Can I profitably buy search engine optimization?

Our sales managers usually get asked the same questions like “Do they need to buy search engine optimization services?” and “How much does SEO services cost?” It is a quite difficult question which does not have a clear answer all the time. That is why the first thing our specialist's answer is “ It depends.” Without no doubt, it is a correct judgment as there is no stable price for optimization services.

 First of all, each company, consultant or team of professionals provide their prices. Secondly, an overall cost of optimizations services depends on the amount of work a company needs to do and the current situation with website rankings. Moreover, sometimes SEO experts are forced to correct the mistakes of previous quality optimization procedures or remove Google penalties from a site. My expert opinion is that a price of search engine optimization primary depends on client business goals and needs.

How much to buy search engine optimization?

As SEO is not a product, but a range of services, you cannot own it. There is no opportunity to purchase it off a shelf. Search engine optimization is the result of sophisticated procedures designed to optimize your website for search traffic. The only thing you may offer is the final result of these optimization efforts. This effect is also called return on investment or ROI. In a result of quality optimization, you receive a high ranking position and conversion.

SEO serves as an investment in the future. It is like buying a car. A price for SEO services will match your needs. Search engine optimization price depends directly on what you want to receive from it. That is why all professional optimization agencies begin their cooperation with clients by evaluating their problems and business needs. After that, they are ready to give the final price.

It is not an easy task to set up a website that attracts potential customers as well as search bots. Creating SEO-friendly websites targeted at sub-segments of your audience can attract a targeted traffic flow that converts into sales. But this optimization task requires time and resources.

Affordable SEO services may either save your money or double your spendings. If your site loses its rankings after quality and poorly designed optimization strategy, you will most likely need to pay one more time for people who can improve your current site position. That is why in conversation with doubtful clients I usually use an idiom “Buy nice or buy twice.” I advise you not to fall for low prices on SEO.

 As practice shows, you are risking to lose your online business opportunities and waste money. One more thing I always repeat in my phone conversations with clients is “ Never cooperate with an SEO company that promises you to get your site to the TOP of search results, especially within a short period.” No one in the world can promise you that thing. Of course, a professional approach to your site optimization will bear fruit in the form of conversion and bring your site to the 1st or 2nd SERP page. However, there is little chance that you will get to the TOP position on Google.