How can organic SEO services boost your online presence?

In our days, many businesses implement online marketing strategies to boost their online presence, but far from them have the type of online presence that draws a steady stream of new customers. However, a strong online presence is a driving force of any Internet businesses. According to the recent industry survey, more than 97% of searchers use the Internet for shopping or finding the required businesses. So, whether you have just established your online business or have a long-lasting project, you need to do your best to generate new leads and boost sales by optimizing your online presence. 

In this short post, I am going to open the theme of organic SEO power. I will share with you some proven tips how to boost your online business presence using organic SEO services. But let us first discuss what does online presence mean and how it can affect your future business development. 

The power of online presence

Generally speaking, online presence is a combination of different web identities you have created and the effects these identities made online. It may include your site structure, design, link profile, social media accounts, blog posts, and other pages that can be connected with your online business. All these features create your brand image, helping customers make their buying decision. So, an online presence can be attracted as your digital sales force. When all mentioned above identities are well established, they can spread your brand awareness and turn digital interactions with your site into regular paying customers. A strong online presence has tremendous potential for your business, raising conversion rate and retain leads to your various online channels. 

To get a strong online presence, you need to work on your site search engine optimization on a regular basis. It cannot be done overnight. Moreover, there is no “magic button” that can help you to make it without any efforts. You should prepare you for the long-term struggle for the TOP SERP places. There are several approaches to online presence boost - you may either invest huge money in advertising (pay per click) or implementing efficient organic SEO services and SMM. Building online presence can appear challenging for you if you do not have a systematic approach to your site optimization and try to game ranking system to shortcut your time and money investments.

So, now you have an idea of the power of online presence and its effect on your business development. So, let us also discuss what things you need to look at when boosting your online presence. 

Aspects you need to take into account boosting your online business presence

Your site

A good place to start is your website. It serves as a core of your online visibility. So, you need to invest a significant amount of time and efforts to create a user-friendly and well-structured website. First of all, you need to remember that your site serves to present the fundamental information that your potential customers need to make their decision. Searching through your site pages, they need to get all required information in 1 or 2 clicks. The loading time of your site and usability of its navigation also matters. If your website is not user-friendly, you have fewer chances to win your customers and boost your online presence. Any businesses should lose their customers over something that’s quite easy to improve. In a digital world, an ignorance to your site optimization may mean that you are out of the game as your niche competitors keep working on their SEO to get your position and win your customers. 

SEO (Search Engine Optimization)

Once you have a well-established web source, you need to make it visible for search engines. That is why you need to build your optimization campaign along with your site development. It is much better to make everything at once than improve what is already made. 

The primary purpose of SEO is to make it easy for search engines to find your web source, parse it, and list high in the organic search results. You need to create a favorable environment for web crawlers to make them parse your existed and new content. There are a lot of search-engine friendly methods that can improve your site visibility. 

Let us discuss some effective practices that will put you on the path to increased traffic, higher conversion, and better online visibility:

• Mobile friendliness

Most of your potential customers use their mobile devices to find your business on the web. According to the statistical data for 2016, the number of mobile searches exceeded those performed from a desktop, and this number is growing monthly. It means that you need to make a quality mobile version of your site. Otherwise, you will lose more than half of your potential customers. It is especially important for local businesses as people search for them by their location on Google Maps. Everybody knows that it is much easier to do with mobile devices. Moreover, Google search has extended its use of mobile-friendliness as a ranking signal. To check your site mobile adaptiveness, you may implement Google mobile-friendliness test.

• Blog

An excellent way to increase your business power on the web is to create a thematic blog. Content I still a king. So you need to devote a significant part of your time to content generation. Your blog should be dedicated to the theme of your business and be helpful for your readers. It should be updated on a regular basis, attracting more and more users from search. Quality content is a perfect way to stay in communications with your prospects and customers. Moreover, if your content is well crafted and well optimized, you raise your chances to get more targeted traffic and boost your online visibility. So, if it is done correctly, blogging can become a cornerstone of your online business presence. 

• Link building

 Link building serves as a culmination of different SEO skills - well-optimized and engaging content, coding, psychology, sales, and marketing efforts. All these aspects can make people link your site. Link building is a primary source of online traffic. The more links point to your site pages, the higher rank and the more click-throughs you will get. To determine website's rank, Google looks at how many people linked to its pages. However, not only the number of links is significant, but also their quality. Authority of the web source that links to your site matters more than any other factors. So, the links from relevant and high-authoritative web source have more ranking power than links from third-party spammy web sources. While the authority links are tough to get, they are worth your efforts and each dollar you spend on them. Building high-quality and relevant links you will get the highest return on investment and can observe your site to the TOP of Google search results.

Online advertising

In addition to implementing organic SEO services, you need to invest in online advertising campaigns. SEO takes time (approximately 3-6 month). So, if you want to get quicker results and generate leads in a process, an excellent way out for your business is Google Adwords. It is a cost-effective method to attract more targeted traffic to your site. Pay per click advertising will help you to make your business ranking on the TOP of paid search. S, when users will insert a query which is connected with your business, your site will pop up at the TOP of their search results. As most people have a buying intent searching Google, you have all chances to increase and diversify your client base.  

• Social media marketing

We live in the era of online communication. That is why social media marketing may appear a powerful way to increase your online visibility, improve your brand awareness, and build customer loyalty. The advantages of social networking come to those who interact not just with the platforms but also with other participants. To establish good relationships with your targeted audience, you have to post new and exciting content on a regular basis. Moreover, you may implement such marketing strategies as giveaways, contests, inquiries, and other ways of interaction. Furthermore, you should respond to user’s comments and questions. So, be closer to your potential buyers, and they will become loyal to your brand. 

Remember, that not every social media channel will be relevant to each business. That is why you need to be careful searching for a suitable media platform. You should take into account such aspects as the age, gender, and preferences of your targeted audience as well as their online presence in this or that social network. Fortunately, there are some universal social media channels like Facebook, Instagram, and Twitter. They serve a purpose for almost any business. In addition to these social networks, you may also use Linkedin, Google+, Tumblr, Pinterest, etc. Make sure you research all available channels and find the best options for you. 

Additional attention should be paid to the quality and kind of the content you are going to publish. The more engaging and useful content you publish, the more followers will like it. However, to keep user’s interest, you need to create new posts on a regular basis (like 2 or 3 times per day). Make all possible to engage social media users and make them follow your page and be active followers. Engagement is a key aspect that helps businesses to make their business prosperous.