivering more value to the end users, hence being worth higher ranking position in the SERPs list. To take a massive advantage of link building in its full scale, I suggest using anchor links to be organically included in your standard page content. That way, your website will be more likely to rank higher, in part owing to increased click-through rate.

Sitemap and Directory Submission

After all, I want to end up this SEO summary with sitemaps and directories. First, use sitemaps to help the search crawling bots have better navigation throughout your pages for indexing purposes, as well as better user experience. At last, don’t forget to complete your website submission to the search directories, such as Google My Business and any other local or just popular and relevant listings. As soon as you have got listed in the right directories, the search engines will know more about your website for the further promotion in the online search listings.