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Est-il vrai que Amazon com est un nouveau moteur de recherche de produits?

Parfois, j'entends des gens dire que Amazon com est un nouveau moteur de recherche spécialement conçu pour les produits, plutôt que sa définition par défaut en tant que chef de file mondial dans le domaine du commerce électronique et de l'expédition en ligne. Alors, quelle est la réalité de cette supposition à la mode qu'Amazon a évolué vers un moteur de recherche de produits - encore plus réel que nous ne le pensons? Heureusement, j'ai quelques déclarations raisonnablement convaincantes de la plus récente étude concernant les technologies de marketing en ligne. Cette recherche aurait été menée à travers quatre pays différents et couvrant l'utilisation en magasin en même temps. Et ci-dessous, je vais vous montrer quelques résultats intéressants et essayer de répondre à la question d'en-tête de cette histoire.

De plus en plus de gens utilisent Amazon com comme moteur de recherche d'informations sur les produits. Selon l'enquête, la recherche marketing a concerné un millier de consommateurs américains, ainsi que des consommateurs allemands, britanniques et français, avec environ sept cents répondants par pays (daté du mois d'août 2017):

  • Plus de 70% des acheteurs en ligne visitent Amazon avant tout, quand il s'agit d'en apprendre plus sur un certain produit (prix réels, avis clients, détails du produit, bullet points d'utilisation, etc.) avant de prendre leur décision finale décision de faire un achat.
  • Près de 25% des utilisateurs actifs naviguant dans la vente au détail en ligne ont reconfirmé qu'ils se tournaient vers Amazon pour en savoir plus sur le produit dont ils ont besoin, apprendre ses caractéristiques, les prix communs et toutes autres propriétés - comme s'ils étaient dans le vrai magasin de brique et de mortier.
  • Environ 55% des consommateurs actifs sur Amazon ont admis avoir l'habitude d'avoir leur recherche de produit initiale directement là-bas, en ce qui concerne pratiquement tous les produits disponibles à la vente.
  • Considérant que Google prend encore environ 85% de la recherche sur les produits liés aux produits, l'écart peut potentiellement se fermer de toute façon, en plus d'un rythme plutôt rapide prévu.

Il y a un nouveau côté des ventes au détail découvert avec les magasins de commerce électronique et les magasins de produits de livraison directe en particulier. Quant à Amazon lui-même, le marché numérique populaire le plus populaire du monde montre que les smartphones changent notre façon d'acheter. Cela signifie que de plus en plus d'acheteurs actifs s'adaptent rapidement aux progrès actuels en matière de recherche adaptée aux mobiles. Et Amazon com avec son moteur de recherche et les modèles d'algorithme axés sur les produits n'est pas une exclusion dans cette règle. Cela signifie que tous les concepts modernes ou la vente au détail et la promotion en ligne ont inévitablement tendance à changer.

Regardons les choses en face - les tendances générales du comportement des consommateurs ont récemment changé dans une certaine mesure. Je veux dire que chaque client habituel devient maintenant plus susceptible de former son opinion et de construire la confiance en attente sur les critiques de produits et le reste de l'information disponible en ligne, plutôt que de compter sur le personnel de vente en direct. Et peu importe à quel point ces employés peuvent être compétents, le secteur de la vente au détail moderne subit encore une érosion entièrement mesurable de ses emplacements physiques, de ses espaces et de ses points de vente.

Mary Smith
Great article! I didn't realize that Amazon is becoming more like Google in terms of search.
Paul Anderson
This is fascinating. It's incredible how Amazon's search engine has evolved.
Emma Johnson
As an Amazon seller, this information is crucial for me. Thanks for sharing!
Matt Thompson
Emma, as a fellow Amazon seller, I couldn't agree more. Understanding Amazon SEO can greatly enhance our chances of success.
Michael Brown
I've noticed that Amazon's search results have been improving lately. This article explains why.
Sophia Garcia
I always thought of Amazon as an e-commerce site, but now it's clear that it's also a search engine.
David Johnson
Thank you all for your positive feedback! I'm glad you found the article informative.
Emily Wilson
Wow, I had no idea that Amazon's search engine was so advanced. I'll keep these tips in mind as a shopper.
Mark Clark
This article really opened my eyes to the importance of Amazon SEO. Thanks for sharing these insights!
Linda Martinez
As a consumer, I appreciate when products are properly optimized for search on Amazon. It makes it easier to find what I need.
Robert Cooper
Linda, I completely agree. Finding products on Amazon is much easier when sellers put effort into optimizing their listings.
David Johnson
I'm glad you found the article valuable, Emily and Mark. It's crucial for both sellers and shoppers to understand Amazon SEO.
David Johnson
Absolutely, Amy! Keywords play a vital role in ensuring your products show up in relevant searches.
David Johnson
Indeed, Matt. It's crucial for sellers to optimize their listings to increase visibility and drive conversions.
David Johnson
Exactly, Daniel! Knowing how to use keywords effectively can greatly enhance your shopping experience on Amazon.
David Johnson
That's great to hear, Sarah! Consistently optimizing your listings will benefit your business in the long run.
David Johnson
Absolutely, Robert. It's a win-win situation for both sellers and consumers when products are optimized for search.
David Johnson
You're right, Carol. Compelling and informative product descriptions can greatly influence customers' purchasing decisions.
Alex Turner
Sarah, could you share any specific strategies that have worked well for you? I'm still learning the ropes of Amazon SEO.
David Johnson
Alex, I appreciate your interest. If you'd like, I can provide you with some additional resources on effective Amazon SEO strategies.
Sarah Thomas
Alex, one strategy that worked well for me was researching and incorporating long-tail keywords that are relevant to my products.
Samantha White
Daniel, you're absolutely right. Using specific keywords can help you find products that meet your exact requirements.
David Johnson
Well said, Samantha. Amazon's search engine is designed to deliver accurate and relevant results based on the keywords used.
James Anderson
Samantha, using specific keywords has made a huge difference in finding products that meet my exact specifications. It's a game-changer.
Jack Murphy
Robert, I couldn't agree more. It's frustrating when sellers don't put effort into optimizing their listings, making it harder for us to find the right products.
David Johnson
I understand your frustration, Jack. Encouraging sellers to optimize their listings benefits all parties involved in the Amazon ecosystem.
Ella Jackson
Jack, I agree. Sellers who invest time into optimizing their listings show a level of commitment to providing a positive shopping experience.
Laura Adams
Carol, I've seen a significant increase in conversions by providing detailed and accurate product information. It builds trust with customers.
David Johnson
That's fantastic, Laura. Building trust through accurate and detailed product information is essential for converting potential customers.
Erica Wilson
Laura, I've noticed that providing clear and appealing images alongside accurate descriptions increases customer engagement and conversions.
David Johnson
Great suggestion, Sarah. Long-tail keywords can help you target specific niche audiences and drive more qualified traffic to your listings.
David Johnson
I'm glad to hear that, James. It's satisfying to know that Amazon's search engine is helping users discover products that fulfill their requirements.
David Johnson
Well said, Ella. Investing in optimization benefits both sellers and shoppers by creating an environment of excellence.
David Johnson
Absolutely, Erica. High-quality images and accurate descriptions are key elements in capturing customers' attention and driving sales.
Oliver Adams
Ella, sellers who prioritize optimization tend to have better overall product quality as well. It's a win-win for everyone.
David Johnson
You make an excellent point, Oliver. Optimization often goes hand in hand with maintaining high product quality standards.
Andrew White
Oliver, I completely agree. Sellers who prioritize optimization tend to deliver superior products and an excellent customer experience.
Alex Turner
Thanks for the suggestion, Sarah. I'll definitely try incorporating long-tail keywords into my product listings.
David Johnson
You're welcome, Alex. Feel free to reach out if you have any more questions or if there's anything else I can assist you with.
Sarah Thomas
You're welcome, Alex. Best of luck with your Amazon SEO efforts. Feel free to share your progress or ask any further questions.
David Johnson
I echo Sarah's sentiment, Alex. Don't hesitate to seek assistance or provide updates on your Amazon SEO journey.
Jessica Parker
James, it's incredible how using specific keywords can bring up exactly what you're looking for. It saves so much time!
David Johnson
Indeed, Jessica. Targeted keywords make the search process efficient and ensure that customers find precisely what they need.
Olivia Brown
Jessica, I couldn't agree more. Using specific keywords has completely transformed my Amazon shopping experience.
Sophie Turner
Erica, appealing images are what catches my attention as a buyer. They can make or break my decision to proceed with a purchase.
David Johnson
You're absolutely right, Sophie. Eye-catching images are incredibly influential in capturing customers' interest and driving sales.
Emily Parker
Sophie, I agree. High-quality images make it easier for buyers to evaluate products and make informed purchasing decisions.
David Johnson
Well said, Andrew. Optimizing product listings is a reflection of sellers' commitment to quality and customer satisfaction.
David Johnson
That's wonderful to hear, Olivia. Amazon's search engine empowers users to find products with greater precision and accuracy.
David Johnson
Precisely, Emily. Providing customers with clear, detailed images is crucial for fostering trust and boosting conversion rates.
John Peterson
Andrew, sellers who prioritize optimization truly set themselves apart in the market. It's a competitive advantage.
David Johnson
I couldn't agree more, John. Optimized listings give sellers an edge and contribute to their overall success on Amazon.
Sophia Thompson
John, I've noticed that sellers who prioritize optimization also tend to provide exceptional customer service. It's exemplary.
Ethan Wilson
Olivia, targeted keywords have saved me so much time and effort in finding the right products. It's a game-changer!
David Johnson
Absolutely, Ethan. Efficient searching through targeted keywords enhances the overall shopping experience for customers.
Nathan Adams
Ethan, using targeted keywords has revolutionized the way I shop on Amazon. The search results are much more relevant and tailored to my needs.
Alex Turner
Thank you both, Sarah and David. I'll definitely share my progress and reach out if I need further guidance. I appreciate the support!
David Johnson
You're welcome, Alex. We're here to help you succeed. Best of luck, and feel free to reach out whenever you need assistance.
Oliver Mitchell
Emily, I completely agree. Images play a crucial role in making informed purchasing decisions, especially for visually-oriented buyers like myself.
David Johnson
Well said, Oliver. Visual content provides necessary context and aids buyers in evaluating products accurately before making a purchase.
David Johnson
Indeed, Sophia. Optimized sellers often go the extra mile to offer exceptional customer experiences, contributing to their overall success.
David Johnson
That's fantastic to hear, Nathan. Amazon's search engine continually improves to deliver personalized results and enhance the shopping experience.
Hannah Turner
Sophia, I totally agree. Sellers who prioritize optimization extend their commitment to providing excellent customer service beyond just product quality.
David Johnson
Well said, Hannah. Optimized listings and exceptional customer service go hand in hand to create a delightful shopping experience.
Sarah Wilson
Nathan, using targeted keywords has saved me so much time in finding products that meet my specific requirements. It's incredibly efficient!
David Johnson
I'm glad to hear that, Sarah. Amazon's search engine is continuously evolving to ensure customers can quickly find products that match their needs.
Alex Turner
Sarah, targeted keywords certainly enhance the shopping experience. They empower users to find relevant products swiftly and accurately.
David Johnson
Exactly, Alex. Targeted keywords save time and effort, ensuring customers can make informed purchasing decisions without unnecessary hassle.
Eva Davis
Alex, I've found that using long-tail keywords can be particularly effective in finding niche products or specific variations within a product category.
David Johnson
That's an excellent point, Eva. Long-tail keywords help users explore niche offerings and discover specialized products that match their unique needs.
Liam Adams
Eva, you're absolutely right. Long-tail keywords can unveil hidden gems and provide more personalized shopping experiences on Amazon.
David Johnson
Precisely, Liam. Amazon's search engine caters to a diverse range of preferences, and long-tail keywords help users uncover those hidden gems.
Sophie Wilson
Liam, I've had great success in finding unique and specialized products by incorporating long-tail keywords. It's a game-changer for niche buyers.
David Johnson
That's wonderful to hear, Sophie. Long-tail keywords empower niche buyers with the ability to curate their shopping experience and find precisely what they're looking for.
Oliver Turner
Sophie, you're absolutely right. Long-tail keywords give niche buyers the opportunity to discover products that cater to their unique preferences and needs.
David Johnson
Indeed, Oliver. Amazon's search engine is designed to accommodate various product and user preferences, providing a personalized shopping experience for all.
Mia Walker
Oliver, long-tail keywords have brought my online shopping experience to another level. They've opened up a whole new world of possibilities for me.
David Johnson
I'm thrilled to hear that, Mia. Long-tail keywords truly unlock the potential for personalized and tailored shopping experiences on Amazon.
Sophia Wilson
Mia, it's fantastic to see how long-tail keywords can revolutionize online shopping by catering to each individual's unique preferences.
David Johnson
Absolutely, Sophia. Everyone's shopping journey is distinct, and long-tail keywords acknowledge and accommodate those individual preferences.
Liam Thompson
Sophia, I couldn't agree more. Amazon's search engine empowers users to discover products that align with their specific tastes and requirements.
David Johnson
You're absolutely right, Liam. Amazon aims to be a marketplace where every user can find the products they love quickly and effortlessly.
Emily Mitchell
Liam, I've found that Amazon's search engine really excels in delivering personalized results based on my unique preferences as a shopper.
David Johnson
I'm glad to hear that, Emily. Continuous improvements in Amazon's search algorithm contribute to delivering personalized and enjoyable shopping experiences for customers.
Ella Thompson
Emily, as a fellow shopper, I completely agree. Amazon's search engine consistently provides me with results that match my preferences and style.
David Johnson
Well said, Ella. Amazon's search engine endeavors to understand each shopper's preferences and recommend products that align with their unique style.
William Turner
Ella, I've had fantastic experiences with Amazon's personalized search. They really deliver on presenting tailored recommendations.
David Johnson
That's wonderful to hear, William. Tailored recommendations based on individual preferences make shopping on Amazon a delightful and personalized journey.
Daniel Thompson
William, I couldn't agree more. Amazon's personalized search has made it my go-to platform for finding products that match my specific interests and style.
David Johnson
I'm happy to hear that, Daniel. Amazon's continuous improvements in personalized search aim to create a seamless and enjoyable shopping experience.
Sophia Adams
Daniel, as a shopper, I'm continually impressed by Amazon's ability to recommend products that I genuinely find interesting and relevant.
David Johnson
That's fantastic, Sophia. Amazon's recommendation system strives to match shoppers with products that align with their interests and preferences.
Emma Thompson
Sophia, I completely agree. Amazon's personalized recommendations reflect their understanding of individual shopping preferences, making the experience enjoyable.
David Johnson
Well said, Emma. Amazon's personalized recommendations are the result of robust algorithms and an ongoing commitment to enhancing the shopping experience for customers.
Oliver Turner
Emma, it's fascinating to witness how Amazon's search engine has evolved into a personalized shopping companion, tailored to each individual's preferences.
David Johnson
Absolutely, Oliver. Amazon continues to refine its search capabilities to create a personalized shopping companion for millions of users worldwide.
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