Which SEO backlink strategies will be influential in 2019?

If you would like to dominate Google search results in the next year, then this article will be useful for you. We will discuss what changes are waiting for us in 2018 and what tested strategies should we implement to get even better results next year.

Particular attention will be paid for link building as it has always played an integral part of Google’s algorithms and should be placed in the heart of your website optimization campaign.

Some SEO specialists claim that building links for SEO purposes is pointless; others argue that the role of backlinks for a website has continually risen over the years. Such different point of views toward this aspect can be explained by devalued the function of the quantity of links and restriction of link spamming. Moreover, a Google Penguin update drastically changed the role of backlinks on SEO, making it more challenging to get link juice to a website. However, these opinions and precautions are far from reality. Link building still plays a vital role in ranking websites and creates your business presence on SERP.

Currently, the days when spammy link building tactics gave a result are sunk into oblivion. Today, the quality of incoming links is evaluated higher than their quantity and can contribute your SEO efforts. Moreover, creating useful for users content is not only necessary but also advantageous strategy to building links to rank higher in search results. You need to promote your content to the right audience and publish it in strategic places. Since backlinks are regarded as ranking factor by Google, failing to do so will drastically limit your search engine optimization efforts.

Have you ever wonder what will be the new changes and updates that we can experience in SEO backlinks sphere in 2019? In this article, you will find some projections for the next year and methods that will help you to keep up with the competitive digital market landscape.  

SEO backlink tactics in 2019

• Content is still the king

Before you can start looking for link building opportunities and reaching out to users for guest posts, you need to create a research-based and quality content to give your potential readers a reason why they need a link to your site. If you start getting link juice from an authoritative website, it shows that your content possesses a great value and readers find it interesting. Nowadays, search engines become more intelligent and can even evaluate the quality and uniqueness of your content. It is no longer enough to create a lot of posts and hope it will do great solely due to the number of words you write. Currently and in the next years, the situation will remain the same. Google will require high-quality and research-based content which is written for users, not for search bots.

• Guest blogging

Guest blogging is still one of the simplest and advantageous ways to drive quality traffic to your site. It is a relevant, industry-specific and organic way to bring targeted traffic to your site. It gives an opportunity for businesses to brand their business out and become thought leaders in their market niche.

To create quality posts for your blog is also beneficial for your SEO. However, posting on niche related guest blogs that already have a lot of subscribers and regular readers will be more efficient way to draw traffic you otherwise could not access. It is reasonable to do it on various websites at the same. So, guest blogging serves as a website promotion that does not require significant investments and bring quality results.