How can long-tail Amazon keywords contribute your Amazon SEO efforts?

Have you wondered what is the role of long-tail search terms for your listing optimization and why thousands of merchants struggle to find them? The significance of long-tail phrases can’t be underestimated as there are low-competition terms that give an opportunity to rank high in a particular niche. These words are always well-converted as they are used by people to find an exact product on Amazon. In other words, users who insert the precise queries in Amazon box, receive the accurate answers to them. 

However, a lot of Amazon retailers are skeptical about the search terms that barely anyone is searching for. Moreover, it is more complicated to find such words than short and high-volume phrases. It can be challenging to pick the exact search terms that your targeted audience use to find your products. 

In this post, I am going to dispel all myths concerning the role of long-tail search terms for Amazon business development. I am going to prove you that long-tail keywords serve as an unbeatable source of targeted traffic. 

But first, let us discuss what are the long-tail search terms and how to distinguish them from ordinary long phrases?

What are the long-tail search terms?

You can find numerous definitions of long-tails search terms on the web. Let us provide you with our interpretation of long-tail search terms notion that I find quite accurate. 

Long-tail keywords are the specific low-volume search phrases, which denote a certain user’s intent. These search terms usually consist of three or more words. They are distinguished by their specificity.

Distinguishing long-tail phrases from common keywords is easy. You can typically tell which ones are long-tails by asking yourself, “Which of these terms have a clear and specific intent behind them?”

How long-tail principle applies to search engine optimization (SEO)?

Long-tail keywords can be regarded as the massive search engine opportunity and a right way for Amazon business development. 

It is quite reasonable to aim at ranking highly for less-popular industry-relevant search terms than trying to have your product rank highly on Amazon for the most popular search queries. 

Such words can create a major share of your search traffic. According to the industry figures, long-tail search terms make up around 70% of the overall traffic on Amazon marketplace. 

Moreover, long-tail search terms are low-competition terms. That is why they are easy to rank for. So using such unique, relevant phrases you will be able to rate at the TOP of your category or subcategory, and subsequently, they will push your listing up to the TOP of Amazon search results page. 

And finally, don't forget about the conversion potential of long-tail Amazon keywords. If you have a smart approach to your keyword research campaign, you will find the exact words your potential customers are searching for. In most cases, these are purchase intent search terms on Amazon that include short product characteristics or brand name.