How to make your site stands out online using SEO services?

Search engine optimization is a continually evolving sphere that keeps surprising us with the new algorithms and approaches. In this article, we will talk about SEO services and trends that will be effective in 2018. After reading this article, you will be able to create an effective optimization strategy including all modern optimization aspects or improve the existing one. 

The first thing you need to make an accent building your optimization campaign is trust. Trust is the core aspect of Google’s relevancy-oriented search. If your business is not trusted by users, you will not get a high rank in Google. However, building trust is a double-edged sword. That is why it can appear confusing for green businesses to gain visibility without trust. So, you should be ready that at the beginning of your optimization path, the odds will be stacked up against you. It’s ok; it is not over for you. You should gradually grow your business trust as it is the most certain pathway to your online business success. Everything you need is to play by Google’s rule and invest in your SEO. 

You have probably heard a lot of time that your site requires services provided by SEO specialists. However, most of the time businesses do not understand the real value of optimization and invest in it simply because other people do it. However, before hiring any optimization firm, you need to understand why you should be investing in this process. 

You need search engine optimization services as they help to enhance the visibility of your site in organic search results. These services help you to become closer to your targeted audience and improve your brand awareness. It is a process of acquiring new leads and boosting sales. The higher and the more your site appears on the search results page, the more visitors and exposure your site and brand will receive. In our days, SEO is the best form of online marketing, and if it is done properly, it will make your business prosperous. Moreover, it is the most cost-effective form of online promotion as it usually provides a high return on investment. In contrast to pay-per-click advertising, implementing professional SEO services, you will get a long-lasting result. 

What optimization processes are involved in an SEO campaign?

Website optimization is a complicated process that involves a lot of strategies such as market research and website audit, competitors analysis, identifying keyword opportunities, on-site coding and SEO strategies implementation, content writing, speed and site performance, marketing and link building, social media marketing, blog posting, and rankings tracking. These SEO approaches will increase both the relevance and authority, removing any existing barriers that relate to indexing activities of search engines. It is essential to direct the targeted traffic to your site as only this type of traffic will convert into sales. That is why your site should be as relevant as possible to search results. However, the thing you should always remember about SEO is that it cannot provide you with any guarantees. Any SEO firm or consultant can promise you a high rank as the situation on a digital market might be changed any moment. What you will get for sure are a constant traffic flow and high conversion rate. These results will be achieved with the help of white-hat SEO techniques that bring only long-lasting optimization results. 

Three essential pillars of online marketing success

If you want to master your optimization campaign in 2018, you need to base it on three fundamental pillars - age, authority, and content. These aspects help to make search engines trust your site and rank it higher on search results page. If you fail to address these online trust aspects, you will give the edge to your competitors. 

• Domain age

The first pillar is age. The age of your domain directly affects your SEO prospects. Google makes its judgment about your site authority and relevance based on its relationship with you over time. So, the longer your site exists on a digital landscape, and the more often Google sees you are publishing helpful and relevant content, the more trust you will get from it. 

When I’m talking about age, I don’t mean the date when you obtained your domain. I am talking about your indexed age, namely about that starting point when Google discovered your domain. That is why you should remember that it is not enough to create a domain, you need to work on it, showing search engines that you are alive and active. 

• Domain authority

The next pillar is an authority. Website authority is determined by the number of other relevant web sources that link to it. Search engines rely on other sites that it already trusts to determine the relevance of newcomers. It is worth to highlight that your site authority should be obtained organically if you want a long-lasting optimization result. To raise your site authority, you should generate great content that will bring significant value to your readers. Original content based on researches and your own business experience will raise your domain authority and make other relevant web sources in your niche link to you. 

It is challenging to build your site authority when you are at the initial stage of your business development. When you are new, you are unable to get yourself noticed by other relevant sources in your niche. Even if your content is brilliant, it will take to Google bots to parse it and show you at the TOP of search results page. First of all, you should realize that SEO takes time, and be patient. I have any doubts that all your SEO efforts will be rewarded. You have a steep uphill battle ahead of you, and as a result of it, you will get a high return on investment. If you are new on the web, you should do everything possible to assert yourself. I do not think it would hurt to create a blog and boost your social media presence. Moreover, you need actively use blog posting and continuously work on your site content improvement. 

• Content as the greatest pillar of trust 

So, as far as you’ve understood the last pillar of trust is content. Content is always the king. It plays a significant role in your business visibility on search results page. Content plays a role of a connector between online business and its targeted audience. That is why your content should be engaging, maximally relevant to the query, and of course helpful for readers. Copy paste and keyword stuffing content will never make your site reliable and authoritative. Your attempts to game the system will be detected by Google and may devastate all your optimization efforts. 

Moreover, when it comes to content writing strategy, you need to remember about regularity. It is not just about one-off content. It is about constant updating and new publications. You need to show Google that your blog is active. Moreover, new content is an excellent way to keep your subscribers engaged. Without quality content, your optimization campaign is doomed to failure. No one will link to a site with poor content. That is why if you are not sure in your copywriting skills, outsource this part of SEO work, hiring a skillful professional. 

Tips to build a winning optimization campaign in 2018

• Improve your site speed

User experience with your site is a crucial aspect of your online success. It is not enough to attract people to your site; you should also make them convert into your customers. It is easy to do when your site is well-organized and user-friendly. However, most businesses do not know what the main criteria of user-friendliness are. So, I am going to speak about it more detailed. First of all, your site should fallow Google Webmaster Guidelines. Secondly, it should have a good structure that would be understandable for ordinary users. Simply put, your website should be organized in such a way, a user will be able to find what he needs in one or two clicks. Moreover, user-friendliness is all about website design and functionality. To succeed in these aspects, you should have your users in mind. Your site design should be not only bright but also convenient. Additional attention should be paid to your site speed as it has a significant influence on user’s experience and your brand image. Slow-loading pages make people feel frustrated and take away from their experience. As a rue, the slow-loading sites do not rank on the first SERP page as they have a high bounce rate. So, you should be aware how your site performs. To check your site speed, you can implement the following tools - Vardy's Page Speed tool, GTMetrix, and so on. However, the most effective and reliable one is Google’s Page Speed tool. Using this free tool, you will get a quick site analysis and suggestions how you can improve your current situation. 

• Make your site mobile-friendly

Since 2016, Google has made a concentrated push to mobile. According to the last industry figures, the number of searches which use their mobile devices to parse the web exceeded the number of users who use the desktop versions of search engines. That is why there is no wonder that search giants are focused on mobile. If you do not rank on a mobile search, you lose your business potential and potential customers. It is especially crucial for brick-and-mortar businesses. If you presently do not a mobile version of your site, you should leverage a responsive design for your site right now. Otherwise, you will never get a high rank on Google SERP.