Nowadays, entrepreneurs can set up e-commerce sites for obtaining many clients across the Internet at ease, instead of developing a conventional brick-and-mortar business offline. Doing so, online business owners apply for different promotional techniques like Social Media Marketing (SMM), backlinking, content marketing, and most importantly, Search Engine Optimization (SEO). Most of these techniques rely on popular self-driving tools. For instance, Google has several analytical instruments in open access, such as Google Analytics, Google Webmaster, Google Keyword Planner, etc.
Google Search Console
This tool can help you understand what people from your market niche are actually searching for. Google Search Console can give you colorful suggestions on content development, as well as many other friendly ideas from the aspect of online search. Among the others, it’s particularly helpful in generating long-tail keywords to drive your global marketing strategy. In plain English, Google Search Console hints you exactly what information should be collected for getting better traffic in each area.
Google Keyword Planner
Once you have got right ideas about your website content, your efforts should be aimed on picking up relevant keywords. This search SEO tool, however, will be at your disposal under personal Google AdWords account. Using Google Keyword Planner, you can clear out and see most of any aspects of keyword research. Moreover, there are some advanced filters to make your search even more sensitive by tackling low-frequency keywords.
Google Analytics (GA) is a free tool which can help you adjust many separate aspects of the website. For instance, this gear can be used for checking your website SERP positions, as well as current performance of your landing page, and many other factors bearing direct influence over your ROI. In addition, GA is equally handy for tracking different data like video content and much more.
Keeping sound online presence supplied with solid brand authority will bring you a steady flow of clients, as well as fine income-generating prospects. Most of successful companies are benefitting from diverse schemes and techniques to make their online marketing strategy more efficient in mass. In fact, the best SEO search tools were designed by Google itself. Such useful gears are available either free of charge, or at least under quite reasonable price tags. This brief guide will be useful for those eager to improve their online business performance. After all, it helps to decide which tool will perfectly suit even the most special needs or targets.