Can you show me some smart techniques in SEO to create a really killing content?
Yes, I can show you some use-proven approaches to content writing and the right techniques in SEO to help you create really winning content. But before anything else, I’d like to highlight that now it’s very important to be already prepared and well-informed on your content optimization plan – even before you get down to the writing itself. Nevertheless, too many online marketers are still making a very bad mistake – they can wait till the content is completed, and hope to get it instantly optimized for search just plugging in a few links and keywords. But that doesn’t work – simply because a solid SEO content should always be created with the live user intent in mind. After all, we are writing for people, not for “machine browsing,” right? That being said, here are some basic approaches and techniques to SEO content writing, backed with several useful tips and practical suggestions I’ve pulled together through the recent years. So, let’s delve.
Proactive Techniques to SEO Content Creation
As I already said, the process of content creation should always start from shaping a clear content marketing strategy and turning it into a good kick-start point for your future effort. That way, make sure to design the right strategy that will answer even the most specific questions of your target audience, in line with leading their way through the marketing funnel. Ultimately – to convert more potential buyers/clients into the paying ones. So, here is what makes a high-quality content for this purpose:
- Keyword Research – should be based on a deep understanding of your potential audience, a specific language used there more frequently, as well as the actual user intent beyond online search – simply to give people the right information they are actually searching for.
- Informative Data – your content should help every reader complete a specific task, so make sure to avoid losing focus, stay on that task, and start betting more on a longer content, at least over 1,000 words per separate dedicated post or related article. Remember, informative and sufficiently deep text writings always tend to rank higher in Google’s organic search results.
- Engaging Nature – I mean that you should feature an enticing and sufficiently engaging call to a clear next step or action. Put simply, when you know all about your potential audience and its online journey to making a final purchase/order, it would be much easier for you to point them exactly to what they want with your content. Consider handling A/B testing to see what actually works for the sake of maximizing your CTR potential, and what should be probably revised or even completely reworked.
Bottom Line
Ideally, your text writing techniques in SEO are to be based on the following content qualities. Of course, it doesn’t necessarily mean that you must have them all at any cost – just keep in mind that a perfectly flawless on-page content that ranks well should be: simple & clear (yet sufficiently deep and informative at the same time), credible and experienced, emotional & entertaining – to keep the user’s attention with relevant practical information listed in a novel and sometimes even unexpected way, just try to think out of the box and be more creative.Doing so, remember that you’re writing for your audience, not for your peers – and you’re done!
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