Can you give me some smart tips for Amazon product description and optimization guidelines?

Yes, I’ve got a couple of smart recommendations and basic Amazon product description guidelines for you to increase sales over there. And everything is quite simple – having a well-optimized and effective section of product description (a.k.a. product detail page) and making it as descriptive as possible is the key to your surging sales on that really crowded marketplace. The thing is that the shoppers are betting heavily particularly on the product description when it comes to gathering all the necessary data about the item on sale before taking a final decision to make a purchase with you. And below I will show you the core elements and top important suggestions I’ve extracted from the main Amazon product description guidelines. So, let’s see them all!

Amazon Product Description: Basic Guidelines for Optimization

Here are some of the best practices for you to create a perfectly tailored section of product description on Amazon. Below are the major keyword recommendations to be applied and the most frequent pitfalls to be avoided at all cost.

Make sure you don’t have any of the following elements:

• Spare or irrelevant details about any other item offered for sale you’ve already listed on Amazon.
• Seller’s name, email address, website URLs, or any other company-specific information.
• Vague statements or any specific promotional phrases, such as “hot sale,” “top deal,” “free shipping,” etc.

Content Ideas Based on Amazon Product Description Guidelines

Here are probably the best practices and the major features to be used for your product description. Consider the following optimization suggestions I pulled together according to the general standards and content requirements recognized by Amazon.

• Be proactive – shape your content so that it will answer the most relevant questions repeatedly asked by your potential customers.
• Never give priority to using double-dipping keywords both in your content, and in the back-end of your product detail page. Otherwise, it may come against Amazon product description guidelines. Therefore, it might as well look either like spam, or can be easily recognized as merely wasting your character count.
• Set the right focus on the main weighing factors of your content, such as customer reviews, ongoing price control, fulfillment method, as well as the unique content of high quality itself.
• Never bet on specific claims and/or offers. Of course, if you don’t want to put yourself under a really severe risk of being suspended. The thing is that sellers aren’t allowed to put any special claims and offers – it’s simply coming as a violation against Amazon product description guidelines.
• Do your best in order to maximize your character count, namely for your product title, the list of bullet points, item description, as well as the main target search terms coming in the back-end of your product detail page. Just make sure you’ve filled-in each section completely so that your product will not only rank higher, but is going to help you with boosting conversions and providing better indexing at the same time.