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Amazon SEO

Quels sont les outils peuvent être utilisés pour mener des recherches de mot-clé Amazon?

Dec 05, 2017

Recherche de mots clés est une étape importante de votre campagne d'optimisation de moteur de recherche Amazon. L'accès approprié à vos mots clés de recherche Amazon ciblés peut augmenter vos revenus et améliorer la position de vos produits.

Vous avez probablement vu des titres de produits sur-optimisés contenant beaucoup d'informations non pertinentes sur Amazon. Cependant, nous devons admettre que ces produits ont un rang élevé sur la page de résultats de recherche Amazon. Vous vous demandez peut-être pourquoi les utilisateurs cliquent sur de tels titres à la recherche de spams et achètent ces produits. En réalité, les utilisateurs n'aiment pas naturellement de tels titres, mais l'algorithme d'Amazon les trouve pertinents et descriptifs. C'est pourquoi vous pouvez faire face à de tels titres sur la page des résultats de recherche TOP of Amazon. Les marchands en ligne qui utilisent ces longs titres savent comment fonctionne l'algorithme Amazon A9. Pour créer des titres bien optimisés, les marchands en ligne mènent une recherche par mot clé pour identifier les termes de recherche précis qu'ils souhaitent cibler. Avec l'outil unique de recherche de mot-clé Amazon, ils déterminent un volume de recherche des mots-clés potentiels et incorporent des variations appropriées dans le titre du produit, la description, les points, les questions fréquemment posées, les commentaires, voire les images.

Dans cet article, nous discuterons des outils que vous pouvez utiliser pour trouver les termes de recherche les plus pertinents pour votre produit, et comment il peut vous aider à améliorer vos classements et vos ventes. Voyons donc de plus près les outils professionnels et les stratégies pratiques pour trouver des mots-clés parfaits pour votre activité en ligne.

Outils de recherche de mots-clés Amazon

Google Planificateur de mots clés

Google Planificateur de mots clés est un outil de recherche de mots clés professionnels qui sont disponibles pour le large public. C'est gratuit et convivial. De plus, il fournit les données les plus précises. Cet outil peut vous aider à estimer un volume de recherche pour les mots clés et les expressions clés. En outre, il vous donne l'occasion de trouver d'autres expressions connexes. Chaque minute, Google recueille des téraoctets de données, c'est pourquoi Google Keyword Planner est l'endroit où vous pouvez obtenir une statistique précise du nombre de recherches qu'un mot-clé ou une expression donnée reçoit. Vous pouvez affiner votre recherche en fonction de caractéristiques géographiques et d'audience (âge, sexe, etc.). Il est particulièrement utile si vous souhaitez promouvoir vos produits sur Amazon ou d'autres plateformes de trading.

Pour commencer à utiliser Google Keyword Planner, vous devez créer un compte AdWords gratuit. Une fois que vous avez votre compte, vous trouverez le planificateur de mots-clés sous l'onglet Outils. Ici, vous pouvez commencer votre recherche avec quelques mots clés principaux et passer progressivement à des termes de recherche longue queue plus spécifiques que les utilisateurs recherchent. Pour accomplir cette tâche, vous devez ouvrir la section «Rechercher de nouveaux mots clés et obtenir des données de volume de recherche» et insérer votre mot clé ciblé dans l'onglet «Votre produit ou votre service». Enfin, cliquez sur le bouton "Obtenir des idées". En conséquence, vous obtiendrez une liste de mots-clés connexes. Toutefois, vous devez vous assurer que vous effectuez une recherche par mots-clés, et non par idées d'annonces.

Google Keyword Planner vous fournira les recherches mensuelles moyennes pour les mots-clés connexes. Un volume de recherche réel sur Amazon peut différer des données que vous obtiendrez dans GKP. Cependant, ces données seront relativement les mêmes, ce qui vous aidera à déterminer quels mots-clés vous permettront d'obtenir le plus de trafic sur Amazon.

Une description détaillée d'autres outils de recherche de mots-clés d'Amazon que vous pouvez trouver sur Questions et réponses de Semalt .

Ross Barber

Thank you for reading my blog post on 'Recherche par mot clé Amazon - Comment effectuer une recherche par mot-clé pour votre page de produit Amazon?'.

Anna Green

This was a really informative article! I've been struggling with keyword research for my Amazon product page, so this is helpful.

David Thompson

I found the step-by-step instructions very clear and easy to follow. Can't wait to implement these techniques on my Amazon listings.

Sophie Martin

Great article! I love that you provided examples of both short-tail and long-tail keywords for product listings.

Ross Barber

Thank you, Anna! I'm glad you found the article helpful. If you have any specific questions, feel free to ask.

Emily White

The tips on using Amazon's auto-suggest feature and analyzing competitor keywords were really valuable. Thanks for sharing!

Ross Barber

You're welcome, David! I'm glad you found the instructions clear. Let me know if you need any further assistance.

Lisa Johnson

I've never paid much attention to keyword research before, but this article has opened my eyes to its importance. I'll definitely be implementing these strategies.

Ross Barber

Thank you, Sophie! I wanted to provide examples to make it easier for readers to understand the concept.

Mark Wilson

I've been struggling to rank my Amazon product pages higher in search results. I think this article might just be the solution I needed.

Ross Barber

I'm glad you found the tips valuable, Emily! Best of luck with your keyword research and product listings.

Emma Davis

This article was extremely well-written and easy to understand. The examples you provided made it much clearer.

Ross Barber

Thank you, Lisa! Keyword research can indeed make a big difference in improving search rankings. Let me know if you have any questions.

Mike Thompson

Is there a difference between keyword research for Amazon and other platforms like Google?

Ross Barber

Thank you, Emma! I'm glad the examples helped clarify the concepts for you.

Ross Barber

Great question, Mike! While there are similarities, Amazon's search algorithm is unique, so it's important to understand the specific factors that influence rankings on the platform.

Ross Barber

Thank you all for your positive feedback and engagement! I'm here to help answer any further questions you may have about keyword research on Amazon.

Emily White

Do you have any tips on optimizing the backend keywords in Amazon product listings?

Ross Barber

Certainly, Emily! When optimizing backend keywords, it's important to include relevant terms that didn't fit in your title, bullet points, or product description. Focus on terms that customers might use when searching for a product like yours.

Sophie Martin

I'm curious, how long does it usually take to see the impact of keyword optimization on Amazon product rankings?

Ross Barber

Good question, Sophie! The time it takes to see the impact can vary. Generally, it can take a few weeks to a couple of months for changes in keyword optimization to show noticeable effects on rankings.

Ross Barber

Thank you for your questions, Emily and Sophie! I hope these answers were helpful to you.

Chris Thompson

I've been struggling with finding the right keywords for my Amazon listings. This article has given me some great ideas to try out.

Ross Barber

I'm glad to hear that, Chris! Let me know how it goes, and if you have any further questions, feel free to ask.

Anna Green

I've noticed that some keywords have a high search volume but low relevancy to my product. Should I still include them in my Amazon listing?

Ross Barber

That's a great observation, Anna! While high search volume is appealing, it's important to prioritize relevancy. Including unrelated keywords can lead to a decrease in conversion rates and negatively impact your listing's performance.

Ross Barber

Thank you all for participating in the discussion! If you have more questions or need further guidance, don't hesitate to ask.

Daniel Wilson

The part about tracking and analyzing the performance of keywords on Amazon was really enlightening. I'll definitely start using keyword tracking tools.

Ross Barber

I'm glad you found that section helpful, Daniel! Using keyword tracking tools can provide valuable insights into the effectiveness of your keyword optimization strategies.

Ross Barber

Once again, thank you all for your engagement and questions. It's been a pleasure discussing keyword research on Amazon with you.

Jessica Martin

I never realized the importance of using long-tail keywords for Amazon product listings. This article was an eye-opener.

Ross Barber

You're welcome, Jessica! Long-tail keywords can be highly effective in targeting specific customer needs and increasing product visibility.

Ross Barber

Thank you all for the great discussion! If you have any additional questions in the future, feel free to reach out.

Sophia Wilson

Can you suggest any tools or software for conducting keyword research on Amazon?

Ross Barber

Certainly, Sophia! Some popular tools for Amazon keyword research include Jungle Scout, Helium 10, and Sonar. These tools provide insights into search volume, competition, and related keywords.

Ross Barber

Thank you all for your participation and questions! I hope you found this discussion on Amazon keyword research beneficial.

Oliver Thompson

I appreciate the examples you provided for finding and using relevant keywords. It made the process much clearer.

Ross Barber

You're welcome, Oliver! I'm glad the examples helped you understand the process better.

Ross Barber

Thank you all for your valuable contributions! If you have any more questions or need further guidance, don't hesitate to let me know.

Sophie Thompson

What are your thoughts on using long-tail keywords in the product title of an Amazon listing?

Ross Barber

That's a great question, Sophie! Using long-tail keywords in the product title can be beneficial to target specific customer queries. However, it's essential to strike a balance between incorporating long-tail keywords and keeping the title concise and readable.

Ross Barber

Thank you all for joining this discussion! I hope you gained valuable insights into conducting keyword research for Amazon.

Sarah Davis

I appreciate the emphasis on keyword relevance and avoiding keyword stuffing. It's important to maintain a natural flow in product descriptions.

Ross Barber

You're absolutely right, Sarah! Maintaining a natural flow and relevance in product descriptions is key to providing a positive user experience and improving search rankings.

Ross Barber

Thank you all for your feedback and questions! I hope you found this discussion insightful and informative.

William Thompson

I'm new to selling on Amazon, and this article was an excellent resource to understand the importance of keyword research.

Ross Barber

I'm glad this article could help you, William! Keyword research is an important aspect of Amazon selling, and I wish you success in your journey.

Ross Barber

Thank you all for your active participation in this discussion! I truly appreciate your engagement.

Daniel Thompson

Are there any specific keyword tools you recommend for tracking Amazon rankings?

Ross Barber

Absolutely, Daniel! Some useful tools for tracking Amazon rankings include AMZScout, Sellics, and SellerApp. These tools can provide insights into keyword rankings, sales performance, and competitor analysis.

Ross Barber

Thank you all for your participation and questions! I hope you found this discussion helpful in your Amazon keyword research journey.

Sophia Davis

Is it necessary to include misspelled keywords in product listings to cater to potential customer typos?

Ross Barber

That's an interesting question, Sophia! While including certain common misspellings can be beneficial, it's generally recommended to focus on correctly spelled keywords to maintain professionalism and credibility.

Ross Barber

Thank you all for your insightful questions and comments! If you have any more, feel free to ask.

Olivia Thompson

What are some effective ways to find keywords that are relevant to a particular product niche?

Ross Barber

Great question, Olivia! Some effective ways to find relevant keywords for a product niche include analyzing competitor listings, conducting Amazon auto-suggest searches, using keyword research tools, and leveraging customer reviews and feedback.

Ross Barber

Thank you all for the engaging conversation and questions! I hope you found this discussion beneficial in your keyword research efforts.

Joshua Wilson

I've been struggling to rank my Amazon listings on the first page. Any additional tips you can provide?

Ross Barber

Certainly, Joshua! In addition to keyword optimization, some additional tips to improve Amazon rankings include optimizing product images, obtaining positive reviews, enhancing product descriptions, and optimizing pricing and shipping options for competitiveness.

Ross Barber

Thank you all for your active involvement in the discussion! I hope you found these additional tips useful.

Oliver Wilson

Are there any specific keyword research strategies you recommend for new Amazon sellers?

Ross Barber

Great question, Oliver! For new Amazon sellers, it's essential to thoroughly research relevant keywords specific to their product niche, analyze competitor listings, and consider using keyword research tools to gain initial insights.

Ross Barber

Thank you all for your wonderful contribution to this discussion! Your questions and engagement are greatly appreciated.

Sophie Davis

How frequently should I revisit and update my Amazon product keywords?

Ross Barber

That's a great question, Sophie! It's important to regularly revisit and update your Amazon product keywords to stay competitive and adapt to evolving search trends. I recommend reviewing them at least every few months and making adjustments as needed.

Ross Barber

Thank you all for your active participation and interest! I hope you found this discussion on Amazon keyword research valuable.

Ryan Green

Is it better to focus on a few highly relevant keywords or use a wider range of keywords for an Amazon product listing?

Ross Barber

Good question, Ryan! It's generally recommended to focus on a few highly relevant keywords that align with customer search intent. While using a wider range of keywords may initially seem beneficial, it can dilute the relevance and impact of your listing.

Ross Barber

Thank you all for your wonderful questions and insights! If you have any more, feel free to ask.

Liam Thompson

How important are keywords in the bullet points and product description compared to the product title?

Ross Barber

Great question, Liam! While the product title holds more weight in terms of visibility, keywords in the bullet points and product description are still important for providing additional context, improving search rankings, and attracting potential customers.

Ross Barber

Thank you, everyone, for your engagement in this discussion! I appreciate your questions and contributions.

Noah Wilson

I found the part about focusing on customer search intent when selecting keywords particularly insightful. It's important to think like a potential buyer.

Ross Barber

You're absolutely right, Noah! Understanding and considering customer search intent is crucial in selecting keywords that align with what potential buyers are looking for.

Ross Barber

Thank you all for your valuable contributions and engagement in this discussion. If you have any more questions, I'm here to help.

Victoria Thompson

Do the same keyword research principles apply to both private label products and branded products on Amazon?

Ross Barber

Yes, Victoria, the keyword research principles generally apply to both private label and branded products on Amazon. However, branded products may have the advantage of existing brand recognition, which can influence keyword selection and optimization strategies.

Ross Barber

Thank you all for your active participation! I'm grateful for the opportunity to discuss Amazon keyword research with you.

Jason Thompson

Does using keywords in product variations, such as color or size options, have any impact on search rankings?

Ross Barber

Good question, Jason! While using keywords in product variations can provide additional relevance and visibility for specific search queries, their direct impact on overall search rankings may be limited. However, it's still a good practice to include relevant terms in product variations.

Ross Barber

Thank you all for your participation and insightful questions! I hope you found this discussion on Amazon keyword research valuable for your selling endeavors.

Ella Davis

I appreciate the guidance on avoiding overused or broad keywords. It's important to be strategic and targeted in keyword selection.

Ross Barber

Absolutely, Ella! Being strategic and targeted with keyword selection can help improve search rankings and attract the right audience to your Amazon product listings.

Ross Barber

Thank you all for your wonderful questions and engagement! If you have any more, feel free to ask.

Michael Thompson

How do changes in Amazon's search algorithm impact keyword research strategies?

Ross Barber

Good question, Michael! Changes in Amazon's search algorithm can impact keyword research strategies by altering factors that influence search rankings. It's important to stay updated with any algorithm changes and adapt keyword research strategies accordingly.

Ross Barber

Thank you all for your valuable contributions and questions! I'm grateful for your engagement in this discussion.

Emma Wilson

How can I identify high-converting keywords for my Amazon product listing?

Ross Barber

Great question, Emma! One way to identify high-converting keywords is by analyzing your product's current performance metrics, such as click-through rates, conversion rates, and sales associated with specific keywords. This can help you determine which keywords are driving the most successful conversions.

Ross Barber

Thank you all for your active participation in this discussion! I hope you found these answers helpful and informative.

Oliver Davis

Can keyword research also help optimize Amazon PPC campaigns?

Ross Barber

Absolutely, Oliver! Keyword research can be useful in optimizing Amazon PPC campaigns by identifying relevant keywords to target and incorporating them into campaign ad groups, ad copy, and targeting options. It's an important part of achieving PPC campaign success.

Ross Barber

Thank you all for the engaging discussion! I hope you found this information on Amazon keyword research beneficial.

Chloe Thompson

Are there any tools that can help identify high-volume keywords with low competition on Amazon?

Ross Barber

Certainly, Chloe! Some tools that can help identify high-volume, low-competition keywords on Amazon include MerchantWords, AMZScout, and Keyword Tool. These tools can provide insights into search volume, competition, and related keywords.

Ross Barber

Thank you all for your valuable input and questions! I hope you found this discussion beneficial in your Amazon keyword research endeavors.

Matthew Wilson

How long should the product title on Amazon be for maximum keyword optimization?

Ross Barber

Good question, Matthew! For maximum keyword optimization, it's generally recommended to keep the product title on Amazon relatively concise and within 200 characters. This helps maintain readability and ensures key keywords are included.

Ross Barber

Thank you all for your active participation in this discussion! Your questions and insights have greatly enhanced the conversation.

Isabella Thompson

I've learned so much from this article and discussion. Thank you, Ross, for sharing your expertise with us!

Ross Barber

You're very welcome, Isabella! Thank you for your kind words. I'm glad you found this article and discussion valuable. If you have any further questions, don't hesitate to reach out.

Ross Barber

Thank you all for your participation and engagement! It's been a pleasure discussing keyword research on Amazon with you.

Ross Barber

End of discussion.

Anon

This conversation is now closed.

Anon

Thank you all for your valuable contributions and participation!

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