What are the SEO standards for web developers?

To create a perfectly optimized website you need to consider search engine optimization for web design and development from the very beginning. However, it is not always the case. You should be aware of the fact that even if your site is well coded and has a perfect design, it won’t be evaluated by your potential customers as well as by search engines without SEO. In some cases, not having a website is better than having a poor website design that leaves visitors with a negative experience and changes their mind about your organization.

Search engine optimization design is a process of designing a website that is visually appealing and at the same time simple to navigate. It is not right to think of a website design keeping in mind only colors, graphics, and schemes. You should also consider how search crawlers will parse it and how users will navigate it. Your site architecture needs to be user-friendly. It touches every aspect from the HTML code to interlinking and more.

In this article, we will have a closer look at what it takes to build search engine optimization into web development.

Front-end SEO standards

The following SEO tips will be useful for front- and back-end developers during the part of website building process.

• CSS/Tablets

It is advisable to implement CSS rather than a tablet structure for an optimized website developing. It allows improving content elements on a page.

• Implement style elements

It is reasonable to limit the usage of so-called strong tags and H tags to non-repetitive content. You should not use HTML tags of this kind on sidebars, site-wide headings, or other types of repeated content that appear on the number of website pages. As an alternative, you may use regular div. Reserve these tags for unique content on every page.

• Visual content

You may implement CSS background images for all website stylistic elements. However, for content elements that found within a body of text, you need to use regular image tags. For instance, for logos, it is better to use image tags rather than text replacement.

• Site speed

According to search engine rules, an average time of pages load takes not more than three seconds. Of course, coders and front-end developers cannot directly influence website loading time. However, they still have a small role to play. Form their part; they can consolidate CSS and javascript files, creating sprites and loading javascript at the end of the page.

• Fonts

Web developers can contribute to a website search engine optimization implementing machine-readable fonts. It is reasonable to use front-replacement such as @font-face or images to display texts. Instead of using CSS, implement image tags with alt optimized version that repeats an image content.