What makes a successful backlink strategy?
When it comes to the very process of the Search Engine Optimization (SEO), organic link profile is among the primary ranking factors used by Google to determine every website’s ladder position in the SERPs. That’s why running a proper backlink strategy is correlated with the actual progress in better online promotion more than any other ranking factor. Considering that there are over 200 ranking factors officially reported by the world’s search giant for now, that statement about the preeminent importance of quality backlinks is pretty bold, isn’t it? Of course, getting too quick and easy backlink strategy would be more than likely to give you low-quality links. And it means that the major search engines (like Google itself, as well as Yahoo, or Bing) are going to pull your website or blog down in the list of the SERPs. But what makes a successful link building strategy? I believe that every backlink strategy can be easily turned into a truly successful one by leveraging the power of your earned media.
Right Targeting
No need to say that from the viewpoint of link building, not all websites or blogs would be equal to give a powerful ranking signal to the search engines. That’s why most of everybody wants to link more with the sources having a strong score in page authority, domain authority, and PageRank. So, how to ensure your backlink strategy is reasonable enough to bet on the proper sources for incoming links? By making it always valid and up-to-date with the right targeting. Among the other media databases, I recommend Cision to target only reputable sites related to your industry or market niche. That way, you will be able to filter every potential candidate for incoming links by different criteria about the company, its websites, size of the audience, current awards, testimonials, etc.
Build Trust
Did you know that building your backlink strategy around the right influencers in your industry or market niche can help you build a strong trust? Putting it in plain English, your potential customers would be more likely to grow into the actual buyers, when your website is mentioned or linked from a trusted and authoritative third party source. What's more - this would-be “earned” media is much more powerful than any paid media coverage. Just take it for granted - trusted media is among the core elements having the strongest impact on your target audience with still undeveloped purchase decisions.
Get Earned Media
Working on earned media isn’t as daunting as you might think. In fact, there wouldn’t be any traditional time-consuming efforts needed for media coverage, at least to make a successful backlink strategy. All you need here is have the access and the ability to respond to earned media opportunities, which are commonly pitched by journalists. That way, I recommend using online tools like HARO (“Help a Reporter Out”), as well as ProfNet - I found them both entirely suitable for my recently launched blog and a couple of ecommerce-based projects. Just sign up on these sites and become the actual authority in your industry or market niche - receive daily requests from top influencers looking for the experts to be interviewed or included in their top popular stories, and receive some extra high PageRank backlinks for that.
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