Can sponsored products help me sell more on Amazon?

The short answer is yes, sponsored products can help every online vendor sell more on Amazon. And it’s very important to understand that advertising on this world's most visited ecommerce platform can really change the way you are selling over there. With millions of unique visits daily, probably the most challenging thing about Amazon is getting noticed by the live shoppers looking for what they need via product-targeted the A9 search engine. So, the best way of setting yourself up to sell more on Amazon is gaining the highest level of prominence in relevant search with your product listing. All is quite simple – the faster potential customers are going to run at your items listed on Amazon, the better chances of converting them into the real clients buying with your drop-shipping store rather than elsewhere on Amazon. 

And recognizing the power of sponsored ads as a very benefitting way of advertising indeed, below I’m going to quickly outline the main options available for every active business owner having products listed on that really crowded online marketplace. So, here is what you should know about ecommerce advertising to sell more on Amazon with its sponsored products – starting from showing you the major benefits and the way they can work for you as Amazon seller, to end up with quickly running through the main checklist to cover the basic terms and definitions related to the matter. Ultimately, to help you uncover a definitely worthy opportunity to sell more on Amazon – with your product listings featured on the first pages of Amazon’s SERPS with a measurably higher frequency. So, let’s finally delve in!

Sell More on Amazon with Sponsored Products – Main Features & Benefits

Before anything else, let’s face it – thousands of active vendors selling on Amazon with sponsored products have already experienced their vast benefits. Taken in general, here is what you can have using sponsored products as Amazon seller:

• Go for bidding from Re.
• Pay only when your ads are receiving a click from the live shoppers.
• Get bonus impressions free of charge.
• Have measurably higher chances of getting your product listing displayed right on the page one in Amazon list of relevant SERPS.
• Reach out a much wider audience of potential customers across the globe, who are using all standard types of devices for browsing, such as desktops, tablets, as well as smartphones.
• Gain better prominence by way of delivering highly relevant and precisely targeted ads that can further improve your overall performance to sell more on Amazon.

How to Get Submitted for Amazon’s Sponsored Products

While the major features and benefits of sponsored products are clear and look quite attractive, the way they can work for you as Amazon seller still needs a slightly more detailed overview. So, let’s imagine that we are, say, shoe sellers running small online drop-shipping store over there. That way, given that we have just put ourselves upon registry for Amazon’s sponsored products – below I will show you the most probable outcomes that could be reasonably expected from using sponsored ads in our would-be “case study.” Let’s see what could happen to us, which actions should be taken, and in what way exactly these sponsored ads would improve our overall business performance to help us sell more on Amazon. So, here is how sponsored products are going to work for us on practice:

• Start with entering personal login details to get into Amazon Seller Central Account.
• Next, create a campaign with sponsored products for a given set of already listed items you want to sell more on Amazon.
• Proceed with picking the right keywords that would be highly relevant precisely to the products you want to promote. In case of that “shoe shop” taken for a good illustrative example, the main target keywords should look like “sneakers”, “running shoes,” and so on. Doing so, we would be also assisted by Amazon itself, providing us with a default automatic targeting option that can must really helpful with its useful tips and search term suggestions.
• Once we’re done with choosing the right keywords, it’s time to enter a bid amount for CPC ads. Most commonly, a bid amount related to your Cost-Per-Click simply stands for the maximum cash value a given seller finds affordable for that purpose.
• After all, we should complete the procedure by getting the products finally submitted for promotion. So, all needed is to click on them to select the right items – and we’re done!

The Way Sponsored Products Serve You to Sell More on Amazon

Given that our potential shoppers are looking for “running shoes”, they would enter a product query with the keyword “shoes” filled in Amazon’s online search bar. That way, they would see several pages with relevant search results displayed upon a request. Among the other prominent search results seen directly on the first page of the list, there would be a certain set of ads embedded with a “sponsored” mark writing. Upon clicking on a given ad, the user would be taken directly to the relative product detail page featured with the “add to cart” and “buy now” buttons. And it means that sponsored product ads would be viewed by the users more frequently, hence providing better chances and opportunities to sell more on Amazon. As a result, there is nothing too sophisticated about Amazon’s sponsored products, right?

Basic Terms and Definitions to Be Known by Every Amazon Seller

No need to say that to make most out of sponsored products, you’d better have at least the basic understanding of the most common glossary related to the matter. 

So, here are the standard definitions to help you have your ads managed more effectively:

• Click – stands for a number of user clicks received by a given product ad.
• Impression – this metric shows how many times a given advertisement is shown on the page and seen by users.
• Spend/Sales – are the average calculations to show how much cash was spent/generated with ads.
• ACoS – is the percent of sales spend on advertising (Advertising Cost of Sales).