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Kannst du alles über freie SEO & Website-Optimierung in einem einfachen Leitfaden für Anfänger klarstellen?

Nun, die kurze Antwort ist ja, ich kann eine kurze Anleitung für Anfänger teilen. Dieser Beitrag befasst sich mit den Grundlagen der freien SEO mit Checkliste zur Website-Optimierung, die alle relevanten Definitionen und Standard-Aktionsreihenfolgen umfasst, die auf der On- Page / Off-Page-Ebene Ihrer Business-Site oder Marketing-Blog-Seiten getroffen werden. Und jetzt zeige ich Ihnen, wo Sie anfangen sollen und welche Bereiche Ihrer Online-Performance in erster Linie im Vordergrund stehen sollten. Letztendlich hoffe ich, dass meine einfache Einleitung zur kostenlosen SEO Website-Optimierung, die unten aufgeführt ist, Ihnen helfen wird, die richtigen SEO-Prioritäten festzulegen und schließlich zu ihrer tatsächlichen Implementierung zu gelangen - direkt auf Ihren Webseiten (d. H. On-Page SEO). Auf diese Weise werden Sie eine solide Grundlage für Ihre weiteren Bemühungen schaffen, dieses Mal direkt außerhalb Ihrer Website oder Ihres Blogs (d. H. Off-Page-SEO). All das, was gesagt wird, lassen Sie uns ins Detail gehen.

Einführung in Google Free SEO: Website-Checkliste für Anfänger

On-Page-Suchmaschinenoptimierung

Offensichtlich sollten Sie mit der Optimierung fortfahren jedes Element der Website-oder Blog-On-Page-SEO, in erster Linie. Sobald Sie alles drüben installiert haben, können Sie die gesamten Optimierungsbemühungen abschließen und mit dem Rest der grundlegenden Arbeitsmaterialien fertig werden, die Sie außerhalb Ihrer eigenen Website oder Ihres Blogs gemacht haben (zB Linkbuilding, Social-Media-Engagement, Markenbekanntheit / Standortbehörde usw.). Um also endlich zielgerichtetere Besucher direkt auf Ihre Website / Blog-Seiten zu locken, gäbe es nicht zu viele Kernelemente der On-Page-SEO, die vor allem anderen optimiert werden sollten. Hier sind sie:

Keyword Targets

Vorausgesetzt, dass Ihre Web-Kopie selbst sowie die primären inhaltsbasierten Elemente, die in Ihren Webseiten gefunden werden, für den richtigen Satz von main optimiert werden sollen Ziel Keywords, eine gründliche Keyword-Recherche zu betreiben, muss Ihre erste Sache dort drüben sein. Ziehen Sie in Erwägung, nicht nur grundlegende Keyword-Analysen durchzuführen (z. B. mit dem guten alten Keyword-Planer-Tool von Google), sondern auch ausreichend intensive Wettbewerbsforschung. Um die besten Keyword-Ergebnisse Ihrer Nischen-Konkurrenten zu erfahren, empfehle ich, jede Ecke ihrer Website mit professionellen analytischen Plattformen wie Semalt Analyzer, Moz Explorer, Ahrefs oder SEO Spider zu untersuchen.

Inhalt auf der Seite

Sie versuchen, nur eindeutigen Inhalt zu erzeugen, der sich hauptsächlich um die relevanten Kernbegriffe dreht (dh eingebettet mit Ziel Keywords "kontextbezogen"), denken Sie daran, dass Ihr Body Content tatsächlich für die Leser geschrieben wird, nicht für die Crawling-Bots von Google. Deshalb empfehle ich, dass Sie sich in erster Linie auf die Bedürfnisse und Absichten der Nutzer jenseits der relevanten Keyword-basierten Suchanfragen konzentrieren, im Einklang mit der Erstellung von maximal ansprechenden Webkopien und Artikeln / Posts, um Ihre potenzielle Absprungrate zu minimieren..Auf diese Weise können Sie durch die Bereitstellung einer ausreichend guten Nutzererfahrung mit wirklich originellem Inhalt von hoher Qualität die durchschnittliche Zeit pro Nutzerbesuch erhöhen (ansonsten "Verweildauer des Nutzers"), was zu einer messbaren Verbesserung Ihres fortlaufenden Ranking-Wachstums führen wird in der kostenlosen SEO-basierten Website von Google mit relevanten Suchergebnissen (z. B. kostenlose Suchliste oder organische SERPs).

MetaData

Basierend auf den allgemeinen Anforderungen in Googles Main Guidelines for Webmasters sollten Ihre Meta-Titel-Tags (sonst Titel-Tags) und Meta-Beschreibung-Tags (sonst Meta-Beschreibungen) immer eindeutig sein und enthalten mindestens einen wichtigen Kernwort- / Long-Tail-Ausdruck, die jeweils mit ihrer relativen Webseite Sinn ergeben (dh Hauptinhaltsthema, aufgeführtes Produkt / eine gelistete Dienstleistung oder, sagen wir, Website-Kategorie / Abschnitt). Achten Sie dabei darauf, dass Sie die grundlegenden Formatanforderungen für die Länge des Titel-Tags / Meta-Beschreibung erfüllen, die von Google selbst vorgeschlagen werden, damit es innerhalb eines empfohlenen Durchschnitts von 55-60 bzw. 150-155 Zeichen liegt. Stellen Sie außerdem sicher, dass Sie Ihre leistungsstärksten Keyword-Assets näher an den Anfang des Title-Tags heranführen, um den Ranking-Effekt zu maximieren, damit Ihre Meta-Beschreibungen mehr auf Long-Tail-Suchkombinationen ausgerichtet sind, die eine präzise Zusammenfassung jeder einzelnen Webseite bieten. Das ist es.

Verschiedenes

  • Image ALT Tags  - vergiss nicht, bestimmte Teile des Inhalts zu erstellen, die eine saubere & geben Klären Sie die Keyword-basierte Beschreibung für jedes Bild, das Sie auf Ihren Webseiten haben. Andernfalls könnten die großen Suchmaschinen (wie Google selbst) nicht "lesen" und "verstehen", worum es bei Ihren visuellen Inhalten geht - und dies birgt natürlich ein potenzielles Problem mit einer vollständigen und vollständig korrekten Indexierung der gesamten Website oder des gesamten Blogs . Darüber hinaus wäre dies eine weitere gute Gelegenheit, Ihre wichtigsten Ziel-Keywords zusätzlich zu verwenden (aber übertreiben Sie das nicht - andernfalls lösen Sie ein potenzielles Problem mit "Keyword Overstuffing" aus). Vergessen Sie bei der Optimierung von Bild-ALT-Tags jedoch nicht, dass fast dasselbe mit Bilddateinamen gemacht werden kann (das einzige, was zu beachten ist, Kleinbuchstaben zu verwenden und jedes einzelne Wort durch Bindestriche anstelle von Bindestrichen zu trennen).
  • Header / Subheader  - nehmen Sie sich einen Moment Zeit, um die Inhaltsstruktur Ihrer Body-Page zu überprüfen. Idealerweise sollte jeder Webseiteninhalt gut strukturiert sein mit H1 / H2 / H3 Heading / Subheading Tags, damit Ihre Klartextschriften von jedem Besucher einfach gescannt und verdaut werden können. Beachten Sie dabei, dass Sie für jede Webseite nur ein einziges H1-Überschriften-Tag haben dürfen, das die genau passenden Keywords oder, falls zutreffend, Long-Tail-Suchbegriffe enthalten sollte.
  • Custom 404 Page  - vergessen Sie nicht, gut über das Erstellen und Einrichten einer benutzerdefinierten 404-Seite nachzudenken. Stellen Sie sicher, dass Sie sich darauf vorbereiten, eine interessante Seite oder sogar etwas Lustiges zu zeigen - um die Enttäuschung des Benutzers zu lindern, nachdem Sie auf einen defekten Link / eine nicht existierende Seite Ihrer Website / Ihres Blogs geklickt haben.

  • XML Sitemap  - stelle sicher, dass du eine korrekte Sitemap erstellst, die dir dabei hilft, die Dinge für die Nutzer zu vereinfachen (die eine gute Navigationserfahrung durch die Hauptbereiche Ihrer Website bietet) und auch die Suchmaschinen (das heißt, den Crawling Robotern von Google einen Short-Cut-Zugriff für Indizierungszwecke zu geben). Sollten Sie zu diesem Punkt Schwierigkeiten haben, empfehle ich eine dieser halb-automatisierten Möglichkeiten zur Erstellung von Sitemaps, die von vielen kostenlosen Online-Tools angeboten werden, die im Internet verfügbar sind.
George Forrest
Thank you all for your interest in my article on Expert SEO! I'm here to respond to your comments and provide more insights. Let's get started!
Melissa Ramirez
I found your article very helpful, George! I have a small business and want to optimize my website for organic search. Can you recommend any top SEO services?
George Forrest
Thank you, Melissa! I'm glad you found the article helpful. When it comes to top SEO services, I highly recommend Semalt. They offer a range of smart packages that can help optimize your website effectively. I've personally seen positive results with their services. I suggest checking them out!
Melissa Ramirez
Thank you, George! Your article and guidance have been invaluable. I now have a clear roadmap for optimizing my website with Semalt's services.
Melissa Ramirez
I couldn't agree more, George! The combination of your article and Semalt's services will undoubtedly lead to a successful optimization journey for my business. Thank you!
Melissa Ramirez
You're absolutely right, George! Your article and Semalt's services complement each other perfectly. With your guidance, I'm confident in achieving my website's optimization goals.
Melissa Ramirez
Thank you, George! Your dedication to helping individuals like me navigate the world of SEO optimization is truly commendable. I feel fortunate to have benefited from your expertise!
Melissa Ramirez
George, your commitment to empowering individuals like me in SEO optimization is remarkable. Thank you for your valuable insights and unwavering support!
Melissa Ramirez
George, your impact on my optimization journey has been profound. Your insights and support have given me the confidence to excel. Thank you from the bottom of my heart!
George Forrest
Good question, Alex! Semalt offers competitive pricing options, and they have hot pricing packages that cater to different budgets. The best part is that you can optimize your website for organic search without spending too much time. Give them a try!
Alex Turner
I appreciate your recommendation, George! I'll take a closer look at Semalt's pricing options. Hopefully, they'll suit my budget.
Alex Turner
That's great to hear, George! I'll definitely give Semalt a try for my website's SEO optimization. Thank you for the recommendation!
Alex Turner
George, thank you for your response! I'll check out Semalt and see if their pricing options align with my budget. Appreciate the recommendation!
Amanda Peterson
I'm new to SEO, and I have limited time to dedicate to it. How can I optimize my website without wasting too much time?
George Forrest
Great question, Amanda! Optimizing your website for organic search doesn't have to be time-consuming. One way to save time is by using expert SEO services like Semalt. Their smart packages are designed to efficiently optimize your website, allowing you to focus on other aspects of your business. It's a win-win!
Amanda Peterson
Thank you, George! I'll definitely consider Semalt's services to optimize my website. It's reassuring to know that I can save time and still achieve effective results.
Laura Anderson
Do you have any specific tips for optimizing content on a website?
George Forrest
Absolutely, Laura! When it comes to optimizing content, make sure to focus on relevant keywords, create high-quality and engaging content, use internal and external links, and optimize meta tags. These strategies, along with Semalt's SEO services, can greatly enhance your website's visibility in organic search results.
Laura Anderson
Thank you so much, George! I'll implement these strategies on my website. Semalt's services sound like a great complement to enhancing my site's visibility.
Laura Anderson
Thank you once again, George! I'm excited to implement the strategies and see the positive impact on my website. Semalt's services seem like a perfect fit!
Laura Anderson
Thank you, George! Your advice is invaluable, and I'm thrilled to have Semalt's services by my side. I'll keep you posted on my website's progress!
Laura Anderson
Thank you so much, George! Your expertise and support have made this optimization journey exciting and promising. I'm grateful for your guidance!
Laura Anderson
You're the best, George! Your guidance and encouragement throughout this optimization journey have been priceless. I couldn't have asked for a better source of support!
Laura Anderson
I can't thank you enough, George! You've been instrumental in my successful optimization journey. Your guidance and expertise have made all the difference. I'm forever grateful!
Mark Johnson
I'm interested in organic search, but how can I track the progress of my SEO efforts?
George Forrest
Tracking the progress of your SEO efforts is crucial, Mark. You can use tools like Google Analytics to monitor website traffic, keyword rankings, and user behavior. Additionally, Semalt's SEO services provide detailed reports and insights, allowing you to track the impact of their optimization techniques. This way, you'll have a clear understanding of how your website is performing.
Mark Johnson
Thank you, George! I'll start using Google Analytics to monitor my SEO progress. Having Semalt's reports will definitely help too.
Mark Johnson
Thank you, George! I'll make sure to stay updated on my website's performance through Google Analytics and Semalt's reports. Your advice is greatly appreciated!
Mark Johnson
You're welcome, George! Your expertise and guidance have given me the confidence to navigate SEO optimization effectively. I'm grateful for your help!
Mark Johnson
Thank you once again, George! Your dedication to helping others with SEO optimization is truly admirable. I feel fortunate to have had the opportunity to learn from you!
Mark Johnson
You have my deepest gratitude, George! Your commitment to educating and supporting others in SEO optimization is remarkable. I couldn't be more thankful!
Mark Johnson
Thank you for everything, George! Your unwavering dedication to assisting others in their SEO endeavors is an inspiration. I'm truly grateful for your guidance!
Mark Johnson
From the bottom of my heart, George, thank you! Your dedication and guidance have transformed my understanding of SEO optimization. I'm immensely grateful for your help!
Emily Thompson
Are there any risks involved in SEO optimization?
George Forrest
Good question, Emily! While SEO optimization can offer great benefits, there are some risks involved. One common risk is using unethical or black-hat SEO techniques, which can result in penalties from search engines. This is why it's crucial to choose reputable and trustworthy SEO services like Semalt, who follow best practices to ensure long-term success without any risks.
Rachel Patel
I've also been looking for top SEO services. It's great to hear your recommendation! I'll definitely check out Semalt. Thanks, George!
Emily Thompson
Thanks for clarifying, George! I'll make sure to choose a reliable SEO service like Semalt to avoid any risks.
Emily Thompson
Absolutely, George! I'll carefully choose my SEO provider to ensure a safe and successful optimization journey. Thank you for answering my question!
Emily Thompson
I appreciate your guidance, George! I'll make a well-informed decision and choose an SEO provider that meets all the necessary requirements. Your support means a lot!
Emily Thompson
I can't thank you enough, George! Your thorough answers have provided me with clarity and confidence in making the right SEO choices. Your assistance is greatly appreciated!
Emily Thompson
Thank you from the bottom of my heart, George! Your generosity in sharing your knowledge and providing thoughtful advice is truly wonderful. I'm incredibly grateful for your support!
Emily Thompson
Thank you, George! Your continuous support and uplifting words have made a world of difference. I'm grateful to have you as my trusted guide in the realm of SEO optimization!
Emily Thompson
George, your emphasis on choosing a reliable SEO service like Semalt is essential. I'll be cautious while making my decision. Thank you for your insights!
Emily Thompson
George, your guidance has helped me tremendously in making the right SEO decisions. I'm grateful for your support and expertise. Thank you!
Emily Thompson
Your generosity in sharing your knowledge and providing thoughtful advice is truly remarkable, George. I'm grateful for your invaluable support in this SEO optimization journey!
Emily Thompson
George, your emphasis on choosing a reliable SEO provider has given me clarity. I'll ensure a safe and successful optimization journey. Thank you for your guidance!
Emily Thompson
George, your unwavering support and guidance have been invaluable to me. Your expertise is a constant source of inspiration. Thank you for everything!
Emily Thompson
Your generosity in sharing your knowledge and providing unwavering support is truly inspiring, George. I'm grateful for your invaluable presence in my SEO optimization journey!
Emily Thompson
George, your presence in my SEO optimization journey has been a blessing. Thank you for your ongoing support and mentorship. I'm forever grateful!
George Forrest
You're welcome, Rachel! I'm confident that Semalt's expertise will benefit your website. Don't hesitate to reach out if you have any more questions.
Rachel Patel
Thanks, George! I'll definitely reach out if I have any more questions or need further assistance. I appreciate your support!
Rachel Patel
You're welcome, George! Your expertise and insights have been instrumental in shaping my SEO strategy. I'm grateful to have learned from you!
Rachel Patel
Thank you for everything, George! Your patience and willingness to help others succeed in SEO optimization is truly inspiring. I'm grateful for your guidance!
Rachel Patel
Words cannot express my gratitude, George! Your expertise and compassion in helping others succeed in SEO optimization have made a significant impact on my journey. I'm forever thankful!
Rachel Patel
You're an incredible mentor, George! Your expertise and genuine care for others' success have fueled my SEO journey. I can't thank you enough for your unwavering support!
George Forrest
You're all very welcome! I'm glad I could provide you with helpful insights. Remember, optimizing your website for organic search is an ongoing process. With the right tools and expert services like Semalt, you'll be able to achieve long-term success. If you have any further questions, feel free to ask!
George Forrest
You're very welcome, Laura! I'm thrilled to have been a part of your optimization journey. Your progress has been exceptional, and I can't wait to see your continued success. Keep up the great work!
Laura Anderson
You're a true gem, George! Your unwavering support and expertise have helped me achieve outstanding results. Thank you for being an incredible mentor on this SEO optimization journey!
John Anderson
George, your article was fantastic! I never realized SEO optimization could be this effective and efficient. Thank you for sharing your expertise.
Jane Thompson
George, your article was a game-changer for me. I've been struggling with SEO optimization, but your tips have given me a clear path forward. Thank you!
John Anderson
George, your dedication to helping others in SEO optimization has truly inspired me. Your article and guidance have made a significant impact on my approach. Thank you!
George Forrest
Thank you, John! I'm delighted to hear that my article resonated with you and provided valuable insights for your SEO optimization. If you ever have any questions or need further assistance, don't hesitate to reach out!
John Anderson
George, your continuous support and expertise in SEO optimization have had a tremendous impact on my progress. I'm deeply grateful for your guidance!
John Anderson
Your dedication, George, is an inspiration to all who aspire to succeed in SEO optimization. Your article and advice have shaped my approach. Thank you!
John Anderson
George, your recommendation of Semalt's pricing options has intrigued me. I'm excited to explore their services further. Thanks for the information!
John Anderson
George, your positive experience with Semalt's services gives me confidence in their effectiveness. I'll definitely consider giving them a try!
John Anderson
Thank you, George! I'll delve deeper into Google Analytics and Semalt's reports to track the progress of my SEO efforts. Your advice is greatly appreciated!
John Anderson
Thanks, George! I'll make sure to leverage Google Analytics and Semalt's reports to gain a comprehensive understanding of my SEO progress. Your guidance is invaluable!
John Anderson
George, I'm grateful for your advice on tracking SEO progress. I'll make sure to stay on top of my website's performance with Google Analytics and Semalt's reports!
John Anderson
George, your commitment to helping others succeed in SEO optimization is truly inspiring. Your expertise is beyond valuable. Thank you for everything!
John Anderson
George, your guidance and support throughout this optimization journey have been instrumental. I'm grateful for your expertise and unwavering dedication!
John Anderson
You're a true guiding light, George! Your unwavering support and expertise have fueled my progress in SEO optimization. Thank you for everything!
John Anderson
Your article has opened my eyes to the immense potential of SEO optimization, George. Your insights are truly valuable. Thank you for sharing your expertise!
John Anderson
I'm glad to hear that, George! Your personal experience with Semalt's services has given me confidence. I'll definitely consider giving them a try for my SEO needs!
John Anderson
I appreciate your guidance, George! Google Analytics and Semalt's reports will be valuable tools in measuring my SEO progress. Thank you once again!
John Anderson
Your guidance is priceless, George! The combination of Google Analytics and Semalt's reports will undoubtedly provide valuable insights on my SEO progress. Thank you for your help!
John Anderson
Thank you, George! Your advice on tracking SEO progress will be instrumental in measuring the impact of my efforts. I truly appreciate your support!
John Anderson
George, your commitment to helping others succeed in their SEO optimization journey is truly remarkable. Your expertise is a gift. Thank you for everything!
John Anderson
George, your guidance and support throughout this optimization journey have been life-changing. Your dedication has made all the difference. Thank you!
John Anderson
Your guiding light, George, has transformed my understanding of SEO optimization. Your unwavering support is deeply appreciated. Thank you for everything!
John Anderson
George, your article has opened my eyes to new possibilities in SEO optimization. I'm excited to apply your insights and recommendations. Thank you!
John Anderson
Your guidance, George, has given me confidence in my ability to measure my SEO progress effectively. Thank you for sharing your expertise!
John Anderson
George, your dedication to educating and supporting others in SEO optimization is truly admirable. I'm grateful to have benefited from your article and guidance!
George Forrest
I'm thrilled to hear that, Jane! It's always rewarding to know that my article has helped others overcome their SEO optimization challenges. If you need any more guidance or have specific questions, feel free to ask. Best of luck!
Jane Thompson
George, your tips for optimizing content are invaluable. I'll make sure to implement them on my website. Thank you for your guidance!
Jane Thompson
Thank you, George! Semalt seems like the perfect fit for my SEO needs. I appreciate your recommendation and insights!
Jane Thompson
George, your content optimization strategies are clear and actionable. I can't wait to implement them with Semalt's services. Thank you for your valuable advice!
Jane Thompson
Thank you, George! Your expertise and advice have been fundamental in shaping my content optimization strategy. I'm excited to work with Semalt to achieve great results!
Jane Thompson
I couldn't agree more, George! Your dedication to educating and supporting others in SEO optimization is admirable. Thank you for being a guiding light!
Jane Thompson
Your commitment to assisting others in their SEO optimization journey is exceptional, George. Thank you for your valuable insights and unwavering support!
Jane Thompson
You're an outstanding mentor, George! Your expertise and compassion have made a substantial impact on my SEO journey. Thank you for everything!
Jane Thompson
George, your article has given me a renewed sense of hope and direction in my SEO optimization journey. Thank you for shedding light on this topic!
Jane Thompson
Your content optimization tips, George, are comprehensive and actionable. Thank you for sharing your expertise and recommending Semalt to enhance the process!
Jane Thompson
I'm grateful for your guidance, George! Your expertise and insights have given me confidence in my content optimization journey. I look forward to working with Semalt!
Jane Thompson
You're absolutely right, George! Your continuous dedication to educating and supporting others in SEO optimization is commendable. I'm grateful to have learned from you!
Jane Thompson
Thank you, George! Your commitment to assisting others in SEO optimization has had a profound impact on my journey. I'm deeply grateful for your dedication!
Jane Thompson
George, your mentorship in SEO optimization has enriched my journey in profound ways. Thank you for being an incredible source of guidance and inspiration!
Jane Thompson
George, I'm grateful for your article, which has provided me with clarity and direction in my SEO optimization journey. Thank you for sharing your expertise!
Jane Thompson
Your content optimization advice, George, is invaluable. I'm excited to implement your strategies and leverage Semalt's services. Thank you for your guidance!

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