How to dominate search on Amazon and keep my buyers coming back over and over again?

Nowadays, it already comes without saying that arguably every online business is meant now to be revolving mainly around the target customers, their needs, intentions, preferences and shopping habits. Put simply, every business owner who is wise enough to be always taking the very special care of his ultimate consumers or end-users, first and foremost, has already chosen the right priority that drives the whole endeavor the way of solid growth and development – not only for maintaining a short-term progress just in the foreseeable future, but for creating a rock-solid foundation needed to be even more successful in the longer run. Put simply, there is probably just one sure thing about the modern concept of profitable online business. I mean that when you’re setting the main emphasis on the customers first and foremost, things must simply look like that – the more people are happy with your business, the more money it makes for you. That’s it.

How to Dominate Search on Amazon – Starting at the Forefront

That being said, let’s finally get down to the point. How to dominate search on Amazon and find yourself among the leading sellers in your niche or product category? I believe that you’ve already given yourself a good hint – coming in-part with the question you’ve submitted here. Making your buyers keep coming back over and over again (otherwise, maintaining a high level of Customer Satisfaction & Retention) – is the key to every seller’s financial survival, particularly in terms of a real cutthroat-like rate of severe competition driving Amazon marketplace. So, given that the modern realm of ecommerce is strongly dependent on the similar main goals, the world’s top popular drop-shipping online business platform would never be an exclusion in this simple rule of the game. And even more – in fact, the basic seller guidelines coming with every Seller Account already have a valuable recommendation on how to dominate search on Amazon. 

Put simply, Amazon clearly states that Customer Satisfaction & Retention os observed by its A9 search ranking algorithm as the third most powerful factor of preeminent importance used to determine relevant ranking positions for every given item listed on Amazon sales. And it means that everyone running ecommerce business over there is expected to be already well-informed on how to dominate search on Amazon, or at least to shed some light on the matter. That’s why below I’m going to outline all general means of maintaining good customer retention on Amazon. Ultimately – to stay always on top with your product listing, and to benefit from having more items shown directly among the best-selling offers, prominently seen displayed right inside the Buy Box, and be constantly showcased to an increasingly wider audience of potential buyers that need exactly what you are actually offering them as a successful Amazon seller. So, here is a brief action plan with use-proven suggestions to help you make most out of the loyal shoppers buying mainly with you, rather than submitting their orders elsewhere.

Ways of Retaining Loyal Clients and Attracting Potential Buyers

That being said, I would like to highlight it once again – loyal customers that would occasionally come back time to time on the standing basis is arguably the most valuable asset for you as a successful business owner. Ultimately – to become a real big-time Amazon seller, well-known and trusted by many people regularly shopping over there. And no matter how many items you’ve got listed, or how long you have been selling on Amazon marketplace so far. So, here comes the very basics for you to know how to dominate search on Amazon – consider the following simple ideas and practical suggestions that can really encourage people to buy with you more than just once.

Focus on the Maximum RPC – First and Foremost

Before anything else, let’s face it – no matter whether you already have experience in the field, or probably feel completely fresh at it – your ultimate goal as a really ambitious seller is to achieve the highest amount of the actual sales, besides they should be carried through the most recent period. Put simply, you need to show your best selling progress and, it’s actually much more important, make it happen within the shortest time gap. With such challenging conditions in mind, you will have a better chance of giving Amazon the highest level of RPC (Revenue Per Customer). That way, it becomes even more apparent and clear – giving the right priority to great Customer Satisfaction and effective Client Retention must become your major points of action, they should be always taken into reasonable consideration above all – here is how to win shopping search on Amazon.

Make a Double-Check on Your Product Page Completeness

Don’t skimp your time and effort for having a fully complete product page, that must be fully sufficient with its every section. Provide a detailed and well-organized product description, try to make it look as engaging and convincing from the viewpoint of the live shoppers as possible. Note< however, that you’re strongly recommended to pull together enough product information to have a clear understanding of its main features and benefits. Doing so, you will be able to cover only most critical details, without spilling over with any unnecessary or not too relevant areas of its main performance. Once it’s done, pay enough attention to your product title – the thing is that you must make most out of a limited character length, so be wise when filling your product title, and don’t forget to place your best keywords and brand name of the item (if necessary) closer to the title beginning. Therefore, it means that you’re recommended to clearly outline everything regarding your product title in the decreasing order of importance.

Polish Your Listing with Enticing Look – Let it Call to Action

Finally, here is the rest of miscellaneous stuff for you to do with the product listing – keep in mind, however, that the following areas are still of preeminent importance to your measurable progress with Customer Satisfaction & Retention. And even despite the fact that some of them might as well seem like a complete no-brainer – at least to those guys who were lucky to gain a certain experience in digital marketing and drop-shipping ecommerce trade – anyway, you’d better pay precise attention to the following list of bullet points. 

Although the following stuff is well-known to be really decisive for generating further conversions, for some reason it still appears to be in-part underestimated by too many newbies, not to say that something can be simply unforeseen – even by active vendors who have already grown too much in their own self-confidence. Seriously, it would be naive to suggest oneself knowing all nuts-and-bolts about how to dominate search on Amazon – it’s still a definitely ambiguous question, every apt Amazon seller with big-time experience can admit that. 

Wrapping Things Up

At last, here is a short list of bullet points for you to end up with your listing. Consider the following statements to benefit from converting your buyers over and over again, in line with having better chances of driving your expected level of RPC (Revenue Per Customer) to the maximum fulfillment.

• Product images are always speaking in a much more persuasive way – no matter how good any honeyed words or loudly-voiced speeches could be. Don’t hesitate to quickly run through a couple of extensive guides on well-made photo shooting for Amazon products to make fairly clear and compelling visuals that really help your listing convert more frequently.
• Catalog chart guide with more product images is sometimes used as a purely optional way intended to support product visualization, make it more appealing to showcase the main features/benefits or clearly outline, for example, the most common elements of its everyday usage in more detail. But if you’re selling in the fashion category – a well-shot photo catalog will be your MUST. Should it happen so, don’t forget to create a size graph as well.

• Special deals should be organically implemented with your product offers – and not only when you want to have a certain controllable boost in sales through a limited time gap, but to be used as arguably the most powerful way of promoting your products, reaching a previously unexplored audience of potential buyers. After all, special deals can make your deals quickly stand out of the competition, being a sweet-spot that attracts wondering shoppers – right to your product page.
• Consider keeping your inventory or stock level within an optimum range – that would be far more enticing for the users, in line with meeting their expectations, rather than trying to mislead them. Don’t go for manipulating with customer behavior, maintain a healthy balance with average product availability, appropriate price details with the simplest delivery options you can afford. And never try dumping your stock availability to the bottom in a desperate hope that the live shoppers have nothing but have to catch the last train – it simply doesn’t not work the way you could probably believe.