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What is the essence of Amazon A9 search engine work?

Digital marketers who sell their inventory on Amazon find it extremely important to show the right products before the right people, and at the right time. According to the recent industry figures, Amazon’s market share was more than 70% among leading ecommerce sellers in the US. The number of unique visitors who come on Amazon with a purpose to purchase something is 183 million users. Sellers who have a smart approach to their business make million dollars on this platform. If you want to cut your slice too, you should be ready to confront the army of niche competitors. There are no uncompetitive product categories on Amazon. You may be first only in the case if you provide something entirely new that have no equivalents. 

Like Google Amazon has its algorithm to decide the ranking of product listings and distinguish the best sellers in the crowd. A9 product search algorithm serves to determine product rank over the Amazon system. It was designed to provide customers with the guarantee desired purchase oriented results. This system ensures complete relevant taking into account numerous aspects such as sales history, reviews, sales velocity, and others. Amazon A9 search engine helps to maximize system’s revenue, ranking at the TOP of search results page those products that have a high purchase likelihood. Some e-commerce specialists call Amazon ranking system self-perpetuating loop as here sales make more sales. In other words, products that are selling well have a higher conversion rate and subsequently cause more sales along with the improved customer satisfaction. 

To be a competent seller on Amazon marketplace, business owners need to provide the most relevant and complete information regarding their inventory, for ensuring increased visibility and sales. 

There are two groups of factors that are taken into account by Amazon to determine a product rank. 

  • Relevance factors

Relevance factors refer to comprehensive keyword research and listing optimization. In other words, it shows how relevant a product description to user’s query. It is found in things like titles, bullet points, product description, and photos. 

  • Performance factors

Performance is how Amazon ranks products according to their potential profitability and purchase likelihood. These indicators help Amazon to determine product placement on search results page. It includes things like sales velocity, sales history, inventory levels, price, conversion level, seller feedback score, and product reviews.

How to improve your products relevancy and performance?

Relevance improvement

  • Title

Start your relevance improvement with listing title optimization. Your title should not be longer than 200 characters. It should contain only relevant information about your product without any additional or complementary features. You need to be selective and wordsmith your titles to be as descriptive and keyword-rich as possible. Write your targeted search terms at the beginning of the title, but make sure it looks natural. Spammy and keyword stuffed titles won’t give you any effect and most likely decrease your position in search results page. The primary things that should be in your title include your brand name, size, color, and construction materials. 

Do not write your title words with capital letters or exclamation points. Moreover, you should avoid incoherent titles with no tangible descriptions. 

  • Bullet Points

It is essential to fill bullet points section as it includes a lot of use for customers information and help them to make their buying decision. Make an accent on the first three bullets as they are mostly researched by shoppers. It is essential because most people look at the bullet points than the description. 

Each bullet should be one or two sentences long. Make sure your bullets are not too long and keyword stuffed as users will most likely skip this listing section. Show your customers what your product may give them and why is it so great. Use uppercase letters to make your keywords stand out. To make your bullets list easy to skim, you may implement HTML formatting. It is reasonable to include long-tail search terms in your listing as they perfectly suit to describe product features. 

  • Product description

A product description is the last chance to convince your customers to purchase your stuff. Here you need to describe your product advantages and fundamental reasons why shoppers need your inventory. A description is a perfect place to include your targeted search terms that did not fit title and bullets. You need to describe there what task or issue your product can solve. It has a good impact on shoppers and makes them make a deal with you. 

What should you avoid in your description is keyword stuffing and self-promotion. 

  • Photos

As an e-commerce seller, you should provide your customers with the most quality product images to give them an opportunity to zoom and see some tiny details. If you have any product images on your listing, your targeted audience will never find and click on your listing. This aspect of your product listing isn’t necessary calculated into Amazon’s A9 search engine but it has a significant impact on whether someone purchases from you or not. 

It is better to make professional photos of your inventory to create a good image of your brand. Moreover, you should follow Amazon image optimization guidelines to make sure your products will convert. The basic Amazon requirements include: white background, 1000 pixels in width and height, a product needs to fill 85% of the space. 

Use all eight photo slots available on Amazon to show your product from different angles. Make sure you have one primary photo and several additional lifestyle images that show how your product can be used in everyday life. 

Performance improvement

Improving your performance on Amazon will help you to boost your sales and raise your rank on Amazon SERP. It takes a little more sweat equity than improving listing visual and content aspects. The primary performance factors include:

  • Sales Velocity

Sales velocity is the number of products sold within a definite period. You should continuously track this metric as it has direct consequences as to how your products rank on Amazon. You need to have a higher sales velocity than your competitors to improve your rank position on Amazon search results page. Moreover, sales velocity is a contributory factor in Best Seller Rank. 

Sales velocity directly depends on the number of sales made per day. However, in reality, the amount of units sold per hour have more effect on your product rank, primarily if you are selling more products than your competitors. 

  • Sales History

Your sales rank directly depends on the previous purchases you made. On Amazon, the value of sales decreases over time. That is why sales that you made earlier have more impact on your product rank than those you made several days ago. 

  • Price

Price is a significant aspect of e-commerce marketing. Your pricing policy should depend on the type of your product, market niche, the level of competition, your brand popularity, and your business goals. All in all, you should set the price to make a healthy profit on Amazon but not race to the bottom to win the Buy Box. To set a competitive price, you should research your market and analyze your TOP niche competitors to distinguish an average market price on your inventory and provide a put a little bit lower price tag. It may seem complicated to make complex researches of your market on a daily or weekly basis. Fortunately, some professional research and repricing tools help to keep your price always competitive. These tools provide accurate data as they adjust within the parameters you select. 

  • Listing Conversion

Conversion rate is essential for your business performance improvement. It is defined by the ratio between the page sessions and the number of sales. If the number of sessions is much higher than the number of sales, it shows that your listing is not relevant. Amazon notices the fact of high bounce rate and reduces your listing rank on search results page. Amazon rewards sellers who have the highest conversion rate in their product categories. To increase your conversion rate, you should test different titles and photos as well as generate organic reviews. 

  • Organic Reviews

Product reviews are essential for boosting sales on Amazon. They serve as the social proof of brand reliability. Amazon product reviews topic is one of the most discussed in the industry. Most sellers wonder how to get honest product reviews to boost their products purchase likelihood, and whether or not the means justify the ends. 

All incentivized reviews have been prohibited since 2016 as Amazon’s primary purpose is to boost a product’s discoverability on a site. Product reviews help to improve shopping experience on Amazon. Looking for the reviews, customers can make educated purchasing decisions, reducing the probability of buying something of low quality. That is why product reviews are so crucial to your Amazon’s business success and credibility. 

Remember that product review is the primary deciding factor between your products and a competitor’s. That is why it is essential to provide your clients with the perfect customer support services and quick delivery. You need to do your best to satisfy customer needs, and they will be glad to write their positive feedback on your product page. Another chance to get organic reviews is to follow up with your buyers, asking them to share their opinion about your online store.

Aaron Webb
Great article! I found it very helpful in understanding the Amazon A9 search engine system.
Emily Davis
I agree, Aaron. It's important for sellers to understand how to navigate the Amazon search engine to maximize their visibility.
Aaron Webb
Exactly, Emily! By understanding how the search engine works, sellers can optimize their listings and improve sales.
Aaron Webb
Good question, Joseph. Amazon's A9 algorithm considers various factors like relevance, performance, and customer satisfaction to determine the ranking.
Emily Davis
That's interesting, Aaron. So, sellers need to focus on factors like keyword optimization, product reviews, and sales performance to improve their ranking.
Aaron Webb
Absolutely, Emily. Sellers should also keep an eye on their competitor's strategies and adapt accordingly.
Aaron Webb
Yes, Sophia. High-quality product images that accurately represent the product can positively impact search rankings.
Sophia Peterson
Thanks for the clarification, Aaron. I'll make sure to pay attention to my product images.
Peter Evans
I've noticed that getting positive reviews from customers is important for ranking higher on Amazon. Any tips on how to encourage customers to leave reviews?
Aaron Webb
Good question, Peter. Providing excellent customer service, following up with buyers, and offering incentives like discounts can encourage customers to leave reviews.
Peter Evans
Thank you, Aaron. I'll implement these strategies to encourage more reviews from my customers.
Aaron Webb
You're welcome, Peter. Best of luck with your Amazon sales! If you have any more questions, feel free to ask.
Aaron Webb
Great question, Isabella. Sellers should prioritize natural language and focus on relevant keywords to create informative and engaging listings.
Isabella Adams
Thanks for the advice, Aaron. I'll avoid keyword stuffing and focus on creating valuable content.
Aaron Webb
Yes, David. There are several tools available like Brand Semalt that can help sellers analyze keywords, monitor performance, and optimize their Amazon listings.
David Martinez
Thanks for the recommendation, Aaron. I'll definitely check out Brand Semalt to improve my Amazon listings.
Aaron Webb
You're welcome, David! Brand Semalt has some great features to enhance your Amazon selling experience. Let me know if you need any more information.
Aaron Webb
Running Amazon PPC campaigns can certainly help increase visibility and improve search rankings, Natalie. It's worth considering as part of your marketing strategy.
Natalie Wilson
Thanks for the insight, Aaron. I'll explore running PPC campaigns to boost my Amazon sales.
Aaron Webb
You're welcome, Natalie! PPC campaigns can be a powerful tool if used effectively. Best of luck with your Amazon sales.
Emma Thompson
Are there any specific techniques or strategies to ensure your product stands out in a saturated market on Amazon?
Aaron Webb
Absolutely, Emma. Differentiating your product with unique features, offering competitive pricing, and effective marketing can help your product stand out even in a saturated market.
Emma Thompson
Thank you, Aaron. I'll focus on highlighting the unique features and benefits of my product to make it stand out.
Aaron Webb
That's a great approach, Emma. Wishing you success in making your product shine on Amazon!
Charlotte White
Is there a recommended length for product titles on Amazon?
Aaron Webb
Good question, Charlotte. Amazon recommends keeping product titles concise but informative, ideally within 200 characters.
Oliver Harris
As an Amazon seller, staying updated on search engine changes is crucial. This article provided valuable information. Thanks, Aaron!
Charlotte White
Thanks for the clarification, Aaron. I'll make sure to optimize my product titles within the recommended length.
Jacob Evans
Thanks for the advice, Aaron. I'll work on optimizing these aspects to improve my product's visibility.
Aaron Webb
Yes, Matthew. There are tools like Brand Semalt's competitor analysis features that can help you track and analyze competitor rankings and performance.
Matthew Thompson
That's great to know, Aaron. I'll definitely check out Brand Semalt's competitor analysis for my Amazon business.
Aaron Webb
Absolutely, Sophie. Understanding your competitors' strategies can provide valuable insights and help you make informed decisions.
Aaron Webb
Yes, Daniel. Providing exceptional product quality, addressing customer concerns promptly, and offering incentives for reviews can also encourage positive feedback.
Daniel Taylor
Thank you for the additional tips, Aaron. I'll implement these strategies to improve my review ratings.
Aaron Webb
Handling negative reviews professionally and promptly is important, Amelia. Responding calmly, addressing the issue, and offering solutions can help maintain a positive brand image.
Grace Cooper
I've been looking for ways to increase my product's visibility on Amazon. This article provided valuable insights. Thanks, Aaron!
Oliver Scott
The tips and explanations mentioned in this article are practical and easy to understand. Thanks, Aaron, for sharing your expertise.
Amelia Wilson
Thanks for the advice, Aaron. I'll make sure to handle negative reviews in a constructive and professional manner.
Aaron Webb
It's recommended to use a combination of generic and specific keywords in product listings, John. This helps to cover a broader range of search queries while also targeting a more specific audience.
John Adams
Thank you for clarifying, Aaron. I'll ensure my listings include a mix of relevant generic and specific keywords.
Aaron Webb
Yes, Mia. Some common mistakes to avoid include keyword stuffing, using misleading information, and neglecting to optimize product images.
Mia Thompson
Thanks for the tips, Aaron. I'll make sure to avoid these common mistakes and optimize my listings effectively.
Aaron Webb
It's recommended to regularly review and update your Amazon listings, especially if there are changes in product features, keywords, or market trends. This helps to maintain relevance and visibility.
Ethan Johnson
Thank you for the advice, Aaron. I'll make sure to update my listings regularly to stay competitive.
Aaron Webb
Certainly, Lucy. Some tips for a successful product launch include building anticipation with pre-launch marketing, offering limited-time promotions, and leveraging social media for wider reach.
Lucy Anderson
Thank you for the tips, Aaron. I'll incorporate these strategies into my product launch plan.
Aaron Webb
During peak seasons, it's important to optimize your keywords, run targeted PPC campaigns, and offer competitive pricing and promotions to stand out from the competition.
Sarah Robinson
This article gave me the confidence to dive deeper into Amazon SEO. Thank you, Aaron!
Evelyn King
Maintaining relevance by updating listings regularly is a key tip. Thanks, Aaron!
Oliver Wilson
Thanks for the guidance, Aaron. I'll keep these tactics in mind to make the most of peak shopping seasons on Amazon.
Emily White
I completely agree, Noah. It's a great resource for beginners like us.
Noah Johnson
Absolutely, Emily. We can now confidently approach Amazon search engine optimization.
Ava Walker
Glad to hear that, Henry! Brand Semalt has definitely empowered Amazon sellers in optimizing their listings.
Henry Cox
Absolutely, Ava. The features and insights it provides are invaluable.
Oliver Wright
Absolutely, Aiden. Understanding the search engine is crucial for Amazon sellers.
Aiden Clark
Indeed, Oliver. I feel more confident in optimizing my listings now.
Lily Davis
I agree, Nathan. This article has provided a comprehensive overview of Amazon search engine optimization.
Nathan Cooper
Absolutely, Lily. It's a valuable resource for both beginners and experienced sellers alike.
Daniel Wilson
Likewise, Sarah. Aaron has provided some actionable strategies for optimizing Amazon listings.
Sarah Robinson
Indeed, Daniel. I'm excited to put these strategies into practice.
Grace Lewis
I completely agree, Liam. It's a great foundation for mastering Amazon search engine optimization.
Isaac Adams
I had the same confusion, Ella. Aaron's clarification has been really helpful.
Ella Murphy
Absolutely, Isaac. I'm glad we have a better understanding now.

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