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¿Cómo combinar el diseño del sitio web y la optimización del motor de búsqueda?

Más comúnmente, cuando se lanza un nuevo marco para prácticamente cualquier negocio en línea, la mayor parte de la consideración se establece a menudo en el diseño del sitio web y la optimización del motor de búsqueda (SEO). Afrontémoslo: tener un diseño web atractivo, fácil de usar y profesional son las cuestiones clave a la hora de proporcionar un acceso fácil y práctico para los visitantes. ¿Pero qué sucede si digo que todos estos trabajos duros en el diseño de sitios web pueden convertirse simplemente en desperdicio después de todo? ¿Qué pasa si los usuarios de Internet nunca observarán ese sitio web mostrado en la lista superior de SERP por Google? Es por eso que a continuación voy a hablar sobre la importancia preeminente de tener la cooperación más estrecha para sus trabajos en el diseño de sitios web con Search Engine Optimization siempre de la mano.

website design search engine optimization

 Visual SEO 

Cada optimización de motor de búsqueda de diseño de sitio web comienza con poner todo su contenido visual de acuerdo con los algoritmos de búsqueda. Me refiero a obtener etiquetas alt para cada imagen que está colocando en sus páginas web. El hecho es que la mayoría de los motores de búsqueda (así como Google mismo) no pueden "leer" el contenido visual a menos que cada imagen esté incorporada con la descripción necesaria por escrito. Por otra parte, tener su sitio web lleno de imágenes demasiado grandes sin duda disminuirá la velocidad general de carga, lo que perjudicará su mayor clasificación en los SERP. Es por eso que es tan importante reducir el contenido visual mientras se recuerdan las principales pautas de SEO al elegir los nombres de las imágenes, y se integran con las palabras clave correctas que es probable que los clientes potenciales incluyan en la consulta de búsqueda.

 El diseño de sitio web receptivo mejora la optimización del motor de búsqueda 

Hoy en día, los dispositivos portátiles se utilizan para navegar en Internet cada vez con mayor frecuencia. Teniendo en cuenta que el creciente número de compradores potenciales está buscando los productos o servicios que necesitan a través de teléfonos inteligentes y tabletas, el diseño web amigable para dispositivos móviles ahora se otorga con la clasificación más alta en los SERP. Por lo tanto, Google comenzó a penalizar los sitios web que se ejecutan sin un conjunto apropiado de funciones adaptadas para una mejor experiencia de navegación a través de dispositivos portátiles. Es por eso que es una idea razonable siempre mantener el diseño de su sitio web receptivo manteniendo la optimización del motor de búsqueda al mismo tiempo. Actuando de esta manera, no se olvide de asegurarse de que su contenido también responda a las solicitudes de voz. Además, los expertos recomiendan que tenga algunas secciones de preguntas frecuentes bien optimizadas incorporadas en cada página web suya. Recuerde, tales servicios ya se han convertido en MUST para satisfacer las necesidades de las solicitudes actuales de búsqueda por voz basadas en preguntas.

website design

 Trabaje en sus URL 

Aquí viene una opción adicional para mejorar el diseño de su sitio web y la optimización del motor de búsqueda. Quiero decir que deberías prestar una atención precisa al elegir el nombre de dominio. Dado que ya tienes uno, te recomendamos que solicites los nombres compatibles con Google para cada página de tu sitio web. Haga que cada URL y título de página se modifiquen para incluir la descripción relevante con las palabras clave y frases de destino. Al hacerlo, logrará una excelente mejora fácil de usar para el diseño de su sitio web, con la optimización de motores de búsqueda que es más atractiva para una mejor indexación de los bots de rastreo de Google.

Maria Martinez
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