What should I know about an ecommerce website architecture?
In general search engine optimization is a mixture of educated guesses and data-driven decisions. However, despite these beliefs, there are some basic principles and practices remain. One of an essential aspect of an e-commerce website is the website’s inner structure or, as it also used, architecture. E-commerce site architecture may either make or break your traffic.
That is why you need to implement the basics of e-commerce website architecture and stick it to all search engine standards. In this article, we will discuss some e-commerce website architecture essentials that will help you to generate quality and targeted traffic to your site as well as improve the user experience.
Essentials of an e-commerce website architecture
- Connect your homepage with category pages
A homepage is an essential part of any websites whether it is a blog or e-commerce. This page receives the biggest amount of targeted traffic from search engines. That is why it should contain the most valuable information about your products or services and give users a clear understanding of what other website categories are about. You need to put your product pages as close as possible to your homepage to bring it more traffic and authority. It is a perfect opportunity to improve your site navigation as users need to come to the required information in two clicks. Moreover, by doing so, you show Google and other search engines that some pages of your e-commerce site are of high importance and due to that fact they are easily accessible for users.
- Main level navigation pages
The next most significant pages after your homepage are main level navigation pages. They contain a majority of your site’s authority. Your e-commerce store’s main level navigation pages are likely your category pages. By correct structuring these pages, an authority level passed from the homepage to category pages at a higher value just because they place near your homepage that generates the highest authority. This kind of architecture gives you an opportunity to pass traffic through all website categories in an equitable manner.
- Category navigation’s page authority
In e-commerce website architecture, the second most authority pages after homepage are store’s main level categories. To improve site authority and increase conversion, you need to add high-quality, unique and relevant content to that pages. By doing so, you will be able to raise sub-category page’s authority.
- Sub-category pages authority improvement
As soon as you increase your main level navigation’s authority, you could improve the authority of its sub-categories pages. To grow an authority of sub-categories, you need to implement the same architecture method as for category pages improvement. You should put their content close to the main e-commerce page, showing that this page is valuable for users. Moreover, interlinking within the content of sub-category pages creates more ways for users as well as for the Google bots to understand their connectivity and relevance to one another.
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