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Können Sie mir bei der lokalen Optimierung für kleine Unternehmen und SEO-Tipps zur Verbesserung der Online-Sichtbarkeit helfen?

by
Feb 27, 2018

Ja, ich habe einige nützliche Dinge für dich, um dich schnell für die Online-Suche mit deinem lokalen kleinen Unternehmen und einigen SEO-Tipps zu optimieren. Aber bevor wir anfangen, hier sind einige kalte Zahlen und die neuesten Statistiken, um alle lokalen kleinen Unternehmen zu motivieren, meine SEO-Tipps unten zu verwenden. Also, was macht die Suchmaschinenoptimierung so wichtig, besonders auf lokaler Ebene.

Die Bedeutung der lokalen Suchmaschinenoptimierung

  • 50% der mobilen Nutzer, die lokal suchen, werden wahrscheinlich ein stationäres Geschäft besuchen suchen - innerhalb von nur einem Tag.
  • 90% der potenziellen Käufer / Kunden suchen nach Kundenbewertungen, bevor sie sich für den Kauf / die Bestellung entscheiden.
  • 19% der lokalen Suchanfragen werden am selben Tag erfolgreich umgestellt.
  • Der Faktor für die Nutzerbindung wird mit Fotos in Ihrem Google-Brancheneintrag um mindestens das Zehnfache effektiver erzielt als durch andere Faktoren.
  • Genauer Standort oder NAP des Unternehmens - sind wohl die ersten Dinge, nach denen lokale Suchende tatsächlich suchen.

Lokale Suche und kleine Unternehmen SEO: Tipps für bessere Online-Leistung

Tipp eins: Bilder

Stellen Sie sicher, Ihr Geschäft mit einer Vielzahl von Bildern deutlich zu präsentieren auf Ihrer GoogleMyBusiness-Seite hinzugefügt werden (andernfalls GMB). Wie bereits erwähnt, trägt eine gute Visualisierung dazu bei, den Faktor der Nutzerinteraktion zu vervielfachen. Und denken Sie daran, aus Sicht mobiler Sucher, das Öffnen Ihrer Geschäftsfotos und das Durchblättern von Hunderten von ihnen - ist nur eine Frage von Minuten.

Tipp 2: Virtuelle Touren

Die Erstellung virtueller Touren ist wahrscheinlich die einzige Anstrengung, die noch mehr Engagement generieren kann als Ihre Geschäftsbilder, die bei GMB eingereicht wurden. Angesichts der Tatsache, dass die virtuelle Realität gerade erst an Dynamik gewinnt, wird es ein netter proaktiver Ansatz sein, Ihr lokales Geschäft auch mit virtuellen Touren zu vertreten.

Tipp 3: Ort und Stadt Seiten

Achten Sie auf einzigartige und qualitativ hochwertige Landungen. Berücksichtigen Sie beim Erstellen bestimmter Standort- und Stadtseiten die folgenden Empfehlungen:

  • Wenden Sie sich nie um Vorlagen - erstellen Sie nur Originalseiten, die für die Leser nützlich sind, nicht maschinelle Indexierung.
  • Übertreibe es nicht, zu viele davon zu haben - einfach weil Google solche Aktionen als Manipulationsversuche mit seinem Such-Ranking-Algorithmus sehen kann.
  • Zeige deine Standort- und Stadtseiten in der Hauptnavigation an.
  • Kundenrezensionen, positive Bewertungen und andere standortspezifische Inhalte können zu einer großartigen Idee werden, um den Inhalt Ihrer Seiteninhalte zu unterstützen.

Tipp 4: Verschiedenes

  • Vergiss nicht, dass die Kundenbewertungen korrekt durchgeführt wurden - verwende ein korrektes Schema-Markup. Auf diese Weise können Sie Rich Snippets direkt in den relevanten Google SERPs anzeigen lassen.
  • Geh mit deinen lokalen Inhalten tiefer und mache es so informativ wie möglich. Erwägen Sie beispielsweise die Erstellung eindeutiger Beschreibungen der von Ihrem Unternehmen bereitgestellten Services und der Art und Weise, wie sie sich auf Ihren allgemeinen Standort beziehen. Auf diese Weise können Sie die relevanten lokalen Elemente wie Blog-Posts oder branchenbezogene Fallstudien zu Ihrem Standort verknüpfen.
  • Liefern Sie mehr lokale Signale an die Suchmaschinen - verwenden Sie Kundenempfehlungen, mehrere benutzerdefinierte Google-Karten, Geotags-Videos / Bilder, Wegbeschreibungen, Parkinformationen usw.
Max Bell
Thank you for reading my blog article! I hope you find it helpful.
Laura Stone
Great article, Max! I found the information about local SEO techniques very useful. It's always a challenge to promote online businesses on a local level.
Max Bell
Hi Laura! Thank you for your kind words. I'm glad you found the article helpful. Local SEO can definitely be a challenge, but with the right techniques, it can make a big difference.
John Smith
I really liked your emphasis on 'schlaue Pakete' (smart packages) in SEO services. It's important to have a thoughtful and strategic approach when it comes to choosing SEO packages for local businesses.
Max Bell
Hi John! Thank you for your comment. I completely agree with you. Smart packages in SEO services can provide great value to local businesses. It's crucial to choose the right package that aligns with their goals and budget.
Julia Hartmann
I have been doing SEO for my online business on a local level, and it can be quite overwhelming. Your article has given me some new ideas and insights. Thank you, Max!
Max Bell
Hi Julia! I'm thrilled to hear that my article has provided you with new ideas and insights. SEO can indeed be overwhelming, but with the right techniques, it can yield great results. Good luck with your online business!
Markus Müller
I've encountered various SEO services claiming to be 'top-rated,' but they often turn out to be disappointing. Any tips on how to identify the truly reliable ones?
Max Bell
Hi Markus! That's a great question. When looking for reliable SEO services, it's important to consider their experience, client testimonials, and case studies. Additionally, reputable SEO companies like Semalt provide transparent pricing and customized solutions. It's always a good idea to request a consultation and ask for references before making a decision.
Peter Wagner
Max, do you think SEO techniques for online businesses on a local level differ significantly from those targeting a wider audience?
Max Bell
Hi Peter! The fundamental principles of SEO remain the same regardless of the target audience. However, there are certain nuances when it comes to local SEO. Optimizing for local search intent, targeting local keywords, and claiming and optimizing Google My Business listings are some key areas to focus on for local businesses. These techniques can help businesses connect with their local audience more effectively.
Emma Schneider
I appreciate the insights, Max! Local SEO has always been a bit of a mystery to me. Your article has shed some light on the topic. Thank you!
Max Bell
Hi Emma! I'm glad my article could provide clarity on local SEO for you. It can be complex, but with the right approach, it can yield great results. If you have any further questions, feel free to ask.
Thomas Mayer
Max, how important is link building for local SEO? Is it worth investing time and effort into building local backlinks?
Max Bell
Hi Thomas! Link building is indeed important for local SEO. Building high-quality local backlinks can help boost your website's authority and visibility in local search results. It's worth investing time and effort into building local connections and securing backlinks from local directories, industry publications, and relevant websites.
Sophie Becker
Max, thank you for sharing your expertise in this article! As a local business owner, it's crucial for me to improve my online presence. Your article has provided valuable insights into effective SEO techniques.
Max Bell
Hi Sophie! I'm thrilled to hear that my article has provided valuable insights for you. Improving your online presence through effective SEO techniques can have a significant impact on the success of your local business. If you have any specific questions or need further guidance, I'm here to help!
Hans Schmidt
Max, I've heard conflicting opinions about the importance of social media for local SEO. What are your thoughts on this?
Max Bell
Hi Hans! Social media can play a role in local SEO by helping businesses build brand awareness, engage with their local audience, and potentially earn social signals and backlinks. While it's not a direct ranking factor, an active and strategic social media presence can complement your local SEO efforts by expanding your reach and driving more traffic to your website.
Lena Fischer
Max, I enjoyed reading your article. The concept of 'Hot Pricing' in SEO services caught my attention. Can you elaborate on what it entails?
Max Bell
Hi Lena! 'Hot Pricing' refers to offering competitive and affordable pricing for SEO services. It's about providing cost-effective solutions without compromising on quality. Semalt, for example, offers attractive pricing options for their comprehensive SEO packages, making it accessible for businesses of different sizes. 'Hot Pricing' ensures that businesses get value for their investment in SEO.
Oliver Stein
Max, your article has inspired me to review and optimize my Google My Business listing. It's an area I've overlooked in the past. Thank you for the valuable information!
Max Bell
Hi Oliver! I'm delighted to hear that my article has inspired you to optimize your Google My Business listing. It's a crucial aspect of local SEO that often gets overlooked. By optimizing your listing with accurate information, relevant categories, photos, and customer reviews, you can improve your visibility in local search results. Best of luck with the optimization process!
Eva Mayer
As a small business owner, I struggle to allocate a budget for SEO. How can I make the most out of a limited budget in terms of SEO for my local business?
Max Bell
Hi Eva! I understand that budget constraints can be a challenge for small business owners. When working with a limited budget, focus on the essential local SEO techniques like optimizing your website's on-page elements, claiming and optimizing your Google My Business listing, and building local citations. Prioritize the techniques that can have the most significant impact, and consider outsourcing to reputable SEO companies like Semalt for cost-effective solutions.
Julia Hartmann
Max, I followed your advice and optimized my website for local keywords. I've already noticed an improvement in my local rankings. Thank you for the valuable tips!
Max Bell
Hi Julia! That's fantastic to hear. Optimizing your website for local keywords can indeed have an immediate impact on your local rankings. Keep up the good work, and don't hesitate to reach out if you have any further questions.
Laura Stone
Max, I've recently started using Semalt's SEO services for my local online business, and I'm thrilled with the results so far. Your article reassured me that I made the right choice. Thank you!
Max Bell
Hi Laura! I'm thrilled to hear that you're happy with the results of using Semalt's SEO services for your local business. They are indeed a reliable choice when it comes to enhancing your online presence and driving more traffic to your website. Wishing you continued success with your online business!
Markus Müller
Max, thank you for your helpful response regarding identifying reliable SEO services. I will definitely follow your suggestions and request consultations before making a decision. Thanks again!
Max Bell
You're welcome, Markus! I'm glad I could assist you. Requesting consultations and gathering more information before making a decision is always a smart approach. If you have any other questions during the process, feel free to ask.
Peter Wagner
Max, thank you for clarifying the differences in SEO techniques for local businesses versus a wider audience. It's essential to understand these nuances to achieve success.
Max Bell
Hi Peter! You're absolutely right. Understanding the nuances of local SEO can make a significant difference in the success of a local business. I'm glad I could provide clarity on this topic.
Thomas Mayer
Max, thank you for emphasizing the importance of link building for local SEO. I will devote more time to building local connections and securing backlinks from relevant sources.
Max Bell
You're welcome, Thomas! Building local connections and securing high-quality local backlinks can significantly contribute to improving the visibility and authority of your website in local search results. Best of luck with your efforts!
Sophie Becker
Max, thank you for your offer to help with specific questions. I will definitely reach out if I have any further inquiries. Your expertise is valuable.
Max Bell
You're welcome, Sophie! I'm always here to help. Don't hesitate to reach out whenever you have specific questions or need assistance with your local SEO efforts.
Hans Schmidt
Max, I appreciate your insights regarding the role of social media in local SEO. I will focus on developing a strategic presence on relevant platforms.
Max Bell
Hi Hans! Developing a strategic presence on relevant social media platforms can indeed complement your local SEO efforts. It's all about engaging with your local audience, building brand awareness, and potentially earning social signals and backlinks.
Lena Fischer
Max, 'Hot Pricing' sounds like a great concept for businesses of all sizes. Affordable yet effective SEO solutions are invaluable.
Max Bell
Absolutely, Lena! 'Hot Pricing' ensures that businesses of all sizes can access cost-effective and comprehensive SEO solutions. It's all about providing value and helping businesses achieve their online goals.
Oliver Stein
Max, thank you for your encouragement. I will definitely optimize my Google My Business listing to improve my local search presence.
Max Bell
Hi Oliver! Optimizing your Google My Business listing can have a significant impact on your local search presence. By providing accurate information, engaging with customer reviews, and uploading relevant photos, you can enhance your visibility in local search results. Best of luck with the optimization process!
Eva Mayer
Max, thank you for sharing practical tips for making the most out of a limited SEO budget. I will focus on the essential techniques you mentioned.
Max Bell
You're welcome, Eva! When working with a limited budget, prioritizing the essential local SEO techniques can still yield significant results. Focus on techniques like optimizing your website's on-page elements, claiming and optimizing Google My Business, and building local citations. Wishing you success with your local SEO efforts!
Julia Hartmann
Max, I will definitely ask questions if I come across any hurdles during the optimization process. I appreciate your support.
Max Bell
Hi Julia! I'm always here to support you. Don't hesitate to reach out if you encounter any hurdles or have specific questions during your optimization journey. Good luck!
Laura Stone
Max, Semalt's SEO services have exceeded my expectations. I'm grateful for their expertise and your informative article.
Max Bell
Hi Laura! I'm delighted to hear that Semalt's SEO services have exceeded your expectations. They truly are experts in the field, and it's great to see their positive impact on your online business. Thank you for your kind words!
Markus Müller
Max, I appreciate your guidance in the process of choosing reliable SEO services. I will request consultations and check client testimonials and case studies.
Max Bell
Hi Markus! Requesting consultations and thoroughly researching SEO companies is crucial to ensure you make an informed decision. Checking client testimonials and case studies can provide valuable insights into their reliability and expertise. Best of luck in your search for reliable SEO services!
Peter Wagner
Max, your expertise in local SEO is evident. Thank you for sharing your knowledge in this article.
Max Bell
Thank you for your kind words, Peter! I'm passionate about helping businesses succeed in local SEO, and I'm glad my article could provide some valuable insights. If you have any other questions or need further guidance, feel free to ask.
Thomas Mayer
Max, I will invest more time and effort into building local backlinks to improve my website's authority in local search results.
Max Bell
That's great to hear, Thomas! Building local backlinks can significantly enhance your website's authority and visibility in local search results. Building relationships with local directories, industry publications, and relevant websites is key. Best of luck with your backlink building efforts!
Sophie Becker
Max, I appreciate your offer to help. I will reach out if I have any further questions or need guidance with my local SEO strategies.
Max Bell
Hi Sophie! I'm always here to help. Feel free to reach out whenever you have specific questions or need guidance with your local SEO strategies. Your success is my priority.
Hans Schmidt
Max, I will work on developing a strategic presence on social media platforms to complement my local SEO efforts.
Max Bell
Hi Hans! Developing a strategic presence on relevant social media platforms can indeed complement your local SEO efforts. As you engage with your local audience and build brand awareness, you can potentially earn social signals and backlinks, enhancing your online visibility.
Lena Fischer
Max, I'm glad 'Hot Pricing' focuses on affordability without compromising quality. It's a win-win for businesses.
Max Bell
Absolutely, Lena! 'Hot Pricing' ensures that businesses can access affordable yet high-quality SEO solutions. It's all about providing value and helping businesses achieve their online goals.
Oliver Stein
Max, thank you for your encouraging response. I will optimize my Google My Business listing to enhance my local search presence.
Max Bell
You're welcome, Oliver! Optimizing your Google My Business listing can have a significant impact on your local search presence. By providing accurate information, relevant categories, and engaging with customer reviews, you can improve your visibility in local search results. Good luck with the optimization process!
Eva Mayer
Max, your suggestions for making the most out of a limited SEO budget are practical and helpful. I will prioritize the essential techniques.
Max Bell
Hi Eva! Prioritizing the essential local SEO techniques can still yield significant results even with a limited budget. By focusing on optimizing your website's on-page elements, claiming and optimizing Google My Business, and building local citations, you can make the most of your resources. Best of luck with your local SEO efforts!
Julia Hartmann
Max, I appreciate your willingness to help. I will reach out if I encounter any hurdles or have specific questions during the optimization process.
Max Bell
You're welcome, Julia! I'm here to support you. Don't hesitate to reach out if you encounter any hurdles or have specific questions during the optimization process. Good luck!
Laura Stone
Max, Semalt's SEO services have been a game-changer for my local online business. Thank you for your informative article.
Max Bell
Hi Laura! I'm thrilled to hear that Semalt's SEO services have made a significant impact on your local online business. They are indeed experts in the field, and it's wonderful to see their positive results. Thank you for your kind words!
Markus Müller
Max, your guidance regarding identifying reliable SEO services is valuable. I will follow your suggestions and conduct thorough research.
Max Bell
You're welcome, Markus! Thorough research, including checking client testimonials and case studies, is crucial when it comes to selecting a reliable SEO service. Following these steps will help you make an informed decision. Best of luck in your search for reliable SEO services!
Peter Wagner
Max, your expertise in local SEO shines through. Thank you for sharing your knowledge through this article.
Max Bell
Thank you for your kind words, Peter! I'm passionate about helping businesses succeed in local SEO, and it's great to know that my expertise shines through. If you have any other questions or need further guidance, feel free to ask.
Thomas Mayer
Max, I will invest more time in building local backlinks to boost my website's authority in local search results.
Max Bell
That's fantastic, Thomas! Building local backlinks can significantly contribute to improving your website's authority and visibility in local search results. Building relationships with local directories, relevant websites, and industry publications is key. Best of luck with your backlink building endeavors!
Sophie Becker
Max, thank you for your willingness to help. I will reach out if I have further inquiries or need guidance with my local SEO strategies.
Max Bell
You're very welcome, Sophie! I'm always here to help. Don't hesitate to reach out if you have any further inquiries or need guidance with your local SEO strategies. Your success is my top priority.
Hans Schmidt
Max, thank you for your insights on the role of social media in local SEO. I will develop a strategic presence on relevant platforms.
Max Bell
Hi Hans! Developing a strategic social media presence on relevant platforms can indeed complement your local SEO efforts. By engaging with your local audience and building brand awareness, you can potentially earn social signals and backlinks, which can contribute to your online visibility.
Lena Fischer
Max, I'm glad to hear that 'Hot Pricing' offers affordable yet effective SEO solutions. It's an excellent option for businesses.
Max Bell
Absolutely, Lena! 'Hot Pricing' ensures that businesses of all sizes can access cost-effective yet comprehensive SEO solutions. It's about providing value and helping businesses achieve their online goals.
Oliver Stein
Max, your encouragement has motivated me to optimize my Google My Business listing. Thank you for the valuable information!
Max Bell
Hi Oliver! I'm delighted to hear that my encouragement has motivated you to optimize your Google My Business listing. It's a crucial step that can significantly improve your local search presence. By providing accurate information, engaging with reviews, and uploading photos, you can enhance your visibility in local search results. Best of luck with the optimization process!
Eva Mayer
Max, your suggestions for maximizing a limited SEO budget are practical and insightful. I will focus on the essential techniques you mentioned.
Max Bell
You're welcome, Eva! When working with a limited budget, focusing on the essential local SEO techniques can still yield significant results. Concentrate on optimizing your website's on-page elements, claiming and optimizing Google My Business, and building local citations. Wishing you success with your local SEO efforts!
Julia Hartmann
Max, I appreciate your offer to help during the optimization process. I will definitely reach out if I encounter any hurdles or have specific questions.
Max Bell
Hi Julia! You can count on my support during the optimization process. If you encounter any hurdles or have specific questions, don't hesitate to reach out. I'm here to help you succeed!
Laura Stone
Max, Semalt's SEO services have been instrumental in the success of my local online business. Thank you for your informative article.
Max Bell
Hi Laura! I'm thrilled to hear that Semalt's SEO services have played a crucial role in the success of your local online business. They truly are experts in the field, and it's fantastic to see the positive results. Thank you for your kind words!
Markus Müller
Max, your advice regarding identifying reliable SEO services is invaluable. I will follow your suggestions and conduct thorough research.
Max Bell
You're welcome, Markus! Conducting thorough research and considering client testimonials and case studies is essential when choosing a reliable SEO service. Following these steps will ensure you make an informed decision. Best of luck in finding the right SEO service for your needs!
Peter Wagner
Max, your expertise and knowledge of local SEO are evident. Thank you for sharing your insights through this article.
Max Bell
Thank you for your kind words, Peter! I'm passionate about helping businesses succeed in local SEO, and it's wonderful to know that my expertise and knowledge shine through. If you have any other questions or need further guidance, feel free to ask.
Thomas Mayer
Max, I will dedicate more time to building local backlinks to improve my website's authority in local search results.
Max Bell
That's fantastic, Thomas! Building local backlinks can significantly contribute to improving your website's authority and visibility in local search results. Building relationships with local directories, industry publications, and relevant websites is key. Best of luck with your backlink building endeavors!
Sophie Becker
Max, I appreciate your willingness to assist. I will reach out if I have further questions or need guidance with my local SEO strategies.
Max Bell
You're welcome, Sophie! I'm always here to help. Don't hesitate to reach out if you have any further questions or need guidance with your local SEO strategies. Your success matters to me.
Hans Schmidt
Max, thank you for emphasizing the role of social media in local SEO. I will develop a strategic presence on relevant platforms.
Max Bell
Hi Hans! Developing a strategic social media presence on relevant platforms can indeed complement your local SEO efforts. By engaging with your local audience, building brand awareness, and potentially earning social signals and backlinks, you can enhance your online visibility.
Lena Fischer
Max, affordable yet effective SEO solutions like 'Hot Pricing' are ideal for businesses looking to improve their online presence.
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