When it comes to SEO what is the main goal of a digital company?
In 2017, SEO has to be the top priority of any successful marketing strategy. Without a well-implemented SEO strategy, there is little chance your marketing team will produce the results your business needs.
If you are one of those website owners who still doubt the effectiveness of SEO, then you better keep reading. This article is another attempt to convince entrepreneurs to consider SEO when promoting their business.
Why SEO Needs to be the Primary Focus of Your Digital Marketing Strategy?
Better Chance to Appear in the Top Search Results
If you want to attract more customers, then you need to make sure that your digital company can be easily found online. That’s when SEO comes in. Search engine optimization is one of the most crucial components that allows your site or blog to be found quickly online. It works as follows: if your marketing strategy doesn’t include optimization for search queries from your potential clients, it’s likely your digital company doesn’t show up in the top search results they find. As a result, you get less traffic to your site which leads to fewer conversions.
According to statistics, organic search has a better return on investment (or ROI) than paid search. Therefore, if you’re pouring a majority of your money into paid search, you might want to rethink that approach.
SEO is Suitable for Both: B2B and B2C Companies
It has been proven many times that SEO is a perfect option for both B2B and B2C businesses. Remember, no matter what type of client, they all tend to do some research online before making the final choice on a purchase. According to the research made in 2014 by the Acquity Group, the overwhelming number of B2B buyers, which is 94%, do some online search before making a purchase. It is also worth mentioning that almost 80% of those buyers use Google search to find the needed information on the web.
Nowadays, the main reason why B2B companies don’t incorporate SEO strategy is due to a lack of SEO experts on their digital marketing teams. However, these days it’s vital for B2B firms to invest in bringing on SEO-specific team members. This is the only way they can create a successful strategy that will drive traffic and boost conversion rates.
The Best Strategy for Incorporating SEO
Today, it's essential to keep up with SEO trends. By investing in effective SEO strategy for your digital company, you add credibility and authority to your brand. What’s more, a well-crafted SEO strategy allows you to get your digital company website onto those first search pages.
When incorporating SEO, start with adding qualified members to your marketing team.
Take your time and find skilled SEO strategist and experienced copywriters for your digital web company. Remember, sometimes, it’s better to hire professionals than to do everything yourself. Sooner or later, your efforts will pay off.
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