Can you list pros & cons of SEO against paid search and PPC marketing?
Yes, here is a complete list of SEO benefits and potential weaknesses compared with PPC ads (otherwise, paid or “sponsored” Google’s search). But before we go any further, it should be noted that there isn’t such thing as the right choice, at least when it comes to organic Search Engine Optimization vs. Pay-Per-Click Advertising – simply because each of them has a lot of specific strong sides and diverse weak spots. It means that every business or online project should understand the differences between both approaches to marketing. Ultimately, to take not only an individually-tailored decision, but a mixed and well-balanced combination of paid and organic search adapted to general business goals and its global targets. That’ being said, below is a definitive list of SEO pros & cons against PPC ads. So, let’s delve.
List of SEO Pros vs. Paid Search
Public Awareness – given that optimization in free search is driving your product/service in front of your target audience via showing you on the top of Google’s organic SERPs, organic SEO provides a great opportunity to improve your brand awareness over time.
- Trust & Credibility – is one of the most critical qualities of organic SEO that differs its general marketing effect from paid search. While the latter is clearly marked as “sponsored ads”, there would be opposite outcome delivered by non-sponsored ranking positions in Google’s listing. Seriously, most of us are already used to trust more to those web pages that deserved their top search positions, rather than any openly advertising suggestions, right?
- ROI – from the viewpoint of Return On investment, organic SEO is an indisputable winner, simply because it will never drain your marketing budget (as it may often happen when you’re using PPC ads, particularly in case of heating keyword competition). According to the recent estimate, which was handled globally – marketers concluded that the average ROI of organic online promotion comes up to 275%. Looks impressive, right?
- Long-Lasting Effect – another critical advantage of the Search Engine Optimization handled organically is that it provides only solid and long-lasting gains. So, you will never put your hard-earned progress on hold (not to say start losing existing ranking positions), for example, once you suspend running or paying for your optimization strategy (as it actually happens with PPC ads).
List of Potential SEO Weaknesses vs. PPC Ads
- “Higher Ranking” – it may seem like a no-brainer, but Google’s “sponsored” ads are always shown above-the-fold, being located on the very top of the list (i.e., before the rest of organic SERPs).
- Instant Boost – while organic SEO gives only gradual traffic gains and sometimes takes too much time (sometimes up to 6 months) to see any actual progress, PPC search promotion can become the ideal “kickstarting” solution for startup projects and new business websites.
- Precise Focus – means that you can have full control over the way of targeting your potential clients and exactly what keywords to bid. As a result, those who click on you will have much higher chances of being converted, rather than much more generalized audience covered by standard optimization for search. That’s it.
Post a comment
