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Onde agir com a minha estratégia de SEO para a Amazon classificar bem desde o primeiro dia?

Toda vez que procuramos uma palavra-chave específica na Amazon, existe uma lista muito longa de produtos que geralmente aparecem em nossa direção. E todos sabemos que quaisquer conversões realmente mensuráveis (e, finalmente, as vendas) podem ser trazidas apenas pelos produtos listados pelo menos nas primeiras três páginas (para não dizer que o progresso real precisa mostrar sua disponibilidade em 10 melhores resultados de pesquisa). Então, executar uma estratégia adequada em SEO para Amazon pode parecer uma tarefa realmente assustadora, especialmente a primeira vista. Felizmente, a maior plataforma de compras on-line do mundo está fazendo o melhor para oferecer apenas uma experiência de usuário de alta qualidade a sua ampla audiência de uma escala verdadeiramente global. A Amazon está fazendo o trabalho perfeitamente bem - recomendando os produtos certos e dando luz verde para a concorrência no mercado aberto. Afinal, torna a vida mais fácil para mais de 80 milhões de compradores em pé lá fora.

É claro que um feito tão maciço é conduzido pelo seu próprio conjunto de regras de classificação. É por isso que seria uma tarefa bastante gerenciável - classificar-se bem desde o primeiro dia - dado que você entende as regras do jogo e é apoiado com uma estratégia personalizada em SEO adaptada para a Amazônia. Com o seu algoritmo A9, a Amazon apostou principalmente nos três principais fatores de classificação conhecidos como relevância, taxa de conversão e autoridade do produto. Dessa forma, abaixo, vou destacar algumas das principais áreas para atuar com o SEO para a Amazon e classificar-se bem desde o início da sua loja de dropshipping - vamos começar com a relevância e a melhoria da taxa de conversão.

Nível 1: Página do produto Relevância

É o elemento principal que é a base básica para a classificação do seu produto. É por isso que recomendo executar a estratégia global em SEO para a Amazônia que gira em torno dos seguintes aspectos (dar-lhes a maior prioridade é um DEVER - basta dar por certo).

Principais esferas de Relevância em SEO para Amazon.

  • Otimização de título (ao contrário do Google, a Amazon deixa a porta aberta para qualquer experimento, mesmo atrevido, com as principais palavras-chave e frases-chave em título do produto);
  • Pontos de bala e descrição (tudo o que você precisa aqui é apenas para preencher a caixa de compras, não se esqueça de incluir apenas pontos-chave corretos);
  • Marca e fabricante -exploração);
  • Categoria e Subcategoria (apenas certifique-se de se juntar à categoria certa, a menos que você queira que seus produtos sejam exibidos em categorias incorretas);
  • Termo de pesquisa (preencha cinco correspondentes campos com as principais palavras-chave de destino, evite usar as mesmas repetidamente - é melhor considerar o uso de sinônimos de palavras-chave LSI);
  • URL (pense bem antes de criar uma consulta de URL para a página do seu produto, preste atenção suficiente Tenha tudo no lugar - a Amazon está usando para determinar sua listagem e busca relevância depois de tudo).

Nível dois: Melhoria da taxa de conversão

Se você deseja que seu produto atenda a melhor demanda do cliente - você deve fazer com que a Amazon o recomenda a um público mais amplo de pesquisadores. Portanto, há uma correlação de dois gumes entre sua taxa de conversão e o interesse do cliente (incluindo aqueles para a própria Amazônia).

Áreas principais de melhoria da CTR e estratégia de SEO para a Amazônia:

  • As vendas elevadas sempre significam ranking nos resultados de pesquisa em algum lugar da página inicial;
  • Avaliações de clientes e promoção de e-mail (por exemplo, usando a ferramenta online AMZDiscover para segmentar os clientes potenciais corretos);
  • Perguntas e Respostas seção;
  • Imagens brilhantes que mostram uma grande imagem da sua loja na web;
  • Preços competitivos;
  • A taxa de rejeição e o tempo médio por visita também estão afetando suas conversões, lembre-se disso.
Igor Gamanenko
Thank you all for reading my article on Amazon SEO. I hope you find it helpful! If you have any questions or thoughts, feel free to comment below.
Ana Oliveira
Great article! Really helped me understand the importance of configuring lists effectively on Amazon. Thank you!
Igor Gamanenko
Thank you, Ana! I'm glad you found the article useful. Configuring lists properly on Amazon can definitely make a difference in sales.
Marcos Silva
I never realized the impact of Amazon SEO on product visibility. This article opened my eyes. Thanks!
Igor Gamanenko
You're welcome, Marcos! Amazon SEO is indeed crucial for getting your products noticed among the competition. If you have any specific questions, feel free to ask.
Sarah Johnson
I'm new to selling on Amazon, and this article gave me some valuable insights into optimizing my product listings. Thank you!
Igor Gamanenko
I'm glad I could help, Sarah! Selling on Amazon can be competitive, but with effective SEO strategies, you can increase your chances of success. Let me know if you have any questions.
Lucas Souza
I had no idea about the importance of keyword research and optimizing product titles on Amazon. This article shed light on crucial aspects. Thanks for sharing!
Igor Gamanenko
Thank you, Lucas! Keyword research and optimizing product titles are indeed vital for Amazon SEO. I'm glad the article provided valuable insights for you.
Camila Santos
I found the tips in this article really practical and easy to follow. I'm going to implement them right away. Thank you, Igor!
Igor Gamanenko
You're welcome, Camila! I'm pleased to hear that the tips are practical and easy to follow. Best of luck with implementing them in your Amazon listings.
Pedro Vargas
The concept of A+ Content was new to me, and now I see how it can enhance the overall shopping experience for customers. Thank you for the informative article!
Igor Gamanenko
You're welcome, Pedro! A+ Content is a great way to provide extra information and engage customers. I'm glad the article helped you understand its importance.
Camila Silva
I never realized how crucial customer reviews are for Amazon SEO. This article made it clear. Thanks for sharing your expertise, Igor!
Igor Gamanenko
You're welcome, Camila! Customer reviews play a significant role in Amazon SEO and building trust with potential buyers. If you have any more questions, feel free to ask.
Vinicius Santos
I've been struggling to rank higher in Amazon search results. The tips in this article gave me some ideas to improve my SEO efforts. Thank you, Igor!
Igor Gamanenko
Vinicius, I'm glad the tips in the article gave you some ideas to improve your SEO efforts. Remember to monitor the performance and adjust accordingly. Let me know if you have any further questions.
Mariana Almeida
This article was a real eye-opener for me. I didn't realize the impact of product images on Amazon SEO. Thank you for sharing these valuable insights!
Igor Gamanenko
You're welcome, Mariana! Product images are indeed crucial for attracting customers and improving conversion rates. If you have any more questions, feel free to ask.
Gabriel Pereira
I loved the practical examples provided in the article. It made it easier for me to understand and apply the strategies. Thank you, Igor!
Igor Gamanenko
I'm glad you loved the practical examples, Gabriel! Making concepts relatable through examples makes it easier to implement them effectively. Let me know if you have any further questions or need more examples.
Luiza Ferreira
This article was super helpful! I'm going to optimize my Amazon listings based on these strategies. Thank you, Igor!
Igor Gamanenko
You're welcome, Luiza! I'm delighted to hear that the article was super helpful for you. Best of luck with optimizing your Amazon listings using these strategies. If you need any assistance along the way, feel free to ask.
Bruno Costa
I've been looking for resources on Amazon SEO, and this article provided some excellent insights. Thank you, Igor!
Igor Gamanenko
I'm glad the article provided you with excellent insights, Bruno! Understanding Amazon SEO is key to improving sales and visibility. If you have any specific questions, feel free to ask.
Amanda Lima
As a newbie in the e-commerce world, this article was a great introduction to Amazon SEO practices. Thank you for sharing your knowledge, Igor!
Igor Gamanenko
You're welcome, Amanda! I'm happy to hear that the article served as a great introduction to Amazon SEO practices for you. If you have any further questions or need more guidance, don't hesitate to ask.
Paulo Mendes
The concept of backend search terms was new to me. This article provided clear explanations and examples. Thank you!
Igor Gamanenko
You're welcome, Paulo! Backend search terms are indeed crucial for optimizing product visibility. I'm glad the article provided clear explanations and examples. If you have any more questions, feel free to ask.
Natalia Goncalves
I appreciate how this article emphasized the importance of monitoring and optimizing conversion rates. Thank you for sharing your expertise, Igor!
Igor Gamanenko
You're welcome, Natalia! Monitoring and optimizing conversion rates are essential for maximizing your sales on Amazon. If you need any specific advice or tips, feel free to ask.
Ricardo Santos
This article was a great reminder of the importance of product descriptions in Amazon SEO. Thank you, Igor!
Igor Gamanenko
You're welcome, Ricardo! Well-written and informative product descriptions can make a significant impact on Amazon SEO and attracting potential buyers. Let me know if you have any further questions.
Mariana Oliveira
I learned a lot from this article! The tips are actionable and easy to follow. Thank you for sharing your knowledge!
Igor Gamanenko
Mariana, I'm glad you learned a lot from the article! Actionable tips are always helpful in implementing strategies effectively. If you need any further clarification or have any questions, feel free to ask.
Lucas Oliveira
I've been struggling with Amazon SEO, but this article gave me a clearer understanding of the key aspects to focus on. Thank you, Igor!
Igor Gamanenko
Lucas, I'm glad the article gave you a clearer understanding of the key aspects to focus on for Amazon SEO. Remember, it takes continuous effort and monitoring to see positive results. Let me know if you have any specific questions or need further guidance.
Thiago Costa
The section on optimizing bullet points in product listings was particularly helpful. Thank you for the valuable insights, Igor!
Igor Gamanenko
Thiago, I'm glad you found the section on optimizing bullet points helpful. Well-crafted bullet points can highlight your product's key features and attract potential buyers. If you have any more questions or need further examples, feel free to ask.
Carolina Ferreira
I found the tips on optimizing product reviews interesting. This article has given me a fresh perspective on customer feedback. Thank you for sharing your expertise!
Igor Gamanenko
You're welcome, Carolina! Optimizing product reviews can indeed contribute to better Amazon SEO and customer trust. I'm glad the article provided a fresh perspective for you. If you need any further advice or have any questions, feel free to ask.
Marcos Oliveira
I appreciate the step-by-step approach in this article. It makes it easier for beginners like me to implement Amazon SEO strategies. Thank you, Igor!
Igor Gamanenko
Marcos, I'm glad you appreciate the step-by-step approach in the article. Making concepts easily implementable for beginners is one of my goals. If you need any further guidance or have any specific questions, don't hesitate to ask.
Sofia Almeida
This article was very insightful! It made me realize the importance of adding relevant keywords in the backend search terms. Thank you, Igor!
Igor Gamanenko
You're welcome, Sofia! Adding relevant keywords in the backend search terms can significantly improve your product's chances of appearing in relevant searches. If you have any more questions or need further insights, feel free to ask.
Vinicius Costa
The optimization techniques mentioned in this article are practical and effective. I can't wait to try them out. Thank you for sharing, Igor!
Igor Gamanenko
Vinicius, I'm pleased to hear that you found the optimization techniques practical and effective. Implementing them appropriately can yield positive results for your Amazon listings. If you have any specific questions or need further advice, feel free to ask.
Gustavo Rodrigues
I've been struggling with finding the right keywords for my Amazon listings. This article provided some valuable tips to improve my research process. Thank you, Igor!
Igor Gamanenko
Gustavo, I'm glad the article provided valuable tips to improve your keyword research process. Finding the right keywords is crucial for better visibility and ranking on Amazon. If you need any assistance with your research or have any specific questions, feel free to ask.
Juliana Santos
I never thought about incorporating long-tail keywords into my Amazon listings. This article opened my eyes to their importance. Thank you, Igor!
Igor Gamanenko
You're welcome, Juliana! Incorporating long-tail keywords can help target specific customer searches and increase your product's visibility. I'm glad the article opened your eyes to their importance. If you have any more questions or need further guidance, don't hesitate to ask.
Rafaela Lima
I found the section on optimizing product images very useful. Thank you for sharing your expertise, Igor!
Igor Gamanenko
You're welcome, Rafaela! Optimizing product images can have a significant impact on attracting customers and improving conversion rates. If you have any specific questions about image optimization or need further insights, feel free to ask.
Bianca Ferreira
This article provided some practical strategies to boost sales on Amazon. Thank you, Igor, for sharing your knowledge!
Igor Gamanenko
Bianca, I'm glad you found the article's strategies practical for boosting sales on Amazon. Continuous effort and implementation can yield positive results. If you have any further questions or need specific advice, feel free to ask.
Aretha Silva
I never realized the potential of backend search terms. This article made me rethink my SEO strategy. Thank you for the enlightening insights, Igor!
Igor Gamanenko
Aretha, I'm glad the article made you rethink your SEO strategy and realize the potential of backend search terms. They play an essential role in improving product visibility. Let me know if you need further clarification or have any more questions.
Jonas Oliveira
The tips you shared in this article inspired me to take immediate action to optimize my Amazon listings. Thank you, Igor!
Igor Gamanenko
Jonas, I'm pleased to hear that the tips inspired you to take immediate action to optimize your Amazon listings. I hope you see positive results from your efforts. If you need any specific recommendations or guidelines, feel free to ask.
Clara Costa
This article was a great reminder of the importance of staying updated with Amazon SEO strategies. Thank you for sharing valuable insights, Igor!
Igor Gamanenko
Clara, I'm glad the article served as a reminder to stay updated with Amazon SEO strategies. The e-commerce landscape is constantly evolving, and it's crucial to adapt and improve continually. If you have any specific questions or need further guidance, don't hesitate to ask.
Thiago Mendes
I appreciate the emphasis on the role of product titles in Amazon SEO. This article provided valuable tips for crafting effective titles. Thank you, Igor!
Igor Gamanenko
Thiago, I'm pleased to hear that you appreciated the emphasis on the role of product titles in Amazon SEO. Crafting effective titles is an important aspect to improve product visibility and sales. If you have any further questions or need more examples, feel free to ask.
Lara Almeida
This article helped me understand the importance of the Buy Box in Amazon SEO. Thank you for sharing valuable insights, Igor!
Igor Gamanenko
You're welcome, Lara! The Buy Box is indeed crucial for winning sales on Amazon. I'm glad the article helped you understand its importance. If you have any more questions or need further insights, feel free to ask.
Samuel Rodrigues
I appreciate how this article focused on actionable strategies rather than just theoretical concepts. Thank you for sharing your knowledge, Igor!
Igor Gamanenko
Samuel, I'm glad you appreciate the article's focus on actionable strategies. My aim is to provide practical guidance that can be implemented effectively. If you have any further questions or need specific advice, feel free to ask.
Patricia Lima
I learned a lot about Amazon SEO from this article. The tips are well-explained and easy to understand. Thank you, Igor!
Igor Gamanenko
Patricia, I'm pleased to hear that you learned a lot about Amazon SEO from the article. Clear and concise explanations are important to make the concepts easily understandable. If you have any more questions or need further guidance, don't hesitate to ask.
Heitor Oliveira
I never realized the significance of optimizing backend search terms. This article provided valuable insights and practical tips. Thank you, Igor!
Igor Gamanenko
You're welcome, Heitor! Optimizing backend search terms can indeed impact your product's visibility and improve sales. I'm glad the article provided valuable insights and practical tips. If you have any further questions or need more examples, feel free to ask.
Vanessa Ferreira
This article motivated me to focus more on improving my Amazon SEO efforts. Thank you for the valuable tips, Igor!
Igor Gamanenko
Vanessa, I'm glad the article motivated you to focus more on improving your Amazon SEO efforts. Taking consistent action and monitoring results can lead to better sales and visibility. If you have any specific questions or need further guidance, feel free to ask.
Henrique Silva
I loved the practical examples provided in this article. It made it easier for me to understand and implement the strategies. Thank you, Igor!
Igor Gamanenko
Henrique, I'm glad you loved the practical examples! Concrete examples can significantly aid in implementing strategies effectively. If you have any more questions or need further examples, feel free to ask.
Catarina Oliveira
This article opened my eyes to the impact of product reviews on Amazon SEO and how to leverage them effectively. Thank you, Igor!
Igor Gamanenko
Catarina, I'm pleased to hear that the article opened your eyes to the impact of product reviews on Amazon SEO. Utilizing them effectively can make a significant difference. If you have any more questions or need further insights, feel free to ask.
Manuela Costa
I found the tips on improving conversion rates very practical and valuable. Thank you for sharing your expertise, Igor!
Igor Gamanenko
Manuela, I'm glad you found the tips on improving conversion rates practical and valuable. Increasing conversions is a crucial aspect of successful Amazon selling. If you have any further questions or need more specific advice, feel free to ask.
Giovanni Rodrigues
This article provided some great insights into driving more traffic to Amazon product listings. Thank you, Igor!
Igor Gamanenko
Giovanni, I'm pleased to hear that the article provided great insights into driving more traffic to Amazon product listings. Generating traffic is an important step for improving sales. If you have any more questions or need further guidance, feel free to ask.
Alessandra Lima
I appreciate the emphasis on keyword research and its role in Amazon SEO. This article motivated me to revamp my research process. Thank you, Igor!
Igor Gamanenko
Alessandra, I'm glad the article emphasized the importance of keyword research in Amazon SEO. Revamping your research process can lead to effective optimization. If you have any more questions or need specific advice, feel free to ask.
Mateus Oliveira
I'm impressed with the depth of information provided in this article about Amazon SEO. Thank you for sharing your knowledge, Igor!
Igor Gamanenko
Mateus, I'm pleased to hear that you found the depth of information impressive. Covering various aspects of Amazon SEO is essential for better comprehension and implementation. If you need more specific guidance or have any questions, feel free to ask.
Bianca Santos
This article was an eye-opener for me, highlighting the importance of engaging A+ Content. Thank you for the valuable insights, Igor!
Igor Gamanenko
Bianca, I'm glad the article served as an eye-opener for you regarding the importance of engaging A+ Content. It can significantly contribute to attracting customers and increasing sales. If you have any more questions or need further guidance, feel free to ask.
Renato Ferreira
As an Amazon seller, this article has given me some new ideas for improving my SEO game. Thank you, Igor!
Igor Gamanenko
You're welcome, Renato! Amazon SEO is an ongoing process, and exploring new ideas is always beneficial. If you need any specific advice or have any questions, feel free to ask.
Andressa Oliveira
I found the tips on optimizing bullet points in product listings really helpful. Thank you for sharing your expertise, Igor!
Igor Gamanenko
Andressa, I'm glad you found the tips on optimizing bullet points helpful. Well-crafted bullet points can effectively convey your product's key features and attract potential buyers. If you have any more questions or need further examples, feel free to ask.
Filipe Rodrigues
This article provided some actionable strategies to improve Amazon SEO. Thank you, Igor, for sharing your knowledge!
Igor Gamanenko
Filipe, I'm glad you found the article's strategies actionable. Taking consistent action and implementing effective optimization strategies is crucial for success on Amazon. If you have any further questions or need specific guidance, feel free to ask.
Leticia Almeida
I never realized the importance of incorporating long-tail keywords into my Amazon listings. This article was an eye-opener. Thank you, Igor!
Igor Gamanenko
You're welcome, Leticia! Incorporating long-tail keywords can help target specific customer searches and improve your product's visibility. I'm glad the article was an eye-opener for you. If you have any more questions or need further insights, feel free to ask.
Eduardo Costa
This article provided valuable insights into product descriptions and their impact on Amazon SEO. Thank you for sharing your expertise, Igor!
Igor Gamanenko
Eduardo, I'm pleased to hear that the article provided valuable insights into product descriptions and their impact on Amazon SEO. Well-crafted and informative descriptions can make a significant difference in attracting customers. If you have any more questions or need further guidance, feel free to ask.
Renata Ferreira
I found this article to be a comprehensive guide to improving Amazon SEO. Thank you, Igor, for sharing your knowledge!
Igor Gamanenko
Renata, I'm glad you found the article to be a comprehensive guide to improving Amazon SEO. Covering various aspects is essential for a better understanding and implementation. If you have any more questions or need specific advice, feel free to ask.
Gustavo Oliveira
This article provided some valuable insights into Amazon SEO. Thank you, Igor, for sharing your expertise!
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