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How to improve my website for international SEO?

Nowadays, the modern digital world of the Web is becoming more and more globalized. Starting from the European Union covered with the Internet access by over 80%, to some even more advanced states having it at about 90% of the territory. The actual numbers can be even more convincing in China with about 731 million standing users, though, representing only half of its total population estimate. Well, the Internet offers the myriads of different opportunities to those website owners eager to be addressed across the borders, with no cultural barriers. To succeed in this doing, however, any online entrepreneur should have a broad understanding of different customers needs to offer them only the most demanded products or services.

international seo

At the same time, creating a suitable content is also becoming a matter that should be considered. Most commonly, you might think that international SEO means just having a unified content coming in everyday English. But the situation is not as simple as it might seem at first. The thing is that using the core principles of international SEO means keeping in mind and making the right use of different techniques of relevancy and localization, backed with many technical aspects of search optimization. Moreover, from the viewpoint of global marketing strategy, handling a proper international SEO of the full scale may become a truly comprehensive and time-consuming task. Below I am going to have a brief look at the central schemes for you to get empowered with more efficient international SEO, and maximize the commercial potential of nearly every online project.

Delve into every regional demand peculiarity

Thinking globally, you will discover that even Google itself has different types of content and various layouts displayed in the search engine result pages (SERPs) for individual states. I mean that an individual keyword query can bring a different response from country to country. In fact, Google has its SERPs designed by the regional interests and is doing best to follow the strongest local trends for better user experience in every country. As for the keywords and traffic rates, under certain limitations emerging within different languages and local vocabularies. A significant part of general keywords may often be failing to get a purely adequate translation. That should be taken into account first and foremost, of course considering local population, cultural interests, and many other peculiarities still not fully clear even to the most experienced webmasters. That means different countries can often have a lot of incomparable expectations, even within the same industry. Not to mention the international brands, particularly with reference to what exactly people want to see before finally coming to a purchase decision.

Develop your strategy for international SEO

First of all, developing an international SEO strategy, let’s take it for granted - ranking well for a particular keyword, for example in China, doesn’t mean the same beautiful result elsewhere around the world. As a result, you will have to start with local SEO optimization, initiating a content creation precisely for the audience you selected within a single country. Doing so, you will understand the main regional trends for traffic, as well as peculiarities in the most demanded keywords. Also, you will have to apply for some technical aspects of SEO at even more global level. I mean you’ll need to embed your web pages with hreflang tags.

Most commonly, hreflang tag stands for a part of code used by Google to identify the target country, and hence language for your website content. It will help you to be assured that the right content is displayed in the right region correctly. For instance, even within the Spanish language, there would be rather important vocabulary peculiarities when customizing your content for Spain itself, and for example displaying it for Argentinian users. Using hreflang tags will empower your content with better user experience through adding more relevancy to your writings.

At the same time, using hreflang tags helps to minimize the potential threat of duplicate content, telling Google that the specific content had been written for different local audiences on purpose. Getting started with marking up your content, I recommend using the format ISO 639-1 for every language, in line with having all your sitemaps coming no longer than 10,000 URLs, or getting them divided into several parts as well. Below are 3 main schemes for making sure your content is embedded with hreflang tags correctly:

  • Get your HTTP Header backed with hreflang tag to make sure it’s coming with every web page
  • Have your sitemaps embedded with hreflang tags
  • Get the web page itself marked up with the tag as well

seo difficulties

Get your strategies localized and unified

Let’s take it for granted - making localization for international SEO doesn’t mean a simple content translation for the region-specific web pages. We should face it - making up a reliable localization means creating content writings that would be more relevant to those local interests and search trends. I mean you will have to handle a particular keyword research for each country you are addressing to. E.g., if you are going to cover multiple locations with your business, I suggest having different landing pages and, of course, different content for them to gain better visibility in local, as well as overall search engine results pages.

Never skimp on paying your time and efforts for bringing together your global, local, and mobile optimization schemes for a truly effective international SEO strategy. I suggest making up a list of priority, starting with those countries which are more likely to provide more potential customers you are looking for within your market niche. For example, if you are targeted at Chinese users, you’d better consider that over 95% of local Internet users are browsing online via portable devices. That’s why brands that want to win the competition should have their content well-adapted concerning mobile responsiveness.

At last, never forget to measure results of your international SEO strategy by taking careful measurements of your current performance. Make a double-check for all your metrics within each targeted region as regularly as possible. Always remember to track your rankings, as well as to assure your web pages are ranking correctly for each country or region. After all, don’t feel shy to use a high potential of PPC to expand into the new markets. Making right use of PPC within your international SEO strategy will help you get the better understanding of local behavior, conversion trends, as well as getting better traction in the new country.

Ryan Johnson
Thanks everyone for reading my article on International SEO - Difficulties of International SEO. I appreciate your feedback and comments!
David Smith
Great article, Ryan! It really highlights the challenges faced by businesses trying to expand their presence globally.
Laura Thompson
I agree, David. Managing SEO across different countries, languages, and search engines can be quite a task.
Robert Johnson
Absolutely, David. Having a solid international SEO strategy is essential for success in the global market.
Jennifer Brown
I found your tips on optimizing multilingual websites very helpful, Ryan. Thanks for sharing!
Ryan Johnson
You're welcome, Jennifer! I'm glad you found the tips useful. If you have any specific questions, feel free to ask!
Michael Chen
I never realized the importance of hreflang tags until reading your article, Ryan. It's definitely something I'll pay more attention to now.
Ryan Johnson
Thank you, Michael! Hreflang tags play a crucial role in signaling to search engines the correct language and country variations of your content. They can greatly improve international SEO.
Sarah Lewis
Ryan, do you have any recommendations on how to handle duplicate content issues across multiple language versions of a website?
Ryan Johnson
That's a great question, Sarah. One approach is to use hreflang tags in combination with canonical tags to indicate the preferred version of each page. Additionally, providing unique content and localized keyword research can help reduce duplicate content problems.
Daniel Wilson
Ryan, your article really opened my eyes to the importance of understanding cultural differences in international SEO. It's not just about translations, but also adapting to local preferences and behaviors.
Ryan Johnson
Exactly, Daniel! Cultural considerations are crucial in international SEO. Understanding local search habits, user behavior, and incorporating cultural nuances into your content will greatly improve your chances of success in different markets.
Nicole Rodriguez
I loved your emphasis on localizing keywords for SEO, Ryan. Each market has its own unique search terms, and it's important to tailor your content accordingly.
Ryan Johnson
Thanks, Nicole! You're absolutely right. Keyword localization is key to connecting with international audiences and boosting organic traffic. Researching and using local search terms can make a significant difference.
Emily Davis
Ryan, what are your thoughts on using subdomains vs. subdirectories for international SEO?
Ryan Johnson
Great question, Emily. It depends on various factors like the size of your website, organizational structure, and target audience. Subdirectories are often recommended as they consolidate authority and are easier to manage, but subdomains can be useful for targeting specific countries or regions with dedicated websites.
Adam Thompson
Ryan, your article has inspired me to invest more in international SEO for my business. Thanks for the valuable insights!
Ryan Johnson
That's wonderful to hear, Adam! Investing in international SEO can lead to significant growth opportunities. If you have any specific questions or need guidance along the way, feel free to reach out.
Sophia Martin
Ryan, I appreciate your emphasis on user experience in international SEO. Providing a localized and seamless experience is crucial for engaging global users.
Ryan Johnson
Absolutely, Sophia. User experience should be a top priority in international SEO. Understanding user expectations, site speed, mobile optimization, and providing relevant localized content are key components of a great user experience.
David Allen
Ryan, your article was both informative and comprehensive. It covers all the essential aspects of international SEO. Well done!
Ryan Johnson
Thank you so much, David! I'm glad you found the article helpful. I've put a lot of effort into providing a comprehensive overview of the difficulties faced in international SEO and how to overcome them.
Olivia Green
I really enjoyed reading your article, Ryan. It's evident that you have a deep understanding of international SEO strategies.
Ryan Johnson
Thank you, Olivia! I've spent years working in the field of international SEO, and I'm passionate about helping businesses succeed in the global market. If you have any specific questions or need further guidance, feel free to ask.
Matthew Turner
Ryan, do you have any recommendations for finding reliable translation services for localized content?
Ryan Johnson
That's a great question, Matthew. When looking for translation services, it's important to choose reputable agencies or freelancers with expertise in your industry and target languages. Reading reviews and checking previous work samples can help ensure quality and accuracy.
Isabella White
Ryan, your article gave me a lot of insights into the technical aspects of international SEO. Thank you for sharing your knowledge!
Ryan Johnson
You're welcome, Isabella! I'm glad the article provided valuable insights into the technical side of international SEO. If you have any further questions or need assistance with implementation, feel free to reach out.
Joshua Cooper
Ryan, I enjoyed reading your article. It was well-structured and easy to understand. Looking forward to implementing some of the SEO strategies you've shared.
Ryan Johnson
Thank you, Joshua! I'm delighted to hear that you found the article well-structured and easy to follow. Implementing the shared SEO strategies should help improve your international online presence. If you have any questions along the way, feel free to reach out for assistance.
Liam Campbell
Ryan, your article has definitely given me a better understanding of the challenges involved in international SEO. Thank you for shedding light on this topic.
Ryan Johnson
You're most welcome, Liam! Understanding the challenges and complexities of international SEO is essential for successfully expanding your business globally. If you have any specific queries or need further insights, don't hesitate to ask.
Hannah Cooper
Ryan, I appreciate the emphasis you've placed on regularly monitoring and analyzing international SEO efforts. It's crucial to adapt and optimize strategies based on data insights.
Ryan Johnson
Absolutely, Hannah. Continuous monitoring and analysis of international SEO efforts allow you to identify trends, adapt strategies, and optimize performance. Data-driven decision-making is key to staying ahead in the ever-evolving global market.
Nathan Evans
Ryan, your article was a great resource for understanding the intricacies of international SEO. Well done!
Ryan Johnson
Thank you so much, Nathan! I'm thrilled to hear that you found the article helpful in unraveling the intricacies of international SEO. If you have any further questions or need additional guidance, feel free to reach out.
Emily Adams
Ryan, what are your thoughts on using machine translation tools for multilingual websites?
Ryan Johnson
Great question, Emily. Machine translation tools can be useful for quickly translating large volumes of content, but they often lack accuracy and nuance. It's recommended to use professional human translators for important content, especially when it comes to maintaining the integrity and quality of your brand.
Claire Mitchell
Ryan, I found your article insightful and practical. It's clear that you have a wealth of knowledge on the subject of international SEO.
Ryan Johnson
Thank you, Claire! I'm glad the article provided valuable insights and practical tips for international SEO. If you have any specific questions or need further guidance, feel free to ask. I'm here to help!
Victor Wilson
Ryan, your article is a must-read for anyone interested in expanding their business internationally. I thoroughly enjoyed it!
Ryan Johnson
Thank you, Victor! I appreciate your feedback and I'm thrilled to hear that you thoroughly enjoyed the article. If you have any questions or need assistance with international SEO strategies, feel free to reach out.
Lucy Turner
Ryan, your article beautifully explains the complexities of international SEO. It's evident that you have a deep understanding of the subject.
Ryan Johnson
Thank you so much for your kind words, Lucy! I've invested significant time and expertise to understand and navigate the complexities of international SEO. If you have any specific questions or need further insights, don't hesitate to ask.
Samuel Green
Ryan, I appreciate the practical tips you've shared in your article for overcoming international SEO challenges. Thank you!
Ryan Johnson
You're most welcome, Samuel! I'm glad you found the practical tips helpful in addressing international SEO challenges. If you have any further questions or need additional guidance, feel free to reach out.
Julia Wilson
Ryan, your article has provided me with a better understanding of the potential pitfalls in international SEO. Thank you for sharing your expertise!
Ryan Johnson
Thank you, Julia! I'm delighted to hear that the article has improved your understanding of potential pitfalls in international SEO. If you have any specific concerns or need further insights, feel free to ask for assistance.
Ethan Thompson
Ryan, your article highlighted the importance of conducting thorough keyword research for each target market. It's a vital step in effective international SEO.
Ryan Johnson
Absolutely, Ethan! Conducting thorough keyword research for each target market is essential for successful international SEO. It helps identify local search terms with high search volumes and low competition, enabling you to optimize your content effectively.
Sophie Mitchell
Ryan, I appreciate your emphasis on localization beyond language translation. Understanding cultural preferences and adapting content accordingly can make a significant impact.
Ryan Johnson
Thank you, Sophie! Localization goes beyond language translation and plays a crucial role in connecting with international audiences on a deeper level. Adapting content to cultural preferences, including visuals, design, and messaging, can indeed make a significant impact on your international SEO efforts.
Matthew Brown
Ryan, your article has given me a clear roadmap for improving our international SEO strategy. Thank you for the valuable insights!
Ryan Johnson
You're welcome, Matthew! I'm thrilled to hear that the article provided you with a clear roadmap for enhancing your international SEO strategy. If you have any specific questions or need further guidance, feel free to ask.
Oliver Turner
Ryan, I found your article to be a comprehensive guide to international SEO. It covers all the crucial aspects one needs to consider. Well done!
Ryan Johnson
Thank you so much, Oliver! I appreciate your feedback and I'm glad you found the article to be a comprehensive guide to international SEO. If you have any further questions or need additional insights, feel free to reach out.
Ella Martin
Ryan, your article has provided me with a better understanding of the challenges involved in expanding our business internationally. Thank you for the valuable information!
Ryan Johnson
You're welcome, Ella! I'm delighted to hear that the article improved your understanding of the challenges involved in international expansion. If you have any specific questions or need further guidance, don't hesitate to reach out.
Oscar Garcia
Ryan, your article offers practical and actionable tips for effective international SEO. Thank you!
Ryan Johnson
You're most welcome, Oscar! I'm glad you found the article's tips practical and actionable for improving your international SEO efforts. If you need any further assistance, feel free to ask.
Lily Wilson
Ryan, I appreciate your emphasis on creating unique and valuable content for each target market. It's essential for building trust and engagement.
Ryan Johnson
Absolutely, Lily! Creating unique and valuable content for each target market enables businesses to build trust and engagement with international audiences. It's a crucial part of successful international SEO strategies.
Henry Jones
Ryan, your article made me realize the importance of having a responsive and mobile-friendly website for international SEO. Thank you for the insights!
Ryan Johnson
You're welcome, Henry! I'm glad the article highlighted the importance of a responsive and mobile-friendly website for effective international SEO. With the increasing use of mobile devices worldwide, optimizing the mobile experience is vital.
Ruby Davis
Ryan, your article has given me a better understanding of the technical aspects involved in international SEO. Thank you for sharing your expertise!
Ryan Johnson
You're most welcome, Ruby! I'm thrilled to hear that the article improved your understanding of the technical aspects of international SEO. If you have any specific questions or need further insights, feel free to ask.
Jack Wilson
Ryan, your article has given me a fresh perspective on international SEO. It's important to approach each market with a tailored strategy.
Ryan Johnson
Thank you, Jack! I'm glad the article provided you with a fresh perspective on international SEO. Tailored strategies for each market, considering cultural nuances, search trends, and user behavior, are key to achieving success in global expansion.
Victoria Anderson
Ryan, your article highlighted the importance of optimizing website speed for international SEO. It's a critical factor in user experience and search engine rankings.
Ryan Johnson
Absolutely, Victoria! Website speed optimization is crucial for international SEO. It improves user experience, reduces bounce rates, and enhances search engine rankings. Implementing techniques like caching, content delivery networks (CDNs), and image optimization can significantly improve website speed.
Jason Martinez
Ryan, your article was a comprehensive and informative guide to international SEO. I learned a lot from it. Thank you!
Ryan Johnson
Thank you so much, Jason! I'm glad you found the article comprehensive and informative. I've aimed to provide practical guidance for businesses venturing into the global market. If you have any further questions or need additional insights, feel free to ask.
Amelia Adams
Ryan, your article has given me a better understanding of the challenges involved in international SEO. Thank you for the valuable information!
Ryan Johnson
You're most welcome, Amelia! I'm delighted to hear that the article improved your understanding of the challenges in international SEO. If you have any specific questions or need further guidance, feel free to ask. I'm here to help!
Leo Roberts
Ryan, your article was well-structured and easy to follow. It covered all the important aspects of international SEO. Well done!
Ryan Johnson
Thank you so much, Leo! I'm glad you found the article well-structured and easy to follow. I put a lot of effort into covering all the important aspects of international SEO to provide a comprehensive resource. If you have any further questions or need additional insights, feel free to reach out.
Sophia Gonzalez
Ryan, your article highlighted the importance of building high-quality backlinks for international SEO success. It's an area I'll focus on more.
Ryan Johnson
Absolutely, Sophia! Building high-quality backlinks is crucial for international SEO success. They help improve domain authority, increase organic rankings, and drive targeted traffic from different regions. It's definitely an area worth focusing on. If you need any guidance or tips on backlink acquisition strategies, feel free to ask.
Chloe Edwards
Ryan, your article was an eye-opener for me in understanding the complexities of international SEO. Thank you for sharing your expertise!
Ryan Johnson
Thank you, Chloe! I'm thrilled to hear that the article served as an eye-opener in understanding the complexities of international SEO. If you have any further questions or need additional insights, don't hesitate to ask.
Benjamin Cooper
Ryan, your article covered all the essential factors involved in international SEO. It's a valuable resource for businesses going global.
Ryan Johnson
Thank you so much, Benjamin! I appreciate your feedback and I'm glad the article covered all the essential factors in international SEO. If you have any specific questions or need further guidance, feel free to reach out.
Alice Davis
Ryan, your article was well-researched and provided practical strategies for overcoming international SEO challenges. Thank you for sharing your expertise!
Ryan Johnson
Thank you, Alice! I'm thrilled to hear that you found the article well-researched and the strategies practical for overcoming international SEO challenges. If you have any specific questions or need additional guidance, feel free to ask.
Gabriel Wright
Ryan, your article has given me a deeper understanding of the complexities involved in international SEO. Thank you for sharing your knowledge!
Ryan Johnson
You're welcome, Gabriel! I'm glad the article helped you gain a deeper understanding of the complexities involved in international SEO. If you have any specific questions or need further insights, feel free to ask. I'm here to help!
Natalie Wilson
Ryan, your article has provided me with valuable insights and actionable tips for international SEO. Thank you for sharing your expertise!
Ryan Johnson
You're most welcome, Natalie! I'm delighted to hear that the article provided you with valuable insights and actionable tips for international SEO. If you need any further assistance or have specific questions, feel free to reach out.
Sebastian Moore
Ryan, I found your article to be an excellent resource for international SEO. It covered all the important aspects in detail.
Ryan Johnson
Thank you so much, Sebastian! I'm glad you found the article to be an excellent resource for international SEO. I've aimed to cover all the important aspects in detail to provide a comprehensive guide. If you have any further questions or need additional insights, please don't hesitate to ask.
Maya Clark
Ryan, your article highlighted the importance of conducting regular SEO audits for international websites. It's a valuable practice for ongoing optimization.
Ryan Johnson
Absolutely, Maya! Conducting regular SEO audits for international websites is crucial for identifying potential issues, optimizing performance, and staying ahead of the competition. It's a valuable practice for ongoing success in international SEO efforts.
Alex Lewis
Ryan, your article provided me with a roadmap for establishing an effective international SEO strategy. Thank you for the valuable insights!
Ryan Johnson
You're welcome, Alex! I'm glad the article provided you with a roadmap for establishing an effective international SEO strategy. If you need any further guidance or have specific questions, feel free to ask.
Leo Edwards
Ryan, your article was both insightful and practical. It covers all the important aspects of international SEO. Well done!
Ryan Johnson
Thank you so much for your kind words, Leo! I'm thrilled to hear that you found the article insightful and practical, covering all the important aspects of international SEO. If you have any further questions or need additional insights, feel free to reach out.
Maria Rodriguez
Ryan, your article has given me a better understanding of the complexities involved in international SEO. Thank you for sharing your expertise!
Ryan Johnson
You're most welcome, Maria! I'm delighted to hear that the article improved your understanding of the complexities involved in international SEO. If you have any specific questions or need further insights, don't hesitate to ask. I'm here to help!
Daniel Garcia
Ryan, your article provided practical tips and strategies for successful international SEO. Thank you for sharing your expertise!
Ryan Johnson
Thank you, Daniel! I'm glad you found the article's tips and strategies practical for successful international SEO. If you have any specific questions or need further guidance, feel free to ask. I'm here to assist you!

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