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Puoi mostrarmi alcuni approcci avanzati al content marketing e SEO locale per le piccole imprese?

Sì, posso farlo. Poiché esistono diversi approcci molto avanzati alla SEO dei contenuti disponibili per i piccoli siti Web locali che operano a livello locale. Per essere più precisi, le seguenti considerazioni sul content marketing possono migliorare la SEO per le piccole imprese in un senso molto più ampio (vale a dire, a livello nazionale o anche il concetto generale di Search Engine Optimization gestito organicamente). Quindi, detto questo, di seguito ho intenzione di scorrere rapidamente ciascuno di questi: Pagine di servizio estese, Esecuzione di sezioni di domande frequenti, eventi locali e argomenti di notizie / media, contenuti generati dagli utenti, nonché contenuti di guida stagionale SEO per le piccole imprese ottimizzazione locale / organica per la ricerca mirata di Google.

Pagine di servizio estese

Questo approccio intelligente al contenuto ruota principalmente attorno all'idea di spingere i vostri clienti / lettori verso l'espansione di un set generico di già esistenti pagine "servizio". In questo modo, puoi trasformare facilmente le pagine destinate ad offrire, ad esempio, una dozzina di servizi o prodotti personalizzati serviti con la tua azienda locale in qualcosa di decisamente nuovo e davvero utile, in particolare dal punto di vista di una strategia SEO mirata per le piccole imprese. Considera di avere un buon punto di partenza utilizzando i tuoi clienti riluttanti (se applicabile) per incoraggiarli ad espandere le pagine di servizio esistenti relative a uno qualsiasi dei principali prodotti / servizi basati su parole chiave che trattano con le loro iniziative locali di scala minore. Questo è tutto.

Esecuzione di FAQ Sections

Sì, puoi trasformare queste sezioni di contenuto classiche (diciamocelo, in realtà noiose) in molte diverse opzioni a coda lunga per le tue parole chiave principali, in linea con l'uscita dal spazio per creare una solida e completamente autosufficiente struttura della pagina del blog a proprio vantaggio. Ovviamente, la sezione dedicata al sito web basato su FAQ non può diventare il tuo ultimo strumento di uccisione nel content marketing locale, ma gli studi hanno dimostrato che questo approccio può effettivamente avere un effetto misurabile di posizionamento positivo ad un certo punto.

In ogni caso, considera l'utilizzo di questo tipo di contenuto on-page apparentemente non troppo lungo, semplicemente perché le domande frequenti possono contribuire allo sforzo SEO complessivo del tuo sito web di piccole imprese dai seguenti due punti critici aspetti:

  •  Strong Trust - può essere sviluppato nel tempo per affrontare i "punti deboli" più comuni degli utenti e fornire un suggerimento ragionevole o un consiglio pratico per rispondere frequentemente sorgere domande sul tuo prodotto / servizio. Ricorda, stabilire una fiducia di base tra i tuoi clienti / acquirenti target è qualcosa che la maggior parte dei grandi marketer digitali chiamano "la chiave per i consumatori oggi."
  •  Marketing Funnel - significa che le pagine FAQ e i post correlati sono fattori determinanti eccellenti che guidano la maggior parte dei consumatori durante la canalizzazione di marketing standard. In altre parole, questo tipo di contenuto può guidare ogni potenziale acquirente / cliente verso l'acquisto finale (altrimenti "semplicità decisionale") In questo modo, fornire un accesso rapido a tutte le informazioni relative ai prodotti / servizi offerti dalla tua azienda può rendere le cose molto più facili per l'utente, in particolare in termini di fornitura ogni lettore con dati sufficienti, che mostra chiaramente un personaggio affidabile e mette in evidenza il tuo approccio aperto alla comunicazione pubblica con le esigenze / gli obiettivi degli utenti in mente.

Local Eventi & Media / Notizie

Ora parlerò come capitano ovvio che ti dice che quando si tratta di SEO locali, le piccole imprese diventano parti molto importanti di quella comunità regionale. notizie calde almeno in parte rilevanti con il tuo settore industriale (o l'argomento principale che comporta) può migliorare notevolmente la tua consapevolezza del marchio, così come il suo pubblico in piedi di clienti fedeli. Naturalmente, non dovresti affrettarti a provare ad unirti a tutti gli eventi o avvenimenti che si verificano nelle tue località di destinazione. Ma perché dovresti perdere una buona occasione con il tuo blog per entrare in risonanza con un pubblico locale ampio e diretto al 100% evidenziando, per esempio, la storia del tuo marchio, i luoghi più eccezionali trovati nella tua città o regione, giusto? In questo modo, partecipare a eventi locali o addirittura ospitarli sotto il tuo marchio darà sempre un notevole impulso alla SEO organica alla tua piccola azienda - aumentando la tua visibilità online nelle SERP di Google locali, e raggiungendo efficacemente la comunità imprenditoriale locale, sia a livello personale e di social media.

Contenuto generato dall'utente

Il fatto è che non ci sono altri modi ugualmente efficaci di vendere il tuo marchio, piuttosto che mostrare i suoi clienti fedeli, che sono soddisfatti dei prodotti / servizi ottenuti con te. In parole povere, puoi facilmente convertire i tuoi contenuti di blog in testo semplice con, ad esempio, il targeting per recensioni dei clienti - in qualcosa di nuovo di zecca e in realtà molto più "digeribile" dal potenziale cliente. Prendi in considerazione formati comprovati di marketing e promozione SEO per le piccole imprese, come studi di casi, video tutorial / recensioni, immagini di quotazioni (intendo contenuti visivi accattivanti e completamente informativi "dicendo" benvenuto alla condivisione dei social media), chat podcast, infografica che attira l'attenzione, ecc.

Guide stagionali

Non c'è bisogno di dire che molti marchi commerciali locali offrono spesso i loro prodotti / servizi con un programma di cambio annuale puntuale o programmato. Ciò significa che l'utilizzo di tale modalità stagionale del comportamento del cliente può diventare un compito davvero facile per ogni SEO per le piccole imprese, che gestisce un contenuto di blog stagionali, finalizzato principalmente all'educazione e all'informazione dei potenziali clienti / acquirenti. Considera i seguenti eventi speciali, come anniversari "aziendali" e eventi promozionali dedicati con una frequenza nota e tempestiva, così come ogni altro evento pianificato in anticipo (usa un calendario di contenuti per avere tutto a posto con la pubblicazione / pubblicazione Pianificazione Assicurati di essere chiari riguardo alle parole chiave per le quali stai ottimizzando, in modo da evitare di prendere troppi contenuti in una volta sola e hai finito!

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