How to make sure my basic optimization techniques are all White-Hat by nature?
That’s the right question, because there are a lot of different basic optimization techniques available in the open access, as well as offered either by professional SEO providers, or full-stack digital marketing agencies. And, unfortunately, too often you may come across to illegitimate approaches to the Search Engine Optimization, partially driven by Grey-Hat SEO or, God forbid, Black-Hat SEO practices, which are particularly dangerous for the whole hard-earned ranking progress of your website or blog. So, there is a reasonable need to be able to assure whether all basic optimization techniques (with no exception) you’re using so far – are truly legitimate and fully comply with Google’s Major Guidelines for Webmasters.
Of course, if you don’t want to suddenly earn yourself a severe ranking penalty, which in the worst-case scenario might as well end up with a manual action leading to sometimes even irreversible ranking demotion. Anyway, Google keeps watching us, so it would be a wise decision to check yourself and see whether everything is in place, and you have been using only legitimate tactics related to White-Hat SEO. That being said, below I’m going to quickly outline the major qualities and elements of organic SEO for you to rank well without breaking the rules. So, let’s delve.
What Makes Basic Optimization Techniques in White-Hat SEO
Before anything else, you should know that you’re actually moving the right and fully legitimate way of optimization for online search. Doing so, ask yourself whether you are currently meeting all these main criteria of White-Hat SEO with your website or blog. Ideally, here are your general optimization priorities:
- Only original and unique content of high quality, that delivers the actual added value to the users.
- Sufficiently fast page loading speed and mobile-responsiveness (i.e., correctly displayed page layout, easy navigation with minimum user clicks, clean & clear site structure, and user-friendly browsing experience).
- Correct structure of metadata, with novel and sufficiently descriptive meta tags optimized for the right target keywords.
- Maintenance of site integrity, always staying within Google’s terms of service, and running scheduled checkups
- Plain text, visual, and multimedia content optimization needed for organic link building (I mean that no paid links are allowed), as well as building a broader online presence in Social Media and creating stronger public awareness for your business brand or the name of the online project you’re dealing with.
What Should Be Avoided
So, the best and actually most straightforward way of eliminating potential risk related to the basic optimization techniques you’re employing so far – is simply making a double-check you don’t have at least the most frequently exploited means of Black-Hat and Grey-Hat SEO.
Make sure that your website or blog is kept away from each of the following illegitimate tactics:
- Buying backlinks, or participating in any scheme of link creation involving monetary compensation, mutually benefitting links exchanges, wheels, pyramids, Private Blog Networks, automated link farms, or even half-automated online software tools that can create massive amounts of low-quality backlinks in bulk.
- Using hidden (blurred) or tiny text on your pages to get your metadata, link text anchors, CTAs, and body page content “overstuffed” with as many keywords as possible – just for the sake of maintaining the highest possible keyword density.
- Creating doorway pages and deceptive redirects, aimed to trick with all – both the live user, and search crawling bots. The same thing is about using proxy servers and generating fake IP addresses to multiple the aggregate effect of your backlinks towards Google’s ranking decision.
- Hosting duplicate content – either stolen, or scrapped from the other websites within Google’s index. That would simply never work. By the way, I recommend checking your own on-page content and meta descriptions – what if you occasionally copied a piece of your own content? As that may be recognized by Google as your desperate effort to trick or manipulate with its ranking algorithm. That’s it.
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