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Existe uma maneira correta de usar imagens ao comercializar meu site?

Hoje em dia, é crucial para as pequenas empresas saberem como usar imagens em seus sites. Continue lendo para descobrir dicas úteis que o ajudarão a usar imagens legalmente ao comercializar seu site.

marketing my website

Importância de imagens no negócio

Especialistas em marketing recomendam incluir fotos e gráficos de qualidade em seu site e em cada parte do conteúdo que você publica. No entanto, você também precisa ter o direito legal de usar essas imagens - o uso ilegal de fotos pode causar problemas.

A maioria dos proprietários de empresas ao configurar seu site não possui um banco de imagens exclusivas para desenhar . Não precisa se preocupar. Hoje em dia, há um fornecimento infinito de imagens originais que pode ser usado gratuitamente em linha. A única coisa que você precisa aprender é como gerar e atribuir essas fotos corretamente.

Por que usar imagens em artigos?

De acordo com pesquisas realizadas pela Skyword, artigos que apresentam imagens personalizadas atraem 94% mais tráfego do que aqueles que não incluem nada além de palavras. As fotos tornam seu conteúdo mais atraente, o que é crucial quando você precisa capturar e manter a atenção dos usuários da web. Ao incluir uma imagem bem pensada que se relaciona com o tópico do seu artigo, você quase pode dobrar o seu público.

Encontrar gráficos adequados para o site

Encontrar gráficos adequados para o seu site não é esse simples, como pode parecer. É muito mais do que apenas digitar palavras no Google Image Search e salvar as fotos que você gosta. Mesmo que algumas dessas imagens sejam gratuitas, a maior parte do tempo são propriedade de outra pessoa. Portanto, recomenda-se que você verifique se eles são livres de usar ou não.

Como usar legalmente imagens protegidas por direitos autorais?

Atualmente, qualquer pessoa pode encontrar onde suas fotos estão sendo usadas aplicando tais ferramentas como Pesquisa do Google pela Image e TinEye. É sempre aconselhável praticar segurança em relação à lei de direitos autorais - se você usar imagens com direitos autorais sem permissão, você está violando a lei de direitos autorais e o proprietário da imagem pode agir legalmente contra você.

A verdade é que muitos criadores de conteúdo não se importarão se você usar suas fotos, desde que você lhes dê crédito e forneça um link que ajude a aumentar o tráfego do site. Geralmente, existem duas formas principais de usar legalmente fotos que estão sob direitos autorais:

  • Peça ao proprietário permissão para usar sua imagem;
  • Se o seu uso da imagem estiver abaixo Uso justo.

Observe que, mesmo que você tenha permissão para usar fotos protegidas por direitos autorais, não deve alterá-las sem permissão. Além disso, evite caracterizar-se com frequência ao comercializar seu site.

seo marketing

Melhores lugares para encontrar imagens livres de direitos autorais

Existem muitos sites na web onde você pode encontrar gráficos que podem ser usados gratuitamente. Embora não seja necessário pedir permissão para usar essas imagens, você ainda precisa verificar seus termos de uso. Aqui está a lista dos melhores sites que hospedam imagens livres de direitos autorais:

  • Pixabay
  • Librestock
  • Creative Commons Search
  • Public Domain Archive
  • Flickr Creative Commons

Encerrar

Espero que você ache esse artigo útil. Comercialize seu site com imagens de qualidade e veja o que acontece com seu tráfego. Se você conhece alguns outros recursos que hospedam fotos livres de direitos autorais, não seja tímido compartilhá-las conosco. O marketing do seu site não é tão difícil se você souber.

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