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Qual é a melhor maneira de construir backlinks em 2016 para impulsionar SEO de pequenas empresas?

Mais comumente, os proprietários de pequenas empresas enfrentam dificuldades com a construção de links de qualidade a nível local. Não é necessário dizer que identificar as melhores técnicas de construção de backlinks em 2016 ainda continua a ser a pedra angular dos principais esforços em SEO (Search Engine Optimization) para a maioria de nós. E uma das questões mais comuns, enfrentadas pelos proprietários de pequenas empresas, em particular, é evitar ter backlinks de baixa qualidade no perfil do link do site. E todos sabemos que os principais motores de busca, como o próprio Google, continuam rastreando possíveis esquemas de violação de construção de links. Isso significa que a construção de backlinks em 2016, maneira natural e segura, precisará que você evite todas as táticas de ligação do Black Hat, como intercâmbios de links (caso contrário, rodas de links), colocações de âncoras pagas e o resto das práticas complicadas e complicadas tendo apenas um objetivo - enganar com o algoritmo de ranking principal do Google. Vamos enfrentá-lo - a parte do leão desses truques e explorações simplesmente não funciona mais. Enquanto o resto ainda permanece muito arriscado e, portanto, potencialmente prejudicial ao progresso contínuo do seu site em um futuro previsível. É por isso que, abaixo, vou mostrar uma lista curta com três abordagens de White-Hat vistas por pequenos projetos online como as mais razoáveis e eficazes para construir backlinks em 2016. Aqui estão.

3 abordagens inteligentes para construir backlinks em 2016

Parcerias específicas de nicho

Em primeiro lugar, recomendo estabelecer algumas parcerias de conteúdo promissoras com os principais influenciadores relacionados ao seu principal setor ou negócio nicho. Por exemplo, você pode se tornar um contribuinte permanente para um blog específico de nicho específico, compartilhar sua experiência e obter ocasionalmente recompensados com links naturais de alta qualidade apontando para o seu próprio site ou blog. Fazendo isso, lembre-se de que esses backlinks são definitivamente mais confiáveis do que quaisquer postagens patrocinadas ou mesmo seu conjunto.

Alavancagem local

Considere patrocinar os recursos de terceiros aliados (como blogs de notícias locais ou sites de mídia), bem como cerimônias de premiação, instituições de caridade e conferências dirigidas a pessoas em uma determinada região geográfica. Como proprietário de uma pequena empresa, eu recomendo apontar para empresas locais, em vez de grandes corporações ou empresas de escala global. Dessa forma, você não só pode melhorar seu reconhecimento de marca, mas "ganhar" que merecia backlink de alta qualidade em retorno.

Método do Arranha-céu

Por que deveria você reinventa a roda? Quero dizer que, em vez de fazer um monte de trabalho de burro semana após semana, você também pode simplesmente usar o que serve seus concorrentes ou qualquer outro terceiro na Web, e melhorar para seu próprio benefício. Tudo é simples - comece com a descoberta de alguns dos melhores resultados em seu nicho (eu recomendo usar ferramentas on-line como o BuzzSumo - para buscar oportunidades de conteúdo e frameworks de pesquisa na web como o Explorador do site aberto, o Semalt Analyzer ou o Screaming Frog SEO Spider para o Moz analise a qualidade dos backlinks do seu concorrente). Em seguida, pense bem o que pode ser razoavelmente melhorado e crie algo que ofereça mais valor, ou forneça uma visão mais profunda sobre o mesmo tema. Uma vez que o seu conteúdo remanedado esteja pronto, promova-o por meio de divulgação - e você está pronto.

George Forrest
Thanks for reading my article on Link Building Tips & Tricks! Feel free to ask any questions or share your own strategies.
Julia Smith
Great article, George! I found your tips helpful, especially the emphasis on creating quality content. Building backlinks can be a challenging task, but it's worth it.
Mark Johnson
I agree, Julia. Quality content is king when it comes to link building.
Laura Thompson
I enjoyed reading your article, George. I've been struggling with link building recently, so your tips came at the right time.
George Forrest
Thank you, Julia and Mark! I'm glad you liked the article. Laura, if you have any specific questions or challenges regarding link building, feel free to ask.
Emily Davis
Hey George, great article! I was wondering if you could share some specific link building strategies that have worked well for you.
George Forrest
Hi Emily, thanks for your comment! One strategy that has worked well for us is guest blogging on reputable websites within our niche. This allows us to build relationships with other industry experts and gain high-quality backlinks.
Michael Clark
I've tried guest blogging before, but I found it difficult to get accepted on high-profile websites. Any advice, George?
George Forrest
Hi Michael! Getting accepted on high-profile websites can indeed be challenging. My advice would be to start small and work your way up. Choose websites that match your expertise but have a smaller audience. Build a portfolio of successful guest posts, and then use it to pitch to larger websites.
Sarah Adams
George, what other link building techniques do you recommend apart from guest blogging?
George Forrest
Hi Sarah! Another effective technique is reaching out to influencers in your industry and asking for reviews or mentions. If they find value in your product or content, they might be willing to link back to your website.
Robert Wilson
Thanks for the tips, George! I'll definitely try them out. Do you have any suggestions on how to find relevant influencers?
George Forrest
You're welcome, Robert! One way to find relevant influencers is by using social media platforms like Twitter or LinkedIn. Search for keywords related to your industry and see who has a large following and regularly engages with their audience.
Lisa Baker
I've heard that broken link building is also an effective strategy. Have you tried it, George?
George Forrest
Hi Lisa! Yes, broken link building can be a great way to acquire high-quality backlinks. It involves finding broken links on reputable websites and reaching out to the website owners, suggesting they replace the broken links with a link to your content.
John Hill
It's interesting to see how link building strategies have evolved over the years. Do you think backlinks will still be important in the future, George?
George Forrest
That's a great question, John! While the methods of acquiring backlinks may change, I believe that backlinks will continue to play a crucial role in search engine rankings. They help establish authority and credibility.
Alice Moore
I have been tempted by some companies that promise thousands of backlinks overnight. Should I avoid these services, George?
George Forrest
Hello Alice! I would highly recommend avoiding such services. These companies often use spammy tactics that can harm your website's reputation. It's always better to focus on quality over quantity when it comes to backlinks.
Daniel Lee
Thanks for the insightful article, George! As an SEO professional, I appreciate the emphasis on quality and relevance in link building.
George Forrest
You're welcome, Daniel! Quality and relevance are indeed key factors in successful link building. It's great to hear that you found the article insightful.
Olivia Collins
Hi George! How do you balance link building efforts with other SEO strategies like on-page optimization?
George Forrest
Hi Olivia! Balancing link building efforts with on-page optimization is essential. While link building helps to improve your website's authority and visibility, on-page optimization ensures that your content is relevant and easily understandable by search engines. Both strategies work hand in hand to boost your overall SEO.
Alex Hernandez
I found your article very informative, George. Can you share any tools or resources that can help with link building?
George Forrest
Thank you, Alex! There are several tools that can aid in link building, such as Ahrefs, Moz, and SEMRush. These tools provide valuable insights into backlink profiles, competitor analysis, and keyword research, helping you make informed decisions.
Maria Rodriguez
Hey George, what are your thoughts on using social media for link building?
George Forrest
Hi Maria! Social media can be a powerful tool for link building. By sharing your content on platforms like Facebook, Twitter, and LinkedIn, you can attract attention from potential influencers and create opportunities for natural backlinks.
Chris Mitchell
George, do you have any advice for small businesses with limited resources when it comes to link building?
George Forrest
Hi Chris! For small businesses with limited resources, focusing on building relationships with relevant industry bloggers and websites can be a cost-effective approach. By providing valuable content and establishing connections, you can naturally earn backlinks.
Emily Parker
Great article, George! I'll definitely implement these strategies for my website.
George Forrest
Thank you, Emily! I'm glad you found the article helpful. Best of luck with your website's link building efforts!
Robert Smith
What is the most important aspect of link building, George?
George Forrest
Hi Robert! The most important aspect of link building is to focus on acquiring high-quality backlinks from authoritative websites. Quality over quantity is crucial to ensure that the backlinks positively impact your website's SEO.
Sophia Anderson
Hey George, what are some common mistakes to avoid in link building?
George Forrest
Hi Sophia! One common mistake to avoid is acquiring backlinks from irrelevant or low-quality websites. These can actually harm your website's rankings. It's also important to vary your anchor text and avoid over-optimization.
Ethan Phillips
Hi George! Should I focus on building a diverse set of backlinks or prioritizing links from high authority websites?
George Forrest
Hi Ethan! It's ideal to have a diverse set of backlinks, including both high authority websites and relevant sources within your niche. This mix helps to create a more natural backlink profile and signals to search engines that your website is trustworthy and respected.
Jessica Wright
Hi George, how long does it usually take to see the results of link building efforts?
George Forrest
Hi Jessica! The results of link building efforts can vary depending on various factors, such as the competitiveness of your industry and the quality of the backlinks acquired. It's common to see gradual improvements over a few months, but it can take longer for more significant impact.
Lucas Taylor
George, what are your thoughts on using paid link building services?
George Forrest
Hi Lucas! I would strongly advise against using paid link building services. Search engines frown upon buying links, and it can result in penalties or even a loss of rankings. It's best to focus on organic methods and building genuine relationships for sustainable results.
Jennifer Brown
Hey George! Do you have any tips for optimizing anchor text for better link building results?
George Forrest
Hi Jennifer! When optimizing anchor text, it's important to use a mix of branded, generic, and keyword-rich phrases. This adds variety and helps to avoid over-optimization. Also, ensure that the anchor text is relevant to the linked page's content.
Robert Green
Thanks for sharing your expertise, George! I'll definitely apply these tips to improve my link building efforts.
George Forrest
You're welcome, Robert! I'm glad you found the tips helpful. Best of luck with your link building endeavors.
Amanda Hill
George, can you share some effective ways to earn natural backlinks without actively reaching out to websites?
George Forrest
Hi Amanda! One effective way to earn natural backlinks is to create high-quality and valuable content that naturally attracts links. This could be through creating in-depth articles, infographics, or even videos that other websites and users find worth linking to.
Melissa Walker
Hi George! How can I track the effectiveness of my link building efforts?
George Forrest
Hi Melissa! There are various tools available like Google Analytics and Google Search Console that can help you track the effectiveness of your link building efforts. You can monitor changes in organic traffic, keyword rankings, and the number of backlinks pointing to your website.
Laura Collins
These are some great tips, George! I especially like the idea of broken link building. It seems like a win-win situation.
George Forrest
Thank you, Laura! Broken link building is indeed a win-win situation as it helps website owners fix broken links while providing you with an opportunity to acquire high-quality backlinks.
Daniel Murphy
Hi George! How would you suggest approaching influencers for link building outreach?
George Forrest
Hi Daniel! When approaching influencers, it's essential to personalize your outreach and highlight why your content or product would be valuable to them and their audience. Show genuine interest in their work and establish a connection before asking for a link or review.
Sophie King
Hi George! Can you share any tips for maintaining a strong backlink profile over time?
George Forrest
Hi Sophie! Continuously monitoring and auditing your backlink profile is crucial for maintaining its strength. Regularly check for any low-quality or irrelevant backlinks and disavow them if necessary. Also, keep analyzing your competitors' backlink profiles and look for opportunities to gain backlinks from reputable sources.
Henry Wright
George, do social media shares impact SEO and link building efforts?
George Forrest
Hi Henry! Although social media shares do not directly impact SEO in terms of ranking factors, they can indirectly contribute to improved visibility and brand exposure. When content gets shared, there's a higher chance of it being seen by influencers or website owners who might link back to it.
Claire Brown
George, is it better to focus on acquiring backlinks from websites with high domain authority or those with relevance to my niche?
George Forrest
Hi Claire! It's important to strike a balance between high domain authority websites and relevance to your niche. Ideally, aim for backlinks from authoritative websites within your industry as they provide both credibility and relevance signals to search engines.
David Moore
Hi George! How can I make my content more linkable and shareable?
George Forrest
Hi David! To make your content more linkable and shareable, focus on creating comprehensive and unique resources that provide value to your audience. Use descriptive headings, visuals, and engaging writing styles to make it easy to consume and shareable on various platforms.
Isabella Garcia
George, do internal links within my own website contribute to link building efforts?
George Forrest
Hi Isabella! While internal links within your website do not directly contribute to external link building efforts, they play a crucial role in shaping the structure and hierarchy of your website. They help distribute link equity and establish relationships between pages on your website.
Adam Hall
Thanks for the article, George! Would you recommend constantly updating older content to improve linkability?
George Forrest
You're welcome, Adam! Updating older content can indeed improve its linkability. If you find that certain pieces of content are no longer relevant or could benefit from additional information, it's worth updating them. This can attract new backlinks and improve the overall quality of your website.
Sophia Wilson
Hi George! Are there any link building strategies specifically for local businesses?
George Forrest
Hi Sophia! Local businesses can benefit from strategies like local directory listings, getting reviewed by local influencers or bloggers, sponsoring local events, and partnering with other local businesses. Building relationships within your local community helps to earn relevant and geo-specific backlinks.
Andrew Anderson
George, what are your thoughts on link building through infographic distribution?
George Forrest
Hi Andrew! Infographic distribution can be an effective way to gain backlinks. However, it's important to ensure that the infographic is informative, visually appealing, and easy to share. Reach out to relevant websites, bloggers, and media outlets that might be interested in sharing your infographic.
Jennifer White
Hi George! Can you provide any guidance on how to evaluate the quality of potential link sources?
George Forrest
Hi Jennifer! When evaluating the quality of potential link sources, consider factors like the website's domain authority, relevance to your industry, traffic volume, and the overall reputation of the website. Additionally, check if the website has a diverse backlink profile and a strong social media presence.
Emma Turner
George, should I avoid using the same anchor text for multiple backlinks pointing to the same page?
George Forrest
Hi Emma! It's generally recommended to vary the anchor text when it comes to multiple backlinks pointing to the same page. This helps to avoid over-optimization of a specific keyword and appears more natural to search engines.
Lucas Roberts
Hi George! How important is it to keep track of my competitor's backlink profiles?
George Forrest
Hi Lucas! Keeping track of your competitor's backlink profiles can provide valuable insights into their link building strategies and identify potential opportunities for your website. It helps you understand what works well in your industry and can inspire your own link building efforts.
Sophie Hughes
George, what are some effective ways to encourage natural backlinks to my website?
George Forrest
Hi Sophie! Some effective ways to encourage natural backlinks include creating remarkable content, reaching out to industry bloggers or journalists, participating in relevant online communities or forums, and leveraging social media to amplify the reach of your content.
Max Foster
Hi George! Are there any link building tactics that should be avoided at all costs?
George Forrest
Hi Max! It's crucial to avoid link building tactics like buying links, spamming forums or comment sections, participating in link farms, or engaging in reciprocal link schemes. These tactics are against search engine guidelines and can lead to penalties.
Luna Bell
Hey George! Is it worth pursuing link building for a brand-new website or should I focus on other SEO aspects first?
George Forrest
Hi Luna! It's worth pursuing link building for a brand-new website alongside other SEO aspects. While building a strong foundation through on-page optimization and technical SEO is important, link building helps to establish your website's authority and improve its chances of ranking well in search results.
Eric Murphy
Hi George! Can you explain the difference between dofollow and nofollow links in link building?
George Forrest
Hi Eric! Dofollow links are the standard type of backlinks that pass link equity and authority from one webpage to another. Nofollow links, on the other hand, include an attribute that tells search engines not to follow or pass authority through the link. In link building, dofollow links are generally more beneficial.
Alexa Adams
Hi George! Do you have any tips for effective outreach when building backlinks?
George Forrest
Hi Alexa! When conducting outreach for backlink building, it's essential to personalize your messages, clearly explain the value you bring, and make it easy for the recipient to take action. Follow up politely if you don't receive a response initially, as persistence can sometimes lead to positive results.
Eva Collins
George, how important is it to continuously build backlinks even after achieving good rankings?
George Forrest
Hi Eva! It's important to continuously build backlinks even after achieving good rankings. Building backlinks helps to maintain and strengthen your website's authority and protect it from being overtaken by competitors. It also allows you to expand your visibility and reach new audience segments.
Daniel Phillips
Hi George! How can I leverage content marketing to support my link building efforts?
George Forrest
Hi Daniel! Content marketing and link building go hand in hand. By creating valuable and shareable content, such as blog posts, guides, or infographics, you increase the chances of earning natural backlinks. Promote your content to relevant influencers, bloggers, and communities to amplify its reach and attract potential backlink opportunities.
Emily Scott
George, what are your thoughts on link building through blog comments?
George Forrest
Hi Emily! Link building through blog comments can be beneficial if done in a genuine and valuable way. Instead of spamming comment sections with self-promotion, engage in meaningful discussions and provide insightful comments. If the opportunity arises naturally, you can include a link to relevant content on your website.
Jacob Wright
Thanks for the informative article, George. Do you have any tips for effectively managing link building campaigns?
George Forrest
You're welcome, Jacob! When managing link building campaigns, it's important to stay organized by keeping track of your outreach efforts, responses, and acquired backlinks. Utilize tools like spreadsheets or specialized software to manage and monitor your campaign progress. Regularly analyze the results and adjust your strategies accordingly.
Oliver King
George, can you share any success stories of businesses that have significantly benefited from link building?
George Forrest
Hi Oliver! Many businesses have experienced significant benefits from link building. One example is a small e-commerce store that consistently built high-quality backlinks from industry influencers and customer reviews. Their organic search traffic increased by 200% within six months, resulting in a substantial boost in sales and brand visibility.
Nora Thompson
George, is it worth investing in professional link building services for small businesses?
George Forrest
Hi Nora! Professional link building services can be beneficial for small businesses that lack the expertise or resources to execute effective link building strategies. However, it's important to choose a reputable and ethical service provider that follows search engine guidelines. Be cautious of services that promise quick results or use questionable tactics.
Jason Brown
Thank you for sharing your knowledge, George! I've learned a lot about link building from your article.
George Forrest
You're welcome, Jason! I'm glad you found the article informative. If you have any further questions, feel free to ask.
George Forrest
Thank you all for the engaging discussion on link building! I hope you found the article and our conversation helpful in enhancing your own link building strategies. Remember, consistent effort and adaptability are key to success. Wishing you all the best in your SEO endeavors!
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