How does SEO rank tracking system work?
If you try to rank your business on a local search, then you are probably involved with local SEO practices. Local business owners know the importance of being able to track their online business positions that Google provide in various areas (cities, towns, villages, neighborhoods) based on the location of the user who is performing a search.
Unfortunately, there are a lot of weak points in local tracking tools. They cannot track these regional Google rankings, monitor all required search terms and compare competitor rankings. So, if you are wondering whether a local rank tracks websites accurately, the answer is no. There are a lot of rank tracking systems which set a business location implementing UULE parameter. This parameter is based on a zip code, exact coordinations, physical address and other features. A particular parameter which is based on these characteristics tells Google to set the search location to that exact spot. This parameter confirms the old location setting feature Google used to provide. However, data that tracking system reports and data that a searcher will obtain may be drastically different. It can be explained by a constant flux in search engine rankings. Moreover, a final result depends on the number of various factors such as time, location, device, browser and search history. So, if a searcher will search from the same area, at the same time and the same browser, he will most likely receive the same result. However, it is understandable that these parameters cannot be the same under any circumstances. The rank tracking system data will be all the time different from the searcher settings.
Why SEO rank tracking systems are valuable?
There are a lot of valuable metrics that require analysis. You can track your marketing campaign success, deepening in such metrics as click-through rates, conversions, driving directions, the number of website visitors and so on. So, many local businesses continue tracking their rankings to get some valuable data and insights which are worth to know if you want to improve your business online presence and SEO.
Moreover, monitoring for general ranking changes may contribute to your website search engine optimization and show where you need to make some amendments. And even if you are not interested in your site SEO, it is worth to know whether your site ranking is up or down.
If your rank is geo-located, you can observe how your rankings vary from one neighborhood to another.
One more benefit that SEO rank tracking systems provide is rankings monitoring. Any time your rankings drop, you may observe what factors caused this situation and subsequently how you can improve it.
By using local rank tracking systems, you receive an opportunity to look for terms that are ranking in the local finder and identify your optimization opportunities. Moreover, you may check your competitor rankings and search terms they are ranking for. You may check which of their pages outrank yours and make your online business SEO improvements based on the obtained data.
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