Do you have any must-winning marketing ideas to promote small business websites?

Although the Internet is literally swarmed with myriads of different marketing ideas to promote business websites, identifying a really must-winning approach to online promotion often becomes a quite daunting task (especially when you’re running a small venture, or it has been just recently launched to face a cutthroat-level niche competition). Nevertheless, can show you two relatively simple yet truly performing digital marketing ideas to promote your business website – without paying too much. In fact, all you need is to be willing and ready to invest some time & effort into it. All that being said, below are some good tips and useful suggestions about Email Marketing and Organic Search Engine Optimization. So, let’s delve.

Performing Marketing Ideas to Promote Small Business Websites

Email Marketing

This way of online promotion is for some reason too often underestimated by digital marketers and small business owners. Anyway, I believe that email market is a MUST-have marketing strategy for the lion’s share of niche websites, mainly due to its low cost, accessibility, and great automation potential. Basically, every site or business blog can start pulling together a lot of email leads – just embedding web pages with an enticing email-capture CTA. Or you might as well try one of those email marketing software providers, which can offer you nearly full automation – based on the commonest specific actions frequently taken by the users visiting your site or blog. 

Organic SEO

Taken in general, getting your small business supported with the right Search Engine Optimization strategy (of course, to be handled organically – I mean without focusing on paid search optimization or PPC ads) can dramatically change the whole way you run the business. Disregarding the main topic or the sphere of the industry you’re involved with your project, SEO can improve your website’s exposure to the relevant Google’s SERPs. And I personally believe that great potential of SEO should never be neglected, particularly by small business owners. The thing is that all three primary areas of organic optimization can be actually completed with your own hands. So, you can get a measurable improvement regarding your overall marketing progress – without paying too much time or money. All you need to drive massive targeted search traffic to your web pages is to focus on the following three core aspects of organic search optimization:

• On-Page SEO – suggests getting everything in place with your site’s internal optimization for search. Most commonly, this area covers working on all major site elements located directly on your web pages, such as Title Tags, Meta Descriptions, Image ALT Tags, Link Text Anchors, URL Structure, and On-Page Content Optimization.

• Off-Page SEO – is the most determinant area of SEO, which is emphasized by Google search engine before anything else. It covers all actions taken directly outside your own web pages, such as external link building (otherwise, earning quality backlinks), as well as authoritative third-party mentions of your brand (for example, social media shares/likes or reposts, high PageRank linking root domains, etc.).
• Technical SEO – this area of search optimization is mainly focused on browsing performance of your website (i.e., providing good user experience), elevating the average page loading speed, code/script optimization, creating correct redirects and more structured data, as well as getting everything in place with sitemaps and robots.txt file.