How to rank products on Amazon from the very beginning?

Every novice seller should know how to rank products on Amazon from their first day of selling over there. And to rank well in that really crowded marketplace, every seller should adapt to a constantly evolving search algorithm (also known as the A9). Nevertheless, there is a basic set of rules valid for the moment that to benefit from, particularly if you are new to Amazon optimization. So, below I’m going to show you how to rank products on Amazon like a pro, disregarding whether you’ve already got some experience in this field or not at all. Well, let’s delve into the matter by way of a simple and easy step by step guide.

How to Rank Products on Amazon

Step One: Identify Your Potentially Winning Keywords

To target most of your potential market audience, you should prepare the main set of top performing keywords and long-tail product expressions relevant to your item or category. The thing is that you will need to locate those with the highest search volumes, as your actual sales results are mainly betting on them. The easiest way to understand how to rank products on Amazon for the right keywords is visiting your personal tab with Seller Central Keywords. That way, you will get a big picture of your main list of target keywords you’re going to refine a bit later.

Step Two: Refine Your Final Checklist with Keywords

Once you’ve got the general understanding of your primary search terms and general shopper intents, it’s time to refine your main list. I mean that you should exclude all not-so-promising keywords and long-tail expressions to keep only must-winning ones. Here is a good keyword tool for you to have a kickstart with. Feel free to try it straight away, mainly because it had a use-proven effect towards my own product listing optimization on Amazon.

Sonar – is a free keyword research tool specifically tailored for ecommerce sellers. Sonar can help you understand how to rank products on Amazon by supporting your product listing optimization with all valuable keywords you will probably need to rank for. All you need here is to fill your main target keyword – and automatically get everything needed for it’s best implementation on practice, such as estimated search volumes, basic keyword references, current trending of their real usage active shoppers buying on Amazon, and valuable keyword suggestions pulled directly from top performing sellers operating over there.

Step Three: Give a Spur to Your Conversion Rate

Considering that the average conversion calculated for Amazon main page is estimated at about 13%, you will have to get a high CTR-rate for your own product listing so that your product search rankings start growing as well. Here are some basic tips for you to start transforming more potential clients into the real buyers:

• Create a compelling product description rich with your must-winning keywords so that there will be no questions for the customer upon reading it.
• Add only clean & clear images of high quality, as well as illustrative charts, videos and any other eye-catching means of visual content that will help with better product descriptions. Hint: Ideally, you should allow a zoom option for your set of product images – it always pays off, for sure.
• Clearly outline what makes your product extraordinary. If possible, do your best to include as many third-party product reviews as you can. At last, never hesitate to run a hard A/B testing procedure to check different performance options and understand what works well for you, and what should be probably reworked or at least put on hold for future reference.