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Qual é a parte mais importante do desenvolvimento da página de destino?

Nov 28, 2017

Uma página de destino é um recurso central de marketing na web. Se você se esforça para obter mais tráfego para seu site, então é vital para você saber como criar páginas de destino amigáveis para SEO. Este artigo é uma tentativa de explicar como é correto iniciar uma página de destino válida para o seu projeto. Continue lendo para saber mais sobre o desenvolvimento da página de destino.

landing page development

Identifique suas pessoas do comprador

A pesquisa do usuário é parte integrante do processo de criação da página de destino. Portanto, é altamente recomendável identificar seus potenciais clientes em primeiro lugar. Determine o tipo de usuários que visitam seu site. Pense nas suas necessidades, descubra o que torna sua vida difícil e oferece uma ótima solução.

Criar pessoas (representantes imaginados) é a melhor maneira de entender seu público-alvo. Ao fazê-lo, você visualiza seus clientes assumidos. Depois de tê-los em mente, concentre-se na identificação dos termos de pesquisa que eles digitem em uma caixa de pesquisa ao procurar soluções para seus problemas. Além disso, pense no número de visitas que você pode esperar de diferentes pesquisas a cada mês.

Depois de ter uma foto de seus futuros clientes e como eles podem procurar sua solução, você pode começar a criar sua página de destino.

Desenvolvimento da página de destino: guia passo a passo

Aqui estão alguns princípios básicos que você deve seguir ao criar suas páginas de destino:

Construir páginas para usuários, não para motores de busca

A coisa mais crítica que afeta sua classificação no Google é quanto humanos são satisfeitos por suas páginas da web e não por robôs. Como mostra a prática, um ótimo site sem SEO fará melhor do que um mau com o SEO. Lembre-se da regra de ouro: você está fazendo páginas para humanos, não motores de busca. Concentre-se em otimizar seu site para usuários em primeiro lugar. Quanto mais útil e atraente for uma página de destino, mais provável as pessoas irão apreciá-lo..Eventualmente, qualquer melhoria em sua página de destino feita para os usuários terá efeitos positivos claros e de longo prazo nas classificações do seu motor de busca.

Conteúdo da estrutura para páginas de destino

Seu O design da página de destino deve refletir a importância do seu conteúdo. É quando o HTML semântico entra. As tags semânticas ajudam as pessoas a entender a essência do que você as oferece. As tags HTML semânticas tornam os visitantes muito mais propensos a se envolver e gastar mais tempo em seu site. Este é, por sua vez, um sinal forte para os motores de busca.

landing page seo

Criar trechos personalizados

O snippet cativante e conciso é um ferramenta poderosa que não só ajuda SEO, mas também fornece aos usuários e às máquinas mais contexto. Os trechos curtos e informativos permitem que o seu site apareça de forma proeminente nos resultados de pesquisa do Google. Quando terminar com seu trecho, certifique-se de que sua página de destino esteja funcionando. Você pode usar o Search Console para descobrir frases-chave associadas ao seu conteúdo. Além disso, esta ferramenta de webmaster mostra quem liga ao seu site, bem como quais consultas de pesquisa estão lhe enviando mais tráfego.

Embrulho

Estes foram os conceitos básicos de desembarque desenvolvimento de páginas. Depois de criar a página de destino e projetar seu conteúdo, você precisará testá-lo. Para fazer isso, você precisará coletar o máximo de dados possível. Os especialistas da Semalt recomendam usar o Google Analytics - este serviço permite atribuir comportamento e conversões a uma fonte específica. Além disso, o Google Analytics é perfeito para identificar as melhores atividades de aquisição de usuários e onde melhorar.

Andrew Dyhan

Thank you for reading my article on SEO landing page development! If you have any questions or comments, feel free to share them here.

Maria

Great article, Andrew! I found it really helpful. Could you please explain how to choose the right keywords for optimizing a landing page?

Peter

Hi Andrew! Thanks for sharing your expertise. How important is it to have unique content on a landing page for SEO purposes?

Michael

Hi Peter! Unique content is extremely important for SEO. Search engines value original and valuable content, so make sure your landing page offers something unique to your visitors. Avoid duplicate content and focus on providing value to your audience.

David

Hi Andrew! I loved your article. Can you please suggest some tools or plugins that can assist in optimizing landing pages for SEO?

Julia

Hi David! There are several tools and plugins that can assist you in optimizing landing pages. Yoast SEO, All in One SEO Pack, and Rank Math are popular WordPress plugins that offer features specifically designed for SEO optimization. They can help you with keyword analysis, meta tags, XML sitemaps, and more.

Sophia

Hi Andrew! Your article was very informative. Could you provide some tips on optimizing the meta tags for a landing page?

Oliver

Hi Sophia! Optimizing meta tags is essential for SEO on a landing page. Make sure to include relevant keywords in the title tag and meta description. Use unique and compelling meta tags that accurately describe the content on your landing page. Avoid keyword stuffing and focus on creating informative meta tags that entice users to click through.

Andrew Dyhan

Laura, you're absolutely right about keyword research. It forms the foundation of effective SEO for landing pages. Michael, I couldn't have said it better myself. Unique and valuable content is key. Julia, those are great recommendations! Yoast SEO is particularly popular for WordPress users. And Oliver, spot on! Optimizing meta tags is crucial for attracting organic traffic to your landing page.

Andrew Dyhan

Thank you all for your comments and kind words! I'm glad you found the article helpful. Now, let me address your questions one by one.

Laura

Hi Andrew! I think keyword research is crucial for landing page optimization. Using tools like Google Keyword Planner or SEMrush can help you identify the most relevant and high-value keywords for your niche.

Emma

Hi Andrew! I enjoyed your article. Can you explain the importance of mobile responsiveness for landing page SEO?

Sophie

Hi Andrew! Great article. Is there a recommended word count that works best for SEO on landing pages?

Andrew Dyhan

Hi Emma! Mobile responsiveness plays a significant role in landing page SEO. With the increasing use of mobile devices, search engines prioritize mobile-friendly pages in their results. It's crucial to ensure your landing page is responsive and provides a seamless experience across different devices.

Emma

Thank you, Andrew! I'll make sure my landing page is mobile responsive to rank better in search results.

Andrew Dyhan

Hi Sophie! While there isn't a specific word count that guarantees SEO success, it's generally advisable to create comprehensive and informative content on your landing page. Focus on delivering value to your visitors rather than worrying about meeting a specific word count. Quality content that addresses user needs tends to perform well in search rankings.

Sophie

Appreciate your response, Andrew! I'll prioritize creating valuable content over word count on my landing page.

Maria

Thanks, Laura! I'll definitely check out those tools for keyword research.

Laura

You're welcome, Maria! I'm sure you'll find them useful for your keyword research.

Peter

Thank you, Michael! I'll make sure to provide unique content on my landing page.

David

Appreciate the suggestions, Julia! I'll explore those plugins for optimizing my landing pages.

Sophia

Thanks, Oliver! I'll keep your tips in mind while optimizing the meta tags on my landing page.

Robert

Hi Andrew! Is it necessary to have a call-to-action (CTA) button on a landing page for better SEO?

Andrew Dyhan

Hi Robert! Having a clear call-to-action (CTA) button on your landing page is crucial for both user experience and SEO. A well-designed CTA can guide users towards the desired conversion point, improving engagement and potential rankings. Additionally, search engines consider user signals like click-through rates and time spent on page, which can be influenced by an effective CTA.

Sarah

Hi Andrew! How can I optimize the images on my landing page for SEO?

Andrew Dyhan

Hi Sarah! Optimizing images on your landing page is essential for both user experience and SEO. Make sure to use descriptive file names and alt attributes that include relevant keywords. Compress image files to improve page loading speed without sacrificing quality. Additionally, provide context by surrounding images with relevant content and utilize proper image sizing to avoid unnecessary page bloat.

Sarah

Thank you, Andrew! I'll follow your tips to optimize the images on my landing page.

Mark

Hi Andrew! Should I include testimonials from previous clients on my landing page for better SEO performance?

Andrew Dyhan

Hi Mark! Including testimonials from previous clients can positively impact your landing page's SEO performance. Testimonials provide social proof, which can increase trust and credibility. When search engines see positive user feedback, it can influence ranking algorithms. Additionally, testimonials often include natural language and specific keywords related to your industry, which can further enhance your landing page's relevance.

Mark

Thank you for the prompt reply, Andrew! I'll definitely add testimonials to my landing page.

Liam

Hi Andrew! Are there any specific header tags that are more beneficial for SEO on landing pages?

Andrew Dyhan

Hi Liam! When it comes to header tags on landing pages, the

tag has the most significant SEO impact. It should accurately describe the page content and incorporate relevant keywords. Subsequent headers (

,

, etc.) can be used to organize and structure your content, making it more user-friendly and improving readability. While it may not directly impact rankings, proper use of header tags can indirectly enhance SEO by improving user experience and signaling content hierarchy to search engines.

Liam

Thanks for the insight, Andrew! I'll ensure to use the

tag effectively on my landing page.

Emily

Hi Andrew! How can internal linking improve the SEO of a landing page?

Andrew Dyhan

Hi Emily! Internal linking is an effective way to improve the SEO of your landing page. By strategically linking to relevant pages within your website, you can pass authority and direct search engines' attention to important pages. This can help search engines discover and index your landing page's content more efficiently. Additionally, internal linking boosts user navigation by providing additional resources, which can improve engagement and reduce bounce rates.

Emily

Thank you, Andrew! I'll make sure to incorporate internal links on my landing page to enhance SEO.

Lucas

Hi Andrew! Does the placement of keywords within the landing page content matter for SEO?

Andrew Dyhan

Hi Lucas! Keyword placement within landing page content does matter for SEO. To optimize your landing page, it's recommended to include keywords naturally in the page headline, introductory paragraph, subheadings, and throughout the content. However, be cautious not to overuse or stuff keywords, as this can negatively impact user experience and trigger search engine penalties. Focus on providing valuable and relevant content while incorporating keywords thoughtfully.

Lucas

Thank you for the clarification, Andrew! I'll ensure to use keywords naturally throughout my landing page content.

Isabella

Hi Andrew! Are there any specific SEO strategies to optimize a local landing page?

Andrew Dyhan

Hi Isabella! Optimizing a local landing page for SEO involves a few essential strategies. Make sure to include location-specific keywords in your content, metadata, and URLs. Claim and optimize your Google My Business listing. Encourage customer reviews, as they can boost local visibility and search rankings. Additionally, ensure your landing page has accurate contact information, consistent NAP (name, address, phone) data, and consider adding a map. These practices will help improve your landing page's visibility in local search results.

Isabella

Thank you, Andrew! I'll follow your suggestions to optimize my local landing page for better SEO performance.

Sophie

Hi Andrew! Can you provide some insights on optimizing the URL structure for a landing page?

Andrew Dyhan

Hi Sophie! Optimizing the URL structure is essential for both user experience and SEO. Use descriptive and keyword-rich URLs that accurately represent the content on your landing page. Ideally, keep the URL concise and organized, avoiding long and complex strings of characters or numbers. A clean and readable URL structure can enhance user trust and improve search engine crawlability and indexing, ultimately benefiting your landing page's SEO performance.

Sophie

Thanks, Andrew! I'll make sure to optimize the URL structure of my landing page for better SEO.

Daniel

Hi Andrew! Can you explain the importance of page loading speed for landing page SEO?

Andrew Dyhan

Hi Daniel! Page loading speed is critical for both user experience and SEO on a landing page. Users expect fast-loading pages, and search engines reward websites that provide a seamless browsing experience. Slow-loading pages can lead to higher bounce rates, lower engagement, and negative user signals, all of which can impact search rankings. Make sure to optimize your landing page's code, compress images, leverage caching, and minimize HTTP requests to improve loading speed and overall SEO performance.

Daniel

Thank you, Andrew! I'll work on improving the loading speed of my landing page to enhance SEO.

Emily

Hi Andrew! What are the best practices for optimizing the content readability on a landing page?

Andrew Dyhan

Hi Emily! Optimizing content readability is crucial for user engagement and SEO on a landing page. Use clear and concise headings and subheadings to break up the content. Incorporate bullet points, numbered lists, and short paragraphs to make the text scannable and easy to digest. Utilize descriptive and engaging language, avoid jargon, and strive for a conversational tone. Formatting elements like bold and italicized text can help emphasize important information. Focus on improving the overall flow and readability of your landing page's content for better user experience and SEO performance.

Emily

Thank you for the tips, Andrew! I'll keep the content readability in mind while optimizing my landing page.

Lucas

Hi Andrew! How can I optimize my landing page for voice search?

Andrew Dyhan

Hi Lucas! Optimizing a landing page for voice search requires considering conversational queries and natural language. Focus on long-tail keywords and question-based phrases that mimic how people speak. Answer common questions related to your industry or product/service. Additionally, strive for featured snippets by providing concise and direct answers. Structured data markup, such as FAQ schema, can also aid in appearing as a voice search result. Lastly, ensure your landing page is mobile-friendly, as voice searches are often done through mobile devices.

Lucas

Thanks, Andrew! I'll incorporate your suggestions to optimize my landing page for voice search.

Olivia

Hi Andrew! Are there any specific strategies to optimize video content on a landing page for better SEO?

Andrew Dyhan

Hi Olivia! Optimizing video content on a landing page can enhance both user experience and SEO. Some strategies include using descriptive titles and filenames, adding relevant captions or transcripts, and utilizing schema markup for videos. Hosting videos on reputable platforms like YouTube or Vimeo can also provide additional SEO benefits through increased visibility and potential backlinks. Remember to optimize the surrounding content and metadata, providing context for the video. Engaging and informative videos can improve user engagement and boost your landing page's SEO performance.

Olivia

Thank you, Andrew! I'll apply these strategies to optimize the video content on my landing page.

Ethan

Hi Andrew! Does the overall design and layout of a landing page impact its SEO?

Andrew Dyhan

Hi Ethan! Yes, the design and layout of a landing page can impact its SEO. A well-designed landing page with a clear hierarchy, intuitive navigation, and engaging visuals can enhance user experience and reduce bounce rates, which are factors considered by search engines. Ensure your landing page is mobile-responsive, as search engines prioritize mobile-friendly sites. Additionally, an organized layout can help search engines understand the structure and relevance of your content. Focus on creating a visually appealing and user-friendly landing page to improve SEO performance.

Ethan

Thanks for the information, Andrew! I'll make sure to consider the design and layout while optimizing my landing page for SEO.

Natalie

Hi Andrew! Could you share some tips on optimizing landing page images for better SEO?

Andrew Dyhan

Hi Natalie! Optimizing landing page images is essential for SEO. First, ensure your image file sizes are optimized for web usage, balancing quality and loading speed. Use descriptive filenames and alt text that incorporate relevant keywords. This provides context to search engines and improves accessibility. Utilize image compression techniques and responsive image sizes to enhance page loading performance across different devices. Finally, consider implementing structured data markup for images, such as schema.org, to provide additional metadata. By following these tips, you can improve the SEO of your landing page's images.

Natalie

Thank you, Andrew! I'll apply these techniques to optimize the images on my landing page for SEO.

Gabriel

Hi Andrew! How often should I update the content of my landing page to maintain its SEO performance?

Andrew Dyhan

Hi Gabriel! Updating your landing page's content periodically can help maintain its SEO performance. However, the frequency of updates depends on various factors, such as your industry, competition, and the nature of your landing page. If there are significant changes or updates in your industry, it's essential to reflect them in your content. Additionally, monitoring user engagement metrics, user feedback, and incorporating relevant keywords and fresh information can help keep your landing page optimized and relevant. Regularly reviewing and updating your content ensures it stays valuable for your audience and search engines.

Gabriel

Thank you, Andrew! I'll consider updating my landing page's content periodically to maintain its SEO performance.

Adam

Hi Andrew! How can I measure the success of my SEO-optimized landing page?

Andrew Dyhan

Hi Adam! Measuring the success of your SEO-optimized landing page can be done using various metrics. Start by monitoring organic search traffic, as an increase indicates improved visibility and ranking. Track conversion rates and goal completions to measure the impact on desired actions. Analyze bounce rates and time on page to evaluate engagement and user experience. Additionally, take advantage of Google Analytics and other tools to gather data on keyword rankings, click-through rates, and user behavior. Continuously monitor and analyze these metrics to assess the effectiveness of your SEO strategies and make data-driven improvements.

Adam

Thank you, Andrew! I'll keep track of these metrics to evaluate the success of my SEO-optimized landing page.

James

Hi Andrew! Are there any specific technical aspects I should consider for SEO on a landing page?

Andrew Dyhan

Hi James! Several technical aspects are crucial for SEO on a landing page. Ensure your landing page has a proper XML sitemap to facilitate search engine crawling and indexing. Implement canonical tags to prevent duplicate content issues. Optimize your landing page's code by minifying CSS and JavaScript files. Use structured data markup, such as schema.org, to provide additional context to search engines. Enable HTTPS to ensure secure data transfer. Lastly, regularly monitor and fix any broken links or errors that may negatively impact user experience and SEO performance.

James

Thanks for the insights, Andrew! I'll pay attention to these technical aspects while optimizing my landing page for SEO.

Anna

Hi Andrew! Can you provide some tips on optimizing the page title for better SEO on a landing page?

Andrew Dyhan

Hi Anna! Optimizing the page title is crucial for SEO on a landing page. Include relevant keywords in the title while keeping it concise and informative. Aim for a length of around 50-60 characters, as longer titles may get cut off in search results. Make sure the title accurately reflects the content and purpose of your landing page. Avoid keyword stuffing and prioritize creating a title that is click-worthy and compelling to both search engines and users.

Anna

Thank you, Andrew! I'll follow your tips to optimize the page title of my landing page for better SEO.

Joshua

Hi Andrew! What strategies can I use to make my landing page stand out from competitors in terms of SEO?

Andrew Dyhan

Hi Joshua! To make your landing page stand out from competitors in terms of SEO, consider the following strategies. Conduct thorough keyword research to identify long-tail and low-competition keywords that align with your value proposition. Optimize your landing page for local SEO if relevant to your business. Focus on providing exceptional, unique, and valuable content that stands out from the competition. Leverage various media types, such as videos and images, to engage and captivate your audience. Continuously monitor and analyze your competition, identifying areas where you can differentiate and excel. Finally, regularly update your landing page with fresh content and adapt to the changing landscape of SEO best practices.

Joshua

Thank you, Andrew! These strategies will help me make my landing page more competitive in terms of SEO.

Isabella

Hi Andrew! Is it necessary to have a blog section on a landing page for better SEO?

Andrew Dyhan

Hi Isabella! While having a blog section on a landing page can benefit SEO, it's not a strict requirement. Blogs can provide fresh and valuable content, attracting organic traffic and generating backlinks. However, the inclusion of a blog depends on your goals and the nature of your landing page. If a blog section aligns with your overall content strategy and adds value to your target audience, it can enhance your landing page's SEO potential. Focus on providing high-quality content that addresses user needs and fits within the context of your landing page.

Isabella

Thank you, Andrew! I'll consider whether including a blog section aligns with my landing page's content strategy and SEO goals.

Jacob

Hi Andrew! Does the use of social media integrations impact the SEO of a landing page?

Andrew Dyhan

Hi Jacob! The use of social media integrations can indirectly impact the SEO of a landing page. Social media sharing buttons and widgets can encourage users to share your landing page's content, potentially leading to more visibility and backlinks. Additionally, having an active presence on social media platforms can contribute to brand awareness and create engagement opportunities. However, direct SEO benefits from social signals are debatable, as search engines don't explicitly use social media metrics as ranking factors. Still, incorporating social media integrations can complement your overall online marketing efforts and enhance the reach and exposure of your landing page.

Jacob

Thank you, Andrew! I'll make sure to include social media integrations on my landing page to enhance its reach and visibility.

Emily

Hi Andrew! How can I optimize my landing page for featured snippets?

Andrew Dyhan

Hi Emily! Optimizing your landing page for featured snippets can boost visibility and attract organic traffic. Here are some tips: Identify commonly asked questions related to your landing page's topic and create concise answers directly in your content. Use headers to highlight question-based phrases. Structure your content with bullet points, numbered lists, and tables to increase the chances of gaining a featured snippet. Leverage schema markup that supports featured snippets, such as FAQ schema. Continuously analyze featured snippets in your niche and optimize your content accordingly. Providing valuable, succinct, and well-structured answers can increase the likelihood of your landing page being featured.

Emily

Thank you for the tips, Andrew! I'll optimize my landing page to target featured snippets.

David

Hi Andrew! Can you explain the role of backlinks in landing page SEO?

Andrew Dyhan

Hi David! Backlinks play a vital role in landing page SEO. When other reputable websites link to your landing page, it signals to search engines that your content is valuable and relevant. Backlinks can contribute to increasing your landing page's authority and improve its visibility in search engine rankings. However, it's important to focus on quality rather than quantity, as search engines prioritize high-quality backlinks from authoritative and relevant sources. Building a strong backlink profile involves creating valuable content, networking with industry influencers, and promoting your landing page through various channels.

David

Thank you, Andrew! I'll work on building quality backlinks to boost my landing page's SEO performance.

Sarah

Hi Andrew! How can I optimize my landing page to rank well in local search results?

Andrew Dyhan

Hi Sarah! To optimize your landing page for local search results, consider the following strategies: Include location-specific keywords in your content, meta tags, and URLs. Claim and optimize your Google My Business listing, ensuring accurate and up-to-date information. Encourage customer reviews, as positive reviews can boost local visibility and reputation. Implement structured data markup, such as local business schema, to provide search engines with additional information about your business location. Finally, focus on local link building and citations by getting listed in relevant directories and sharing your landing page with local industry organizations or chambers of commerce.

Sarah

Thank you, Andrew! I'll implement these strategies to optimize my landing page for better local search visibility.

Liam

Hi Andrew! Should I use long-form or short-form content for better landing page SEO?

Andrew Dyhan

Hi Liam! The length of your landing page content depends on various factors, including the complexity of your topic and your audience's preferences. Focus on creating content that is comprehensive, valuable, and informative. In many cases, long-form content tends to perform well in search rankings, as it allows for more in-depth coverage and the inclusion of target keywords. However, ensure that the content remains engaging and user-friendly. Don't sacrifice quality for the sake of word count. Assess your specific situation, prioritize user needs, and find the balance that works best for your landing page.

Liam

Thank you, Andrew! I'll consider the complexity of my topic and audience preferences when deciding on the content length for my landing page.

Anna

Hi Andrew! Can you provide some best practices for optimizing the call-to-action (CTA) buttons on a landing page for SEO?

Andrew Dyhan

Hi Anna! Optimizing call-to-action (CTA) buttons on a landing page can improve user experience and SEO. Here are some best practices: Use clear and concise wording that conveys the action you want users to take. Place the CTA button prominently on the page where it's easily noticeable. Optimize the button's text by incorporating relevant keywords or action-oriented phrases. Ensure the button is designed to stand out with contrasting colors or visual cues. Make the CTA button mobile-friendly, considering touch screen usability. Lastly, clearly communicate the value users will receive by clicking the button. By following these practices, you can encourage user engagement and improve your landing page's SEO performance.

Anna

Thank you, Andrew! I'll follow these best practices to optimize the call-to-action buttons on my landing page for better user experience and SEO.

Emma

Hi Andrew! Can you provide some tips on optimizing the user experience (UX) of a landing page for better SEO?

Andrew Dyhan

Hi Emma! Optimizing the user experience (UX) of a landing page can positively impact its SEO. Here are some tips to consider: Ensure fast loading speed by optimizing image sizes, leveraging caching, and minimizing unnecessary code. Make your landing page mobile-responsive to accommodate users on different devices. Focus on responsive design elements, such as easy navigation, readable fonts, and clickable/tappable elements. Structure and organize your content in a logical and scannable manner, using headings, bullet points, and white space effectively. Optimize your landing page's form and input fields, minimizing friction and ensuring ease of use. Continuously monitor and analyze user behavior metrics, such as bounce rates and time on page, to identify areas for improvement. By prioritizing UX, you can improve engagement, reduce bounce rates, and enhance your landing page's overall SEO performance.

Emma

Thank you, Andrew! These tips will help me optimize the user experience of my landing page for better SEO.

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Qual é a parte mais importante do desenvolvimento da página de destino?

Identifique suas pessoas do comprador

Desenvolvimento da página de destino: guia passo a passo

tag has the most significant SEO impact. It should accurately describe the page content and incorporate relevant keywords. Subsequent headers (

,

, etc.) can be used to organize and structure your content, making it more user-friendly and improving readability. While it may not directly impact rankings, proper use of header tags can indirectly enhance SEO by improving user experience and signaling content hierarchy to search engines.

tag effectively on my landing page.

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