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How to identify the best selling keywords for Amazon listings?

It’s a no-brainer that for a successful product launch every seller needs to have the right list of selling keywords for Amazon listings optimization. When assessed the right way, these precisely targeted search expressions and word combinations can help your offers appear just in front of your potential buyers using a remotely related phrase to find what they need. That’s why probably the only way to maximize your income-generating business potential is getting your product positioned on sale with as many top searched and therefore very valuable queries as possible. But is there any universal approach to master the keywords for Amazon listings like a pro? Well, let’s see.

Best Seller Approach to Keywords for Amazon Listings

Before anything else, let’s face it – the major search engines (like Google itself) are looking mainly at the average time per user visit, as well as click-through-rate metrics to take a reasonable decision on awarding a personal ranking position for each web page found on the Internet within its index. At the same time, however, Amazon’ A9 search algorithm is revolving around just one strongly selling-centric measurement – the rate of conversion showing how well (or not) the visitors are converted from your potential customers into the real buyers. It means that your most recent sales progress and the number of positive shopper reviews are also taken into account by the A9 algorithm as very strong ranking factors too.

Start Your Keyword Research with a Piece of Mind

So, how to succeed in getting better organic rankings on Amazon’s SERPs from the very startup? I believe that everyone selling over there (and the young online merchants, in particular) should start with making their product listings more appealing to be recognized by the A9 as quality ones, definitely worth showing to an increasing number of potential clients making online purchases with Amazon. And here is what can help you a lot. Consider the following short list with a line of simple suggestions and hints for you to turn targeting the right keywords for your Amazon listings – into a smooth and fully controllable effort.

Shape Your Main List of Target Keywords for Amazon Listings

  • Try to think outside the box. Remember, every way the target audience might search for your items on sale – can potentially become your ultimate winning keyword or long-tail search combination.
  • Don’t hesitate to check a thesaurus twice to find some other promising synonyms out there, as well as LSI keywords relevant to your product or item category.
  • Make sure to consider the search volume estimated for each keyword before including it to your main list of potentially winning candidacies. I recommend using keyword tools like Merchant Words or Keyword Inspector to help you get the average estimates of that metric.
  • Keep in mind that sometimes really performing search combinations can be found even in misspelled words, optional versions of singular/plural forms, as well as stemming keyword variations in-part relevant to the same subject.

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