Which are the best Amazon SEO tools available today?

No need to say that under a really cutthroat level of market competition you can’t win Amazon marketplace – just placing your product and waiting in a desperate hope that you’ll see any surging sales. I mean that to reach your potential customer and convert it into the real buyer you must have everything in place, particularly for your product listing optimization. But there is already too much for you to manage, to monitor and to adjust on short notice. And here is when Amazon SEO tools come into play. 

These little online helpers can not only make things much easier for you as Amazon seller, but give you a definitely better ranking potential so necessary to survive over there. So, below I’m going to show you a line of probably best Amazon SEO tool to help you with that. Well, let’s quickly run through each of them!

Best Amazon SEO Tools

• Sonar – is a free Google extension, which is considered to be among the best Amazon SEO tools available in open access for the moment. Yes, Sonar is absolutely free to use. It can become a pretty good one-stop solution to run an in-depth keyword research needed to identify more must-winning search combinations to use for your product listing optimization.
• Google Keyword Planner – too many ecommerce sellers, are still unaware of a really huge potential of this good old SEO toolkit already known and well-used by the industry pros for years. Google Keyword Planner is probably among the best Amazon SEO tools, particularly when it comes to running an all-round keyword research with a comprehensive data pulled not only from a single marketplace (like Amazon, eBay, Alibaba store, etc.), but from every corner of the indexed Web. Put simply, Google Keyword Planner can become the most reasonable starting point for your keyword research on Amazon that gives a big picture of all search trends related to your item on sale or product category you're up to. After all, this very useful tool by the world’s search giant is absolutely free to use, as always indeed.

• Merchant Words – is among those personally tailored Amazon SEO tools that were specifically designed for product listing optimization and competitive keyword research over there. Among its strongest sides, Merchant Words appeared extremely benefitting when it comes to maintaining your competitiveness by developing specific keyword phrases and long-tail combinations with the highest winning potential. The only bad thing about this SEO tool (online platform, to be more precise) is that you will have to pay something around 40 bucks for monthly access. After all, it's only up to you to decide – to pay for taking the lead over your closest niche competitors, or to keep getting by assisted with a free software solely.