How to distinguish SEO specialist services from low-cost automated optimization options?
All businesses that rely on web traffic for sales need to manage their search engine optimization properly. The best option to make your website well-ranked is to hire an SEO agency or consultant.
Your company's website may look great, but if it is not consistently attracting new leads to your products or services, you do something wrong. It can be problems with user-friendliness and lack of visibility on search results page. These factors negatively affect your business success and may bring you to bankruptcy.
To improve the situation you need to hire a search engine optimization expert, whether it is an employee, an individual consultant, or firm. An experienced SEO team will start their optimization procedure with a sophisticated website analysis; understanding your business goals, terms, and requirements; learning your targeted audience and niche, and identifying strategies to improve your search engine rankings and page views.
However, the market for optimization services is to overloaded, and it is not always easy to find a suitable variant. You may get confused by the too-good-to-be-true proposals and unbelievable guarantees. To make a correct choice you need to know what to look for when hiring an optimization agency. In this article, I will explain to you how to distinguish SEO specialist services from low-cost automated optimization options.
Tips to follow hiring an optimization agency
- Years of SEO experience
The first thing you should care about it is company’s experience. Anyone can set up an optimization company overnight, but it does not mean that know what they do. Unfortunately, the digital market is overwhelmed by low-quality short-term businesses which are created with the only one purpose to pump your money out. To avoid time and money losses, you need to ask them about proofs of their experience such as case studies and client’s feedback.
Experienced SEO specialists perfectly know which techniques and approaches work and which do not have any sense to implement. Moreover, they know all industry novelties and can adapt your site to them. Experienced consultants may look at any website and know exactly what needs to be done for it to gain more search engine traffic, while someone new at SEO will have the same approach to all projects, which will only have a limited effect.
- Understanding of different optimization levels
Optimization process involves three basic levels:
- Technical
Technical optimization is all about website structure and HTML code. Technical optimization makes it easy for search engines to parse your site and index your content.
- On-page
It is the most typical type of optimization that provides by all SEO companies. This process includes keyword research and optimization, HTML tags optimization, website internal linking improvement, content crafting, etc.
- Off-page
Off-page optimization is what you need to make Google ranks your site higher on search results page. It helps to raise your business authority on the web, attracting more targeted traffic to your pages. Off-page optimization includes such services as link building, social media marketing, blog posting, and PPC advertising.
You need to look for the company that can provide you with all of these services. Otherwise, you will need more budget to outsource some required optimization techniques. An SEO company you look for will approach its optimization strategy from all three angles to maximize success. SEO service providers need to understand all the technical limitations and issues that search engines may have. They need to be able to implement all optimization strategies in such a way to minimize all the possible issues.
- Website portfolio
A reliable optimization company should have a proven track record of SEO success. Describing optimization services and the process of their implementation is easy. Each optimization company can overpraise its services, but only the best ones have happy clients. That is why website portfolio it is what you need to pay your attention to searching for SEO specialist services.
- Marketing savvy
Most specialists talk about SEO as a part of traditional marketing. Your optimization campaign should be made in such a way to appeal to the people at the other end of a search engine which is looking for what your company has to offer.
- Well-rounded SEO consultants
SEO specialists should not be concentrated only in English. They should be well-rounded and understand all of the marketing at a deep level. To build a winning optimization campaign, they need to be pro in psychology of the human race and the specific of culture to whom they are marketing. When search engine optimization is disconnected from marketing practices, we end up with short-term decisions that can ultimately hurt more than they help.
- A good understanding of the overall picture
Your optimization agency should be more concerned about your overall business success rather than raising your website rank. They need to concentrate their efforts on converting visitors to your site into paying customers. TOP Google rank is not an optimization purpose.
- An ability to match your company’s culture
Professional SEO experts should have an ability to cooperate with different departments of your company such as marketers, sales, copywriters and technical specialists. The ability for the SEO to work well with members of the team is essential as only teamwork may bring an expected outcome.
- Excellent communication skills
Excellent communication skills are must for SEO specialists. They need to be able to communicate why a change must be made to your website in terms that everybody understands it. The whole SEO process is based on communication and mutual assistance. So they need to be able to communicate why a particular change needs to be made in terms that everyone understands.
- A passion for execution
Real optimization specialists love to get things efficiently. The look for the ways how to make a project successful and work not for the money, but for an experience. They find opportunities to work around challenges and roadblocks.
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