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¿Qué reglas de optimización debe seguir para que su clasificación de Amazon sea una buena clasificación?

Si está buscando oportunidades para ganar ventas en el mercado de Amazon, primero debe armarse con algunos hechos y cifras, así como aprender las reglas y pautas básicas de optimización de listados de Amazon. Debería estar listo para entrar en este mercado competitivo donde solo los comerciantes más inteligentes pueden sobrevivir.

Me gustaría compartir con ustedes algunos datos esenciales sobre el mercado de Amazon que indudablemente encontrarán útiles a la hora de vender en Amazon.

El número de visitantes únicos mensuales de Amazon es más de 181 millones de personas. Vienen de todas partes del mundo, incluidos Europa, Asia y los EE. UU. La mitad más grande de estos vendedores tiene una intención de compra cuando realizan investigación de productos. Por lo tanto, les lleva varios minutos tomar una decisión y comprar lo que necesitan. En otras palabras, es más que probable que sus clientes potenciales encuentren su listado en Amazon y lo compren. Lo único es que su inventario debe colocarse en la primera o al menos en la segunda página de resultados de búsqueda de Amazon.

Otro hecho sobre Amazon es que es una plataforma en crecimiento con un crecimiento estable del 20% año tras año. La cantidad de ventas que Amazon hizo para el año anterior es de $ 30.2 mil millones. Significa que cualquiera puede obtener un pedazo del pastel, convirtiéndose en un vendedor de Amazon.

Vale la pena mencionar que la cantidad de vendedores crece continuamente en Amazon. No piense que es la única persona que piensa que Amazon es una plataforma rentable. El número de vendedores de terceros que utilizan el mercado de la compañía aumentó un 50% el año pasado. Es por eso que la plataforma de comercio electrónico de Amazon se distingue por su dura competencia. Para convertirse en un vendedor próspero aquí, necesita vender su inventario a granel. Las ventas hacen ventas en Amazon ya que este sistema se concentra en la maximización de ingresos y el crecimiento. Un alto rango en Amazon también depende de las ventas. El ranking de Amazon Best Seller es la señal que se correlaciona más con los productos que aparecen en los resultados de búsqueda TOP de Amazon.

Algunos vendedores ganan millones multiplicados vendiendo en Amazon. Al menos el 1% de los comerciantes de Amazon generan ventas anuales superiores a los $ 50 millones. Más del 32% de los vendedores gana $ 100,000 cada año.

Estas cifras de la industria nos muestran que Amazon es el lugar adecuado para comercializar sus productos allí. Esta plataforma de comercio electrónico ofrece diferentes beneficios a las personas que recién están comenzando con el comercio electrónico. Al vender su inventario en Amazon, no necesita crear un sitio web y hacer inversiones importantes en el desarrollo de su negocio. Todo lo que necesita es registrarse y crear una lista para sus cosas. Además, puede aprovechar la infraestructura existente de Amazon para manejar las operaciones necesarias. Le ayudará a concentrarse en el desarrollo y la optimización de su negocio.

Entonces, ahora si está listo para iniciar su negocio en Amazon, le compartiré algunos consejos esenciales sobre cómo hacerlo correctamente. En este artículo, encontrará un principio del trabajo de algoritmo de clasificación de Amazon A9 y aprenderá las reglas básicas de catalogación de Amazon.

El principio de Amazon SEO

Según las estadísticas oficiales de Amazon, más del 80% de los clientes nunca se desplazan a la segunda página de Amazon SERP. Entonces, ¿cómo puede asegurarse de que sus clientes potenciales puedan ver y comprar su inventario en Amazon? Debe proporcionarles productos de alta calidad a un precio razonable. Además, debe hacer que su listado esté bien convertido, incluidos los términos de búsqueda relevantes en él.

En otras palabras, debe mostrar a sus clientes los productos que probablemente comprarán. Estos factores determinan los términos de búsqueda que buscan los compradores, los porcentajes de conversión, los productos relacionados, el historial de ventas reciente, los precios, el inventario y otros aspectos del ranking.

En la etapa inicial de su campaña de optimización, debe elegir todos los términos de búsqueda relevantes que describan perfectamente su inventario. Estos términos de búsqueda deben cumplir con las consultas de los clientes y ayudarlo a aumentar la tasa de clics y la conversión. Debería incorporar estratégicamente estos términos de búsqueda en su título, viñetas, descripción y campo de palabras clave.

Además, para obtener un alto rango en Amazon SERP, necesita realizar un análisis competitivo de su nicho de mercado. Piense en qué productos suelen aparecer para sus términos de búsqueda deseados, y cómo se les aplica el precio y la cantidad de retroalimentación que tienen los clientes en relación con su producto. Estos datos le ayudarán a comprender qué campaña de marketing debe crear para burlar a los competidores de su nicho de mercado.

Mantener su inventario en inventario también es importante en Amazon, ya que ayuda a ganar más ventas. Si su inventario está agotado, se arriesga a perder su dinero y sus clientes, así como a reducir su posición en el ranking de Amazon. Además, puede perjudicar la relevancia de búsqueda de la lista y ofrecer a los clientes otra razón para probar el producto de la competencia. Puede ser difícil convencer a los clientes para que vuelvan a su producto después de comprar otro producto o servicio.

Existen los conceptos básicos que debe saber sobre la optimización de motores de búsqueda de Amazon. Ahora, le guiaré a través de las reglas de optimización de la lista de Amazon, discutiendo cada aspecto en detalle.

Reglas de optimización de la lista de Amazon

Los compradores de Amazon toman su decisión de compra en solo unos minutos, mirando los resultados de búsqueda TOP. Les lleva un segundo decidir si desean participar más en una página de detalles o volver a los resultados de búsqueda. Su tarea principal es hacer que los usuarios hagan clic en su anuncio y los conviertan en sus clientes. Comience haciéndolo simple para ellos.

  •  Su título de Amazon es su tarjeta de visita comercial 

El título de Amazon sirve para describir a los clientes las características de su artículo. Al leer el título, sus clientes deben darse cuenta de si el artículo es compatible con sus necesidades, o no. Su título debe ser descriptivo e incluir su marca, color, tamaño y principales beneficios del producto. Además, debe hacer que su título sea conciso y relevante. Los compradores no pasan su tiempo leyendo títulos demasiado largos y con contenido no deseado.

Es una creencia errónea que para mejorar la optimización de motores de búsqueda de Amazon, los vendedores deben incorporar la mayor cantidad posible de términos de búsqueda en sus títulos. Sin embargo, está lejos de la realidad. Al revisar los títulos de los productos más vendidos en Amazon, puede observar que no tienen más de 10-20 palabras y se ven orgánicos. Tiene sentido incluir términos de búsqueda relevantes en su título, pero debe hacerlo correctamente. Los clientes tienen dificultades para escanear demasiado tiempo y títulos rellenos de palabras clave, e incluso pueden molestarse con los títulos que se muestran de esta manera.

  •  La sección de puntos de viñetas es su oportunidad de acentuar los puntos fuertes de sus cosas 

Los puntos de viñetas son su oportunidad para responder a todos los clientes preguntas sobre su artículo antes de que se desplacen por debajo del doblez. Por lo general, cinco puntos, una oración larga cada uno, son suficientes para describir las características y los beneficios del producto. Mantenga sus balas precisas y relevantes. No es necesario mencionar allí la información de su empresa o los aspectos de la entrega. Necesita concentrarse en el producto que desea vender. Además, evite tener puntos de viñetas que tengan más de unas líneas de longitud, ya que la mayoría de los clientes están omitiendo esta sección.

  •  Las imágenes de productos de calidad son su oportunidad de ganar más ventas 

Como vendedor de comercio electrónico, la única oportunidad de mostrarles a los clientes los detalles de su producto es cargar imágenes de calidad. Si no tiene imágenes en la página de descripción del producto de Amazon, otorgará automáticamente un privilegio a sus competidores. Lo primero que los usuarios pueden verificar es una imagen. Sus imágenes deben estar hechas profesionalmente y mostrar qué es el producto antes de acercarlo. La cantidad máxima de imágenes que puede cargar es siete. Es razonable usarlos todos para mostrarles a los clientes su artículo desde diferentes ángulos. Asegúrate de seguir todos los requisitos de imagen de Amazon para obtener una alta puntuación en SERP.

  •  Descripción del producto que sirve como una herramienta de marketing útil 

La mayoría de los vendedores creen que si tienen una viñeta puntos, la descripción no es necesaria. Es una creencia incorrecta porque la descripción es probablemente uno de los aspectos esenciales de la lista que ayuda a los compradores a tomar su decisión final de compra. Una descripción es una pieza de contenido en la que puede compartir con los clientes información sobre su marca, proveedor y compañía. Además, puede escribir los términos de búsqueda que no incluyó en su título y viñetas. Asegúrese de que su descripción sea concisa ya que los clientes no leerán el párrafo largo de 20 líneas. Le aconsejo que haga un acento sobre las principales ventajas de su artículo, mostrando a los clientes cómo pueden beneficiarse comprándolo.

  •  Variaciones 

Las variaciones son características únicas de Amazon que permiten a los vendedores mostrar a los consumidores el tamaño, color y estilo, y otras opciones que tener para su producto. Las variaciones brindan a los clientes la capacidad de cambiar rápidamente entre las opciones de un producto y agrupar las diferentes revisiones entre diferentes ASIN. Esta característica permite a los clientes pasar fácilmente el mouse sobre las diversas combinaciones de colores, características y revisiones.

Max Bell
Thank you all for reading my article on Amazon optimization! I look forward to hearing your thoughts and answering any questions you may have.
Linda
Great article, Max! I had no idea about the intricacies of Amazon's list rules. It's amazing how much optimization can impact sales.
Max Bell
Thanks, Linda! Yes, optimizing your product listings on Amazon can make a huge difference in visibility and ultimately sales.
James
This article was really helpful! I'm planning to start selling on Amazon soon, so this optimization information is gold.
Max Bell
James, I'm glad to hear that the article was helpful! Good luck with your Amazon venture. If you have any specific questions, feel free to ask.
Maria
I've been selling on Amazon for a while now, but I still struggle with optimizing my listings. This article gave me some new insights. Thanks!
Max Bell
Maria, I'm glad you found the article insightful. Optimizing listings can be an ongoing process, so don't hesitate to ask if you need any further guidance.
Julia
Does Amazon have any specific guidelines or best practices for optimizing product descriptions?
Max Bell
Julia, indeed, Amazon provides guidelines on optimizing product descriptions. It's important to use relevant keywords, provide detailed and accurate information, and format the description to improve readability.
Peter
Max, what are your top tips for getting your products to rank higher in Amazon's search results?
Max Bell
Peter, there are several strategies for improving your product's search ranking on Amazon. Keyword research, optimizing titles, bullet points, and product images, as well as positive customer reviews, all play a crucial role.
Karen
I've heard that using backend keywords can also help with Amazon optimization. Is that true?
Max Bell
Karen, yes, backend keywords are an important part of Amazon optimization. These are hidden keywords that can help improve your product's visibility in relevant search queries.
Sam
I've seen many sellers use bullet points on Amazon, but not everyone seems to take advantage of this feature. Is it really worth it?
Max Bell
Sam, bullet points are highly valuable on Amazon as they allow you to highlight the key features and benefits of your product in a concise and scannable format. Customers often rely on bullet points to make quick purchasing decisions.
Lisa
Max, what are your thoughts on using external traffic sources, such as social media, to drive traffic to Amazon product listings?
Max Bell
Lisa, leveraging external traffic sources like social media can help increase the visibility and sales of your Amazon products. It's a strategy worth considering if you have an established online presence outside of Amazon.
Eric
It seems like optimizing images is often overlooked. How can we make sure our product images are optimized for Amazon?
Max Bell
Eric, optimizing product images is indeed crucial. Make sure your images are high-quality, include multiple angles, and highlight the product's features. And don't forget to follow Amazon's image guidelines for size and resolution.
Sarah
I've noticed that some sellers have product videos on their Amazon listings. Is that something you recommend?
Max Bell
Sarah, product videos can be a great way to showcase your product and engage customers. If you have the resources, it's definitely worth considering. Just remember to keep them professional and informative.
Scott
Max, what's your take on using sponsored ads for Amazon optimization?
Max Bell
Scott, sponsored ads can be an effective way to increase visibility and drive sales on Amazon. However, it's important to have a well-optimized listing and a clear advertising strategy to get the best ROI.
Beth
I've heard that customer reviews can influence search rankings on Amazon. How important are they for optimization?
Max Bell
Beth, customer reviews are indeed a powerful factor when it comes to Amazon optimization. Positive reviews not only inspire trust but also contribute to better search rankings. Encourage your customers to leave honest feedback on your products.
Mark
Max, are there any metrics or tools to analyze the effectiveness of Amazon optimization strategies?
Max Bell
Mark, Amazon provides useful metrics and tools like ACoS (Advertising Cost of Sales), conversion rates, and keyword performance reports to help you analyze the effectiveness of your optimization strategies.
Laura
Max, I've been struggling to improve the visibility of my products in competitive categories. Any specific tips for that?
Max Bell
Laura, competing in a competitive category can be challenging, but there are a few things you can do. Focus on niche keywords, leverage accurate product data, and consider advertising to give your products an extra boost.
Chris
Max, how often should I update my Amazon product listings for optimization purposes?
Max Bell
Chris, it's a good practice to periodically review and update your Amazon product listings. Stay up to date with current keyword trends, monitor your competition, and make adjustments based on customer feedback.
Alex
Fantastic article, Max! I've implemented some of your strategies, and I've already seen an improvement in my sales.
Max Bell
That's great to hear, Alex! It's always satisfying to see positive results from optimization efforts. Keep up the good work!
Emily
Max, what are your thoughts on using infographics to showcase product information on Amazon?
Max Bell
Emily, infographics can be a visually appealing way to present product information. However, since Amazon's format is more text-oriented, it's better to focus on well-optimized written content. But you can include infographics in your product descriptions if you feel it adds value.
Mike
Max, does the length of the product title impact optimization? Should we keep it concise or include as much information as possible?
Max Bell
Mike, your product title should strike a balance between being concise and informative. Including relevant keywords and key product features is important, but avoid making it excessively long.
Sandra
I've seen sellers using A+ Content on their Amazon listings. Can you explain more about it and its impact on optimization?
Max Bell
Sandra, A+ Content is a feature on Amazon that allows you to create enhanced product descriptions with additional images, charts, and more. It can greatly enhance the customer's experience and potentially increase conversions, so it's definitely worth exploring.
John
Max, do you recommend hiring professionals or agencies specializing in Amazon optimization? Or is it feasible to learn and do it ourselves?
Max Bell
John, both options can be viable depending on your resources and level of expertise. If you have the time and willingness to learn, you can certainly optimize your listings yourself. However, if you prefer to outsource it or need assistance, hiring professionals or agencies can be beneficial.
Natalie
Max, how can Amazon sellers stay updated with the latest optimization practices and changes in the algorithm?
Max Bell
Natalie, staying updated is crucial for successful Amazon optimization. You can follow Amazon's official guidelines and newsletters, join relevant industry forums, and keep an eye on trusted blogs and podcasts that cover Amazon selling strategies.
Greg
Max, are there any common mistakes that sellers should avoid when optimizing their Amazon listings?
Max Bell
Greg, some common mistakes include keyword stuffing, neglecting customer reviews, not leveraging backend keywords, and using low-quality images. It's important to avoid these pitfalls and focus on providing value to customers.
Tina
Max, is search ranking on Amazon the only factor that affects sales? Are there other optimization aspects that can make a difference?
Max Bell
Tina, search ranking is important, but there are other optimization aspects that can impact sales. Clear and persuasive product descriptions, high-quality images, competitive pricing, and good customer service all contribute to a successful Amazon listing.
Daniel
Max, what advice do you have for sellers who are just starting with Amazon optimization?
Max Bell
Daniel, my advice would be to start by familiarizing yourself with Amazon's guidelines and best practices. Focus on optimizing your product titles, bullet points, descriptions, and images. Monitor your performance, gather customer feedback, and keep improving.
Amy
Great article, Max! The step-by-step approach you provided makes optimization seem more manageable.
Max Bell
Amy, I'm glad you found the step-by-step approach helpful! Breaking down the optimization process into manageable steps can indeed make it less overwhelming. Happy optimizing!
Tom
Max, what are your thoughts on using Amazon's Enhanced Brand Content (EBC) for optimization?
Max Bell
Tom, Amazon's Enhanced Brand Content (EBC) allows brand owners to tell a more compelling product story through enhanced images and text placements. It's a valuable tool for optimizing your listings and enhancing the customer's shopping experience.
Michelle
Max, how long does it usually take to see the results of Amazon optimization efforts?
Max Bell
Michelle, the timeline for seeing results can vary depending on various factors, such as competition, product quality, and optimization efforts. It's important to remember that Amazon optimization is an ongoing process, and consistent effort will yield better long-term results.
Jack
Max, do you have any advice for improving conversion rates on Amazon listings?
Max Bell
Jack, to improve conversion rates, make sure your product images are high-quality and appealing, address customer pain points in your descriptions, include persuasive bullet points, and encourage customer reviews. Additionally, offering competitive pricing and promotions can also help.
Hannah
Max, is there anything sellers can do to optimize their Amazon listings specifically for mobile users?
Max Bell
Hannah, optimizing for mobile is crucial since a significant portion of Amazon's traffic comes from mobile users. Make sure your product images are clear and responsive, keep your titles concise, and ensure that your product information is easy to read on smaller screens.
Adam
Max, I've read conflicting advice on the optimal length of product descriptions. What's your take on this?
Max Bell
Adam, there's no one-size-fits-all answer to this. It's generally recommended to provide enough information to answer customer questions and highlight key features, but avoid unnecessary fluff. Focus on quality content that is relevant and engaging.
Olivia
Max, do you have any tips for managing inventory when optimizing Amazon listings?
Max Bell
Olivia, optimizing your Amazon listings includes keeping a close eye on inventory levels. Regularly monitor sales and restock strategically to avoid stockouts that can negatively impact your sales and search ranking.
Lucas
Max, are there any tools or software you recommend for Amazon optimization?
Max Bell
Lucas, there are various tools and software available to help with Amazon optimization, such as Jungle Scout, Helium 10, and Sellics. These tools can assist with keyword research, product tracking, competitor analysis, and more. Do some research to find the ones that best suit your needs.
Sophia
Max, should sellers focus on optimizing all their products or prioritize the best-selling ones?
Max Bell
Sophia, while it's important to optimize all your products, you can prioritize the best-selling ones first. They already have traction, so optimizing their listings can potentially yield larger returns. However, don't neglect the other products entirely as you never know which ones might gain popularity.
Dylan
Max, how can sellers stand out in highly competitive niches?
Max Bell
Dylan, standing out in competitive niches can be challenging, but it's not impossible. Focus on finding unique selling points, targeting narrower sub-niches, offering exceptional customer service, and leveraging marketing channels outside of Amazon.
Emma
Max, what are some common misconceptions about Amazon optimization that sellers should be aware of?
Max Bell
Emma, one common misconception is that optimization is a one-time task. In reality, it's an ongoing process that requires continuous monitoring and adjustments. Another misconception is that optimization alone guarantees instant success. While it's crucial, other factors like product quality, competition, and customer demand also play a role.
Daniel
Max, how can we use customer insights and product data to further optimize our Amazon listings?
Max Bell
Daniel, customer insights and product data are invaluable for optimization. Analyze customer reviews, ratings, and feedback to understand pain points and areas for improvement. Utilize data on customer preferences and purchasing behavior to tailor your listings accordingly.
Sarah
Max, is there a specific order in which we should focus on optimizing different elements of an Amazon listing?
Max Bell
Sarah, while it's important to optimize all elements, you can start by focusing on the most impactful ones. Titles and bullet points often have a significant influence on search rankings, so optimizing those should be a priority. From there, address images, descriptions, backend keywords, and other elements.
Robert
Max, what can sellers do to deal with negative customer reviews and their impact on optimization?
Max Bell
Robert, negative customer reviews can impact optimization and sales. The best approach is to address the customer's concerns promptly and professionally. Reach out to resolve any issues, offer refunds or replacements if necessary, and encourage satisfied customers to leave positive reviews.
Emma
Max, what role does pricing play in Amazon optimization? Should sellers aim for the lowest price possible?
Max Bell
Emma, pricing is an important factor on Amazon, but it doesn't necessarily mean aiming for the lowest price. Consider your product's value proposition, costs, and competitor pricing. Aim for a competitive price that offers value to customers while ensuring profitability for your business.
Lucy
Max, how does Amazon's A9 algorithm impact optimization?
Max Bell
Lucy, Amazon's A9 algorithm determines the search results and ranking of products on Amazon. It takes various factors into account, including relevance, performance, and customer satisfaction. By optimizing your listings according to Amazon's guidelines, you can improve your chances of ranking higher in search results.
Paul
Max, how can sellers effectively incorporate keywords into their listings without sounding unnatural or keyword-stuffed?
Max Bell
Paul, the key is to incorporate keywords naturally within your titles, bullet points, and descriptions. Focus on providing valuable and relevant content that addresses customer needs while sprinkling in keywords strategically. Avoid overusing keywords, as it can come across as spammy and harm your rankings.
Alice
Max, what can sellers do to improve their product's click-through rate (CTR) on Amazon?
Max Bell
Alice, improving CTR involves several optimization aspects. Enhance your product images to make them more appealing, write compelling and relevant titles, and optimize your product's metadata and backend keywords. Encouraging positive customer reviews can also increase the likelihood of clicks.
Mike
Max, are there any specific Amazon optimization strategies for sellers in international marketplaces?
Max Bell
Mike, when expanding to international marketplaces, it's crucial to adapt your optimization strategies to local customer preferences, language, and culture. Conduct thorough market research, localize your product listings, and consider using language-specific keywords to improve visibility.
Grace
Max, what's your advice for sellers looking to get more product reviews on Amazon?
Max Bell
Grace, to get more product reviews, encourage your customers to leave feedback by reaching out through emails or follow-up messages after the purchase. Providing excellent customer service, delivering quality products, and promptly addressing any issues can also increase the likelihood of positive reviews.
Ben
Max, how can sellers capitalize on seasonal trends and holidays for Amazon optimization?
Max Bell
Ben, capitalizing on seasonal trends and holidays involves optimizing your listings with relevant keywords, images, and promotional messaging related to the specific occasion. Consider running targeted advertising campaigns and offering limited-time discounts or special deals to attract customers during these periods.
Sophie
Max, how can we optimize our Amazon listings to align with our brand identity?
Max Bell
Sophie, to align your Amazon listings with your brand identity, ensure consistent branding elements like logos and visual style across your images, descriptions, and A+ Content. Focus on conveying your unique value proposition and brand story to differentiate yourself from competitors.
Chloe
Max, how can sellers effectively test and measure the impact of their optimization efforts?
Max Bell
Chloe, testing and measuring the impact of your optimization efforts is essential. Use Amazon's advertising and performance metrics to track keyword rankings, conversion rates, and sales. Experiment with adjustments and analyze the results to identify what works best for your products.
Brian
Max, what are your thoughts on using Amazon Early Reviewer Program to get more product reviews?
Max Bell
Brian, the Amazon Early Reviewer Program can be a helpful tool to kickstart product reviews. It incentivizes verified buyers to leave reviews by offering them a small reward. It's worth considering if you need a boost in the initial stages, but always prioritize delivering quality products and excellent customer service.
Ellie
Max, what impact does product pricing have on optimization? Should sellers always aim for the lowest price?
Max Bell
Ellie, while competitive pricing is important, aiming for the lowest price isn't always the best strategy. Consider your product's value, quality, and unique selling points. Price your products competitively within that context, ensuring a balance between profitability and customer value.
Max Bell
Thank you all for your valuable questions and comments! I hope you found this discussion on Amazon optimization helpful. Remember, continuous improvement and adaptation are key to staying ahead on Amazon. Wishing you all success with your Amazon ventures!

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