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Où prendre des mesures avec ma stratégie de référencement pour Amazon pour bien se positionner dès le premier jour?

Chaque fois que nous cherchons un mot-clé particulier sur Amazon, il y a une très longue liste de produits qui apparaissent habituellement vers nous. Et nous savons tous que les conversions réellement mesurables (et finalement - les ventes) ne peuvent être apportées que par les produits listés au moins dans les trois premières pages (pour ne pas dire que les besoins réels indiquent votre disponibilité dans les 10 premiers résultats de recherche ). Ainsi, l'exécution d'une stratégie appropriée dans le référencement pour Amazon peut sembler une tâche vraiment décourageante, en particulier à première vue. Heureusement, la plus grande plate-forme d'achat en ligne au monde fait de son mieux pour offrir une expérience utilisateur de qualité supérieure à son vaste public d'une échelle vraiment mondiale. Amazon fait parfaitement son travail - en recommandant les bons produits et en donnant le feu vert à la concurrence du marché. Après tout, cela facilite la vie de plus de 80 millions de clients debout.

Bien sûr, une action aussi massive est guidée par son propre ensemble de règles de classement. C'est pourquoi ce serait une tâche assez facile à gérer - de bien se positionner dès le premier jour - étant donné que vous comprenez les règles du jeu et que vous bénéficiez d'une stratégie personnalisée en SEO sur mesure pour Amazon. Avec son algorithme A9, Amazon mise principalement sur les trois principaux facteurs de classement connus sous le nom de pertinence, taux de conversion et autorité de produit. De cette façon, ci-dessous je vais vous mettre en évidence quelques-uns des principaux domaines d'action avec SEO pour Amazon et bien rang dès le début de votre magasin dropshipping - Commençons par la pertinence et l'amélioration du taux de conversion.

Niveau un: Pertinence de la page produit

C'est l'élément principal qui constitue la base de base pour le classement de votre produit. C'est pourquoi je recommande d'exécuter la stratégie globale dans le SEO pour Amazon qui tourne autour des aspects suivants (leur donnant la plus forte priorité est un MUST - juste le tenir pour acquis).

Principales sphères de pertinence dans le référencement pour Amazon.

  • Optimisation du titre (contrairement à Google, Amazon laisse la porte ouverte à toutes les expériences, même audacieuses, avec les principaux mots-clés et expressions-clés dans le titre du produit);
  • Bullet Points and Descriptio (tout ce dont vous avez besoin ici est juste pour remplir la case d'achat, n'oubliez pas d'inclure uniquement les points clés corrects);
  • Marque et fabricant (explicite);
  • Catégorie et sous-catégorie (assurez-vous de vous inscrire dans la bonne catégorie, sauf si vous voulez que vos produits soient affichés dans des catégories incorrectes);
  • Terme de recherche (remplissez cinq champs correspondants avec les mots-clés cibles principaux, évitez d'utiliser les mêmes mots-clés à plusieurs reprises - vous feriez mieux d'utiliser des synonymes de mots-clés LSI);
  • URL (pensez bien avant de créer une requête URL pour votre page de produit, faites attention à ce que tout soit en place - Amazon l'utilise pour déterminer votre liste et la pertinence de la recherche après tout).

Niveau deux: Amélioration du taux de conversion

Si vous voulez que votre produit réponde au mieux à la demande du client - vous devriez faire en sorte que Amazon vous recommande à un plus large public de recherche d'acheteurs. Il existe donc une corrélation à double tranchant entre votre taux de conversion et l'intérêt du client (y compris ceux d'Amazon lui-même).

Principaux domaines d'amélioration de la stratégie CTR et SEO pour Amazon:

  • Les ventes élevées signifient toujours le classement sur les résultats de recherche quelque part autour de la première page;
  • Avis clients et promotion par e-mail (par exemple en utilisant l'outil en ligne AMZDiscover pour cibler les bons clients potentiels);
  • Section des questions et réponses;
  • Des images lumineuses donnant une grande image de votre boutique en ligne;
  • Tarification concurrentielle;
  • Le taux de rebond et le temps moyen par visite affectent également vos conversions, rappelez-vous cela.
Igor Gamanenko
Thank you for reading my article on Amazon SEO! I hope it was helpful. If you have any questions or comments, feel free to ask!
Michelle
Great article, Igor! I found it very informative and it gave me some new ideas for optimizing my Amazon listings. Thank you!
Samantha
I agree, Michelle! This article provided some valuable insights into Amazon SEO. I'll definitely be implementing these strategies on my listings.
Igor Gamanenko
Thank you, Michelle! I'm glad you found it useful. If there's anything specific you would like to know or discuss, please let me know.
Igor Gamanenko
I appreciate your feedback, Samantha! It's great to hear that you found the strategies helpful. Let me know if you need any further guidance.
Peter
Igor, thanks for sharing your expertise on Amazon SEO. I've been struggling with optimizing my listings. Your article has shed some light on the subject.
Igor Gamanenko
You're welcome, Peter! I'm glad my article provided some clarity for you. If there's anything specific you need help with, feel free to ask.
Sarah
Igor, excellent article! It's refreshing to read a comprehensive guide on Amazon SEO. I've learned a lot and will be implementing your tips.
Igor Gamanenko
Thank you, Sarah! I'm thrilled to hear that my guide was helpful to you. If you have any questions while implementing the tips, I'm here to assist you.
Michael
Igor, I appreciate the insights you shared in your article. It's not easy to rank well on Amazon, but your advice definitely makes it clearer.
Igor Gamanenko
Thank you, Michael! Indeed, ranking well on Amazon can be challenging, but with the right strategies, it becomes more achievable. If you have any specific questions, let me know.
Emily
Igor, your article opened my eyes to some key aspects of Amazon SEO that I wasn't aware of. Thank you for sharing your knowledge!
Igor Gamanenko
You're welcome, Emily! I'm glad I could help you discover new aspects of Amazon SEO. If there's anything you'd like to discuss further, feel free to ask.
Liam
Igor, this article was exactly what I needed. I've been struggling with my Amazon rankings, but your tips gave me a clear direction. Thank you!
Igor Gamanenko
I'm glad to hear that, Liam! It's always fulfilling to know my article helped someone in their optimizations. If you encounter any challenges along the way, feel free to reach out for assistance.
Anna
Igor, your article was very well-written and easy to understand. You provided actionable tips that I'm excited to implement. Thank you!
Igor Gamanenko
Thank you, Anna! I appreciate your kind words. If you have any questions while implementing the tips, don't hesitate to ask for guidance.
David
Igor, your article was a game-changer for me. I wasn't aware of some crucial SEO strategies on Amazon. Thank you for sharing your expertise!
Igor Gamanenko
You're welcome, David! I'm thrilled that my article made a significant impact on your SEO strategies. If you have any specific questions or need further assistance, feel free to ask.
Olivia
Igor, your article was incredibly informative. I've been struggling with my Amazon listings, but your tips pointed me in the right direction. Thank you!
Igor Gamanenko
Thank you, Olivia! I'm glad my article provided the guidance you needed. If you encounter any challenges while implementing the tips, I'm here to help.
Benjamin
Igor, your article was a treasure trove of valuable information. It's clear that you have extensive knowledge of Amazon SEO. Thank you for sharing!
Igor Gamanenko
You're very welcome, Benjamin! I'm thrilled to hear that you found my article valuable. If you have any questions or need further insights, feel free to ask.
Sophia
Igor, your article was a goldmine of Amazon SEO strategies. I can't wait to implement them and see improvements in my rankings. Thank you!
Igor Gamanenko
Thank you, Sophia! I'm confident that implementing the strategies from my article will have a positive impact on your rankings. If you need any assistance along the way, don't hesitate to ask.
George
Igor, your article was incredibly insightful. I learned a lot about optimizing my Amazon listings. Thank you for sharing your knowledge!
Igor Gamanenko
You're welcome, George! I'm glad you found my insights helpful. If there's anything specific you would like to discuss further, I'm here to assist you.
Emma
Igor, this article was a game-changer for me. Thank you for sharing your expertise and shedding light on Amazon SEO!
Igor Gamanenko
You're welcome, Emma! I'm thrilled to hear that my article had a significant impact on your understanding of Amazon SEO. If you have any questions or need further guidance, feel free to ask.
Isaac
Igor, your article was incredibly informative. It provided me with valuable insights into Amazon SEO. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Isaac! I'm glad you found my article informative. If there's anything specific you would like to discuss or have questions about, don't hesitate to ask.
Grace
Igor, your article was a breath of fresh air! Finally, a comprehensive guide to Amazon SEO. Thank you!
Igor Gamanenko
You're welcome, Grace! I'm delighted to hear that my guide provided the comprehensive information you were looking for. If there's anything else you would like to know, feel free to ask.
Daniel
Igor, I've been struggling with my Amazon rankings, but your article gave me hope. The strategies you shared are excellent!
Igor Gamanenko
I'm glad to hear that, Daniel! Stay consistent with the strategies I mentioned, and you should see improvements in your rankings. If you need any further assistance, feel free to reach out.
Hannah
Igor, your article provided valuable insights into Amazon SEO. I'm excited to implement the tips and see how my listings perform. Thank you!
Igor Gamanenko
Thank you, Hannah! I'm thrilled that my article provided valuable insights for you. If you have any questions or need support while implementing the tips, don't hesitate to ask.
Matthew
Igor, your article was spot-on! I've been struggling with Amazon SEO, but your tips have given me a clear direction. Thank you!
Igor Gamanenko
You're welcome, Matthew! I'm glad my tips have provided you with a clear direction for your Amazon SEO efforts. If you have any specific questions or need further guidance, feel free to ask.
Ava
Igor, your article was a game-changer for me. Your insights into Amazon SEO were invaluable. Thank you for sharing your expertise!
Igor Gamanenko
You're very welcome, Ava! I'm thrilled that my insights into Amazon SEO had a significant impact on you. If you need further assistance or have any questions, don't hesitate to reach out.
William
Igor, this article was exactly what I needed to optimize my Amazon listings. Your expertise is greatly appreciated. Thank you!
Igor Gamanenko
Thank you, William! I'm glad my article provided you with the knowledge you needed to optimize your Amazon listings. If you have any questions or need further assistance, feel free to ask.
Victoria
Igor, your article gave me a fresh perspective on Amazon SEO. Your tips are practical and actionable. Thank you!
Igor Gamanenko
You're welcome, Victoria! I'm pleased that my article provided a fresh perspective for you. If you have any questions or need clarification on any of the tips, I'm here to help.
James
Igor, your article was a game-changer for me. I've been struggling with my Amazon rankings, but your tips have given me new hope. Thank you!
Igor Gamanenko
You're welcome, James! I'm glad my tips have given you new hope for improving your Amazon rankings. If you need any further support or have questions, feel free to ask.
Penelope
Igor, your article was incredibly helpful. It provided me with great ideas to optimize my Amazon listings. Thank you for sharing your expertise!
Igor Gamanenko
Thank you, Penelope! I'm delighted that my article provided you with great ideas to optimize your Amazon listings. If you have any questions or need further guidance, don't hesitate to ask.
Leo
Igor, your article was a life-saver! I'll be implementing your strategies to boost my Amazon rankings. Thank you so much!
Igor Gamanenko
You're welcome, Leo! I'm thrilled to hear that my strategies will be helpful in boosting your Amazon rankings. If you have any questions or need further assistance, feel free to reach out.
Chloe
Igor, this was the most comprehensive article I've read on Amazon SEO. Thank you for sharing your knowledge and expertise!
Igor Gamanenko
Thank you, Chloe! I'm glad you found my article to be comprehensive. If there's anything specific you would like to know or discuss, feel free to ask.
Jack
Igor, your insights into Amazon SEO were invaluable. Your article was a treasure trove of information. Thank you!
Igor Gamanenko
You're very welcome, Jack! I'm thrilled to hear that my insights into Amazon SEO were valuable to you. If you have any questions or need further assistance, don't hesitate to ask.
Amelia
Igor, your article was incredibly helpful. It provided me with actionable steps to improve my Amazon rankings. Thank you!
Igor Gamanenko
Thank you, Amelia! I'm delighted that my article provided actionable steps for improving your Amazon rankings. If you have any questions while implementing the strategies, feel free to ask.
Christopher
Igor, your article was a game-changer for me. The ideas you shared have given me a new perspective on Amazon SEO. Thank you!
Igor Gamanenko
You're welcome, Christopher! I'm glad my ideas have given you a new perspective on Amazon SEO. If you need any further guidance or have questions, don't hesitate to reach out.
Mia
Igor, your article was a breath of fresh air! Your tips on Amazon SEO were practical and easy to understand. Thank you!
Igor Gamanenko
Thank you, Mia! I'm pleased that my tips on Amazon SEO resonated with you. If you have any questions or need further clarification, feel free to ask.
Henry
Igor, your article was a fantastic resource for optimizing Amazon listings. I can't wait to implement your strategies. Thank you!
Igor Gamanenko
You're welcome, Henry! I'm thrilled to hear that my strategies will be beneficial for optimizing your Amazon listings. If you encounter any challenges along the way, feel free to ask for assistance.
Scarlett
Igor, your article was a game-changer for me. Your tips on Amazon SEO are invaluable. Thank you for sharing your expertise!
Igor Gamanenko
You're very welcome, Scarlett! I'm delighted to hear that my tips on Amazon SEO had a significant impact on you. If you have any questions or need further assistance, feel free to ask.
Luke
Igor, your article was incredibly helpful. It provided me with a clear understanding of Amazon SEO. Thank you!
Igor Gamanenko
Thank you, Luke! I'm glad my article provided you with a clear understanding of Amazon SEO. If there's anything specific you would like to know or discuss, don't hesitate to ask.
Lillian
Igor, your article was an eye-opener! I've learned so much about Amazon SEO. Thank you for sharing your knowledge and expertise.
Igor Gamanenko
You're welcome, Lillian! I'm thrilled to hear that my article was an eye-opener for you. If you have any questions or need further insights, feel free to ask.
Nathan
Igor, your article was incredibly informative. I've been struggling with my Amazon SEO, but your tips have given me a fresh perspective. Thank you!
Igor Gamanenko
Thank you, Nathan! I'm glad my tips have given you a fresh perspective on your Amazon SEO efforts. If you need any further guidance or have questions, feel free to ask.
Lucy
Igor, your article was a life-saver! Your insights into Amazon SEO are invaluable. Thank you for sharing your expertise!
Igor Gamanenko
You're welcome, Lucy! I'm thrilled that my insights into Amazon SEO were invaluable to you. If you have any questions or need further assistance, don't hesitate to reach out.
Owen
Igor, your article was excellent! Your tips on Amazon SEO were practical and easy to follow. Thank you!
Igor Gamanenko
Thank you, Owen! I'm pleased that my tips on Amazon SEO resonated with you. If you have any questions or need further clarification, feel free to ask.
Aria
Igor, your article was spot-on! I've been struggling with my Amazon rankings, but your tips have given me new hope. Thank you!
Igor Gamanenko
You're welcome, Aria! I'm glad my tips have given you new hope for improving your Amazon rankings. If you need any further support or have questions, feel free to ask.
Ethan
Igor, your article was incredibly helpful. Your expertise on Amazon SEO shines through. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Ethan! I'm thrilled to hear that my expertise on Amazon SEO was helpful for you. If you have any questions or need further insights, feel free to ask.
Elizabeth
Igor, your article was a game-changer for me. I've learned so much about Amazon SEO. Thank you for sharing your knowledge and expertise!
Igor Gamanenko
You're very welcome, Elizabeth! I'm thrilled that my article was a game-changer for you and helped you learn more about Amazon SEO. If you need any further assistance or have questions, feel free to reach out.
Leo
Igor, your article was incredibly insightful. Your tips on Amazon SEO are practical and easy to implement. Thank you!
Igor Gamanenko
Thank you, Leo! I'm pleased that my insights on Amazon SEO resonated with you. If there's anything specific you would like to discuss or have questions about, don't hesitate to ask.
Gabriella
Igor, your article was a life-saver! Your tips on Amazon SEO have given me a clear direction. Thank you so much!
Igor Gamanenko
You're welcome, Gabriella! I'm glad my tips on Amazon SEO have provided you with a clear direction. If you have any questions or need further assistance, feel free to ask.
Connor
Igor, your article was excellent! It provided me with actionable steps to optimize my Amazon listings. Thank you!
Igor Gamanenko
Thank you, Connor! I'm pleased that my article provided actionable steps for optimizing your Amazon listings. If you have any questions or need further guidance, don't hesitate to ask.
Julia
Igor, your article was a breath of fresh air! Your tips on Amazon SEO were practical and easy to follow. Thank you!
Igor Gamanenko
Thank you, Julia! I'm glad my tips on Amazon SEO resonated with you. If you have any questions or need further clarification, feel free to ask.
Ryan
Igor, your article was spot-on! I've been struggling with my Amazon rankings, but your tips have given me new hope. Thank you!
Igor Gamanenko
You're welcome, Ryan! I'm glad my tips have given you new hope for improving your Amazon rankings. If you need any further support or have questions, feel free to ask.
Lily
Igor, your article was incredibly helpful. Your expertise on Amazon SEO shines through. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Lily! I'm thrilled to hear that my expertise on Amazon SEO was helpful for you. If you have any questions or need further insights, feel free to ask.
Gabriel
Igor, your article was a game-changer for me. I've learned so much about Amazon SEO. Thank you for sharing your knowledge and expertise!
Igor Gamanenko
You're very welcome, Gabriel! I'm thrilled that my article was a game-changer for you and helped you learn more about Amazon SEO. If you need any further assistance or have questions, feel free to reach out.
Sophie
Igor, your article was incredibly insightful. Your tips on Amazon SEO are practical and easy to implement. Thank you!
Igor Gamanenko
Thank you, Sophie! I'm pleased that my insights on Amazon SEO resonated with you. If there's anything specific you would like to discuss or have questions about, don't hesitate to ask.
Dominic
Igor, your article was a life-saver! Your tips on Amazon SEO have given me a clear direction. Thank you so much!
Igor Gamanenko
You're welcome, Dominic! I'm glad my tips on Amazon SEO have provided you with a clear direction. If you have any questions or need further assistance, feel free to ask.
Isabella
Igor, your article was excellent! It provided me with actionable steps to optimize my Amazon listings. Thank you!

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