How to create a good product catalog that will drive my listing to the top of Amazon.com search?
That’s true, with a sound product catalog created for your listing, it can become much easier for your offers to be prominent in Amazon.com search for the relevant shopper request. But how to make a really good catalog that will give you a measurable ranking boost in a precisely-targeted Amazon.com search for products? Before anything else, let’s face it – when created the right way, a well-made product catalog can serve every Amazon seller as a good tool that helps in generating more actual sales. In fact, however, it can’t help you take the lead over Amazon.com search, at least directly. I mean that a product catalog can become an effective way of acquiring a much broader base of customers – it’s an extremely helpful thing when it comes to showcasing your items listed on Amazon sale.
Therefore, it means that most of all smart sellers using product catalog can have a certainly higher ranking potential over time, particularly when compared against their current positions in Amazon.com search relevant to a given product category or a single item listed over there. All that being said, let’s quickly run through the major elements and the way of creating a fully performing product catalog that can potentially help you improve your existing ranking positions and become one step closer to the top of Amazon.com search.
What Makes a Good Product Catalog?
As it was already said, Amazon product catalog can become your helping hand that brings you more sales in its own way. So, it becomes quite understandable that to showcase you well such product catalog must be presented with as fine and visually appealing look as possible. And what makes a good product catalog after all? Most commonly, according to a generally accepted definition, Amazon product catalog by default stands for an individually tailored combination mainly betting on good images and capable item description. That’s it! And next, let’s finally see how to create it the right way. Ultimately – use the following ideas and simple suggestions to create a good product catalog capable of boosting your current ranking in Amazon.com search. So, let’s delve.
How To Set up Amazon Product Catalog
- Page Title – everything starts with creating a sound Page Title. And the most challenging thing is to make it as simple yet still meaningful as possible. It means that you should find a healthy balance between an excessively bulky and too thin content load – make sure the user will never be disinterested or hindered reading it. Taken in general, your ideal Page Title should cover the following main item details, such as the name of the product itself, custom specs like size/color, and its actual quantity (if applicable). That’s it!
- Product Descriptions – unlike the previous section, your catalog should have Product Description that carries a lot of specific information, such as (but not limited to) item size dimensions, units available, type of material, everyday care/maintenance tips, warranty data, and probably anything else you find applicable and helpful for the customer to get a sufficient understanding of the product, the way it serves, an every major side of its standard performance. Put simply, make it as descriptive as you can – ultimately, to make your Product Description be literally calling out the major features/benefits displayed in a clear and catchy manner.
- Product Images – everything is quite simple here. I mean that all you need to have a really appealing set of Product Images is giving online shoppers the freedom to “virtually touch” your item on sale, in line with giving the actual opportunity to “feel” it even before buying. That’s why I recommend making only high-quality images that are looking sharp and always in focus, in line with showcasing different angles of the item to give a complete vision of its common usage/everyday care, as well as paying enough attention to eliminate distracting props which are actually not relevant to the product – and you’re done!
- FAQs – let your product catalog on Amazon be covering the most common questions frequently asked by the shoppers looking for your item. Ideally, a perfectly flawless product catalog should include the main points of item description which haven’t been mentioned elsewhere within your Product Description. Everything is quite simple – giving a sufficiently fair response to the most urging FAQs requested by your potential buyers, you will inevitably get a greater sales conversion. Why? Simply because they can understand the product and get everything in one place – without having to leave the site. And that would be a fair reason for you to be further promoted in Amazon.com search results, right?
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