How does Amazon UK Vendor Central work?

In our previous posts, we wrote about the difference between Amazon Seller Central and Amazon Vendor Central. This information you can find in our Semalt Questions and Answers section. This post we decided to devote to the theme of Amazon UK vendor Express. We are going to talk about the positive and negative sides of this Amazon marketing program and compare it with Amazon Vendor Central to help you correctly develop your marketing campaign. 

Let us firstly memorize the basic details of Amazon Vendor Central. 

Amazon UK Vendor Central 

Those merchants who tend to sell not more than several units per one purchase, know that Seller Central is a vital part of an operation that can help them to control their consumer data and pricing policy. Using this program, you receive perfect opportunity to maintain established retail pricing for other channel partners. However, Amazon UK Vendor Central provides you with the limited advertising options and charges the high fulfillment price. This program is designed only for individual and third-party sellers. 

While Vendor Central is better suited for manufacturers and distributors, who tend to sell the huge amount of products at once. These first-party sellers act as the direct suppliers to Amazon. In its term, Amazon takes care of these brands and provide them with strong protection. To become Amazon partner, you need to receive a special invitation. It means that a program is not for all. If you become an Amazon business partner, it will sell your stuff at the higher price to individuals and then pay some of the profits. So, using Amazon UK Vendor Central, you receive guaranteed sales from Amazon, full business protection, advertising opportunities, fixed logistical options and A+ content benefits. However, along with the apparent benefits, there are a couple of downsides. First of all, the control under your pricing policy and customers data is limited. Amazon can adjust retail pricing at any time based on internal data. Moreover, Amazon provides rigid requirements for filling purchase orders. It means that vendors that try to maintain fulfilling stock orders have to pay significant chargebacks. 

Amazon UK Vendor Express

Vendor Express operates almost the same as the Vendor Central with a few differences. Using this program, you can opt to participate in drop-shipping on Amazon if you think it will help enhance your business. You can wholesales your products to Amazon without waiting for an invitation like in Amazon UK VEndor Central. According to this program mechanism, Amazon will purchase bulk orders from you and then sell and ship them directly to customers. The best part of it is that Amazon will be responsive to all customer service aspects. You can receive your Amazon payments within 90 days, compared with 60-90 for Vendor Central and several weeks for Amazon Seller Central. 

You should be aware that you won’t be able to control your items pricing as only Amazon can determine what they sell for. Moreover, using this program, you do not have access to the things like Amazon Vine and advertising.