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Come appariranno i backlink del 2018?

Mentre i motori di ricerca cambiano continuamente i loro algoritmi di classificazione e forniscono nuovi aggiornamenti di classifica, molti webmaster si chiedono se debbano investire nella creazione di backlink dofollow, o meno. Alla luce degli ultimi aggiornamenti di Google Penguin e Panda, i proprietari dei siti web hanno qualche dubbio sulla potenza dei link in arrivo di dofollow nel 2018. Questo articolo è progettato per dissipare tutti i pregiudizi sulla potenza dei collegamenti a ritroso e insegnare come creare backlink di qualità in questo e l'anno in arrivo.

Backlinks negli occhi dei motori di ricerca

Sin dall'inizio della cronologia dei motori di ricerca, i backlink sono stati parte integrante dei loro algoritmi. Prima di tutto, sono serviti per scoprire nuovi contenuti e calcolare l'autorità di un documento. Tuttavia, in un primo momento, Google ha valutato solo il numero di collegamenti a ritroso senza prestare attenzione alla qualità delle fonti da cui provengono. Più riferimenti ha ottenuto una fonte Web, maggiore sarà la sua autorità agli occhi dei motori di ricerca. Attualmente, i backlink vengono utilizzati per la scoperta del contenuto nuovo o aggiornato e per la definizione delle priorità della scansione.

Per impedire tutte le attività di spam e le violazioni delle regole del motore di ricerca, Google ha stabilito che le Istruzioni per i webmaster includevano le migliori pratiche di link building. Queste regole non sono cambiate molto nel tempo. Tuttavia, qualsiasi attività di webmaster destinata a manipolare le classifiche del sito è meritevole di essere punita con severe pene da parte di Google.

Con l'evoluzione dell'ottimizzazione dei motori di ricerca, sempre più aziende erano alla ricerca di modi diversi per ottenere backlink. I webmaster hanno cercato di trovare brevi vittorie per ottenere posizioni più alte su Google SERP. Di conseguenza, i siti web che non meritavano di ottenere un punteggio elevato hanno ottenuto le posizioni TOP di Google impegnandosi in violazioni delle Istruzioni per i webmaster di Google. Ha lanciato l'inizio della massiccia campagna di vendita e acquisto di link su un mercato digitale. Di conseguenza, il settore dell'ottimizzazione dei motori di ricerca ha infranto alcune tecniche efficaci di creazione di link, come la pubblicazione degli ospiti, i comunicati stampa, l'articolo di marketing, i commenti sui blog, i post sui social media, i messaggi sul forum, ecc.


Attualmente, Google richiede ancora il backlink per essere garantito dal proprietario del sito o non passare il PageRank.

Nel 2012, Google ha stabilito il suo algoritmo Penguin, secondo il quale tutti i backlink di spam sono stati svalutati e i siti Web che li hanno creati sono stati puniti. Lo stesso anno, Google ha creato lo strumento di rinnegamento in Google Search Console per consentire ai proprietari di siti Web di eliminare i loro collegamenti di spam di scarsa qualità con un solo clic.

Come puoi vedere dall'inizio, il punto di vista di Google è stato evitare di costruire link per aumentare il posizionamento nei motori di ricerca. Molti webmaster inesperti hanno interpretato erroneamente questa politica e le penalità legate al link risultanti da questa politica come "Google è contro la creazione di link o la creazione di link non vale più investimenti". Per sistemare le cose, Google non è contro i backlink. Al contrario, Google utilizza i backlink come criterio di classificazione per altri 200 criteri. Tuttavia, Google sta lavorando duramente per migliorare l'esperienza di ricerca degli utenti. Questo è il motivo per cui Google continua a lottare contro le manipolazioni del ranking per dare alle ricerche solo siti web di valore con rilevanti contenuti di query.

Frank Abagnale
Thank you all for joining the discussion on generating high-quality Dofollow backlinks in 2018. I'm excited to hear your thoughts and experiences!
Anna Smith
Hi everyone! I've been using Semalt for a while now, and I must say they have a really effective backlink generation strategy. Their team is knowledgeable and supportive.
Frank Abagnale
Thanks for sharing your experience, Anna! Semalt truly values its users, and the support they provide is commendable. They always strive to exceed expectations.
Roberto Rossi
I've heard a lot about Dofollow backlinks, but I'm not sure how to generate them. Any tips or best practices?
Frank Abagnale
Great question, Roberto! Generating high-quality Dofollow backlinks requires a combination of creating valuable content, building relationships with other websites and influencers, and utilizing proper anchor text.
Frank Abagnale
Absolutely, Rick! Guest blogging can be a powerful strategy. It not only helps in generating backlinks but also enhances your reputation as an industry expert.
Linda Johnson
I've been using social media platforms to generate backlinks, particularly through engaging with relevant communities and sharing valuable content. It has worked well for me.
Frank Abagnale
That's a smart approach, Linda! Social media can be a goldmine for generating backlinks and driving traffic to your website. Active engagement and sharing valuable content are key.
Anna Smith
I agree, Linda! Leveraging social media is crucial. Semalt also offers social media marketing solutions that can further boost your backlink generation efforts.
Marco Ferrari
How about utilizing influencer collaborations to generate Dofollow backlinks? Has anyone tried it?
Frank Abagnale
Influencer collaborations definitely have their advantages, Marco. When you collaborate with influencers in your industry, it not only helps generate backlinks but also exposes your brand to a wider audience.
Sarah Lee
Is it possible to generate Dofollow backlinks without spending a lot of money?
Frank Abagnale
Absolutely, Sarah! While some backlink generation strategies may require a budget, there are plenty of free or low-cost methods available. Proper content creation, guest blogging, and social media engagement are great examples.
John Anderson
What are the risks involved in generating backlinks? Can it negatively impact SEO?
Frank Abagnale
Good question, John! While backlinks are important for SEO, it's crucial to focus on quality rather than quantity. Low-quality or spammy backlinks can indeed harm your website's rankings. So always prioritize quality over quantity.
Roberto Rossi
That's a valid concern, John. It's important to conduct regular backlink audits and disavow any spammy or low-quality links.
Frank Abagnale
Correct, Roberto. Regular audits help to identify any harmful backlinks, allowing you to take appropriate actions to maintain a healthy backlink profile.
Roberto Rossi
I agree with Frank. A few high-quality backlinks from authoritative websites can often be more beneficial than a large number of low-quality backlinks.
Roberto Rossi
Yes, Frank! Over-optimization with exact match keywords should be avoided. Instead, focus on providing meaningful and relevant anchor text that enhances the user experience.
Laura Williams
I’ve been working on guest blogging, but I often struggle to find relevant websites for collaboration. Any suggestions?
Frank Abagnale
Finding relevant websites for guest blogging can be challenging, Laura. One strategy is to use tools like Semalt's partner websites feature, which helps you discover relevant blogs and websites interested in guest contributions.
Anna Smith
I agree with Frank. Semalt's partner websites feature has been a game-changer for me. It saves a lot of time and connects you with quality websites in your niche.
Marco Ferrari
Thanks for the suggestion, Frank. I'll definitely explore Semalt's partner websites feature for guest blogging opportunities.
Frank Abagnale
You're welcome, Marco! Let me know if you have any more questions or need further assistance.
Benjamin Scott
I've been investing in local SEO for my business. Will local directories and listings help in generating Dofollow backlinks?
Frank Abagnale
Absolutely, Benjamin! Local directories and listings can be valuable sources for generating backlinks. Ensure that you choose reputable directories and optimize your business listings with accurate information.
John Anderson
Local SEO is crucial for small businesses, Benjamin. It helps in targeting your audience and generating quality backlinks from local authorities and directories.
Frank Abagnale
Well said, John! Local SEO plays a vital role in establishing a strong online presence for small businesses.
Sarah Lee
Apart from guest blogging, are there any other content-driven strategies for generating backlinks?
Frank Abagnale
Definitely, Sarah! Creating and promoting valuable content is a proven strategy for backlink generation. You can explore creating infographics, conducting original research, or developing engaging video content to attract backlinks naturally.
Frank Abagnale
Absolutely, Benjamin! Creating shareable and valuable content is key to attract natural backlinks. It helps in building your brand's authority and credibility.
Marco Ferrari
What about broken link building? Is it still an effective strategy for generating backlinks?
Frank Abagnale
Broken link building can be an effective strategy, Marco. It involves finding broken links on other websites and reaching out to the webmaster, suggesting your own relevant content as a replacement. If approved, you gain a valuable backlink.
Anna Smith
I've had success with broken link building, Marco. It takes some effort, but when done right, it can result in quality backlinks and beneficial relationships with other website owners.
Sarah Lee
Is it better to focus on generating backlinks from high domain authority websites or getting a higher number of backlinks?
Frank Abagnale
It's always advisable to prioritize quality over quantity when it comes to backlinks, Sarah. While having a diverse backlink profile is important, getting links from high domain authority websites can significantly impact your own website's authority and rankings.
Laura Williams
Are there any specific tools or services you recommend for backlink analysis and monitoring?
Frank Abagnale
There are several great tools available, Laura. Semalt itself offers valuable backlink analysis and monitoring services, providing insights into your backlink profile, competitor analysis, and more. It's definitely worth exploring.
Sarah Lee
Thanks for the recommendation, Frank! I'll check out Semalt's backlink analysis service for my website.
Frank Abagnale
You're welcome, Sarah! Feel free to reach out if you need any further assistance or have more questions.
Marco Ferrari
What are the best practices for anchor text optimization when generating backlinks?
Frank Abagnale
That's a great question, Marco! When optimizing anchor text, it's essential to use a combination of keyword-rich, branded, and natural anchor text. Maintaining a varied and natural anchor text profile helps in building a strong backlink profile.
John Anderson
How long does it usually take to see significant results from backlink generation efforts?
Frank Abagnale
The time to see significant results from backlink generation efforts can vary, John. It depends on various factors like the competitiveness of your niche, the quality of backlinks, and how well your website is optimized overall. Generally, it takes consistent effort and patience to see noticeable improvements.
Benjamin Scott
Indeed, John. It's crucial to have a realistic timeframe and continue working on generating quality backlinks to achieve long-term SEO success.
Frank Abagnale
Exactly, Benjamin! Continuous efforts in backlink generation and overall SEO will yield sustained improvements over time.
Sarah Lee
Is it worth reaching out to websites that have a 'nofollow' attribute for their backlinks?
Laura Williams
I agree, Frank. 'Nofollow' links may not provide direct SEO benefits, but they can still generate indirect value through increased brand visibility and potential referral traffic.
Frank Abagnale
Well said, Laura! It's important to have a balanced approach by including both 'dofollow' and 'nofollow' backlinks in your overall backlink profile.
Marco Ferrari
Is it possible to recover from a Google penalty caused by low-quality backlinks?
Frank Abagnale
Recovering from a Google penalty can be challenging, Marco, but it's possible. The first step is to identify and remove any harmful backlinks. Utilizing the Google Disavow Tool and improving your website's overall quality can help in the recovery process. Seeking professional SEO assistance is often recommended to navigate through penalties effectively.
Benjamin Scott
Prevention is key, Marco. Regularly monitoring your backlink profile and conducting audits can help you identify and address any potential issues before they escalate.
Frank Abagnale
Absolutely, Benjamin! Staying proactive and diligent in maintaining a healthy backlink profile is crucial to prevent penalties and protect your website's rankings.
Jon Snow
I've heard that link exchange programs can be effective for backlink generation. Any thoughts?
Frank Abagnale
Link exchange programs, where websites swap or exchange links, used to be popular, Jon. However, they have lost their effectiveness over time due to Google's algorithm updates. It's best to focus on organic and genuine backlinks through valuable content creation and relationship-building.
Laura Williams
I agree, Jon. Link exchange programs can be seen as manipulative and can potentially harm your website's SEO. It's better to pursue natural and organic backlinks.
Frank Abagnale
Rightly said, Laura. Authentic backlinks obtained through content quality and genuine relationships hold more value and are not subject to potential penalties.
Marco Ferrari
What are the common mistakes people make when generating backlinks? Any tips on avoiding them?
Frank Abagnale
Great question, Marco! One common mistake is focusing solely on quantity instead of quality. It's important to focus on relevant and authoritative backlinks. Another mistake is using black hat SEO techniques, such as buying or spamming backlinks, which can lead to penalties. Staying informed about SEO best practices and investing time in building genuine relationships will help avoid such pitfalls.
Linda Johnson
Being patient and consistent is key, Marco. Avoid looking for quick and easy solutions or falling for promises of instant results. Building a strong backlink profile requires time, effort, and a genuine approach.
Benjamin Scott
Indeed, John. Relevance plays a crucial role in backlink quality. Getting links from relevant websites not only enhances your website's authority but also drives targeted traffic.
Sarah Lee
Are there any blacklisted backlink techniques to avoid at all costs?
Frank Abagnale
Absolutely, Sarah. Any black hat technique aimed at manipulating search engine rankings should be avoided. These include buying backlinks, link farms, automated link building, and keyword stuffing. Engaging in such practices can lead to severe penalties and harm your website's visibility.
Marco Ferrari
Thanks for the warning, Frank. It's essential to prioritize ethical and sustainable SEO practices to protect your website's long-term success.
Laura Williams
I couldn't agree more, Marco. Adhering to ethical SEO practices ensures long-term benefits without risking your website's reputation.
Frank Abagnale
Exactly, Laura and Marco! Ethical SEO is not only about compliance with search engine guidelines but also about building a reliable online presence that users trust.
Marco Ferrari
Are there any specific industries or niches where backlink generation can be more challenging?
Frank Abagnale
Certainly, Marco. Highly regulated industries like finance, healthcare, and legal often face more challenges due to stricter guidelines and concerns around sensitive information. However, with the right approach and quality content creation, backlink generation is still possible in these industries as well.
John Anderson
I've seen some websites offering paid backlink services. Are those worth considering?
Frank Abagnale
Paid backlink services often involve low-quality and spammy practices that can result in penalties, John. It's best to avoid such services and focus on organic and genuine backlink generation strategies. Building natural relationships and providing valuable content will pay off in the long run.
Benjamin Scott
Completely agree, John. Paid backlinks can do more harm than good. Stick to legitimate strategies that attract high-quality backlinks naturally.
Frank Abagnale
Well said, Benjamin! Trustworthy backlinks are built on genuine relationships, valuable content, and ethical SEO practices.
Jon Snow
What would be your top three tips for successful backlink generation?
Frank Abagnale
Great question, Jon! Three key tips for successful backlink generation are: 1. Focus on creating valuable and shareable content that naturally attracts backlinks. 2. Build genuine relationships with influencers and industry authorities for collaborative opportunities. 3. Regularly monitor and audit your backlink profile to maintain a healthy and high-quality backlink profile.
Laura Williams
I second that, Linda. Building a strong social media presence not only helps with backlinks but also enhances brand visibility and engagement.
Frank Abagnale
Absolutely, Laura and Linda! Social media integration is a powerful strategy to amplify your content and attract backlinks naturally.
Sarah Lee
Are there any specific metrics or factors to consider when evaluating the quality of a backlink?
Frank Abagnale
Absolutely, John and Benjamin! Evaluating backlinks based on multiple metrics helps in building a strong and authoritative backlink profile.
Jon Snow
Thanks for all the insights, everyone! This discussion has been really informative and helpful.
Frank Abagnale
You're welcome, Jon! I'm glad you found this discussion helpful. Feel free to reach out if you have any more questions or need further assistance.
Sarah Lee
Indeed, Jon! It was great discussing backlink generation strategies with everyone here.
Benjamin Scott
Agreed, Jon! It's always beneficial to exchange ideas and insights on important SEO topics like backlink generation. Thanks, everyone!

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